Mobile applications are a popular tool for interacting with target customers.

They can not only work as a direct marketing channel but can also serve as a sales booster.

Many large scale enterprises had realized the importance of using mobile applications and have received a milage from them.

Here we have discussed some of how a business can benefit from the use of a custom mobile application and this article will also explain to you, some fundamental ways in which a custom mobile application is a set up from scratch.

Why is a mobile app necessary for your business?

Increasing recognition and brand awareness: When users use your custom mobile application, the first thing that catches their attention will be the logo of your brand.

Every single time, they will have to click your icon, and the more they see your logo, the better recognition your business is likely to receive. As a result, you will be able to make your business more reachable to your target audience.

Enhancing customer loyalty: A custom mobile application is a great way to improve your brand awareness.

To do this, you need to develop a system that appeals to your customers and increases their loyalty to the app. A prize program will be a great option to do so. There could be an incentive, maybe in the form of a bonus or discount, for the customers for writing reviews, using the app or for making regular purchases, etc.

This will engage the users into using your app more and thus increase your recognition. A discount will not only earn loyalty but with the spread of word, you will get repeated as well as newer clients.

Boosting your sales: A custom mobile application can serve as an excellent platform for generating sales working as a powerful marketing channel.

However, if marketing is not an area where the company would like to spend a lot on, then a social app on social media will be a reasonably good option. Using social media, you can not only promote company services but can also give your sales a boost.

You can also use the re-targeting option in the app to increase the rate of your sales. The option will send push notifications to the users to, for example, finish previous orders, etc.

Milestones in Custom Mobile Application Development:

The phase of research and planning:
The first step in creating a custom mobile application is the market research phase.

What needs consideration is whether there are similar applications in the market or not and who the target audience will be. This will ensure that in the development of the application, you create a wise marketing strategy.

You should never build an app just to compete with your competitors. Instead, by carrying out thorough research and planning on what is beneficial for the business, you can create a custom mobile application that will have a positive impact on your business.

Start by answering the most common development questions to yourself:

Why are you making this application?
How will this application benefit you?
To bring about those benefits, what features need implementation?

To improve your chances for completing the app building process faster, you need to set the right mission for your application.

Sketch your idea:
The best way to depict the concept of your application is by sketching. It will be a lot easier to work is you first have a visual representation of what you are aiming for since it will show you a bright picture of what you will end up within the long run.

You will start by sketching the user interface flow for your application. It will also help you understand the logic of the eCommerce mobile APP design from the start to the end of the user interaction with the app.

The best way is to start by creating a mockup for your custom mobile application. There are a lot of wireframing and prototyping tools present to create the design you need.

Deciding your team for the work:
A group of skillful and talented designers is what you will need to accomplish this aim. Your aim at this point is to get out your idea through your application. The team you choose must create the form following the following criteria:

l Clear reflection of the brand
l A user-friendly interface
l The app to have seamless compatibility with the mobile platform
l Fast performance
l A clean design

Hiring a skillful designer will indeed come at a price, but it is worth it considering how this application will pay you back. You can start off by looking for a freelance developer may be on LinkedIn.

Forums and communities can also be a right place for the searching process. There could be an issue when you cannot decide between several different candidates. The best thing to do is to scrutinize their technical skills.

Give them a project or sample of code from GitHub for an already made mockup and make your decision based on what they come up with since this will be an excellent way to see if their design style fits your choice.

After the creation of the prototype, make sure your team gets it tested or else you will need to hire a group of extra engineers to do it for you.

The last step: Monitoring and Marketing:
The application would not be used until it is found. You will need a proper marketing strategy for this that helps you create a strong customer base and increases the recognition of your brand. Apart from that, your custom mobile application earn Google pay credit and maximize your revenues.

Let’s Sum it Up:
In the modern world, the use of mobile applications for the promotion of businesses is something you cannot overlook. So if you are looking for ways to give your brand and marketing a quick boost, a custom mobile application is the answer you are looking for!

An Email Blast is a process of sending a single Email to the multiple numbers of subscribers who are in your contact list.

It is an effective tool for businesses wherein businesses can quickly communicate with their supporters and promote their actions. It also helps the business to effectively approach the customers for sales or to inform the customers about lucrative offers or product launches.

Bloggers use this tool to attract more web traffic to their new contents. Instead of the term “blast”, people prefer using the term “email campaigns” so as to avoid the aggressive tone that is characteristic of “blast”.

This “How to do Email Blasting” will teach you the steps of sending a blast most efficiently.

1. Choose the most convenient blast service :
This is the first step of creating an Email Blast. You need to choose a strong email marketing service first if you wish to create a blast.

There are myriads of email marketing software available in the market and you can choose anyone which you think will serve your purpose.

Each software comes with myriads of templates to ease your work. You can even customize the templates your way by using the drag and drop options available in the templates. It lets you create a contact list, and then segment that list and then send emails in bulk to the subscribers in the contact list.

Each software has easy-to-use features for email collections, and email triggering options depending on the users’ actions.

To avail all these options, you need to first sign up and create an account by filling in all the details. After your account is created you will be directed to the website’s dashboard where you will find all the options to manage your contact list and list of subscribers to whom you want to send the Email Blast.

2. Email list creation :
After you land on the dashboard page you now will be asked to create your email list. It is nothing but a list of those email addresses to whom you want to send the bulk emails.

It resembles your contact book where you keep in all the contact details of your prospective customers. Just go to the “contacts” bar and click on the “create email list” option on the sidebar.

A default email list will appear on the screen with the name “General List”. To create a new contact list, you need to click on” create new list” button. Give an appropriate name of your contact list and then click on the “Add” button to include names and addresses of the subscribers who, you want to add to your contact list.

You have multiple options to add names to the list. You can either type in the contacts, or even upload the names and email addresses from files or applications. You also have the option to import your contacts from Microsoft Outlook or Gmail.

3. Email list segmentation :
For sending an Email Blast you need to segment your contact list. It is the most crucial thing for creating email campaigns.

The onus of email segmentation lies on segmenting the entire list of subscribers into smaller segments to ease the work of sending highly targeted emails.

Segmentation can be done based on various benchmarks like age, gender, geographical locations, interests and purchase activities to name a few. Email segmentation must be done with a clear-cut focus so as to include the desired subscribers in a segment to reap the benefits of the business.

This is a very easy step. All you need to do is click on the “Contacts” button, and go to the “Segments” link, here you will be asked for creating segments that you want to make. Just click on the “create segment” button and keep on adding the names of the subscribers who you wish to include in a particular segment.

4. Targeted Email Campaign creation :
The next step is to create a targeted Email blast.

There are many websites that allow you to create a targeted email campaign in a variety of procedures. But in general, you just need to log in the website you are using for email marketing and then click on the “campaign” button.

Then go to the “create campaign” button. You will be directed to hundreds of default templates wherein you can choose the one that best suits your needs.

There is drag and drop options that you can navigate to customize the default template and create your own email campaign. You can also get to see the preview by just entering the keyword before you finalize a particular template.

Next is to name your email campaign and edit the subject line. You can use the “personalize” option if the software that you are using allows you to do that.

Next, you need to customize the email body. For customizing your email body, you can use default layouts available at the sidebar on the left-hand side. Once you are done with the layout designing you can see the preview of the final email draft before blasting it to your subscribers.

Select the segments that you have already created to send the bulk emails. Create the “continue” button to send email campaigns.

5. Measure the results :
Your work of email blasting does not end just by sending the bulk emails to the targeted subscribers. You now need to ascertain the reactions of your subscribers after they receive your email. Some software has default statistics measure features that measure the reaction of the subscribers to the mail sent from your end.

To view this statistic, you just need to log in the website and click the “Reporting” button. You will be directed to a page that shows individual reactions of each email blasting. There are various benchmarks based on which the performance of each email campaigns is measured. Like the email opening rates, email bouncing rates, successful delivery rates, etc.

Therefore, the biggest challenge lies in how many campaigns got actually delivered to the targeted subscribers. Because many a time, email campaigns don’t get delivered to the desired address which is often a serious issue.

In today’s modern world, all businesses need a website. If a company does not have a professional website or any other online presence, it would be called “old age” and marked behind time. However, when it comes to building sites, few understand how hard it is.

Here we will discuss some of the top reasons why you should hire a professional website designer for your business website.

1. You need to project the right image :

Put yourself in the shoes of a customer to your site. If you see a website that shows a straightforward and careless design depicting that not a lot of effort is put into making it, would you consider coming back to the site? Probably not! On the other hand, if you see a professionally designed website, it will show the image of a professional business. First impressions are lasting ones, so make sure they count.

Another way to get this idea is to ponder over the type of things that make you take instant judgments on the websites you visit. Your website should appeal to the visitors, making them permanent visitors; instead of them not coming back ever again.

Thus, to end up with a mobile website, you need to work with a professional website designer. This will give you the best chance to make your website look professional and appealing.

For example, Shri Krishna Technologies by Nagpur, the India-based web design agency with more than 10 years of experience would be an ideal choice as they have worked with many websites an even with some big brands. Since every business has its own needs and interests, you can speak with the professional website designer beforehand on how you want your website to be. Make sure the designers are flexible, and they do not fear trying out new ideas.

2. Standing out from all your competitors :

Being a customer searching for a particular product or service online, one doesn’t always know what they are expecting from a business that they choose ultimately. There is a list of factors that will influence their choice of narrowing down to a company they will give their business to.

What will differentiate your business from all your competitors is a website that is well designed and looks professional. In some cases, companies tend to look at the sites of their competitors as a weak point that they can exploit in their advantage.

So if having a clear advantage over others when it comes to competing with other businesses is your aim then having a professional website designer at your side to help to out will be a clean win for you.

3. Avoiding Technical Issues :

One of the significant issues that a business face, when they create their website, is the handling of the technical problems. There is no outside technical support, and if an issue is to arise, it will be the problem of the team itself to figure out how to work things out. This will work fine if the business is relatively small. However, if the business grows or for larger companies, this can be a real deal and lead to many issues over a longer-term.

When you hire a professional website designer to create a website for your business, they will reassure you in some form that if any issue is to arise in later stages, it would be their job to troubleshoot and solve it and so the burden from the shoulders of your team will be reduced.

Not only are you getting yourself a better-looking website when you hire a professional team for the process but you are also saving yourself from a significant amount of issues since a professional team will have tons of experience. As their work will be up to the mark, there would be fewer issues in the long run, and so you will save your self from a lot of maintenance costs which will, in turn, counter your initial web design costs.

4. Opening other Revenue Streams for Yourself :

A website is not just a pathway of communication between you and your customer or a point of sales for your products and services. For a lot of business people, this might be the only use of their websites, but still, if we dig a little deeper, there are other benefits that a website can provide us as well. A website can work as a moneymaker for your business in many different ways.

One of the best ways or this is through Advertisement. Advertising tends to be the most apparent additional revenue source when it comes it business websites. If you have a website with a tremendous amount of traffic, you will likely get more charge for space by advertisers as they will find your site more appealing to them. For professional website designers, Search Engine Optimization (SEO) is an essential factor to consider in the design process.

A better-looking website will tend to attract and retain more customers, and this fact has to be taken into account at all times. So when you have a preliminary discussion with your professional website designer, make sure you explain to them what you aim to get out of your website. If at any point in the future, you intend to make it generate revenue, this has to be decided at the first stage as the architecture has to be implemented considering all the priorities that you state.

A business website is of utmost importance, and while it a very prized asset, not a lot of businessmen understand its importance. Now and then we find outdated, poorly designed websites which show just how little had been spent on them by the business person. On the other hand, by the help of a professional website designer, you can create stunning websites that will help deploy your work in a maximum effect.

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Websites are one way of representing yourself or your business to the world. Imagine if you are going in front of your customer – how they would feel if you are working slowly? Will you be able to finish your work on time? What reviews shall a business critic write about you and the swiftness of your service? The same applies to your website! Let us consider how your website’s speed is important

Website Ranking On Search Engines

One of the features of a website considered when they are ranked in search engines is the page speed: the faster the page loads, the more efficient the site is. Why? It saves time! Globalization has increased the pace of life. Search engines, like Google, are always indexing sites with a faster page load speed at a higher rank than the slower ones.

Moreover, the Google page speed test provides significant insights regarding the page speed score and the reasons behind it. Why should you care? Because search engines are naturally an efficient way to generate an audience for your website. Most of the users, who can be your potential customer, readers, etc. depending on the type of your website, still search their queries on search engines.

The higher your site is rated, the better chances you have been spotted by the customer. It is just like billboards- the ones on the front are more visible and likely to attract attention than the ones on the back.

Competitiveness in Search Engine Optimization

You are right! About ten years ago, SEO was not a huge problem. There were a few sites in each category on the internet that were popular. The competition was not an issue. Fast forward to 2019 – the past decade has seen numerous quality websites springing up in every category. In the present era, your website can only survive the competition if it has a better search engine optimization score than its rivals.

In a competitive market, the quality of the product and platform determines who wins the most customers – a principle that can be applied to websites. Page speed improvement raises the SEO score of your website, making it rise above its competitors.

Google page speed test allows you to check for optimization methods that can improve your page speed.

Users Have Expectation :

Consider yourself in a situation where you need a product urgently. You have the choice of 2 stores, one of which shall cater your need instantly, while the other shall make you wait for an hour. Apart from this, all other features of both the stores are the same- which one shall you choose?

Similarly, users of your website have certain expectations regarding your website quality. They may not revisit a site that is too slow or keeps getting stuck. Moreover, they may shift to a substitute business that has a website with faster page speed. Without users and visitors, the site is effectively dead.

Part of the problem here is that most users have limited data capacity available for which they are paying. A website that takes too much data to load and operate can increase the opportunity cost of using the website. Google page speed indicates various reasons for slower page speed that are related to data-heavy content being placed on the site.

For example, a page full of high-definition uncompressed images is likely to load a lot slower than a page with 2-3 vector images. This speed difference is due to the fact that in uncompressed HD images, much more data has to be transferred to the browser compared to 2-3 vector images – which affects page speed. Consequently, a slower page speed may indicate the need for high data transfers to load the page – something most visitors are unwilling to pay for.

You don’t want to lose your visitors, do you? Start caring about the page speed!

You Should Care Because It Matters :

Websites, especially professional ones, can be expensive to set up and quite tiring to maintain. Despite taking all this burden, what benefit would there be if you lose visitors and ranking by lack of care for page speed? Toots, like Google page speed test, provide you deep insight into the reasons your website is performing slower than it should.

You will be amazed to see that some of these reasons can be removed quite easily if you know they exist. For example, simple plugins, like Smush Pro Image Optimization or reSmush.it, can help make your site considerably faster by reducing the size of images.

Moreover, a caching plugin like W3 Super Cache can help reduce the data transfer requirements per session. Furthermore, lazy loading techniques can improve the initial load speed of your page, etc. However, all of this is possible if you CARE!

Indifference to page speed can result in something simple, yet powerful, ruining a website you have worked hard on. It’s better to care than to regret!

Saves Your Form Over-Doing It :

Sometimes, trying to do too much on one page becomes the reason for its performing slower. An example of this is single-page websites that try to display all the information, pictures, and references on one page. Sure! This may work if lazy loading and caching are used. However, the problem can ultimately be avoided by trying not to over-do it.

Another example of this is using too many plugins or extensions on one page. They indeed provide added functionality; however, they also reduce the speed as more data has to be loaded. Speed tests, like Google page speed, can help identify the potential back-end causes of slower page speed,

Remember, less is more!

Summing Up

When considering the world of web, remember that it is not an isolated platform. Your website is being visited continuously, and opinions are generating regarding it. As a representation of you and your business, the same idea is being applied to you too. Anything, including page speed that can ruin this image, must be corrected. This is only possible if you care. Do you? That’s the question.

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A combination of functions in a block of PHP code which is added into Magento to widen its functionality is termed as Best Magento Extension. Addition of custom features along with functionality in areas of Magento store like marketing tools, integration with other web services, themes, front & back end, and others are permitted with Magento Extensions. One has to sort out from a list of 6000+ paid and free extensions to select the best extensions according to their requirement. One will also end up discovering 40+ free gift extensions available for download and use with the primary extension.

Everyone who uses WordPress, whether it is a fresher or a seasoned pro must follow basic tips which we will be discussing in this article. Sometimes for a webpage, all it takes is to implement things the way it is actually done with the correct method. There are numerous tips that an experienced WordPress user can share with you. In this article, we will discuss some generic WordPress tips and also about the selection of best Magento extensions which a reader can understand for use according to the requirement.

Visualizing the output
Magento is an ocean of extensions. You will end up finding similar features in different extensions for a completely different price range. For an e-commerce website a default Magento has many supporting features to make it grand and at the same time meet the requirements of the client. Hence one must not use extensions that do not serve any purpose no matter even if you have purchased it, because technically they are ineffective.

Visualizing the output helps one in clearly defining the kind of features required and then short listing the best suitable extensions for use. Extensions must facilitate the final output of the webpage. Hence the question here is what are the factors that one must consider when selecting from the shortlisted extensions that serve the purpose? Following are a few tips regarding the same.

1. Customer Reviews :
Opinions from users who have already used the extensions that you intend to use always matters. One can easily refer to reviews from social networking sites, blogs, or even from Magento Connect for customer policy, support, quality code, effectiveness, and others. A specific provider can be good for some features but not for all of them. Hence one must go through the reviews before deciding upon any specific extension.

2. Demo :
Users often report substantial variation in the features of extensions from its actual description. Hence it is always advisable to take sufficient time and experience the frontend & backend demo. Configurations, smoothness of operations, and availability of all the required features along with its effectiveness must be analyzed. The extension that suits the requirement after the demo is usually one of the best Magento extensions for you.

3. Choosing a provider :
It is advisable to scrutinize the provider before finalizing the extension. The service for any product depends upon the previous record of the provider. The Internet can easily help you in researching about it. The numbers of customers associated and the regularity in the update in terms of providing the latest version should also be checked. Magento is a globally competitive market and genuine providers usually cop up with their professional rivals.

4. “ChangeLog” :
To examine the product’s life-cycle one must check the ChangeLog. The provider’s interest in enhancing the existing products i.e. constant improvements, bug fixes, and addition of new features must be evaluated. It is possible that the extension can be successful during the time of release, but with constant development in the e-commerce sector it may fail. The company that focuses on frequent extension upgrades must be chosen over any other extensions.

5. Testing Customer Support :
This is an essential tip to discover some of the best Magento extensions. One must contact the customer support and strike a conversation. Their response and efforts for attracting a new client must be analyzed. One must demand features that they do not provide in a specific extension and check if they are honest about it. If they are pitching affirmatively to make a desperate sale then avoid such provides.

Using WordPress Efficiently
The best Magento extensions are useless if you cannot use WordPress correctly. Following are a few tips on WordPress

1. Eye-catchy titles and impeccable descriptions :
A visitor will never visit a webpage that has a description he/she has read before. An eye-catchy description is a must to redirect the potential client to your webpage. Using just the right tactics and working sincerely on the descriptions can reward with your desired results. Revise your content as many times as required but do not publish the post/blog unless it is something different or has something that makes the visitors curious.

2. Repositioning Images :
Images can do what words cannot. Even if a visitor avoids the content he/she will definitely scroll down the page before making an exit. Adding relevant and impressive images can hold the visitors for a longer time and adds value to the layout of the page.

3. Unerring Code :
The only method to attain flawless user interface that stands up to the requirement of the client and the same time is efficient enough to attract potential visitors is by flawless coding. One must not submit the project even with a minor glitch. A website is one of its kind user experiences. A better experience significantly improves the revenue for a firm and help clients in carrying out tasks easily.

4. Strategic Promotions :
Social media is an inevitable factor when it comes to increasing traffic on a website. Making a strategy for a dynamic social media campaign can result in a gradual increase in traffic on a website. Presence of a website on social media is as important as finding the best Magento extensions for coding.
The above-mentioned tips have been recommended by our team of experts with significant experience of WordPress and extensions. Sincerely following them can help you stand out of the crowd and delivering one of the best websites for your client or for yourself.

When people think about their website, a lot seem to believe that ‘good enough’ cuts it. But, in a time where online presence is everything and websites will get severely penalised for not being up to par, neglecting your website could be a fatal mistake. Who knows, maybe you’re already suffering the repercussions of bad design without you even realizing it. Let’s take a look at some of the most telling signs that your Website Needs a Makeover.

Your Site is more than 3 Years Old

Sorry to say it, but if you haven’t updated your site in the last 3 years, chances are you need to. It might be infuriating if you spent a lot of money on design thinking you would be able to set it and forget it, but that’s not how things work with website design.

The thing is that search engines change all the time. One day, they might favor responsive design and the next advocate for Accelerated Mobile Pages. And, if you don’t adapt, expect to see a dip in your search engine results. You need to stay on top of these changes at all times and make sure that you’re always compliant with new best practices.

Your Bounce Rate is Going up

If your bounce rates are showing an upwards trajectory, then it could mean that your site’s design needs to be improved. Maybe your site isn’t mobile-friendly enough. Or it takes too long to load. This one will not only have a direct effect on bounce rates but how your site will be ranked by Google.

The solution here would be to work with a team like WSI Digital Web. Teams like these will be able to run an audit of your site and show you exactly where you could improve. It could be your navigation, sitemap, mark up, or something else. This can be very difficult to find out on your own, especially without experience, so it’s always a better idea to leave that to professionals.

Poor Conversion

Your conversion rates are also often a reflection of your site’s design. If you make it almost impossible for people to find the thing they’re looking for and pay for it, you’re going to lose some of them. You might also be missing some important elements, like clear calls to action. This is why you should give your site a good look if it isn’t converting as it should. This is also one of the sign to website needs a makeover.

You Can’t Modify it Yourself

If you constantly have to call and pay someone to make simple additions to your site, then it probably is outdated. Modern websites run on content management systems that allow you to add content in seconds, even with little to no coding knowledge. If you can’t do it on your own, this probably means that your site is a stand-alone HTML one, which doesn’t cut it in this day and age.

Your Website Isn’t Secure Enough

Security is a top concern for consumers. If your website is hacked, it will cost your business dearly. If thieves steal customers’ financial information, it will cost them, too. Your website must clearly be secure if you want to stay in business. For example, search engines flag websites that lack SSL security. You can check this by bringing up your website URL. If there’s a small padlock symbol by it, that at least is secure.

The Website Is Chaotic

A buggy website is always a problem. You may have features that don’t work properly, duplicate content or dead links. All of these issues erode customer trust in your website. This can be the result of constantly adding and modifying the site without cleaning things up.

Sometimes the issue is so bad that you can only solve it by rebuilding the website. That may be the best solution if your website is slow to load or isn’t mobile-friendly. Around sixty percent of websites don’t function well enough on smartphone screens. This is a major problem given that more than half of website traffic comes from mobile devices.

There Is a Poor User Experience

Customers used to search for the cheapest item they could find online. Now they put a premium on convenience and customer service.

For example, users now expect a customized array of products presented to them when they reach the site. You should also give customers detailed information about the product.

Also, try to directly answer the questions consumers have. Show customer reviews in addition to pictures and videos showing how products are used. Ensure that your Website Needs a Makeover is easy to navigate, especially for those that are using smartphones. And last but not least, give them a direct connection to customer service. The most popular method is building live chat with your team members into the website.

Improve Site Navigation

There are a number of ways you can improve website navigation, but the goal of any changes is to ensure that the information people want is no more than two clicks away. One approach is using mega-menus. Another is implementing site search. A third approach is adding deep footer links so that people who land on the wrong page are directed to your popular content.

Your Content Is Out of Date

Having a webpage design that’s out of date is bad. However, having content out of date is worse. When your website shows events or blog posts from several years ago, it causes visitors to wonder if you’re still in business. If you don’t maintain information regarding your business location and hours of operation, you’ll lose out on potential business.

Don’t forget to review the offers, forms and calls to action that come up when someone hits the website.
While you’re updating existing content or adding new content to the website, consider improving the SEO of your webpages, as well. This is a good time to add alt tags and metadata to existing pages as well as new ones. If your website won’t let you add these, the site needs to be rebuilt.

If you notice any of these signs, then it could be an indication that your Website Needs a Makeover to be either completely redone or upgraded. If you think that’s the case, we strongly suggest you start speaking with a few professionals and see what they can do for you.

If you are looking to gain visibility and attract new customers, now is the time to give some serious thought to building a website for your business. 36% of small business customers discover new brands on the internet. So, there is no valid reason to neglect your web presence. However, almost half of small businesses have yet to take the plunge. Why ?

If you think that hiring an award winning website design company for creating website, think again! Anyone can benefit from websites! It’s much easier to imagine the content of a restaurant or shop site, but that doesn’t mean that other businesses have nothing to gain by claiming their presence online. As an example, we have chosen nine types of businesses for which the existence of a website is not always obvious, explaining why we think they can benefit from it:

Medical and dental offices

Very often, healthcare professionals rely on insurance networks to gain visibility with new clients. While these networks are effective in helping clients find new general practitioners or dentists, patients tend to want to choose their specialist themselves.

This means that even if a client hears about you through an insurance network, they will be looking for information on how you practice before making an appointment. A welcoming website with a description of your practice, photos of your team, and patient testimonials can give you a head start over your competition.

Real estate agents

Many real estate agents believe that the website of the real estate agency where they work is sufficient, especially if their presentation is on the page. However, there are several reasons for not leaving your online presence to the sole discretion of this agency.

First, you completely trust them to put forward what sets you apart from other realtors who work for them. Not having your own website, you limit your chances of getting back in the results. Finally, consider what might happen if you leave this agency to work with another team.

Therapists

Everyone knows that reviews are valuable: 75% of small business customers read reviews left by other customers before they get there. But what do you do when customers in your industry are unwilling to share their experience with you? While some customers are reluctant to leave a review on Yelp to praise your service, some might be more inclined to leave a review on your website.

Landscapers

When you spend much of your day outdoors, the internet may be the last thing on your mind. The type of advertising that landscapers use most often are magnetic car plates and billboards. These materials have a lot more impact when they redirect the customer to a website where they can get more information. A landscaper’s ideal website should highlight services, prices, and high-quality images of layouts made for certain clients.

Accountants

Many independent accountants start their careers working for their friends and family. Taking care of the tax records and budget of your local network may pay the bills for a while, but you’ll need to find other ways to attract customers to grow your business. Creating a clear and comprehensive accountant website is a great way to introduce new clients to your business.

Auto mechanics

If you own a garage, a website can be your best bet. Why ? Because your customers may think that your services are much more expensive and complicated than they really are. Usually, no one is really keen on taking their car to the mechanic: a website that highlights prices, details of services and offers online quotes is an easy way to win. the trust and loyalty of your customers. If you offer car personalization services, a website can act as a photo gallery showcasing your best achievements.

Artists

For designers, painters, sculptors, or street artists, a website doesn’t always seem like the best idea. However, posting photos of your work on the Internet is a good way to show off your talent or sell a few pieces to people you meet. Always carry a business card with your website address on you. You never know: someone might be curious to see your work or even order a custom creation.

Pressings

For many years, dry cleaners could count on neighboring customers to generate their turnover. But since garment care apps have debuted online, it’s crucial for your business to appear in search results to stay in the game. A customer will tend to prefer a traditional local dry cleaner, but if they stumble upon an on-demand housekeeping service site, you may well end up going out of business.

Writers

If you publish a book without going through a publisher, a website can be the perfect solution to promote your work. Journalists and bloggers are people with busy schedules, capturing their attention can be an obstacle course. So, you need to direct them to your website using a link in an email or an address on a business card. They might not have a lot of time for you, but they will enjoy learning more about you in their free time.

If you own a business like the ones we just mentioned, this is a unique opportunity. If a website has always seemed useless to you, your competition may be thinking the same. Get a head start and be the first to establish your online presence. According to our research, over a third of small business customers tend not to buy from a store that does not have a website. As your potential customers increasingly turn to the web to decide on their purchases, it is essential that they can find you.

With the rise in digital technology, everyday trends are changing, and marketing strategies are also developing along. Every business follows certain steps of strategies to bring in more conversions but not all strategy may be great for your business.

We are going to mention below a few marketing mistakes you make which should be stopped immediately to save more time for other useful work;

1. Managing Too Many Social Media Handles:

Many businesses have started making accounts in every social media available to get more customers. if you have enough employees who could handle all the social networks, then that is great but if you are managing your website alone or just with a handful of people, managing multiple social media may not be an ideal option as you will also need to reply to comments and be engaged in the network.

The time wasted to manage multiple accounts can be utilized to manage a few social media handles, that way you will be able to give it more time and receive better results too.

Analyze all your social channels to figure out which one is giving you the best results and focus on that instead of other channels.

There is no one social media network that works for all. A different network may work better for different businesses. Analyze which works best for you and let go of the ones which do not yield any results.

2. Aiming for Too Many Backlinks:

If you are still under the illusion that too many backlinks can be great for your site well it is not if the source from where it is coming is not of good quality.
Too many people are into creating backlinks by buying these links or creating a micro-site to generate a backlink, hence Google algorithm has updated the stakes.
The new algorithm is all about checking the backlink quality and the quality is determined by the DA (Domain Authority) of the website linking to your site.

Domain Authority by Moz is used to predict the website ranking by the search engine. The higher the DA of a site, the better.

Multiple links from low-quality sites will not boost your SEO but just a single link from a well-ranked site can do wonders.

3. Quantity Over Quality:
Creating a lot of blog posts every month is a great idea to increase engagement but many businesses do the mistake of focusing on quantity rather than quality hence do not post too many contents if you do not have enough resources. Stick to the number you can publish which has great quality. In fact, Google penalizes thin quality articles.

4. Replying to All Comments:

Once you have active followers on social media, you will start receiving comments. It is a good thing to reply to all the comments and messages but as your followers grow, comments also keep increasing hence there may be a point where you no longer will be able to reply to all.

Try to allocate time in your schedule to reply to as many followers as possible because customers to whom you send replies will be more interested in your business and most likely will spread the word. By engaging you will also know the services your customers enjoy and the one that needs change.

But many marketers also engage in replying to trollers and waste time. there will be people who may not like your services or would want to spam your comments section with unwanted links. Add a ‘nofollow’ attribute for the comments section. If there are troll comments, spam such comments, ignore them and move on instead of engaging with them.

5. Too Fancy Website:

Many companies focus on getting a fancy website created with lots of navigational options, widgets and too much of color dumped on a single page. If you still think too many elements are going to help in conversions, you are mistaken. The best websites are the one which follows a minimalistic design with clear fonts on a contrasting background.

Section 508, which is an amendment to the United States Workforce Rehabilitation Act of 1973 is a federal law mandating that all electronic and information technology developed, procured, maintained, or used by the federal government be accessible to people with disabilities. Designing your private website with 508 compliance would be a great idea as it will be easy to access by everyone including the disables rather than a carnival of colors splashed on a page.

6. Developing a Mobile App for the Site:
Apps are the new trend hence many businesses think that creating a mobile app will increase their webpage traffic and conversions as people will find it easier to use an app.

Let me stop you right there, if you are a small-scale businesses and people are still getting to know you, creating an app is just a waste of money and the time and resources you will need to spend maintaining the app is also useless as there are more than one million apps in the mobile store and people may not be interested in filling their phone memory with another app.

Creating a mobile-friendly website is more than enough as most users prefer using a fast website on their browser instead of storing an app on the phone.

Digital marketing is a time-consuming task and if you further waste your time in following digital marketing strategies which are not going to bring good results, then we suggest you to just trash these methods and focus on strategies which are bringing in good conversion.

To secure your website from malicious attacks, renewing the SSL certificate is a must-to-do. Apart from the security aspects, SSL certification greatly adds to customer satisfaction as they entrust the organization of its authenticity.

The license of SSL certificates is valid for a maximum period of two years but prior to this, users receive notification for it. If you fail to renew your SSL certificate within the specified time, the assurance of security will be removed from your website.

When users look for your website, Google or other search engines will bar them from accessing the site. This will, reduce web traffics to your site and considerably affect your website’s popularity.

So, before such incidents occur, do have a read to know how easy it is to renew an SSL Certificate.

What is the SSL Certificate?

SSL certificates are data files that help to digitally bind cryptographic key with details of an organization. When you install and activate the SSL certificate, it will help to secure your web connection right from the web server and browser. This happens after the web server activates the padlock and its HTTP protocol.

Certain organizations provide encryption validity as low as 90 days with the sole motive to encourage people to understand its importance.

So, you should also renew your SSL certificate in time.

Four Steps to renew SSL Certificate

The entire process for renewing the SSL certificate for your website may depend on the web host you have opted for the website. But on the entirety, the objectives at each stage remain the same.

You have to go through some of the common processes like generating CSR (or Certificate Signing Request). Followed by this, you have to activate the CSR and then install it.

The installation will help to renew the free SSL certificate for your website once more by extending the validity of your certificate for secured connections. The steps for which are as follows:

Step 1: Purchase SSL for renewal

In most of the cases, you will be notified for renewing the SSL certificate beforehand. Likewise, the renewal notifications are sent from 30 to 15 and 1 day before the expiry. So, officially you have the chance to renew your SSL certificate 30 days prior to your expiry date.

Purchase the certificate and you will be able to get in touch with the new CSR. There goes an exception for it too. If you use Apache servers and forget to update the business details before the purchase then things may change.

In other cases, just generate CSR from the web host as this identifies your website as a valid server.

1. For the cPanel users, just access the Security tab and find the SSL/TLS option.
2. Then go for the link below CSR and then the newly generated CSR appears.
3. For owning the domain, you need to provide your contact details again. After this, the SSL provider supplies the CSR code.

Step 2: Activate SSL

For activating the renewed SSL, follow these steps:
1. Head to Domain section and select the filter option that says, “All products.”
2. Provide a domain link to renew your SSL certificate in the search tab.
3. Clicking on the arrow beside the certificate domain, find if domain status appears as ‘NEW RENEWAL’. Following this click on Activate.

Step 3: Validate SSL certificate

Complete the process by validation of the certificate as:
1. Choose from the type of validation that is a DNS validation, Email validation, or HTTP validation.
2. If you choose an email validation, then you need to go for the re-validation of your organization through paperwork. Such cases may require you to provide authentic and legal documents. These are with respect to public listings like Bloomberg or DNB and government authorization papers.

Step 4: Install SSL

As per the recommendations of the Namecheap, follow the SSL guidelines to install the validated SSL certificate. So you have to choose an optimal method from host documents to install.

In case you have a different web host you should do it manually by:
1. Access the cPanel to SSL/TLS and find the “Manage SSL sites.”
2. This will give you a list of your domains and the right panel shows which one you have to update.
3. Next, use Autofill for Domain to enter the Private Key (KEY) and contents of .cert files of Certificate.

4. Click on the button, Install Certificate to complete your renewal process.

How important is it to renew the SSL certificate?

Traditionally SSL certificate was a medium to secure the transactions taking place through credit cards but nowadays it has become a norm with all the websites. With the increased use of the internet, it has become a requirement to renew your SSL certificate to prevent the occurrence of unwanted hacking.

At present, an SSL certificate finds significance in securing data across the servers, building customers’ trust, and induces Google rankings. So, you do not have any excuses for renewing SSL certificate as it affects the conversion rates too.

When to renew the SSL Certificate?

For the usual cases, website owners do not always remember the data to renew the SSL certificate. Catering to this aspect, it is found that the providers of SSL Certificates keep sending notifications to the owners.

So, as a website owner, it is the duty to keep checking your emails when you receive the notification emails to renew your SL certificate. You can even approach your provider at this instance to ask for a discount even. In that case, always check the authentic providers or certificate authority or CA for SSL certificates.

Bottom Line:

In modern-day websites, having an HTTP is a requirement and if you do not follow the usual regulation it will affect SEO rankings. Not only this, it will be a risky attempt for the users to access your website.

So, try to secure your WordPress site and renew your SSL Certificate with the above mentioned four simple steps. There are other ways to do so but it is the easiest and the most hassle-free then why to avoid it.

The latest technology has blessed people with different advantages and has made lives much easy. The concept of working with pencil, paper as well as pigments have come to an end, and now you can do all these work on computers using various professional software. You should understand that the advent of technology has brought massive changes in the virtual task, and the concept of drawing and its related disciplines are something that you cannot ignore.

People these days do not just focus on reading the content online, they even check the overall design of the website, if it is interesting enough worth investing time in. Due to this reason, most of the professional graphic designers use software for professional graphic designers to make them look more interesting and inviting.

If you want to attract more traffic to your website, then you need to add eye-catchy visuals along with engaging content, which will force the user to invest more time on your website. Keep in mind that you being a graphic designer, the website is your territory, and it will be completely your idea and responsibility that how you can make it worthwhile. Various latest graphic design software are there that will assist you in making a website look professional by using images, themes, fonts and colours, models, etc.

Only a professional graphic designer has the capability of imagining things at the next level by utilizing graphic designing software. Here are a few of the essential graphic designing software which the professionals use.

1. Adobe Photoshop

While talking about the software for professional graphic designers, one of the basic and the common name that comes to mind is Adobe Photoshop. It is till date one of the most effective and the highest using software, which most of the professional graphic designers swear by. This has some amazing features starting from visual designs, tools for making artworks, as well as attractive illustrations both on the laptop as well as desktop. It has some easy user interface along with a wide variety of toolset like gradient fills, blending modes, advanced layers, etc.

2. GIMP

Most of the professional graphic designers consider GNU as the best alternative to Photoshop, which is useful for photographers as well. With the help of this software, you can make any simple pictures to interesting work of art. This software for professional graphic designers comes with many advanced features like noise reduction, image enhancement tools, customizable brushes, and various others. If you want you can also avail the animation package in case you want to take a great approach for creative designs.

3. Inkscape

Inkscape is one of the most powerful and popular open-source software for professional graphic designers, useful for designing two-dimensional vector graphics. Even though it is a basic illustration tool, yet it can be easily used for various graphic designing software works. The things that you can do by using Inkscape are huge, and the results you will get are stunning. Most of the professional graphic designers use it for making logo, web graphics, paper scrapbooking, etc.

4. Adobe Illustrator

This is an effective solution when it comes to vector graphics as Adobe Illustrator is just the right option for most of the professional artists as well as the graphic designers. It is one of the renowned software for professional graphic designers that come with an extensive number of tools, which are efficient enough to help you for professionally designing of the websites, video games, as well as logos. As it has great compatibility with the vector graphics so you can use it for making sketches, illustrations, and sketches.

5. Canva

Canva is mainly cloud-based software for professional graphic designers, which help in making professional quality graphic designs. One of the biggest advantages is people who are beginning with graphic designing can easily use it. Also, you will get a plethora of choices in images, fonts as well as graphics. Even professionals can also use it for designing various marketing materials like flyers, visual charts, presentations, corporate brochures, etc. You will get plenty of different templates which will guide you to kick-start your project.

6. Pixlr

It is a kind of web-based image editing application which is also popular software that supports on almost every browser as well as the operating system. You will be getting all the necessary photo editing tools, which are important for both basic as well as professional level changes, unique effects, overlays, a variety of filters, etc. You will also be getting various tools for editing as well. Also, it gives plenty of different tools for fixing images without giving up on professional quality.

7. Corel Draw

This is one of the most popular software, which the graphic designers use for making an unlimited number of designs without any kind of limitation. Also, the vector graphics are extremely easy to use, and both the professionals as well as the beginners can use them without any hesitation. Corel Draw offers different productive functions that have made it unique and popular among the graphic designers till now. Using this you can easily make graphic and website design art, various crafted designs, and lots more.

8. Piktochart

This is cloud-based graphic design software useful in making professional presentations as well as infographics. Using this, it will be easy for you to design your contents quicker, and you will able to narrate your visual stories with better impact be it using any reports, slide presentations, etc.

9. Adobe InDesign

Adobe InDesign is a layout solution as well as page design software this is mostly used for creating as well as the publication of the documents, both for digital as well as print media. Through this software, you can design attractive brochures, flyers, stationery, magazines, etc.

10. Corel PaintShop Pro

It is an image editing software, which is an easy-to-use software and comes with various unique features like editing, correction, image drawing, and others. Corel PaintShop Pro is a high-grade tool that gives the ability to quick image editing, makes graphic designs, apply effects, etc.

Hence, these are some of the most common and preferred graphics designing software, which the professionals use for designing a website.

Home to the clamoring Time Square and the oh-so-amazing NFL headquarters, New York is reasonably renowned for being one of the most connected states over the U.S.

Climbing the staircase of progress requires highest quality level internet speeds, all things considered, which are significantly given by its cable, DSL and now thriving fiber-optic system companies.

When you move away from the city, you will discover satellite internet fueling the lives of individuals living in the rustic villas. You can say that the New York internet foundation is on the move, extending to remember more family units for its overlay each day while endeavoring towards better guidelines.

Local Cable Deals pursues the state’s internet conduct near offer you simply the best and the most recent in the business.

A speedy internet connection is a flat out need nowadays, given the rate at which the entire world is progressing towards the advanced end. Regardless of whether you might want a reasonable connection for your home or for your corporate concern, Local Cable Deals has you secured, particularly in the event that you happen to live in the Empire State.

Thus, in case you’re hoping to purchase a solid internet, TV or telephone connection for your New York state living arrangement, at that point jump onto LCD’s fleeting trend immediately. Why? Since it will take you through different information-driven correlations directed around speed, value, highlights and inclusion between the top internet service provider in your general vicinity.

Not exclusively will this cut your exploration time down the middle, however, it will likewise coordinate your choice towards the most suggested internet and TV benefits in NYC.

If we come down to counting each one of the providers in the New York State then there are around 40 Internet service Provider operating there. However, Spectrum, Frontier and Xfinity are the ones to be the aces everyone looks forward to due to their accessibility and quality services. About 98% of the New York population, therein, is able to get their hands on the basic internet/ broadband network just as easily as on ice-cream – this is why New York also ranks as the 4^th most connected among the states in the U.S.

To make a long story short – the internet providers in New York are better and faster than most states, which are…, awesome! Let us have a close look at the best internet service provider in the whole State, now, shall we?

Spectrum

• Offers both Cable as well as Fiber for those who seek
• Maximum speed touches up to 940 Mbps easily
• Its coverage area in the NY States is approximately 70%
• Spectrum TV comes with more than 200 channels and that too in HD! The packages are designed in a way that they fit the need of every household. You get basic packages with a limited channel or high-end packages with all the premium channels.  You get access to On-demand service as well. There are no charges for that.
• Spectrum Phone connection offers about twenty-freaking-eight calling features
• The best thing about signing up for Spectrum is that you don’t have to worry about any contracts or bother about early termination fee after signing up. It’s a month to month service.
• They also give you a 30-day money-back guarantee. If you are not satisfied with the service, you can get your money back!

Xfinity

• Following in Spectrum’s steps Xfinity also offers both cable and fiber internet to make everyone’s life a whole lot easier
• Its maximum speed goes up to a blazing 980 Mbps
• The total coverage area by Xfinity is more than that of Spectrum i.e. 76%
• It offers TV, home phone, security system as well as mobile data to bundle along with the internet plans
• Xfinity TV offers over 125 channels to indulge ourselves in while it’s home phone offers more than 12 different calling features
• You can always feel protected thanks to Xfinity Home Secure due to its 24/7 surveillance and security
• Xfinity mobiles data is either unlimited or goes by Gig data for the consumers – I don’t know about you but nothing can get cooler than this

Frontier

• Frontier like the other 2 top providers of the NY state also offers Fiber to its customer – however, instead of cable it provides you with the choice of a DSL connection
• The maximum speed noted by frontier till date has been 50 Mbps
• Frontier makes up in coverage what it lacks in speed by being accessible to about 79% of the New York state
• Frontier Home Phone comes with an unlimited calling deal which, in all honesty, is pretty amazing
• Its dish tv offers more than 290 channels to entertain its consumers alongside keep them safe with Frontier Secure!

Hughesnet

• Although, you might haven’t heard good remarks about Hughesnet they cover areas where the cable can’t reach. If you choose the best plan according to your use than this might turn out to be pretty much amazing for you.
• The amount of data that you can use in a month is Unlimited.
• While other service providers advertise up to 30 Mbps or up to 50 Mbps but don’t give you the same speed. They advertise 25 Mbps and customers get a constant 25 Mbps speed.
• You can also tune in the local broadcast channels with the satellite.

How to choose between all these service providers?

If there was a genie to magically predict the best internet service provider in NY, our decision making would be easier. But I’m afraid there isn’t any genie and you have to decide everything yourself. There are key elements in every provider that can let you choose.

The first question you can ask yourself is about the contract. Do you need to sign a contract? What speed will be enough for your use? What kind of plans and packages fit your budget? Would you rather go with cable or fiber?

Answering all these questions step by step will help you make the right decision. Based on our assessment, with no contracts, a 30-day money-back guarantee and amazing discount offers for the new customers, it is easily the best option in the market.

Related Post: Internet services (ISP) WordPress Themes for internet styled websites

These days any company designs products or provides services to the user to design positive user experience. They want to keep their customer happy. As when you keep your customers happy, they keep on coming back to you. The main question arises whenever a product is made “How does the product make you feel”? Consider for example, if you are owning a web development company and you have designed a website. Then, of course, you want to know that the web design is liked by the user or not.

If your customer is happy with you then you can easily maintain competition in the market without any hassle. As they like your services and products then they prefer to buy products from your organization or company always. In turn, your reputation in the market will be enhanced as a brand name and you can spawn more revenue.

So here, in this blog, we are scrutinizing some measures to design positive user experience.

Emotion is Pivotal – Why?

Have you ever noticed or not that every brand always want to keep their customers happy. Even if we go to any brand store there is a different section of staff who takes good care of people visiting their store. In large organizations also there is a separate “customer care” section. But have you ever wonder, “Why Everyone wants to keep their customer happy”? Here is the answer, only because of their happy customers they exist as a brand in the society. Most of you have also heard of the popular saying, “Customers are considered to be the god.” If you are doing any kind of business then it is your first and foremost responsibility to keep your customers happy and satisfied with your work(products or services). If you want your business to succeed then you must have to consider user experience and have to be loyal to your customers.

Examples of positive user experiences are they visit your store again, they like to subscribe to your services, they like your web design and again wants more sites to be designed from you only.

If you are designing your company’s website or application, it is nothing but you are providing your customer a convenience to reach you, you are designing a positive user experience.

Now, we are going into detailed discussion of the “Unique measures to design positive user experience”. So, here we go.

Character:

It plays a vital role in keeping your customers happy with your service. It includes different ways of marketing that by seeing only the cute images or anything else which just put a smile on the face of your customers. Consider, Mailchimp almost everyone like their pleasant amulet. Most of the companies prefer to encompass animals into their marketing plan. So, here your humor plays a crucial role. You have to keep on thinking ultimate measures by which you can provide a smooth service to your customers or clients.

Whimsy:

Humor is instant tension reliever and raises a feeling of positive emotions. Whether you are making your customers happy by cracking jokes, made them laugh out louder or just cackle at their desks. By doing all these your customer feels like they are not others they belong to your team itself.

“A day without laughter is a day wasted” it is a famous quote by Charlie Chaplin. A well-known actor who is known by almost everyone in the whole world. It can also be said that laughter is a good medicine to relieve stress.

Fallibility:

It has become a momentous part of designing. The notion behind this to make designs imperfect deliberately so that our designs looked to be personal and approach to a large customer base. This technique is being adopted by most of the brands to give designs a human touch.

A new design of Typeform is the best example one can refer. As you scrolling down the page the perfect circle around the logo takes an imperfect shape.

This way one can provide a unique design by incorporating imperfections.

Hyperbole:

Most of the time hyperbole is based on humor. It is related to taking a familiar or regular situation to its intense level. This is understood by almost all of us as these days we are all very much busy in doing our tasks and has a lot of work pressure.

The idea is that you can design something which is related to customers routine life so that it would be more convenient for them to understand whatever you want to appeal.

Gamification:

It has become a popular jargon in UX design. But what is it exactly? Do you know?

In the post by Tubic studio, Mentioned that:

“In the tech world, the word “gamification” stands for the technique of exerting game mechanics into the non-game environment, such as websites and mobile applications.”

So, It has become popular these days. Take an example of Salesforce who has mastered this art by their trailhead program. A program by which you can learn how to use Salesforce.

Illustrations:

If you see any digital products which are incorporated with illustrations then it is easy for you to understand this concept. Many digital products use illustrations as it is easier to see yourself in a character than in a photo of another person.

For example, when you are opening slack there is an illustration that welcomes you. There are happy people, bright colors and products that match the color of the product welcomes you to create the work experience which you want. By effective web design of your website, you can build positive user experience.

Wrap Up:

So, after reading this you have become more familiar with the unique and ultimate ways to design positive user experience. Most of you also know about Nagpur Website design company. They are award-winning web designing agency and who successfully have drawn positive user experiences by their effective designs of the website and providing more than expected services to their clients. They have a great experience in this stream for more than 10 years. One can refer to their website designs which is most graceful and eye-soothing. Hope you like enjoyed reading this blog post.

Design, Colors, fonts, and writings on a website have a great influence on the mind of visitors and clients. Web design psychology means having knowledge about clients need and requirements. Understanding consumers’ view towards the product and services and making the website according to help the owners to get clients.

The creator of the websites focuses on the typography, colors, and font that are related to the subject of the website. The idea and belief of the owner is the main focal point of the website and design is the secondary but most important element to attract people’s attention on the page.

Appealing Colors

We all know colors play a significant role in building a website. Colors have different meaning and they are used differently in the web pages to convey the idea. Colors can make a webpage attractive if used properly as well as they can make a thing less appealing if not used effectively. Psychologists call it Color Psychology. On websites, different colors are used to serve different purposes.

Warm Colors

Warm colors like red, yellow and orange symbolizes energy, passion, positivity, and happiness. Red is also a color used as a danger sign, warning. But the meaning of this color is different in different places like in China people believe it shows happiness and prosperity. In Africa it is color represents mourning and it is also associated with communism, so red is a very versatile color to use on the website according to the web design psychology.

Orange is an energetic and vibrant color associated with seasons like autumn and creativity. In web designs, orange has a strong influence on the people. Sometimes this color is considered inviting and friendly.

Yellow is the brightest color and symbolizes energy. It is a sign of sunshine and happiness. But calling someone yellow means the person is a coward. In some countries, this color is a symbol of danger and in some countries it is also a symbol of hope. In Japan it represents courage, in India, it is associated with Merchandize and in Egypt, it is a color of mourning. In web design, it is a color of cheerfulness and happiness.

Cool Colors

Cool colors like green, purple and blue are colors of nature, night and water. These colors are usually calming and relaxing. Nature’s color is green while blue represents the color of sky and water.

Green represents life, nature, and trees. It also shows growth and a new beginning but in some cases it symbolizes jealousy. In web design, green is a color of wealth, nature, stability and renewal. Dark green is the most influential colors, bright green represents vibrant and energy.

Blue is a primary color associated with poison in science and sadness in English literature. Light blue is a sign of friendliness and refreshment. In some countries, it is believed as a color of responsibility and calmness. Since ancient times this color is associated with religious and spiritual connotations.

Purple is a color that was extracted from snails in ancient times. It was a color symbolizing royalty, it was believed that only wealthy people can afford and use this color. This color is a mixture of red and blue. In some countries, this color is associated with imagination and creativity. But in Thailand, it is a color of mourning for widows. Purple mainly the color of lavender is considered as a romantic color. In web design psychology it is a color of luxury and wealth. Light purple represents romantic mood and spring.

Neutral colors

Neutral colors like black, gray, white and brown are mostly used as background colors. Black is the most powerful background color used in designing websites. It is associated with formality, elegance, and power. On the other hand, it is a sign of death, evil and mystery. In western countries, it is a color of mourning. Black is also used in Halloween a famous festival in western countries. It is considered as an elegant and formal color so in web designing it gives the visitor a sense of sophistication.

Gray is a color used to show depressing mood and moody nature but mostly it is color shows formality and conservative. Apart from black and gray, white and brown are also used as background colors in website designing.

Typography

While creating a website it is important to choose the right typography and font. Font style shows the seriousness of the text as well as the importance of the website content. Message written in a very bad font lowers the quality of the website and makes it less appealing to the visitors.

Visitors feel uninterested and misunderstood the tone of the writing. In web design psychology fonts play a vital role in conveying the message. Other than fonts, font size, spacing, and contrast make the content visibly appealing and attract clients.

Layout Design

Along with the font and colors, layout brings everything together in a website. Layout is a form of art to put everything in the right place and creating a unique design. From the font, color, logs, buttons, social media share buttons and search bar everything plays a pivotal role in web designing. To make things easier designer focuses on 5 important segments:

• Size
• Position
• Color
• Format
• Relation between the elements

These five focal points help to create a beautiful and well-organized layout of a website. In a website, every inch should be perfect and well organized. A website congested with pictures, options and buttons confuse the visitor and he or she leave the page immediately without looking further.

Guiding the visitor with your layout design is important to attract his attention. From the top to the end of the website, every little thing matters. In the study of web design psychology, designers say that visitors are attracted by both the design and the content of the web page.

So make sure you engage your visitor with good content. The content can either engage them or confuse them. Now it depends on you how you choose the design for layout.

No one denies this fact, social media is one of the powerful channels to expand business growth in a short time. In this digital world, the E-commerce sector is rising and entrepreneur is also involving in this venture with confidence. Well, having a good idea is good, but driving traffic, boosting returns, and sales are also important for an entrepreneur.

And, to accomplish the list of goals, you need to plan a perfect market strategy. But there is a need for research and you have to test all the channels to refine your market strategy that suits your brand progress.

The other thing you need to assure, you are choosing the right channel for promotion. It is just because, only a few channels work and generate profits.

If you are getting my point and want to know how you can prepare the beneficial of social media marketing tactic, then go ahead.

Content Marketing is the King

Whether it is for promotion purpose or introducing new products with your audience, you need solid content that impacts on user’s mind and convert it into sales.

Especially for the E-commerce business, content is the king. So, all you need to concentrate on what you are sharing with your audience.

So, to make your work easier, we have shared some of the best tips that beneficial of Social Media Marketing.
Let us get started!

1. Involve in Social Media

When it comes to social media, we all know this is one of the favorite time passes for anyone. But nowadays, people are taking huge advantage of this channel to promote their business, small shops, getting clients and many more.

The most popular social media channels are Pinterest, Twitter, YouTube, Facebook, Reddit, etc. Well, depending on other channels are also beneficial, but investing in the right platform can worthwhile.

Facebook is one of the widest platforms to drive traffic and generate leads. The numbers of owners and small retail shoppers are getting huge ROI with these channels. With this thinking level, many entrepreneurs are jumping on social media and enjoying the large profits.

So, here the tip is you need to spend more and more time researching what you can do to boost the Facebook page for better ROI. Learn tactics and work on them. Facebook Ads are quite beneficial of social media marketing. Reuse of published content also beneficial for getting profits.

2. Improve Your Trustworthiness

When you have a great audience in your channel, your job is to promote trustworthiness so your customer always wants to hear from you. You may know the fact, if the customer found the page or the website stretchy or unreliable, the customers will shift to another site.

So, the important tip is you need to check the security on your website, this means Cyber security. If your business is all about selling products, security is the first thing that customers would check.

Ensure you have perfect security measures, so any of your customers do not feel cheated and do safe shopping from your website.

3. Use Paid Traffic Services

Your main motive is only to promote traffic and sales. Hence, paid traffic services on social media channels are also good like Facebook Ads. This is a secure purpose to get traffic and get leads. Well, numbers of entrepreneurs are taking this as a wastage of money, but you should try this once. And we are sure you will see the difference.

However, it is true sometimes putting money on ads does not offer return, but when you are working in the right way so, we don’t think you will look back. If you will execute your ad with great content, you will enjoy some leads.

It is important here to work on winning campaigns with paid traffic so this would take your business to the next level. The most common methods to get paid traffic are Instagram, Facebook, and Twitter.

4. Do Not Rely on One Channel

It’s obvious that when you go beyond your limitations you will receive great benefits. Social media is not limited to Facebook only, there is twitter, YouTube, and more to generate leads and better earnings.

You need to promote content on every channel that helps to get leads.
Moreover, you can use SMS messages, e-mails, and more to get traffic and generate leads. This help to get engage more and more audience to make your profits best.

5. Make Your Shopping Site Mobile Friendly

You know that numbers of customers buy goods and services from their smartphones, so you need to take this as an opportunity. Also, keep in mind your customers can buy from any gadget. If your website is not mobile-friendly then ensure it is. So, this would turn your website performance into better and optimize your needs.

Moreover, you should add customer support to the page. If any customer wants to listen from you, then can contact you. With this, it increases your loyalty and credibility.

6. Invest in PPC

PPC stands for Pay per click, and this is a unique and powerful tool to expand your business growth and better ROI. Most Entrepreneurs believe PPC as a game-changer because it is powerful to invite more customers, traffic, SEO, and CRO. Even to get the best out of these campaigns, you can take the help of SEMrush for better ideas.

It is a great way to drive traffic to your website. Also, this can optimize your ROI and performance. Furthermore, you will need to check Ads to better know about which ad suits your website.

Final Thoughts

We all know social media is one of the best and effective tools to get exactly what you need. But this will become possible only if you how to plan and execute your plans that help to better your ROI and performance.

Follow the above-listed beneficial of social media marketing tips to get worthy output. If you have planned more tactics you can carry on and do your best in every move.

Blog posts or websites demand photos so that they can be brought to light. Pictures are unique in themselves. They enable site with a way to stand out from the crowd and also capture your potential clients’ attention conveniently.

It also enables users to easily read the text on the page. It is possible pictures indirectly it breaks up the text on your page. It is highly possible that it will be tough to find the right pictures relating to your blog or website.

It might turn out to be easy if you have hired a professional graphic artist or a photographer. If not then you must be equipped with the related skills. Hence to sort out this issue for you we have compiled some best links of free stock photography here. This is for your ready reference and use.

Pixabay

Pixabay is amongst the best and probably the largest free stock photography websites used by users across the globe. It can be used for vector graphics, illustrations, videos or anything else. Pixabay is capable enough to deliver everything as it is packed with more than a million public domain images.

It comes with selected exclusive landscape photography which is compelling. You must also not miss taking a tour to the editor’s choice section. Because it will help when you intend to insert something related to inspiration.

The downloading pattern is extremely simple. First of all, you must select the picture that you want to use. In the next step select the appropriate resolution that you want to download. In the last stage to prevent bots and as a security measure you will have to complete the provided Captcha. Your downloading will now start.

Negative Space

Negative Space is one of the best sites offering premium and fantastic photographers which are usually updated every week. The websites and blogs usually demand new content for their users. Hence to suffice that need it provides new content relating to the present trend so you can choose the best.

It is possible for you to use the photographs from this website for any purpose. All the photographs that are available here come without any restrictions of copyright or trademarks.

Whether it is a picture of nature, architecture, or engineering you are bound to find everything that you require here. The filter provided by the website allows you to sort images by colors and categories.

Pexels

Pexels is one of the best places to visit for extra image content that one requires. Anyone and everyone can freely upload stock photos here. To fill the searchable collection of public domain pictures the curator of the site picks the best shots. Therefore you can browse through specific filters or search for anything specific.

PikWizard

Free stock photography of natural-looking photos of people which is also called candid is available at PikWizard. You can get all the photos for free with impeccable quality. Without leaving your browser you can adjust some of the images that you have chosen. The online-editor is a compelling feature that this website offers. It also offers paid premium tools and templates.

UnSplash

UnSplash is a widely acclaimed website for professional and semi-professional photographers and their website or blog needs. One will end up loving pictures on UnSplash because it offers quality and resolution offered by a pro.

In terms of quality, it is possible that the options might be limited. But the available photographs are assured with best resolution and quality. The website offers easy-to-use function so that you can quickly find your required images. For inspirational or general browsing you can also go through the collections section. It also enables you to provide credits to the photographer if it is required by you.

Fancy Crave

Fancy Crave is amongst the best free stock photography websites offering incredible images without the issues of copyright and ownership. The images are free but at the same time are of high quality to fulfil the needs of clients. It can be said this website can replace your professional photographer and save you a considerable sum.

To ensure that your quest for finding unique High-Definition photos is addressed, the website mandatorily uploads two photographers every day.

Life of Pix

The last on this list concluding this short read for the free requirement of photographs includes Life of Pix. This website is comparatively a small website for free stock photos but it is worth checking out. This website is from the network of highly trained and talented photographers from an advertising agency in Montreal.

For downloading only high definition pictures for your website this can be an ideal site to visit for you. The available images can be used for commercial and personal use without any restrictions as all the images are donated. If you need some free videos then it also offers a counterpart.

Visit these sites and easily grab the photographs to enhance the value of your website and blog.

Related Post: 15+ Best Free WordPress Photography Themes for Creating Photography Portfolio

It is really difficult to predict trends depending on the past trends that had been ruling the market. About half of the population today uses internet and large number of people daily uses the eCommerce for purchasing items which will suit their needs.

Daily more than four million blog posts are published and if you are not aware of, five billion searches are made on Google. This shows that gradually websites are taking over the internet by storm and internet has made all of these possible since most of the people uses mobile these days.

You cannot really ignore the fact that the major developments that have been brought about by technology have undoubtedly changed the life of people. Just like it has made life smooth, technology has also made a different altogether regarding the web design and web development trends.

Most of the companies these days are stepping into the era of programming. The web developers must not skip on any of the updates for staying on top. Every year some new trends come up in technologies which some or the other way helps people solving everyday problems.

Here are some of the future web development trends that you must look out for in the upcoming year

Artificial intelligence (AI)

Intelligent is the future of the technology as well as the whole world. Artificial intelligence should not always be about Skynet or iRobot but it is all about how the computers response it the surrounding environment.

This considered as one of the popular and most demanded web development trends which has become popular among a lot of web-based software applications use that helps in enhancing and optimizing the performance.

When it comes to gaming, the artificial intelligence senses the techniques of the gamers and accordingly makes changes that will match with the behaviour. Websites that are AI enabled easily senses any frauds, hacking as well as cyber security threats instantly.

Frameworks

It is crucial to understand that good ground is important for perfect web service and it is a part of the development environment. Frameworks are also one of the most important web development trends. It is impossible to predict the future in advance but frameworks can help a great deal in knowing about how web development and how it can bring changes to it.

Till now React and Vue which is a commonly used for all sorts of front end developments. React today has become one of the preferred sought-after frameworks in a lot of companies. Just like React, Vue has also become one of the commonly used sought-after frameworks.

Internet of Things (IOT)

IOT or Internet of Things searches for out of the world concept for people. This is another revolutionary web development trends that can make the future web development process easy.

Internet of Things strives to connect machines, applications and systems which can benefit a lot of different web developers. A lot of different intelligent devices that are used in the healthcare automation industry as well as in the social networking industry use IOT to handle works smoothly.

Also, most of the devices such as biometrics, virtual assistants and cars etc connect to the website development cycle. So, it can be said that IOT can bring a huge storm in the upcoming years.

Voice commands

Voice commands have recently become popular since it didn’t show much of difference as the performance was not that satisfying. The products that offered good quality voice input were extremely pricey.

But due to the upcoming trends and development of the technology, voice commands have become popular. Although voice search is not that quick and responsive compared to text input since the browser takes time for proper speech recognition, but it do influence the overall development of various web services.

A lot of people these days consider voice commands as a useful web development trends as you won’t have to type all the time. Mobile as well as web applications these days have started inputting mobile as well as web applications.

Self building websites

Earlier, most of the software development companies utilized HTML for making websites. But with the gradual changes in the web development industry a lot of CMSs were introduced with which it can easily create websites.

Also, as huge technology skilled developers started coming, importance was given on the customization through add-ons, plugins as well as modules. So it has become easy to make websites both from no-tech persons but from a layman as well.

Thus with these ultra modern and future development trends you will be able to see some noticeable changes in web development processes.

Interactivity

Influence in web development can only be brought about by user experience. It is the duty of the task developer to develop things in a more convenient and practical application. Due to this reason web services can become more interactive.

Earlier, these kind of developments didn’t get much popularity because of large consumption of resources as well as site loading problem. But, as the technology is growing at an increasing speed, the page loading speed has increased for the interactive pages.

Development of programming languages

The demand of the web developers depend on whether they can work with different frameworks and languages. Also, the total speed of adaptation to new tool does play a vital role.

So, these days it has become important to know about the essential knowledge to keep them updated. Some of the common programming languages that have become popular over few years are JavaScript, PHP and Python.

Most of the web developers have found the combination of these three programming languages. Learning of all the three programming languages can help you to develop various web development application as well as mobile applications.

Chat bots

If you are not aware of the different ways of attracting huge customers so that you can solve their queries and help them then you must add a chat bot.

This is yet another efficient implementation of the artificial intelligence. Bots came into popularity couple of years back and they work on the theory of neural network. They perform on the basis of massive amount of data.

Hence, the web development trends that are coming up the next year can be extremely beneficial for most of the web developers and also for the people as well. It will make things easier and also help people dealing with the latest technologies.

Related Post: Top 13 Trends To Influence Web Development Domain In 2020 And Beyond

Building websites today is a fun game in today’s virtual world. But if you are less experienced, you must have heard of HTML more than CMS. That’s not your fault in any case. So chill and read what we have got to say about CMS vs HTML website design for your site.

What’s Exactly HTML?

Hypertext Markup Language creates static webpages for the server. It is originally used by those who are learning the ins and outs of website designing and styling sheets. It can pretty much work on any of the text editors online or offline.

There other Markup Languages like XML – Extensive Markup Language or LaTex – mostly used for the formula in writing and publishing books and other articles online.

However, apart from CMS vs HTML comparison, worldwide comparison with other Markup Languages is also made to choose HTML for easy editing and coding. In other words, HTML’s coding language is fairly simple than other Markup Languages.

So, those who are not familiar with coding or are not from the computer science background. can easily grasp the knowledge of tags, attributes, and other formats necessary to know about HTML.

Using HTML, web designers add a flair of creativity on different web pages. These include font colour and size, background images, audio and videos, and hyperlinking the text or images, etc.

What Do We Mean By CMS – Content Management System?

It’s a software that has pre-defined templates. You can upload it onto the servers you are working on. It doesn’t even require that level of coding while comparing CMS vs HTML.

Using the CMS systems, you are in power to create the best dynamic website for your team. You can give administrator rights to your employees. Then they can act like virtual assistants and content managers online, even sitting at remote locations.

These functionalities consist of uploading/editing/updating images, posts, content; creating original content and other developmental tasks online for generating leads and a better readership for the website.

Now that we are clear about the basic information about both tools helping to create a website and its design like never before, then let’s jump onto the carefully read and used differences between these two.

CMS vs HTML

Frequency of Managing The Website

Firstly, get to know if your website—the one which you intend to run or already have a business on—is going to be frequently updated or not. Are you going to have more than two pages on your website? Or is your business sufficiently running or will run even on a single home page?

If you know the answers are leaning towards not having too many updates and keeping a single frame for customers to peruse and contact you, then an HTML is the best choice.

HTML websites are difficult to update frequently, but are free and do not require you to look after the management aspect as often.

Besides that, if you think you will need to update the content regularly because you are scaling up business operations, then you will need a backup of CMS website designing.

While comparing CMS vs HTML, we find the former is the best choice for businesses who want to compete, grow, and stimulate new sales.

Time That’s Taken For Setting Up

CMS website software comes with pre-built themes and other buttons. This can be modified and manipulated as per the current market and business need by the administrator with point and clicks.

Hence, with minutes, your website can be ready whenever you wish to update, create, or change the layout.

However, that will be equally difficult for HTML-backed web pages. The coding for even a bit of beautification for your website is long. Even after being simple to understand, it takes time to write long passages of code without generating any error.

So, when you are planning to update the themes according to the season or the offer you want to run, this can only be possible through CMS—saving time and aiding to tap customer at the right time.

Customisation Examples & Choices With Ease

CMS is a software that backs dynamic pages. Then it should be clear from its specification that it offers everything from updating and creating new web pages.

So, whether it is a promotional poster, a special text, or anything that you want your audience to see as soon as they enter the website on a special holiday, you can make use of CMS without further delay.

Basically, visiting the settings and editing sections onto the themes that your website is already running, you can browse buttons and objects to add or delete with just the point and click mechanism.

However, the task is quite tedious while using HTML sheets and frames for setting up a website. At times, you will need to write all the codes again, or manually go through the lines which need to be changed.

But, the effect of the changed lines can be adverse on the whole HTML document with slight errors. So, to debug the coding, you will be forced to write the whole script again.

This is time-consuming and quite difficult to manage when you want to have a cutting-edge advantage. In other words, when you want to be ahead of your competitors, you cannot rely on HTML codes.

You will have to switch to CMS over time, as your business and its scalability increases.

Multiple Users Can Use The Website At Once

If your website aims to have various features, we find while comparing CMS vs HTML that the former is a better option for multiple customers and client support. Using CMS, different accounts for contributors and admins are created.

So, when you want the users to post a comment, refer, or share on your platform, they can easily register an account using the CMS website templates and designs.

But if the website is maintained over HTML styling sheets, then others can’t throw their inputs. The organic traffic would only be able to catch hold of the information your website has to convey.

The multiple user interaction would not be possible using the HTML codes.

One of the crucial factors which decide on the success and failure of a web design project is known as communication. The problems increase, even more, when any person involved with the project belong from any other organization and are not aware of the prevailing working qualities.

It is important to know that having communication is not an easy process. Not having proper communication can lead to major problems such as bad coding; lost time, and finally it can lead to unprofessional web development.

It is important to understanding the role of communication in web design, as it can lead to hampering the reputation of the company at the same time. Most of the websites do require the need for proper communication irrespective of whether it is a portfolio website, e-commerce website, or any information website.

Communication is important for making a good user experience, and also to make any website successful which can benefit the owners. But, due to some reason communication gets neglected so that the websites can be made visually attractive.

Significant methods of communication

Websites play a vital role in communicating with the users in different ways, and therefore while designing a website, it is necessary to understanding the role of communication in web design.

Each of the websites indeed follows the same path, but most of them incorporate some basic ways, that help in making communication with the users. A few of the basic ways through which the websites communicate are here.

Text

This is one of the most common methods of communication which can be done online. Websites mostly depend on the text for delivering an important message to the users. Text can be present in the main body, or any of the headlines.

While developing and designing a website, it is important to understanding the role of communication in web design since users will first try to read the text for understanding the message, and then move further accordingly.

Unclear and distorted text can make a user impatient, and he might not come back to your website. Just like in the case of blogs, texts can be hard enough to properly communicate depending on the type of websites.

The type of approach that you will take for your website will completely depend on its purpose, and why you are planning to include that particular text for the content.

An e-commerce website like amazon.com will be different from that of an informational website or any article website. This difference can only be brought about by using texts in the content.

Titles and headers

Titles and headers are something that you cannot afford to miss out on when designing a website. To better understanding the role of communication in web design, and to get huge traffic for your website, it is necessary to include them. Titles and headers are mostly seen on magazine layouts, newspaper designs, etc.

Human beings try to know about any news or information quickly, and mostly when they are searching for something on the web. With the help of the titles and headers, it becomes easy to communicate with the crucial points and ideas to the users.

These further assist the visitors in understanding what to expect from the rest of the content. When visiting any website, users will understand from the titles and headers that what they can expect to get from it.

Design styles

The design of a website also helps in communicating messages to the users who visit the website. A lot of unique designs and styles are there, which are specifically used in certain industries.

You cannot use any random designs or styles for any website since designs and styles are also important for communicating with the users. You must have a better understanding the role of communication in web design, as it helps in telling the users about the website.

Suppose, a website is selling clothing, accessories, home items, and other things, then it should have a design that will match with the products sold. Appropriate design and style help in attracting a huge amount of customers, and they will appreciate the style and look of the website.

So, the design style will help in communicating with the users and make them understand that it has been made for them.

Images

Pictures and images are a mind-blowing option when it comes to designing any website, and for communicating with the users as well.

Compared to other ways, pictures help in quick communication of messages clearly and emphatically. The web designer needs to keep in mind the messages which are being given to the users through the pictures.

Icons

With the help of icons, it becomes easy to communicate the message to the users without even using the text. Some of the familiar icons such as magnifying glass represent searching, the house represents the home page, etc.

Things to focus on when designing a website

At the time of designing a website, certain things are necessary to keep in mind that are listed below.

Purpose of designing the website

It is important to understand the reason behind the designing of any website. Few may indeed understand the reason behind the creating of the website, while others might not be able to understand it. It is necessary to make sure that every user should find something interesting on your website

Services which the website offers

Make sure to design the website in such a way that it provides important information which is necessary to communicate to the visitors. Users must be able to find the products and the services, which they are looking for on your website.

Benefits that visitors can get

If you leave your website simply by listing the name of the products, it would not do any good to your business. Make sure that you design the website aesthetically so that the users can know about the products and services that you are offering, and how it can benefit them.

Hence, these are some of the things that are necessary to keep in mind and have a clear understanding, when it comes to the role of communication in web design.