Many customers and individuals are biased against web developers and designers. Some stereotypes do exist, while others are simply not true. For example, people often think of web developers and designers as people who work alone until late at night, if not all night. Quite a few web designers and developers are inclined and are working on projects that require a long time, but not all of them are deprived of social life and lead a nightly existence. Some of the most common stereotypes will be presented in this article.

Some stereotypes are more harmful than others. Unreasonable stereotypes can actually get in the way of business productivity due to biased ideas about specific groups of web designers and developers. Businesses can opt out of a specific group of people based on race and country of residence. Most stereotypes prevent web developers and designers from finding jobs, especially in large companies, so it is important to make the resume CraftResumes look good. Pay attention to the most common stereotypes when it comes to resume of a web designer.

1. Web designers make low duty work and are the cheapest workers
Undoubtedly, some web designers and developers of foreign countries are famous for less stellar work in the past. However, developers and designers from India or other countries can be as talented as the top designers and developers in the USA. Because of the dramatic difference in labor costs between the United States and many other countries, foreign web developers and designers often work at a lower price than programmers in the United States.

It is necessary to make the choice of a designer based solely on their experience and skills, and not on the basis of bias and prejudice. This is the best way for companies to get the best employees at the best possible price. Businesses should be prepared to honestly assess the levels of candidates and their skills, regardless of their culture or country of origin.

2. Expensive can’t be bad
One of the most common myths is that the more a company pays for web development or design, the better it will be. Work that is very expensive can be very low standard as well. The reverse is also true. A talented developer can work at low speed but do outstanding work.

The best way to evaluate the quality of work of a web designer is to look at his previous work. If a programmer has done quality work in the past, then he or she will most likely do a quality job for you, regardless of speed.
It is necessary to pay attention to the cost, speed and quality of work. If you want the work done quickly and efficiently, then such an employee will not be cheap. If you want a job quickly done for nothing, then it will not be of high quality. If you want quality work cheap, then it will not be done quickly.

3. Women web designers and developers are less qualified than men
Stereotypes emerged from gender roles, which suggest that men are more inclined to technical science than women. Some people believe that women can only be talented in design. This fallacy came about in part because web development is mostly a product of men’s activities. However, a female web developer can be as talented and qualified as a male one.

4. Old developers and designers less qualified than young web experts
This stereotype is settled because many people believe that older people are not able to understand technical concepts and learn new programming languages, to keep up with the latest design trends. This is not true, as many web developers have been programming for clients since the mid-1990s. These developers are obviously more experienced and skilled in web development than the young ones, who have just graduated from a university with a bachelor’s degree in computer science.

Age should not be used as a way to determine the quality of future work.

5. Web developers and designers do not care about their appearance
To some extent, this stereotype may be true for some developers and designers, but here you should ask yourself what is most important: what does an employee look like or the quality of his work? The best web developer or designer, perhaps, may not keep pace with personal hygiene, a healthy lifestyle, but what difference does a person look like if the work is still done efficiently and at a reasonable price?

We often imagine a web designer as a thin white guy in tight jeans, who constantly drinks coffee, with a stylish haircut and an iPhone. And this is despite the fact that programming skills have absolutely nothing to do with sex, hair, weight or skin color.

How developers and designers can help in the struggle against stereotypes
Developers and designers can contribute to fighting stereotypes and protect themselves. Developers and designers should always provide high quality work for each client. They must have a reliable portfolio that demonstrates past work and a list of past clients. This is a guarantee of the future quality of work in the past.

It is necessary to show the client your best work and always grow and develop every day. If quality comes first for you, you can always get the best projects. Satisfied customers will share their experiences with friends, family and colleagues. Develop a reputation, and then it will work for you. Do your best to satisfy the customer 100%. Quality of work will be noticed. Get ready to build your own way and create a name for yourself with your excellent work.

If you are a novice designer or web developer and you do not have a portfolio to showcase to clients, then one of the options is to create a series of personal projects that clearly demonstrate the development of your skills. As you do work for clients, you can replace personal projects in the portfolio with client ones. Finally, keep an excellent appearance and watch your personal hygiene. Whenever you have a videoconference via Skype with any potential client, make sure you look your best.

Top 10 tips to write SEO friendly text :
Creating quality content is not enough to get it to a public view, it is also important for it to be SEO friendly. It means that the text, article, blog post or any other type of content published online should get a good ranking from Google software to be presented in the search engine among top results. For a beginner, it might seem tricky, but the rules are not that hard to follow. Actually, any online content creating entity follows these rules, whether it is Wikipedia or PaperLeaf. This guide will help you to write SEO friendly content with ease!

Why Your Content Should Be SEO Friendly?
First of all, it is the most credible way to make your web page more popular and sharable. Even if you have the best and the freshest ideas, the article won’t get many views if it is shown on the 10th page of Google search results. Any text should be published in a form that makes it more approachable and readable.

Secondly, it will make your content more appealing to the public. There is a common misconception that caring about SEO means not caring about readers, but the truth is it is actually the opposite. It means shaping your content the way it is more attracting for people.

Amazing Tips on Creating SEO Friendly Text :
Now let’s talk about the basics that everyone should know. What makes a difference in creating SEO friendly content? Basically, everything starting from the title, keywords and up to the lengths of the article. Here are 10 tips that will drastically improve the popularity of your content:

1. Do research on keywords.
Good content starts with planning, as soon as you have an idea what you are going to address, it is time to find perfect keywords. There are two types of them – short ones (up to three words) and long-tail keywords. Short ones are more popular in use, but the LTK actually bring a more specific target audience. And they make it easier to get to the first page of search results.

For example keyword “SEO hacks” is hard to compete with as there are many articles on this matter, but if you use LTK like “Easy SEO hacks for bloggers” you’ll more likely get to the top search results according to it.
How to find suitable keywords? You can use Google search when you type there something it also shows related searches. There is also a free tool – Google keyword planner. There are also more professional software possibilities:

– SEMRUSH
– Ahrefs
– LongTailPro

2. Use keywords wisely.
It is so easy to overdo them! Keyword stuffing is bad; it makes your content rank lower. What is the approximate number of keywords to put in an article? Well, there is no strict rule set for everyone, but generally, it should be not more than 2% of your content.

Where should one put keywords? In title, meta-title, in some subheadings (but not all of them) and in meta-description. It is also great to place some at the beginning of an article and in the final paragraphs.

3. Figure out the lengths of your text
Everyone knows that Google likes long texts; however, it is important to know how long it should actually be. First of all, it should not be less than 300 words. But how should one figure out the maximum size? The best way is to look at your competitors’ content.

SEO Rambler is a free tool that helps you analyze this; it shows the lengths of competitors’ articles according to the target keyword (your main keyword of the text). At the end of the statistic, it shows the average word count on the three most visited pages, so you can base your number of words on that. If it is 2000 words, this is your approximate lengths of an article.

4. Include H1, H2, H3 in your draft
Content should be logical and comprehensible, that’s why you need to have a clear idea of what you are going to disclose. The simple structure includes an introduction, main part, and conclusion, similar to an essay. Start with drafting an outline for your article, so you don’t forget about anything and don’t get things mixed.

What is also crucial is using at least three levels of headings to divide the text into logical parts that are easier to read. First of all, many of reader can be using mobile devices, and separate blocks are easier to view. Secondly, it is very discouraging to see an overloaded with words text with no paragraphs and logical endings.

Here is an example of a structure:
H1: Amazing Low Investment Ideas for Students”

Introduction
H2: 10 Low Investment Businesses You Can Start Today
H3: 1. Selling online products
H3: 2. Affiliate marketing
H3: 3. Providing services
H3: 4. Tutoring…

5. Shape your content according to people’s searches
It is important for any article to be relevant for a viewer, how to achieve that? Use Google itself to see the “people also ask” – there are common questions concerning your target keyword. Choose the ones that are relevant for your text and answer them. This way you will make it useful for readers.

6. Work on Title, Meta-Title, and URL
The post title is the title given on your page; this is what a reader sees. Meta-title is the one that is given in the search results. They can be the same, for example, if you don’t post meta-title, your post title will be shown as such automatically. The title must contain the main keyword and the meta-title too! It shouldn’t be longer than 66 characters, so it is displayed fully in the results.

When designing URL delete all stop words (mainly, prepositions and articles) and keep only meaningful words. But never change the URL after posting an article, it is too late now.

7. Meta-description
Meta-description is the text that is given below the meta-title in search results. It is crucial for SEO ranking of your content and helps a reader understand whether this article is suitable for them. It should not be more than 156 characters, should have a target keyword. Another rule is that is should depict the main subject of an article and be appealing for a viewer.

8. Putting in Images
Graphs, pictures, statistics make content more appealing, interesting and well-researched. The secret is that Google ranking system doesn’t read images, so in order for them to be processed properly, you need to name them correctly.
For example, not “pic0001” but “Semrush analytic dashboard.”

9. Put in links
If you have other articles on this topic, add internal links to your content, so that readers will find it. It is also great to put in external links, but only for credible sources, such as Wikipedia or any governmental website.
10.Proofread your text.

Create an SEO checklist to make sure that each tip is followed in every post you make. Each article is viewed by Google as a separate web page, so each of them should be top-notch. It is also great to use plagiarism checker software to make sure that your content is unique and won’t get ranked as copy pasting.

Conclusion
These tips will help you to get more views and shape your content according to viewers’ needs. Following SEO guidelines mean caring about your readers as well as the popularity of your website.

Internet users are appreciating and loving the websites which mandatorily requires scrolling.

Scrolling in web design was once considered as taboo at a time.

Now with the complete turn of events, it has become one of the most popular techniques in recent years.

With a core interaction design element, scrolling is reinventing itself and shedding its old stigmas. But this also means that web designers have new rules to learn. In this article, we will learn some quick tips for its technique, pros & cons, and the emerging of scrolling in web design.

Reincarnation of Scrolling

The evolution of the mobile phone has resulted in the rebirth of scrolling. Times have changed and mobile users have surpassed the desktop users.

Hence the user interface of all the things accessible from mobile has been managed accordingly. Due to smaller screens scrolling has become inevitable.

With advancements provided by the service providers, accessibility of high-speed internet has become possible. This makes scrolling feasible compared to opening a new page for connecting information on a topic.

Scrolling contributes to accessing the user-generated content in all most all social media handles. Long scrolling is said to have been evolved from the card-based design.

Which enables users an endless stream of bite-sized content which perfectly suits the web and mobile experience.
Due to poor designing and usual textual content on the sites, scrolling was considered as boring.

The above fold doctrine is now being recognized as a myth which was holding the scrolling back for a long time. But now the long scroll acts as a canvas for the end, middle, and beginning.

That successfully illustrates a narrative to the audience through animations, graphics, icons, and others. It has a unique specialty in capturing user attention.

Pros and Cons of Scrolling

Every new and old technique is either loved by the users or criticized. In most cases, all users have a valid point.
Hence it is important to scrutinize and discuss positive and negative aspects of a technique for deriving a personal conclusion about its usefulness.

Advantages
1. Scrolling in web design encourages audience interaction. It can be a great narrative type of medium for promoting user interaction.
2. You can create an interesting storytelling method with constant stimulation of changing elements by using scrolling.
3. Navigation paths are slower, complex, and limit the user experience while long scrolling is faster than navigating and clicking.
4. Infinite scrolling sites ensure the users spend maximum time on a page. It is also easy to use and helps users in discovering related content. Hence it entices users.
5. Many times it can be complicated to maintain flawless designs for multiple pages which are accessed from various devices. But with long scrolling, it is just a onetime effort that makes the difference.
6. It is relatively easy to scroll down rather than moving the pointer constantly and surfing through different pages for information that is relatively connected.
Website users who are accessing it from the mobile phones have accepted this as a way in which the information is displayed.
7. Limited clicks by a user result in quick interactions specifically for a selected user experience like gaming and apps.

Example of Website Design company using scrolling.

Disadvantages

1. Majority of the users are accustomed to this technique because it is widespread today. There is always some percentage of users that resists change. They have been avoiding scrolling for years and will not be happy with it.
2. You might end up facing a drawback at the SEO end as having a single page can affect the site’s SEO.
3. If the content is disorienting i.e. there is a disconnection between the content and the scrolling, it will make users confused. Hence it is essential that a scrolling website is designed only by an expert and experienced developer.
4. Users can find it difficult to go back to the previously viewed content in a scrolling mechanism. Creating persistent top navigation that anchors each item to a page section might help to resolve this navigation problem.
5. For a site containing large videos, images, or galleries it may be difficult to maintain the quick loading speed of the website. For parallax scrolling, the website may slow down as it relies upon JavaScript and jQuery.
6. Infinite scrolling sites do not come with the footer. Hence the users may face difficulties in navigation. A sticky footer which is lean can be used to so that the navigation compatibility of the users is not sacrificed.

These are the typical advantages and disadvantages of scrolling in web design. You have to focus on the type of site that you intend to create and make a decision accordingly. The type of sites for which the scrolling techniques is the best are:

i) Websites that are going to be accessed by a significant number of mobile users
ii) Websites that intend to update blogs or release frequent updates
iii) If a website intend to pass on considerable information in a comprehension manner
iv) The website that does not include a lot of media files

Generally, social media websites are constantly updated with user-generated content and they do well with scrolling websites.

For coherent navigation which is mostly required in e-commerce websites, they tend more towards conservative page lengths.

Do not use the scrolling websites just because they are trending or many websites are using it. If the criteria of your website fit with the idea of a scrolling website only then it will do wonders for you.

If you try to use a scrolling website where it is not required you might end up with disastrous results.

Recommended and Best Practices

Mechanisms for scrolling in web design like a long scroll, parallax effect, and others are still relatively new to the realm of the design. But still fundamental best practices have been produced from rudimentary trial and error. For successfully implanting the long scrolling, following are some everyday tips.

• It is acceptable and legitimate to alternate short with long scroll. It should be seen that the content must be the one dictating the scroll length and not vice versa.
It is absolutely fine if you intend to use a long-scroll landing page and a short-scroll homepage.

• It should be seen that user can easily and quickly bounce from elements to elements in the scroll which enables them to get back quickly.
You can consider using sticky navigations for the same.

• For enabling every user to see how the site works you must use scrolling with tools or design elements. For fun and easy methods that can help a user determine about the things to do next, you can always use animated buttons, arrows, and similar interface tools.

• To makes sure that your website gets the desired interaction, be sure about making a clear distinction between the call to action buttons and scrolling clicks.

• You will have to research about how your target audience is interacting with the scrolling technique. Google analytics will always help you in understanding how many people clicked a particular fold. After a thorough analysis, you can make the necessary decision to tweaking the design as required.

• Maintain the limits. A long scroll does not mean a lengthy and continuous 700 pages website. A long scroll can be simple enough. Make sure that you include your story and then stop. Do not force extra content which will be useless for the audience. It will occupy more space and make the site slower.

• It is essential that you focus on the requirements of the target audience and also understand that any sits that claim to be a infinite scrolling site is truly not endless. No matter if your website is infinite scrolling; your users will always require orientation and navigation properly.

• Make sure that you include visual cues on the sides. It can help to orient users in the scroll and make the scrolling experience comfortable. Scrolling can turn dangerous if you overuse it. Make sure you use scrolling in web design only as much as it is required.

Page-less Designs

Long scrolling sites are bound to stay for a longer time now. It is a simple fact that a smaller screen will require considerable scrolling and with popular mobile phone launching every other day the increase and decrease in the size of the screens will be permanent.

The future of the web as many prominent developers believe has already started which is the pageless design. And if we are to believe them, the transition has already begun. Websites and blogs continue to feature stories about the difficulties that user’s face and the information that they consume.

But as designers, it becomes important to think radically so that one can adapt the best methods to create content in a completely different environment and scrolling in web design is one of those best methods.

Conclusion

Interacting designs can be considered as a foundation for the long-scrolling websites.
Users are not going to be complaining about the length till the time they are satisfied with the content.

If the interface is fun and unique there will not be any complaints about the design from the users. You can do your trick and engage the audience to reveal what you have for them in your bucket, just after a considerable wait.

Related articles:

How to make web design professional?

Use of images in web design.

This article explains several reasons why your website isn’t making sales and how you can turn it around to make more sales and revenues.

A website is an unusual approach for earning revenues while incurring minimum overheads. Firms could realize revenues throughout the day internationally. This, too, is done by not requiring any employees or incurring costs while administrating successful businesses. 

Surveys claim that greater than 205 million customers living in the USA buy from the internet-spending around $3000 per annum on average. However, numerous online formed firms are still facing troubles in earning profits. 

It might be the case that your e-commerce store is going through the same thing. Ten of the below-described reasons might be the reasons why your website isn’t making sales.
 

1. Pictures and commodity details of unsatisfactory standards

During the time consumers are shopping through the internet, they are unable to check the commodities properly.

Hence, they are bound to depend on the pictures and details provided by your firm and make assumptions accordingly. 

Pictures and detailed explanations must be published to attract customers to buy commodities. Your firm may display photos of lesser resolutions or depend on in-depth reports. In doing this, it may be unable to attract a lot of people towards its commodities and hence be why your website isn’t making sales. 

Thus, you must ensure to upload various images of your commodities, from different dimensions. They should be of high resolutions with distinct explanations attached to highlight their worth and advantages to customers. 

Seth Godin, the writer of “All Markets, are Liars,” stated that prices are what matter to consumers. It is because your firm isn’t giving them any other factor that could matter more to them. 
 

2. Missing contact information

Data for communication might look like an insignificant element. However, not including it on your site might be one of the biggest causes why your website isn’t making sales. Customers always desire knowing the potential firms they want to buy from.

However, if you don’t upload where you are located and contact information, your firm will then go through tough times to increase your customer base. Customer base rises when they start trusting you-which would be hard of they have no means of contacting you. 
 

3. A complicated check-out procedure

Complicated check-out procedure with many steps to follow makes consumers frustrated. It equates to people visiting Walmart to buy just one thing and see only three counters working with huge lines. 

Your firm must thus cut down this nuisance through developing a simplified and hassle-free check-out method. Enable your customer base to follow the plan and select the option for registering themselves while saving data in the last-if they wish to visit the site another time. 

Check out how to increase sales in eCommerce website?
 

4. Hidden delivery charges

Numerous customers abandon their orders solely due to the concealed delivery charges that become known in the very last step of checking-out. Most of these charges are quite high that people are unwilling to pay for.

Few consumers do not even reach the last step. Delivery charges are a significant reason why people abandon their orders right before checking-out. It can, however, be solved quickly.
You must display a delivery charge estimator that functions based on products the consumers wish to buy and their zip codes.

Many online business websites also provide plug-ins to simplify adding such calculating option. 

Checkout one of the website design companies of Nagpur.
 

5. Poor navigation (hardly visible tap-targets)

The SmartInsights states that around 80% of buyers browse through webs from their mobile phones. In case your e-commerce site contains small links and options, tiny pictures of items, or a messy layout, browsing may be very complicated. 

Tiny tap-targets make selecting links or options on smart-phones extremely hard. It might make it an unpleasant situation for customers. It might also end up driving them away to competitors- one of the causes of why your website isn’t making a sale. So, you must ensure to develop gadget-friendly websites containing big pictures and appropriately shaped options.
 

6. Buyers are confused as to how to proceed

 In addition to creating sites, you must guide your clients clearly as to how they must proceed and utilize your website. Non-item pages must guide consumers with the help of an evident and apparent call-to-action. The highly prosperous online stores inform consumers precisely the things to do, not leaving them confused about any step and method.
 

7. You aren’t advertising effectively

In case your firm and website isn’t making sale, it might be because you aren’t targeting your audience successfully. You must, hence, develop an effective promotional policy that involves social-platforms, paid-for, and content-based advertising.

After expanding your clientele, you must publish user reviews and recommendations as evidence to further advertise your business. 

After developing a substantial consumer-base, employ instruments like Reward stream for creating and administering a directing plan. 

Paul Graham of Y Combinator states that firms shouldn’t wait for consumers to get in touch with them. Instead, the firms must recognize them, reach out to them, and attract them towards their sites. 
 

8. You are unable to engage with your customers

A non-acknowledging sales rep is equivalent to having an aggressive sales rep. You must connect with your customers and people following you on social media platforms. It will aid in your label always remaining in the limelight. At the same time, you must participate in debates related to your industries and impress your clientele while you advertise your initiatives. 
 

9. You must be focusing on the wrong buyers

You might be spending a lot of time, effort, and capital in advertising that isn’t resulting in successful results. In such cases, it might be that you’re focusing on the wrong crowd. Thus, you must ensure to conduct a buyer survey to ensure you end up promoting the necessary market. 
 

10. The prices aren’t correct

Setting prices is hard. Meager rates may lead to consumers thinking that the standard of items is low. However, very high rates would cause them to buy from competitors. 

Considering taxes and delivery fee makes it even more complicated. Consumer surveys and researches could assist in you selecting the perfect prices that increase and retain clients, the ideal solution for why your website isn’t making sale. 

Thus, there could be a number of varied reasons for your website not getting the required level of sales. Considering all these issues and correcting them can help increase revenue.

What makes a good website an excellent commercial website? Conversion rate. The bigger it is, the more beneficial it is to your website. We all know that search engine optimization is vital when it comes to boosting the traffic of your website. It means that well-written content will only boost you in social engine ranking and bring more visitors as a result. No matter how optimized your texts are in terms of SEO, you will earn nothing, if your website does not have any conversion rate. In this article, we will discuss several ways of increasing the conversion rate with the help of web design.

Make it optimized

By now, the use of the Internet has shifted from computers to cell phones and tablets. As a result, it is not worth creating only a desktop version of a website, if you want it to have a good conversion rate. You need to pay particular attention to the fact that various devices have different screen orientation and resolution. Moreover, some fonts are not supported by mobile phones. So, if you don’t want your visitors to close the tab as soon as they enter your website from a mobile phone, you want to make all pages optimized. There is an excellent website audit tool called Sitechecker Pro that could help you realize which aspects you should improve on.

As we all know, not optimized images can harm websites. First of all, they affect the website speed and can significantly slow it down. To prevent website from slow loading you always need to check its sizes and impact on website speed. How low website speed will affect the site and conversions? 75% percent of users won’t be waiting for your webpage is completely downloaded. They will leave your site and thereby increase the bounce rate. So you will lose not only the potential customers, but also decrease your website performance for search engines.

Here is the example on how to test if your images are optimized enough using web crawler :

You may see how your webpage can be shown in mobile on desktop versions.  And what score of Google Page Speed test you may have.

User-friendliness

Another thing you’d probably want to ensure is the user-friendliness of the UI. It means that there should be no irrelevant information that could distract users, no irritating gifs or pop-up windows. In this case, it is best to ensure that a user has an outstanding experience visiting your website. As a result, visitors are more likely to buy from your platform.

Right color palette

This one is pretty straightforward, I assume. However, to choose the right color palette, you need to learn how colors affect users’ mentality. It would be an excellent idea to know the associations between colors, what emotions they breed, and how you can combine them to achieve the desired result. Have you ever noticed how attractive and pleasant Apple Inc. website is? If not, then you should probably go and check for yourself. A light color palette of their store makes visitors subconsciously feel safe, and consequently, they are more likely to buy another expensive gadget.

Content placement

This is a vital aspect to remember, too. As a web designer, you should understand how a user behaves at the webpage, and place the content accordingly. A simple rule would be a header with the navigation panel at the top, some essential links or similar stories on the right, and a ‘Contact us’ at the bottom.

This is when content and design intertwine. You need to strategically plan out the content placement when adding visual support. Readers pay less and less attention as they scroll towards the bottom of the page. You’d want them to remain interested and focused at the same time.

Call-to-action

This is an obvious, yet a challenging thing to implement. The biggest problem is to choose the right place for a call-to-action. Typically, it should be in the concluding part of the content, but you may want to make it stand out from the rest of the text. If this button or a piece of a text catches readers’ eye, then they will be forced to read until the end and realize why they do or do not need your product. Still, a greatly formulated and an eye-catching call-to-action dramatically boosts the chances of successful conversion.

Conclusion

It is understandable that a piece of well-written text is not enough to contribute to a good conversion rate. Website design is an integral part since it appeals to human emotions and subconsciousness. So, make sure that your website looks good and is user-friendly. Do not forget to include the call-to-action at the right place, and arrange the content of your web page in a way that would be convenient for the readers to perceive. Finally, you do not want to forget about cross-platform optimization in modern circumstances, when more and more people tend to surf the web using their mobile phones or tablets.

Some steps to pick the best Mobile Application Development Company

Are you looking to create an app like WhatsApp, Facebook, and Ola?

It might seem that you have an idea that how your app will work but dont that how you will make your dream happen into reality.

In the market area, there are lots of mobile application development company that offer mobile app created with different services.

Some of companies might be not able to deliver your app with the feel and functionality you want.

Therefore from thousands of mobile app development companies, it is dificult to select the best one.

Some figures show that the earning produced from the different mobile app stores worldwide will raise extremely by 18.56 billion.

The result was disclosed in 2017, global mobile app revenues was premeditated up to 21 billion US Dollars whereas in 2019 it is anticipated to gross revenue to 76.52 billion US dollars.

If you really have a flawless concept to create a most successful app that will help you to increase the revenue and earn more than millions, then you need to consider some steps that are mentioned below.

1. Experience and Reputation is the biggest factor

If you want to check the app development companies’ reliability and trustworthiness then you need to check their past experience and reputation in the app development market area.

Online research is the process of checking past experience that will help you to get the companies reviews, the total number of experiences they have and total rating given to that company.

In the end, you will get the companies existing clients details and their company portfolio.

Plus be sure that the company has complete knowledge of iOS, Android and various mobile platforms.

Ultimately all this process will help you to get proper features solutions.

2. Customer Service

From installing to development of a mobile app, there might be many issues that can be resolved by only the customer service department.

Therefore, while choosing any company check if that company fits all your app requirements? whether they offer different services?

If they are unable to provide quality customer service then never ever choose to go with that company.

As your app and user may suffer a lot in the future because of their careless behavior.

Such type of companies just concentrate on their profit but not customer satisfaction.

3. Digital existence matters a lot

The app should pass all mobile friendly and responsive tests to boost user engagement and user traffic. Hence the app should be device-independent. The users first choice must be the companies who focus more on user preference and the user-driven. these types of companies will result in persistent experience via marketing analytics and omni channel delivery.

Learn why mobile app is important for e-Commerce business?

4. Offer predetermined services

The Mobile application development company that is expert in providing and developing solutions plus they are creative and special can prove to be a good ROI for your app. This is the single factor that will convert your app expectation into results and concepts into reality.

5. Profitability

The effective price and quality features are always a battle when a customer willing to buy high-quality products and services at a reasonable price. Therefore it is said that quality apps may require huge costs. Furthermore, your app must be cost-effective always. Usually, small newly startups offer poor rates whereas old firms offers better rates. Do you own research about their experience and price structure? Thus select the best one.

6. Participation of user through the mobile application development life cycle

Some companies provide the step by step procedure and visual models. This is the best step that can be taken by companies to enhance user performance, security, availability, and scalability. With the use of transparent feedback loops, all interested users will be able to communicate in the process of app development life-cycle.

7. Quick and Prompt app delivery

Some companies provide the fastest delivery option hence such types of companies should be the first preference to choose. the process of deploying a high-quality app quickly should be the goal of each company. this strategy will really help those companies to offers app development and will lead them in the competition. for the best business impact and ROI, the faster app plays an important role that always generates higher revenues.

Therefore every mobile application development company should consider this point. Plus to raise in the market they should be always upto-date.

8. App designing rules and regulations

The custom app means developing an app according to the user’s expectations. Custom app is very important to lead a person to the path of success. Therefore every person should select the app development company according to their expertise and skills. For example, if your app is all related to the images but the quality provided by developer and designer is poor, at this instance, your app will not be able to deliver the proper output to the users.

Therefore the user should check the portfolio and work related to their expectations. To assure the app developer follows designing rules and regulations.

9. Reliable quality assurance

Most of the mobile app encounters errors and bugs. While performing, Repeated errors may cause a less user interest. Therefore designing and development is not only sufficient. such companies should follow quality assurance and lastest manual testing to convince that final product or a app does not have any bugs and errors

If you are honest in search of the best mobile application development company to create a mobile app then choose a company likewise that can fulfill your needs and expectations. plus the company you choose must be affordable and should offer the best quality services.

10. Security of app

The companies should follow some security rules and regulations to avoid unauthorized persons to access the app. The app idea and concept should be unique and confidential so no other person will take your idea to create an app just like yours. Therefore each and every mobile application development company should be in favor to sign a Non-disclosure agreement to keep security level high.

Checkout our mobile app theme.

Checkout Android mobile apps play store where you can release your app.

Visit this article to understand the real difference between flat design vs Material design and how they are different to each other.

As the trends in terms of website design keep on changing, the two designs ruling the internet are flat design and material design.

Both these designs are quite different than Skeuomorphism that has been in practice for a long time.

Skeuomorphism is a style that used details to mimic real-life objects.

For instance, the icon used for ‘Recycle Bin’ implies its use for storing discarded items or files.

However, with the introduction of different types of mobile devices with different screen size, a change concerning website design was needed.

Both flat design and material design are almost similar with a few subtle differences.

To understand the concept of Flat Design vs Material design, let us discuss the advantages and disadvantages these two types of design offer.

Flat Design

Flat Design is a very basic design that focuses on using minimal styling elements that gives an illusion of three dimensions such as drop shadows, textures, and gradients.

It appears simple and is expressed by using flat colors, iconography, and typography. It emphasizes on raw functionality rather than the appearance.

Advantages of Flat Design

Following are the various advantages of flat design.

• It offers a consistence appearance irrespective of the screen resolution and types of
  devices.
• As it removes unnecessary designing elements, it helps in faster site designing.
• Owing to its simplicity, the designers find it easy to develop responsive sites for multiple devices
• It also speeds up the loading time of the application or website and gives attention to functionality.
• The absence of the skeuomorphic style helps the readers’ progress faster through the website content.

Disadvantages of Flat design

The concept of Flat Design vs Material design could be better understood if the disadvantages of Flat design are studies alongside its advantages.

Following are the disadvantages of using Flat Design

• The choice of iconography, color and typography are limited for the designers while designing with this style
• The simplicity of the design can make the website appear general and blend it among others rather than making them stand out.
• As there are no visual cues such as depth or shadows present, it can cause issues concerning usability. For instance, certain apps or websites need these visual cues to guide readers through different processes.

  The absence of these features can make it hard for users to differentiate between clickable buttons and static vector graphics.

Material design

Google has developed Material Design in the year 2014, which includes three-dimensional features that are made up of layers of different physical elements along with depth effects, contrasting colors, and animation.

These materials are layered beneath the contents such as images, button or typography to provide the depth.

This design also has laid out a set of guidelines concerning the development of Android apps by the app developer.

While Google has extended the use of this design to various websites as well as web apps such as Gmail, Google Drive, and YouTube, this design has also been used by others for web designing.

Advantages of Material Design

Now that the various advantages and disadvantages of Flat Design have been discussed, let us discuss the advantages and disadvantages of Material design as well. This will further help in a clear understanding of the concept of Flat Design vs Material design. The advantages of this type of design are as follows –

• The three-dimensional design helps in developing a user-friendly website that could be easily interacted with.
• This design set specific guidelines for designers which are quite helpful while creating the website design.
• If a brand or a business is planning to develop products for multiple platforms such as websites or Android application, this design will offer a unified experience across all types of devices. This will make it more user-friendly thereby contributing to branding.
• If the users are interested in including animations, this design will allow them to do so. It includes built-in animations; they do not have to develop the features manually.

Disadvantages of Material Design

The various disadvantages of Material Design that will also explain the concept of Flat Design vs Material design are as follows

• Material design is tied to Google. Therefore, if one prefers to distance from it and tries to create a unique identity for their website or application, it would be difficult, if one follows the guidelines of Google for the same.
• The animations of this design can cause the site to take more time for loading and also drains away mobile batteries faster.
• As this design set guidelines for developers, it might restrict the creativity of individuals which might slow down the development of different decorative elements.

The difference between Flat Design and Material design

Based on the above discussion of Flat Design and Material design including their advantages and disadvantages, it would be easier to understand how they differ from each other. The concept of Flat Design vs Material design as highlighted by various website designers are as follows

• While Flat Design is ideal for users who are accustomed to digital interaction, Material Design is a form of response to the actions of users. Besides, Material Design takes designing to a step ahead with its communication ability.
• In comparison to Flat Design, Material Design is multidimensional and it also considers the Z-axis
• Though both the designs follow a minimal approach, the Material design focuses on matching the real world to the digital world.
• While Flat Design does not include Skeuomorphism, Material Designs subtly uses them.
• Flat Designs are best suited for users with simple requirements whereas Material Design meets complex needs
• In comparison to Material Design, Flat Design is easier to develop and loads faster.
• Material Design is interactive and has introduced physics
• Material Design is an evolution of Flat Design that involves a color system and functionality that develops a design ecosystem that users can get familiar to across various devices and product.
• Material design is powerful than Flat Design

Thus, from the above discussion one can understand the difference between Flat Design and Material Design, which would help them to choose a design best suited for their requirements.
Flat design theme has been created and you should check it out.

The article explains backend website development procedure and process and how you should prioritise your efforts to get maximum efficiency and productivity.

We have all wished to have the short cuts in our lives like the easy button that we could press and make all our complicated things turned into more manageable tasks.

I mean, if you think about it, the hardest part is always the decision making. Everything else should happen smoothly. Well, not exactly.
 
We do wish this was how things were but, in reality; we need to understand this simple fast. Life is not this way and nor is Website Development.
 
In order the go-ahead with backend website development, a lot of effort needs to be put in including setting up of clear goals, having a thorough understanding about business and having a clear decision when it comes to what should be done and what should not be.
 

What we will discuss here is how you will prioritize the efforts you put in backend website development.

When your team is assigned a task, generally to turn a complicated feature into a simple life-saving solution for the users.

Every worthy thing is hard:

 
Yeah, admittedly, it is “easy” to press the easy button but to learn how to make one, you have to put a lot of skill and effort. Same is the case with websites. Completed websites are straightforward to look at, but a considerable amount of power is required to build them. A website could indeed be made by a plumber in his pajamas overnight but for a high-performance website to be put up, a deep and though understanding is required of all the technical aspects: databases, internet infrastructures, browsers, web servers, and other essential pieces that help deliver your brand online.
 
So next time when you hear someone from the company that is not a part of the development team just randomly asking someone to go ahead and “quickly” add a feature to a site since its too “simple” to do so, understand that they don’t understand it all.
 
When working in or as a manager of a backend website development team, it is your job to understand the timing requirements and complexity of any task that is assigned to you before you go ahead and accept it. If you don’t consider these factors, you might end up in big trouble for yourself and your team.
 

Turn your more difficult tasks to simpler ones:

 
It may cost more than you think to convert a complicated web development concept into an easy-to-use end product or feature and may have a higher cost of resources and dollars than it initially seems.
 
With time, these tasks that seem harsh can seem to lighten up and become no big deal. What you need to see is how your team initially puts up with the burden of these web development requests.
 
Let us say that if a task requires 15 hours attention from a senior worker per week, it may be better for you to automate portions of this time with a junior worker from the company which takes hours a week. Since a company might have a fewer number of senior developers or might have a smaller junior army, this automation will yield two benefits:

 
•  It will cost lesser to you than before concerning who does the job
•  Since more people can accomplish the task, you gain redundancy

 
After a while, with the process repeated over and over again, everyone on the team will become capable of performing the task, and so the complicated job will be thus simplified.
 

Initially say no to strict requests:

 
Always keep this little tip in your mind. When you say “yes” to a particular thing, you are saying “no” to a lot of other things that you could have done instead. It is a hard choice to make sometimes, especially when it comes to backend website development. What we are saying “no” to is defining us. Simplifying a complicated task to a natural feature in our job of website development actually should start with a “no.” Here’s why:

• l “No” gives the right to be included to features by letting then earn it
• l “No” makes us examine all angles before any action is taken
• l “No” allows us to make backend effective and simple

 

Understanding the Stakes:

 
Balancing between web projects is a tricky task to do. So, before you set your backend website development team to work on a complicated task, think about the following six questions first:
 

• 1.  What would be the cost of doing nothing?
• 2.  Considering there are a lot of other things to work and spend our time on, Is this particular task our topmost priority?
• 3.  After we find the new and simplified solution, who will be our target? Who is going to use it?
• 4.   When we are automating the task, can we go ahead and remove some steps?
• 5.   If so, how long will the automation approximately take?
• 6.  Is all the effort worthy at the end and from where is the payback coming?

 
If you ask yourself these six questions, the combined answer to them will help you find the right solution, and you could then go forward to making the right decision. This shall help you produce a website worthy of your business. Moreover, your business’ image shall also improve.
 

Summing Up:

 
Requests for the addition of new features may seem like a quite simple job to other people in your company since they certainly do not entirely know how much effort is put into this task. These requests can add up to the complexity of the workload of your team.

Thus, before we get to our backend website development teams to add features and make thing more comfortable, we need to give in thought to what is actually necessary and set up several priorities based on the brand, the goals of our website and the effort that will be put in the request to make it works.

1. What is web development?
Broadly, web development is described as anything involved in the development of a website for the internet. It ranges from developing a simple page of plain text to more complicated internet applications for e-businesses or simply social networking.

More technically among the professionals, web development includes the writing markup and coding, basically all the non-designing branches of website development. It also refers to content management system, or more commonly known as CMS. These CMS are like a bridge between the database and the user. Moreover, CMS does not require you to have the technical knowledge to alter the website. You can find more about web development at Kamil Web Solutions development agency.

2. What is a web developer and what does it do?
A web developer is simply a person who builds a website according to a client’s needs. Different agencies like Kamil Web Solutions development agency has web developers whose job is to create custom codes and develop site layout, as well as features and functions of a webpage.

The job of a web developer is divided mainly into 3 categories:

1.Database technology: this is what makes sure that the website runs smooth.
2.Server-side scripting: executed on a web server, this refers to the code that decides on the mechanics of how a website functions.
3.Client-side scripting: executed in a web browser, this refers to code that decides on the content that your customers or clients will see when they open your website.
The web developer is supposed to build a website from scratch. The skills above are required by a web developer in doing so. The main benefit of having to build a web page from scratch is that you have complete control over creating something original and therefore, have a better idea of client’s needs.

3. What to look for in a web developer?
Since the jobs of a web developer as mentioned above require the skills to be divided into 3 categories, the skills required for a compatible web developer will also be according to these 3 domains.

4. Database technologies
For a good web developer, a sound knowledge regarding the database technologies is the main requirement. This is because, for any website, a database is required to store files, images, codes and other data. For being well-equipped with the knowledge of database technology, following relational database management systems (RDBMS) are the most popular among web-based applications:
1. Oracle
2. MySQL
3. Apache
4. Microsoft SQL Server
5. IBMDB2
6. MongoDB

5. Server-side languages
Using server-side language for scripting is like the backbone of building a website. For a web browser to function well, the end user’s computer must have enough storage. This is because the websites need to carry different images and files in a database on a web server.

This is where the server-side scripting plays a role. It is responsible for generating a structure for a database on the web server so that the communication between the web browser and the user’s computer is possible. The web developer comes up with a script on your website, therefore when somebody is using the website; the server shows the particular images or information as inquired by the user. Since the person using your website has no access to the source code or proprietary data, the server-side code becomes more protected.

Among the many, the following are the most popular server-side languages that a web developer should be well informed about:
1. Java
2. PHP
3. Python
4. C
5. ASP.NET
6. Ruby

6. Client-side languages
The development of applications that are present in the browser of a user’s computer is what client-side scripting is all about. This includes storage of user’s data in the form of cookies, simple flash games, or any other type of social web applications. Moreover, it uses languages that are responsible for creating the overall look and the complete layout of a website.

The languages used for client-end scripting include:
1. HTML
2. CSS
3. JavaScript
4. JQuery
5. Flash
6. Microsoft Silverlight

7. Different types of web development firms
Broadly, the different types of web development firms include the ones that produce custom web application development, e-commerce capabilities, website design, and database development and integration. Mostly, however, a lot of web development firms will provide all of the services above altogether.

Mobile applications are a popular tool for interacting with target customers.

They can not only work as a direct marketing channel but can also serve as a sales booster.

Many large scale enterprises had realized the importance of using mobile applications and have received a milage from them.

Here we have discussed some of how a business can benefit from the use of a custom mobile application and this article will also explain to you, some fundamental ways in which a custom mobile application is a set up from scratch.

Why is a mobile app necessary for your business?

Increasing recognition and brand awareness: When users use your custom mobile application, the first thing that catches their attention will be the logo of your brand.

Every single time, they will have to click your icon, and the more they see your logo, the better recognition your business is likely to receive. As a result, you will be able to make your business more reachable to your target audience.

Enhancing customer loyalty: A custom mobile application is a great way to improve your brand awareness.

To do this, you need to develop a system that appeals to your customers and increases their loyalty to the app. A prize program will be a great option to do so. There could be an incentive, maybe in the form of a bonus or discount, for the customers for writing reviews, using the app or for making regular purchases, etc.

This will engage the users into using your app more and thus increase your recognition. A discount will not only earn loyalty but with the spread of word, you will get repeated as well as newer clients.

Boosting your sales: A custom mobile application can serve as an excellent platform for generating sales working as a powerful marketing channel.

However, if marketing is not an area where the company would like to spend a lot on, then a social app on social media will be a reasonably good option. Using social media, you can not only promote company services but can also give your sales a boost.

You can also use the re-targeting option in the app to increase the rate of your sales. The option will send push notifications to the users to, for example, finish previous orders, etc.

Milestones in Custom Mobile Application Development:

The phase of research and planning:
The first step in creating a custom mobile application is the market research phase.

What needs consideration is whether there are similar applications in the market or not and who the target audience will be. This will ensure that in the development of the application, you create a wise marketing strategy.

You should never build an app just to compete with your competitors. Instead, by carrying out thorough research and planning on what is beneficial for the business, you can create a custom mobile application that will have a positive impact on your business.

Start by answering the most common development questions to yourself:

Why are you making this application?
How will this application benefit you?
To bring about those benefits, what features need implementation?

To improve your chances for completing the app building process faster, you need to set the right mission for your application.

Sketch your idea:
The best way to depict the concept of your application is by sketching. It will be a lot easier to work is you first have a visual representation of what you are aiming for since it will show you a bright picture of what you will end up within the long run.

You will start by sketching the user interface flow for your application. It will also help you understand the logic of the design from the start to the end of the user interaction with the app.

The best way is to start by creating a mockup for your custom mobile application. There are a lot of wireframing and prototyping tools present to create the design you need.

Deciding your team for the work:
A group of skillful and talented designers is what you will need to accomplish this aim. Your aim at this point is to get out your idea through your application. The team you choose must create the form following the following criteria:

l Clear reflection of the brand
l A user-friendly interface
l The app to have seamless compatibility with the mobile platform
l Fast performance
l A clean design

Hiring a skillful designer will indeed come at a price, but it is worth it considering how this application will pay you back. You can start off by looking for a freelance developer may be on LinkedIn.

Forums and communities can also be a right place for the searching process. There could be an issue when you cannot decide between several different candidates. The best thing to do is to scrutinize their technical skills.

Give them a project or sample of code from GitHub for an already made mockup and make your decision based on what they come up with since this will be an excellent way to see if their design style fits your choice.

After the creation of the prototype, make sure your team gets it tested or else you will need to hire a group of extra engineers to do it for you.

The last step: Monitoring and Marketing:
The application would not be used until it is found. You will need a proper marketing strategy for this that helps you create a strong customer base and increases the recognition of your brand. Apart from that, your custom mobile application will also maximize your revenues.

Let’s Sum it Up:
In the modern world, the use of mobile applications for the promotion of businesses is something you cannot overlook. So if you are looking for ways to give your brand and marketing a quick boost, a custom mobile application is the answer you are looking for!

An Email Blast is a process of sending a single Email to the multiple numbers of subscribers who are in your contact list.

It is an effective tool for businesses wherein businesses can quickly communicate with their supporters and promote their actions. It also helps the business to effectively approach the customers for sales or to inform the customers about lucrative offers or product launches.

Bloggers use this tool to attract more web traffic to their new contents. Instead of the term “blast”, people prefer using the term “email campaigns” so as to avoid the aggressive tone that is characteristic of “blast”.

This “How to do Email Blasting” will teach you the steps of sending a blast most efficiently.

1. Choose the most convenient blast service :
This is the first step of creating an Email Blast. You need to choose a strong email marketing service first if you wish to create a blast.

There are myriads of email marketing software available in the market and you can choose anyone which you think will serve your purpose.

Each software comes with myriads of templates to ease your work. You can even customize the templates your way by using the drag and drop options available in the templates. It lets you create a contact list, and then segment that list and then send emails in bulk to the subscribers in the contact list.

Each software has easy-to-use features for email collections, and email triggering options depending on the users’ actions.

To avail all these options, you need to first sign up and create an account by filling in all the details. After your account is created you will be directed to the website’s dashboard where you will find all the options to manage your contact list and list of subscribers to whom you want to send the Email Blast.

2. Email list creation :
After you land on the dashboard page you now will be asked to create your email list. It is nothing but a list of those email addresses to whom you want to send the bulk emails.

It resembles your contact book where you keep in all the contact details of your prospective customers. Just go to the “contacts” bar and click on the “create email list” option on the sidebar.

A default email list will appear on the screen with the name “General List”. To create a new contact list, you need to click on” create new list” button. Give an appropriate name of your contact list and then click on the “Add” button to include names and addresses of the subscribers who, you want to add to your contact list.

You have multiple options to add names to the list. You can either type in the contacts, or even upload the names and email addresses from files or applications. You also have the option to import your contacts from Microsoft Outlook or Gmail.

3. Email list segmentation :
For sending an Email Blast you need to segment your contact list. It is the most crucial thing for creating email campaigns.

The onus of email segmentation lies on segmenting the entire list of subscribers into smaller segments to ease the work of sending highly targeted emails.

Segmentation can be done based on various benchmarks like age, gender, geographical locations, interests and purchase activities to name a few. Email segmentation must be done with a clear-cut focus so as to include the desired subscribers in a segment to reap the benefits of the business.

This is a very easy step. All you need to do is click on the “Contacts” button, and go to the “Segments” link, here you will be asked for creating segments that you want to make. Just click on the “create segment” button and keep on adding the names of the subscribers who you wish to include in a particular segment.

4. Targeted Email Campaign creation :
The next step is to create a targeted Email blast.

There are many websites that allow you to create a targeted email campaign in a variety of procedures. But in general, you just need to log in the website you are using for email marketing and then click on the “campaign” button.

Then go to the “create campaign” button. You will be directed to hundreds of default templates wherein you can choose the one that best suits your needs.

There is drag and drop options that you can navigate to customize the default template and create your own email campaign. You can also get to see the preview by just entering the keyword before you finalize a particular template.

Next is to name your email campaign and edit the subject line. You can use the “personalize” option if the software that you are using allows you to do that.

Next, you need to customize the email body. For customizing your email body, you can use default layouts available at the sidebar on the left-hand side. Once you are done with the layout designing you can see the preview of the final email draft before blasting it to your subscribers.

Select the segments that you have already created to send the bulk emails. Create the “continue” button to send email campaigns.

5. Measure the results :
Your work of email blasting does not end just by sending the bulk emails to the targeted subscribers. You now need to ascertain the reactions of your subscribers after they receive your email. Some software has default statistics measure features that measure the reaction of the subscribers to the mail sent from your end.

To view this statistic, you just need to log in the website and click the “Reporting” button. You will be directed to a page that shows individual reactions of each email blasting. There are various benchmarks based on which the performance of each email campaigns is measured. Like the email opening rates, email bouncing rates, successful delivery rates, etc.

Therefore, the biggest challenge lies in how many campaigns got actually delivered to the targeted subscribers. Because many a time, email campaigns don’t get delivered to the desired address which is often a serious issue.

In today’s modern world, all businesses need a website. If a company does not have a professional website or any other online presence, it would be called “old age” and marked behind time. However, when it comes to building sites, few understand how hard it is.

Here we will discuss some of the top reasons why you should hire a professional website designer for your business website.

1. You need to project the right image :
Put yourself in the shoes of a customer to your site. If you see a website that shows a straightforward and careless design depicting that not a lot of effort is put into making it, would you consider coming back to the site? Probably not! On the other hand, if you see a professionally designed website, it will show the image of a professional business. First impressions are lasting ones, so make sure they count.

Another way to get this idea is to ponder over the type of things that make you take instant judgments on the websites you visit. Your website should appeal to the visitors, making them permanent visitors; instead of them not coming back ever again.

Thus, to end up with a mobile website, you need to work with a professional website designer. This will give you the best chance to make your website look professional and appealing.

For example, Shri Krishna Technologies by Nagpur, the India-based web design agency with more than 10 years of experience would be an ideal choice as they have worked with many websites an even with some big brands. Since every business has its own needs and interests, you can speak with the professional website designer beforehand on how you want your website to be. Make sure the designers are flexible, and they do not fear trying out new ideas.

2. Standing out from all your competitors :
Being a customer searching for a particular product or service online, one doesn’t always know what they are expecting from a business that they choose ultimately. There is a list of factors that will influence their choice of narrowing down to a company they will give their business to.

What will differentiate your business from all your competitors is a website that is well designed and looks professional. In some cases, companies tend to look at the sites of their competitors as a weak point that they can exploit in their advantage.

So if having a clear advantage over others when it comes to competing with other businesses is your aim then having a professional website designer at your side to help to out will be a clean win for you.

3. Avoiding Technical Issues :
One of the significant issues that a business face, when they create their website, is the handling of the technical problems. There is no outside technical support, and if an issue is to arise, it will be the problem of the team itself to figure out how to work things out. This will work fine if the business is relatively small. However, if the business grows or for larger companies, this can be a real deal and lead to many issues over a longer-term.

When you hire a professional website designer to create a website for your business, they will reassure you in some form that if any issue is to arise in later stages, it would be their job to troubleshoot and solve it and so the burden from the shoulders of your team will be reduced.

Not only are you getting yourself a better-looking website when you hire a professional team for the process but you are also saving yourself from a significant amount of issues since a professional team will have tons of experience. As their work will be up to the mark, there would be fewer issues in the long run, and so you will save your self from a lot of maintenance costs which will, in turn, counter your initial web design costs.

4. Opening other Revenue Streams for Yourself :
A website is not just a pathway of communication between you and your customer or a point of sales for your products and services. For a lot of business people, this might be the only use of their websites, but still, if we dig a little deeper, there are other benefits that a website can provide us as well. A website can work as a moneymaker for your business in many different ways.

One of the best ways or this is through Advertisement. Advertising tends to be the most apparent additional revenue source when it comes it business websites. If you have a website with a tremendous amount of traffic, you will likely get more charge for space by advertisers as they will find your site more appealing to them. For professional website designers, Search Engine Optimization (SEO) is an essential factor to consider in the design process.

A better-looking website will tend to attract and retain more customers, and this fact has to be taken into account at all times. So when you have a preliminary discussion with your professional website designer, make sure you explain to them what you aim to get out of your website. If at any point in the future, you intend to make it generate revenue, this has to be decided at the first stage as the architecture has to be implemented considering all the priorities that you state.

A business website is of utmost importance, and while it a very prized asset, not a lot of businessmen understand its importance. Now and then we find outdated, poorly designed websites which show just how little had been spent on them by the business person. On the other hand, by the help of a professional website designer, you can create stunning websites that will help deploy your work in a maximum effect.

Do you want to drive more traffic to your website? Do you want to make it easier for Google to find out what keyword(s) your website should rank for? If the answer to these questions is “yes,” you definitely need to get some SEO work done for your site.

SEO or Search Engine Optimization is one of the most important aspects of internet marketing that involves using various tactics to improve your website’s position in search engine results. One important tactic everyone should focus on is On-Page SEO. 

This post will focus on on-page optimization and share a lot of On-Page SEO tips and tricks. However, before that, let’s take a look at the importance of On-Page SEO.

Importance of On-page SEO

Also known as On-Site SEO, On-Page SEO comprises a large number of elements that help your site become more search-engine-friendly. Not only it draws a significant level of online traffic, but it also improves the user experience of your site. According to HubSpot, 61% of marketers say improving SEO is their top inbound marketing priority and on-page SEO helps a lot with the same.

With the help of on-page SEO, you can target your brand in a highly effective manner and get your message across the target audience. It is considered that a combination of accurately optimized On-site SEO with other online marketing channels improves your chance of growth to a large extent.

However, to grow your ranking continuously, it is necessary that you stay up to date with the latest SEO trends. Educate yourself on SEO trends regularly. 

For the same, you can subscribe to popular SEO blogs like Search Engine Land, Search Engine Watch, Search Engine Journal, etc.

Below are a few On-Page SEO tips and tricks that can boost ranking and traffic of your site.

Research Relevant Keywords

Keyword research is a crucial step to On-page SEO. Luckily, you don’t need to be a master at finding out which keywords to use. There are myriad of free as well as paid tools that help you with each step of researching keywords you want to target. Some of the popular tools are Google Keyword Planner and SEMrush. 

These tools give you significant statistics that you should know when building your list of targeted keywords such as the monthly volume of searches, the cost-per-click for each keyword, etc. These tools also help you get content ideas.

Process for keyword Research

• Think from the Audience’s Point of View

One good way to conduct keyword research is finding out what queries your target audience put into search engines. Do keyword research based on these queries.

• Keyword List

Prioritize keywords that you think match with your audience’s interest and that have a good balance of search volume and competition.

• Content Strategy

On the basis of these keywords, brainstorm detailed ideas for content. Make sure your content is engaging as well informative. For each content, you must have a target keyword in mind. This way, you will be able to rank for that query.

Keep An Eye On Your Competitors

Most SEO experts realize the value of keeping up with their competitors. However, this needs more than just following them on social media or reading blogs. 

Well, tools like SEMrush can help you with that. It helps you compare your domain name against other domains. Just choose the keyword type; you want to research. You will see a comparison of sites by keyword, position on SERPs, and more.

When you know how to stack up against the competition, you can better drive your inbound marketing and content strategy.

On-Page SEO Checklist

As mentioned above, there numerous elements of On-page SEO; you should ensure that they are being used accurately. Some of the important elements that are directly associated with your website’s ranking are page title, meta description, header tags (H1, H2, H3, etc.), and URL.

Make sure your selected keywords have been used in all your main pages. It will help search engines know that your content is relevant to these keyword searches.

Create a High-Quality Page Content

Content is the most important part of On-page SEO informs both readers and search engines what your website is all about. As discussed above, the first tips for creating high-quality content is choosing relevant keywords. So make sure before you start with content creation, you have a keyword in hand.

A few best practices for writing high-quality page content include:

• Both short and long-tail keywords should be naturally incorporated in your content.
• Write content from your target audience’s point of view.
• Your content should actively fulfill the purpose of your audience.
• Add relevant visual content to improve engagement.
• Add CTAs ( Call to Actions) in your content and link them to your service page.

In each article, exhibit credibility by adding original research and citing other sources of research.

Remember, content is king. Therefore, do not leave any stone unturned to make it more appealing and engaging. Nowadays, numerous content marketing tools are available that can help you with your On-Page SEO strategy. From idea generation to keyword research to content creation to content sharing and promotion, everything can be done with the help of software and tools.

Build External Backlinks

External links play a huge role in whether your website ranks on the first page of Google or stay under your competitors’ search results. Generally, a website that is linked to a large number of reputable sites is regarded by search engines as the most important and relevant.

To know the popularity of your web page by the number of external links, you may use a tool like Ahrefs.  

Conclusion

On-Page search engine optimization helps you optimize your site both for search engine bots and human eyes. Therefore, merely creating and publishing a website is not adequate; you should optimize it well for search engines to attract traffic. Make sure your site uses all on-page SEO elements accurately – from page title to header, to description to internal linking. 

A combination of functions in a block of PHP code which is added into Magento to widen its functionality is termed as Best Magento Extension. Addition of custom features along with functionality in areas of Magento store like marketing tools, integration with other web services, themes, front & back end, and others are permitted with Magento Extensions. One has to sort out from a list of 6000+ paid and free extensions to select the best extensions according to their requirement. One will also end up discovering 40+ free gift extensions available for download and use with the primary extension.

Everyone who uses WordPress, whether it is a fresher or a seasoned pro must follow basic tips which we will be discussing in this article. Sometimes for a webpage, all it takes is to implement things the way it is actually done with the correct method. There are numerous tips that an experienced WordPress user can share with you. In this article, we will discuss some generic WordPress tips and also about the selection of best Magento extensions which a reader can understand for use according to the requirement.

Visualizing the output
Magento is an ocean of extensions. You will end up finding similar features in different extensions for a completely different price range. For an e-commerce website a default Magento has many supporting features to make it grand and at the same time meet the requirements of the client. Hence one must not use extensions that do not serve any purpose no matter even if you have purchased it, because technically they are ineffective.

Visualizing the output helps one in clearly defining the kind of features required and then short listing the best suitable extensions for use. Extensions must facilitate the final output of the webpage. Hence the question here is what are the factors that one must consider when selecting from the shortlisted extensions that serve the purpose? Following are a few tips regarding the same.

1. Customer Reviews :
Opinions from users who have already used the extensions that you intend to use always matters. One can easily refer to reviews from social networking sites, blogs, or even from Magento Connect for customer policy, support, quality code, effectiveness, and others. A specific provider can be good for some features but not for all of them. Hence one must go through the reviews before deciding upon any specific extension.

2. Demo :
Users often report substantial variation in the features of extensions from its actual description. Hence it is always advisable to take sufficient time and experience the frontend & backend demo. Configurations, smoothness of operations, and availability of all the required features along with its effectiveness must be analyzed. The extension that suits the requirement after the demo is usually one of the best Magento extensions for you.

3. Choosing a provider :
It is advisable to scrutinize the provider before finalizing the extension. The service for any product depends upon the previous record of the provider. The Internet can easily help you in researching about it. The numbers of customers associated and the regularity in the update in terms of providing the latest version should also be checked. Magento is a globally competitive market and genuine providers usually cop up with their professional rivals.

4. “ChangeLog” :
To examine the product’s life-cycle one must check the ChangeLog. The provider’s interest in enhancing the existing products i.e. constant improvements, bug fixes, and addition of new features must be evaluated. It is possible that the extension can be successful during the time of release, but with constant development in the e-commerce sector it may fail. The company that focuses on frequent extension upgrades must be chosen over any other extensions.

5. Testing Customer Support :
This is an essential tip to discover some of the best Magento extensions. One must contact the customer support and strike a conversation. Their response and efforts for attracting a new client must be analyzed. One must demand features that they do not provide in a specific extension and check if they are honest about it. If they are pitching affirmatively to make a desperate sale then avoid such provides.

Using WordPress Efficiently
The best Magento extensions are useless if you cannot use WordPress correctly. Following are a few tips on WordPress

1. Eye-catchy titles and impeccable descriptions :
A visitor will never visit a webpage that has a description he/she has read before. An eye-catchy description is a must to redirect the potential client to your webpage. Using just the right tactics and working sincerely on the descriptions can reward with your desired results. Revise your content as many times as required but do not publish the post/blog unless it is something different or has something that makes the visitors curious.

2. Repositioning Images :
Images can do what words cannot. Even if a visitor avoids the content he/she will definitely scroll down the page before making an exit. Adding relevant and impressive images can hold the visitors for a longer time and adds value to the layout of the page.

3. Unerring Code :
The only method to attain flawless user interface that stands up to the requirement of the client and the same time is efficient enough to attract potential visitors is by flawless coding. One must not submit the project even with a minor glitch. A website is one of its kind user experiences. A better experience significantly improves the revenue for a firm and help clients in carrying out tasks easily.

4. Strategic Promotions :
Social media is an inevitable factor when it comes to increasing traffic on a website. Making a strategy for a dynamic social media campaign can result in a gradual increase in traffic on a website. Presence of a website on social media is as important as finding the best Magento extensions for coding.
The above-mentioned tips have been recommended by our team of experts with significant experience of WordPress and extensions. Sincerely following them can help you stand out of the crowd and delivering one of the best websites for your client or for yourself.

Websites are one way of representing yourself or your business to the world. Imagine if you are going in front of your customer – how they would feel if you are working slowly? Will you be able to finish your work on time? What reviews shall a business critic write about you and the swiftness of your service? The same applies to your website! Let us consider how your website’s speed is important

Website Ranking On Search Engines.
One of the features of a website considered when they are ranked in search engines is the page speed: the faster the page loads, the more efficient the site is. Why? It saves time! Globalization has increased the pace of life. Search engines, like Google, are always indexing sites with a faster page load speed at a higher rank than the slower ones.

Moreover, the Google page speed test provides significant insights regarding the page speed score and the reasons behind it. Why should you care? Because search engines are naturally an efficient way to generate an audience for your website. Most of the users, who can be your potential customer, readers, etc. depending on the type of your website, still search their queries on search engines. The higher your site is rated, the better chances you have been spotted by the customer. It is just like billboards- the ones on the front are more visible and likely to attract attention than the ones on the back.

Competitiveness in Search Engine Optimization :
You are right! About ten years ago, SEO was not a huge problem. There were a few sites in each category on the internet that were popular. The competition was not an issue. Fast forward to 2019 – the past decade has seen numerous quality websites springing up in every category. In the present era, your website can only survive the competition if it has a better search engine optimization score than its rivals. In a competitive market, the quality of the product and platform determines who wins the most customers – a principle that can be applied to websites. Page speed improvement raises the SEO score of your website, making it rise above its competitors.

Google page speed test allows you to check for optimization methods that can improve your page speed.

Users Have Expectation :
Consider yourself in a situation where you need a product urgently. You have the choice of 2 stores, one of which shall cater your need instantly, while the other shall make you wait for an hour. Apart from this, all other features of both the stores are the same- which one shall you choose? Similarly, users of your website have certain expectations regarding your website quality. They may not revisit a site that is too slow or keeps getting stuck. Moreover, they may shift to a substitute business that has a website with faster page speed. Without users and visitors, the site is effectively dead.

Part of the problem here is that most users have limited data capacity available for which they are paying. A website that takes too much data to load and operate can increase the opportunity cost of using the website. Google page speed indicates various reasons for slower page speed that are related to data-heavy content being placed on the site. For example, a page full of high-definition uncompressed images is likely to load a lot slower than a page with 2-3 vector images. This speed difference is due to the fact that in uncompressed HD images, much more data has to be transferred to the browser compared to 2-3 vector images – which affects page speed. Consequently, a slower page speed may indicate the need for high data transfers to load the page – something most visitors are unwilling to pay for.

You don’t want to lose your visitors, do you? Start caring about the page speed!

You Should Care Because It Matters :
Websites, especially professional ones, can be expensive to set up and quite tiring to maintain. Despite taking all this burden, what benefit would there be if you lose visitors and ranking by lack of care for page speed? Toots, like Google page speed test, provide you deep insight into the reasons your website is performing slower than it should. You will be amazed to see that some of these reasons can be removed quite easily if you know they exist. For example, simple plugins, like Smush Pro Image Optimization or reSmush.it, can help make your site considerably faster by reducing the size of images.

Moreover, a caching plugin like W3 Super Cache can help reduce the data transfer requirements per session. Furthermore, lazy loading techniques can improve the initial load speed of your page, etc. However, all of this is possible if you CARE!

Indifference to page speed can result in something simple, yet powerful, ruining a website you have worked hard on. It’s better to care than to regret!

Saves Your Form Over-Doing It :
Sometimes, trying to do too much on one page becomes the reason for its performing slower. An example of this is single-page websites that try to display all the information, pictures, and references on one page. Sure! This may work if lazy loading and caching are used. However, the problem can ultimately be avoided by trying not to over-do it.

Another example of this is using too many plugins or extensions on one page. They indeed provide added functionality; however, they also reduce the speed as more data has to be loaded. Speed tests, like Google page speed, can help identify the potential back-end causes of slower page speed,

Remember, less is more!

Summing Up
When considering the world of web, remember that it is not an isolated platform. Your website is being visited continuously, and opinions are generating regarding it. As a representation of you and your business, the same idea is being applied to you too. Anything, including page speed that can ruin this image, must be corrected. This is only possible if you care. Do you? That’s the question.

With the rise in digital technology, everyday trends are changing, and marketing strategies are also developing along. Every business follows certain steps of strategies to bring in more conversions but not all strategy may be great for your business.

We are going to mention below a few marketing mistakes you make which should be stopped immediately to save more time for other useful work;

1. Managing Too Many Social Media Handles:

Many businesses have started making accounts in every social media available to get more customers. if you have enough employees who could handle all the social networks, then that is great but if you are managing your website alone or just with a handful of people, managing multiple social media may not be an ideal option as you will also need to reply to comments and be engaged in the network. The time wasted to manage multiple accounts can be utilized to manage a few social media handles, that way you will be able to give it more time and receive better results too.
Analyze all your social channels to figure out which one is giving you the best results and focus on that instead of other channels.

There is no one social media network that works for all. A different network may work better for different businesses. Analyze which works best for you and let go of the ones which do not yield any results.

2. Aiming for Too Many Backlinks:
If you are still under the illusion that too many backlinks can be great for your site well it is not if the source from where it is coming is not of good quality.
Too many people are into creating backlinks by buying these links or creating a micro-site to generate a backlink, hence Google algorithm has updated the stakes.
The new algorithm is all about checking the backlink quality and the quality is determined by the DA (Domain Authority) of the website linking to your site.

Domain Authority by Moz is used to predict the website ranking by the search engine. The higher the DA of a site, the better.

Multiple links from low-quality sites will not boost your SEO but just a single link from a well-ranked site can do wonders.

3. Quantity Over Quality:
Creating a lot of blog posts every month is a great idea to increase engagement but many businesses do the mistake of focussing on quantity rather than quality hence do not post too many contents if you do not have enough resources. Stick to the number you can publish which has great quality. In fact, Google penalizes thin quality articles.

4. Replying to All Comments:
Once you have active followers on social media, you will start receiving comments. It is a good thing to reply to all the comments and messages but as your followers grow, comments also keep increasing hence there may be a point where you no longer will be able to reply to all. Try to allocate time in your schedule to reply to as many followers as possible because customers to whom you send replies will be more interested in your business and most likely will spread the word. By engaging you will also know the services your customers enjoy and the one that needs change.

But many marketers also engage in replying to trollers and waste time. there will be people who may not like your services or would want to spam your comments section with unwanted links. Add a ‘nofollow’ attribute for the comments section. If there are troll comments, spam such comments, ignore them and move on instead of engaging with them.

5. Too Fancy Website:
Many companies focus on getting a fancy website created with lots of navigational options, widgets and too much of color dumped on a single page. If you still think too many elements are going to help in conversions, you are mistaken. The best websites are the one which follows a minimalistic design with clear fonts on a contrasting background.

Section 508, which is an amendment to the United States Workforce Rehabilitation Act of 1973 is a federal law mandating that all electronic and information technology developed, procured, maintained, or used by the federal government be accessible to people with disabilities. Designing your private website with 508 compliance would be a great idea as it will be easy to access by everyone including the disables rather than a carnival of colors splashed on a page.

6. Developing a Mobile App for the Site:
Apps are the new trend hence many businesses think that creating a mobile app will increase their webpage traffic and conversions as people will find it easier to use an app.

Let me stop you right there, if you are a small-scale businesses and people are still getting to know you, creating an app is just a waste of money and the time and resources you will need to spend maintaining the app is also useless as there are more than one million apps in the mobile store and people may not be interested in filling their phone memory with another app.

Creating a mobile-friendly website is more than enough as most users prefer using a fast website on their browser instead of storing an app on the phone.

Digital marketing is a time-consuming task and if you further waste your time in following strategies which are not going to bring good results, then we suggest you to just trash these methods and focus on strategies which are bringing in good conversion.

These days any company designs products or provides services to the user to design positive user experience. They want to keep their customer happy. As when you keep your customers happy, they keep on coming back to you. The main question arises whenever a product is made “How does the product make you feel”? Consider for example, if you are owning a web development company and you have designed a website. Then, of course, you want to know that the web design is liked by the user or not.

If your customer is happy with you then you can easily maintain competition in the market without any hassle. As they like your services and products then they prefer to buy products from your organization or company always. In turn, your reputation in the market will be enhanced as a brand name and you can spawn more revenue.

So here, in this blog, we are scrutinizing some measures to design positive user experience.

Emotion is Pivotal – Why?

Have you ever noticed or not that every brand always want to keep their customers happy. Even if we go to any brand store there is a different section of staff who takes good care of people visiting their store. In large organizations also there is a separate “customer care” section. But have you ever wonder, “Why Everyone wants to keep their customer happy”? Here is the answer, only because of their happy customers they exist as a brand in the society. Most of you have also heard of the popular saying, “Customers are considered to be the god.” If you are doing any kind of business then it is your first and foremost responsibility to keep your customers happy and satisfied with your work(products or services). If you want your business to succeed then you must have to consider user experience and have to be loyal to your customers.

Examples of positive user experiences are they visit your store again, they like to subscribe to your services, they like your web design and again wants more sites to be designed from you only.

If you are designing your company’s website or application, it is nothing but you are providing your customer a convenience to reach you, you are designing a positive user experience.

Now, we are going into detailed discussion of the “Unique measures to design positive user experience”. So, here we go.

Character:

It plays a vital role in keeping your customers happy with your service. It includes different ways of marketing that by seeing only the cute images or anything else which just put a smile on the face of your customers. Consider, Mailchimp almost everyone like their pleasant amulet. Most of the companies prefer to encompass animals into their marketing plan. So, here your humor plays a crucial role. You have to keep on thinking ultimate measures by which you can provide a smooth service to your customers or clients.

Whimsy:

Humor is instant tension reliever and raises a feeling of positive emotions. Whether you are making your customers happy by cracking jokes, made them laugh out louder or just cackle at their desks. By doing all these your customer feels like they are not others they belong to your team itself.

“A day without laughter is a day wasted” it is a famous quote by Charlie Chaplin. A well-known actor who is known by almost everyone in the whole world. It can also be said that laughter is a good medicine to relieve stress.

Fallibility:

It has become a momentous part of designing. The notion behind this to make designs imperfect deliberately so that our designs looked to be personal and approach to a large customer base. This technique is being adopted by most of the brands to give designs a human touch.

A new design of Typeform is the best example one can refer. As you scrolling down the page the perfect circle around the logo takes an imperfect shape.

This way one can provide a unique design by incorporating imperfections.

Hyperbole:

Most of the time hyperbole is based on humor. It is related to taking a familiar or regular situation to its intense level. This is understood by almost all of us as these days we are all very much busy in doing our tasks and has a lot of work pressure.

The idea is that you can design something which is related to customers routine life so that it would be more convenient for them to understand whatever you want to appeal.

Gamification:

It has become a popular jargon in UX design. But what is it exactly? Do you know?

In the post by Tubic studio, Mentioned that:

“In the tech world, the word “gamification” stands for the technique of exerting game mechanics into the non-game environment, such as websites and mobile applications.”

So, It has become popular these days. Take an example of Salesforce who has mastered this art by their trailhead program. A program by which you can learn how to use Salesforce.

Illustrations:

If you see any digital products which are incorporated with illustrations then it is easy for you to understand this concept. Many digital products use illustrations as it is easier to see yourself in a character than in a photo of another person.

For example, when you are opening slack there is an illustration that welcomes you. There are happy people, bright colors and products that match the color of the product welcomes you to create the work experience which you want. By effective web design of your website, you can build positive user experience.

Wrap Up:

So, after reading this you have become more familiar with the unique and ultimate ways to design positive user experience. Most of you also know about Nagpur Website design company. They are award-winning web designing agency and who successfully have drawn positive user experiences by their effective designs of the website and providing more than expected services to their clients. They have a great experience in this stream for more than 10 years. One can refer to their website designs which is most graceful and eye-soothing. Hope you like enjoyed reading this blog post.