The technology for creating a website has been widely democratised in recent years. Many web development platforms got rid of all the coding, attracting a legion of non-specialists and wannabe developers.
Indeed, it’s great news: individuals can create their own place of self-expression, sell their arts and crafts, or put a new business on the map.
However, if you really care about measurements such as online traffic on your website, engagement, conversions, and this kind of thing, please don’t fall for the false notion that creating a professional website is “simple”.
Yes, it’s accessible now; it’s possible to learn it. Still, there are some tips you should bear in mind before creating a smashing website for your purpose. Come with us and find out more.
No Time to Lose
Everyone is in a hurry for something or to go somewhere these days. If you don’t create content that obviously translates into value to your audience, most of them won’t bother trying to read it between the lines.
Some of them won’t even wait for your page to load: about 4.2% of visitors will leave your page per second while waiting for it to load. Worse still, you only have about 15 seconds to convince most of your visitors to stay.
So, online audiences tend to be pretty unforgiving about websites that don’t cut it to the chase or have nothing meaningful to say. Many business owners resort to professional web development for their businesses.
This way, they can have a tailor-made solution for their needs. White label web development is becoming a trendy option in this niche. White label websites use a different domain for selling your products.
However, if you’re developing your website on your own, check the Top 10 tips below for making the best from it.
Know What You Want
A man with a plan is never lost. If you want to improve your website, start by making a very specific list of things to improve, then how to improve them. Finding the weak spots on your website isn’t always easy, but you can put yourself in your customers’ shoes and try it out.
Assess the distance between becoming a visitor and becoming a customer. You can do so by creating a “customer journey map” with the assistance of one of the many free tools for the task you’ll find online.
Now that you know that you have a short timeframe for fishing new clients, making your website efficient should be one of the top priorities.
Mobile ownership has surpassed computer ownership by millions of users. Additionally, mobile internet coverage gets better every day. Most of your visitors are likely to visit your web page from a mobile device, be it a smartphone or a tablet.
So, making your website suitable for mobile navigation is mandatory these days. Otherwise, you risk missing out on a huge clientele. Remember that 61% of prospective clients won’t ever come back if they have a clunky experience on your website. Worse still, 40% of them are likely to visit your competitor’s website after letting them down.
Make It Clear Yet Engaging
Make sure that everything on your website is there for a reason. Avoid filling your page with needless images and any media content that’s not really adding value. As explained above, if your client sees a confusing website on their first access, they won’t take time to decipher it.
Nevertheless, it shouldn’t feel dry and artless; the goal is to make your content pleasant and easy to digest. Consider developing specific brand guidelines concerning aesthetics.
Such guidelines should define font types, colours, imagery, and logo placement. Above all, the aesthetics shouldn’t get in the way of the client’s comprehension of your content.
Make It Intuitive
Your website shouldn’t need a tutorial to be used. It’s never too much to stress it: in this business, you gotta be quick or be dead. Create clear and visible menus from which a visitor can seamlessly reach every corner of your website.
Adding a search toolbar can also do wonders for visitors trying to find specific content without browsing the entire platform for it. Also, include call-to-action buttons, like “Buy Now” or “Sign Up”, to induce engagement among visitors.
Choose the Right Imagery
The right image can add value to any content. Ideally, investing in unique images that reflect your content and brand is the best choice. However, if you don’t have the time or the funds to do so right now, there are still many free options to use. Be careful, though: the wrong image can make otherwise quality content questionable.
Avoid cheesy stock images of superhero executives, sky-rocketing graphics, and overly smiley people. More natural scenes and environments usually look less fake and more pleasing to the readers’ eyes. Moreover, be creative: there’s also free artwork available online, such as drawings, paintings, etc.
Focus on SEO
The acronym stands for Search Engine Optimisation, and it can become a barrier between you and your clientele if overlooked. If your website hasn’t been optimised for search engines, clients won’t find you even if they search for things related to your business.
You can target specific groups of users by applying the right keywords in strategic places on your website. Avoid the so-called “black hat SEO” practices, such as overusing certain keywords to score higher on the searches. Such practice can impoverish your content by littering it with unnatural word repetitions.
Invest on Backlinks
Backlinks are links to your website that are placed on other pages. In other words, it’s when visitors come to your website from a link you placed elsewhere.
The more places you manage to put your link in, the better it is for your online traffic records. However, Google may rank these backlinks as sponsored, not reputable, and reputable.
You can also create internal links, which are links between pages on your site. Internal links are quite efficient in guiding customers to less obvious parts of your website and are also free. Additionally, remove dead links, which are links that lead to pages that are no longer available.
Keep Track of Your Website’s Performance
Use tools such as Google Analytics to assess your page for engagement and overall performance. It includes showing the most visited pages, the content most clicked and shared, and so on. Then, you can invest in content that your audience will actually come back to read.
Additionally, these tools will help you identify the dark corners in your website that get no visitors. Once you spot them, you can elaborate strategies to improve their traffic by making them more visible and appealing to visitors.
Create a My Business Profile on Google
Why create a My Business profile on Google? Actually, the right question would be, “why not?” It’s completely free and can be helpful for both online and land-based businesses. You can add your address and other contact details if you wish.
When someone searches related to your business in your area, your website automatically ranks higher in the searches. Google My Business also allows your customers to review your business with comments and stars.
Embrace Empty Spaces
White spaces, also called “negative spaces”, are spaces on your page that have no content at all. Yet, they play an important part in your page’s readability and design. Including white spaces between sections can make your page more readable and quicker to load.
Refrain from using complex background images that can distract clients from what matters the most: your content. Besides, highly detailed images or any other kind of heavy media content will make your page load more slowly. White spaces separate contents neatly and make it easier for readers to focus on one content at a time.
Creating an efficient and professional-looking website takes dedication and time. There’ll always be something to be improved, some corners to be smothered, and some content to update.
Still, your website should always reflect the quality of your services and the level of your professionalism. Consider looking for professional help if you want to set up a new great-looking page for your business but don’t have time to invest in its improvement.