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App Or Website, Or Both: How To Decide What You Need

App Or Website Or Both How To Decide What You Need

Having both a website and an application might seem a fantastic idea, but in reality, this is not the case. Even if you have an unlimited resource available to use, it is better to stick with just one of them. Imagine how hard it would be to focus attention on both of them. It seems pretty straightforward, but actually, it is not. Also, any technical error that might arise in one of them will ultimately affect the other.

So, if you are looking forward to creating yourself an online presence, one of the most important and crucial decisions to make is to decide between App or website. In this article, we will look at the benefits of both of them to help you decide between the two.

Mobile Application Advantages Disadvantages

Mobile Application: Its Advantages and Disadvantages
Back in the day, it was considered a luxury to have a mobile application, but since technology has taken a huge turn in the past few years, even small businesses have a mobile application now. Having a mobile application makes it extremely convenient for mobile users to access your App without having to put in any effort.

There are several advantages that a mobile application have over a website which are stated below.


More User Experience (UX) possibilities than a website:
When considering the choice between an app or a website, we need to understand that a site has to work on all platforms, either a large computer screen or a small mobile screen. As a result, a website has to cut down on several style options since the site will also have to run on lower-ended computers. This is not the case with mobile applications. The apps only have to take into account the functioning of the mobile OS and the screen sizes and hence can include a variety of transitions animations and layouts.

Customization support:
The applications are linked to your mobile through the mobile ecosystem and are also allowed access to your data. That access, together with the use of the phone’s hardware enables the application to provide more and more customization options.

Enhances options for marketing:
A website can let the users know about you only when they are using it. However, the marketing options for mobile applications is even greater. The use of push notifications, alerts, ecosystem-supported payments, and location tracking facilities can drive the user’s attention to you more than any website can do.

l Offline option:
The applications have another edge of being available to use after being downloaded. They do not require an active internet connection at all times. You can also make your application very useful if it supports the option to download content.


Requires a higher investment:
Although there are some free application builders available, the making of a mobile app generally demands a more significant investment as compared to a website, and this is an essential factor to consider when deciding between an app or website.

The requirements of mobile ecosystem:
Both the APP store and Play store have a set of criteria that need to be met by a mobile app before it is made available to the users. This criteria takes time to be achieved and also due to frequent changes in the App Store and Play store, regular updates are required. If updates are not very frequent, your application might be made unavailable to the users.

More expectations:
Since there is a better UX in apps than websites, there is also a higher expectation from any application that is made. People do not like wasting their mobile spaces with a standard form but can work with an average website.

Websites: Advantages and Disadvantages

Before making any concrete decisions between an app or website, it is wise to look at both sides of the story. Websites serve as an online communication hub, and for an extended period, they have been the only source of online services before the apps came along.

Mobile Advantages


Cheapest Way Available:
Websites beat apps when it comes to cost-effectiveness. They are the default option and so can easily be set up and maintained when compared with even an essential app.

No platform dependency:
Websites are made to possibly work with all available platforms and so have a bigger and better outreach than a mobile app.

Easy to understand:
Creating an application is a lot more complicated than developing a website. You can quickly build your site by using some tools, but for a claim, you will be needing expert assistance.

Important for Search Engine Optimization (SEO):
Websites can be searched up by search bots, but this is not the case with mobile applications. Apps do not follow that method of look-up, and so for someone to download an app, they almost always need to know about the brand beforehand.

Better Outreach:
Since there is SEO for websites, they have better outreach than mobile applications. Also, being platform-independent adds to this reason.


Requires data connection:
Unless you have manually saved data for a website, it almost always requires a data connection, and so if the user is in a place with limited data, your website won’t be in use for a while.
Inferior User Experience:
Since a website needs to work cross-platform, it has to cut out on some animations, layouts, and designs and hence have a lesser UX than an app.

Decision: APP, Website, Both?

Now it is about time you decide between APP or website since you have looked at both of their’s advantages and disadvantages.

You have a recognizable brand,
Do not want to be location-specific
Should offer offline services
Have tech-savvy customers

Have less to spend
Want more outreach
Want easy updates
More traffic available
Have customers that use older tech

Need a larger audience
Have a friendly budget to accommodate both
Need a vast customer loyalty
Can easily manage both separately

Front-End Developers – What Do They Do?

Front End Developers What Do They Do

It is very important and essential to have a website topnotch user interface to make a good user experience. This is the main role of Front-end developer to enhance the user interface by its designing skills. They create coding in such a way that user get attracted automatically to your services and products. A combination of front-and developer and back-end developer makes a sense to improve designing and functionality work.

Explicate that front-end work and back-end work are totally different parts. Front-end Developer is a person who works and create code to improve the font view like images, content, buttons, navigation’s, etc.

And back-end developer is a person who works and creates a code to improve back-end features. like databases, scripting, the architecture of websites, plugins, security, etc.

Therefore before hiring any kind of developer just be specific about your requirements and expectation.

Let us check the responsibilities of a Front-end developers :
Front end developers are usually known as client-side developers that give full efforts to improve the UI i.e. user interface by making use of nice HTML, CSS and JavaScript code for the website. By using proper HTML, CSS and Javascript code users will able to view and understand the flow of website design.

If the user is not able to view and understand the website flow properly then the front end developer can be first the reason. Therefore, Front-end developers play an important role in enhancing the website usability.

Getting the user more engaged to the attractive images and animation is a part of Designing skill done by the front end developer.

Different Responsibilities are listed down.
– Creating attractive features on the website.
– The code used by the front-end developer should be fresh and sorted out by creating different libraries to make a backup for the future point of view.
– The UX and UI created should be information that should say something
– Remove unnecessarily code then improves the loading speed that helps for SEO.
– The contact form or any field that accepts some inputs from the user should first validate that all inputs are correct or not. then permit it to get submitted in the back-end.

What are the Skills that Front End Web Developers must have?
The front-end developers should have basic and advance knowledge of HTML, CSS, and JavaScript. These 3 are the basic level that every front-end developer must know.

The code written by the front-end developer runs inside the user’s browser and the code written by backend developer runs inside the website server.

Consider an example for a backend developer.
Backend developers work as an engineer who creates water and electricity. whereas front-end developers work as a helper who creates a way to connect and supply the water and electricity to the customers to live their lives.

A front-end developers makes sure that there will be no errors and issues while accessing the website. so that the website must be accessible with various browsers and devices.

Let us study each and every skill of Front-end Developers in detail.

1. HTML :
HTML is hypertext markup language. It means any simple text that consists of a link that points towards another link. In short, hypertext is a hyperlink. Markup language means applying a different style to text. With the help of HTML, we can display the text and documentation in a different browser.

HTML is a very basic coding language that is widely used to create blocks of website coding. without HTML it is impossible to create a website design. If any text does not contain the hyper link it will not allow you to jump from one link to another.

2. CSS :
CSS means Cascading style sheet. By CSS you can apply a style, color, images, size, shape to the document that will be shown on the screen, paper, speech, and other media.

CSS allows you to create awesome website pages including colors, fonts, layouts, etc to attract your customers. CSS is the only reason that helps you to adjust the size of the website according to the device you are using it can be mobile phones, tablets, desktop computers, TV, etc.

Hence, without using HTML and CSS the website responsive feature can not achieve.

3. JavaScript :
JavaScript is the most well-known programming and scripting language that is widely used. It is very lightweight in nature. It assists you to validate the elements you created like phone number, email ID, address, Contact form, username, and passwords. JavaScript assist to add more functionality on the website. With the JavaScript, HTML and CSS user can easily create a website application. Also, it helps to manage the Live map, l=films, online games, etc.

Best example of JavaScript is a Pinterest that uses JavaScript to enhance the user interface for easy use.

4. jQuery :
jQuery is also very lightweighted. That allows the developer to write less code but perform more. jQuery makes your website quick and faster coded with JavaScript. It wraps a set of codes into one single line of code. With the help of jQuery, you can run custom animations.

Other skills that Front end developer must-have.
Website design must be Responsive and Mobile Friendly :
The coding done by any type of developer should be responsive in nature so that it can be accessed via mobile phone, desktop computers, tablets, and TVs it should adjust the size according to the device user prefers.

Website should be Cross-Browser Development :
The website should be cross-browser compatible that the website should be view-able at any browser it can be Internet Explorer, Mozilla Firefox, Opera, and many more.

Knowledge about Content Management Systems and E-commerce Platforms :

The coder should be aware of using a content management system especially WordPress. Because WordPress is the best and most popular platform that maximum users prefer. WordPress is very easy to use so that users prefer to have a website using WordPress only. Also, the developer should be aware of different eCommerce platforms.

Testing, Debugging and Problem Solving Skills required.
The developer should always apply to test on each and every product and module. If any error occurs they should take the responsibility of debugging and solving a problem.

After doing well research I have mentioned all the major points to differentiate between front end developer and back end developer. So be careful before hiring any developer just check whether they have the skills that are mentioned above or not.

Graphic Design: Incorporating it in your Business Website

Graphic Design Incorporating it in your Business Website

In the world of digital marketing, Graphic Design can be a very challenging task to do. For a business owner, it is essential to take into consideration many factors so that they can continue on the road to success since the internet is full of competitive business owners fighting to get more space and viewership. Obviously, for them, it is the perfect place to bring up successful business campaigns working on the current marketing trends.

Now and then, the business owners have to strengthen their internet presence and also campaign for the products they are offering. The mere existence of a website might be a good start, but is certainly not enough for achieving this goal. What is more important is the proper use of correct web and graphic design elements on the website. This article will help you understand how you can boost your business venture with the use of graphic design.

The importance of design elements

The importance of design elements:
For a business site, it is important to integrate good visuals and web designs. It was pretty clear reasons. To make accessing your business website easy for people, it should have a good user experience and should be attractive. To achieve this goal, graphic design elements are available for you. Good visuals will help you attract people not only to your website but also to your other social media platforms.

First, we need to understand what graphic design elements are. Graphic design elements include the font styles and sizes, the background and foreground images, and the colors along with the image color pallets. Link and the position for the categories is another aspect of graphic design and visual design. To provide better user experience, you will need to focus on all of these visual elements. One of the first things a user will notice when they visit your website will be the visual appearance of the site. First impressions are commonly a significant impact on the user’s feelings for a business, in the long run, so you need to make sure it is your strong point.

How will we do this? Design factors to consider:
1. Focus on your background : The first choice you need to make for graphic design is what type of background image you want to present on your website. Users like the use of a different background on different pages. Another decision to make is whether you would use images or solid colors for your experiences. Again, in the choice of colors, it needs to be decided upon whether a single color will be used for all pages or a change of color will be made based on the type of page. The color itself is a significant choice to make too. Usually, the recommended colors are lighter shades that give a pleasant appeal and secure the information easily visible like a white or light blue for all pages.

2. Decide your foreground : It needs to be decided whether you want to use a different color in the front for sections to make the critical information highlighted or not. The next question will then be about the use of the color. Will you use a color or go for an image that has related information put in links with a specially designed format? The standard setup for this graphic design element in business websites is to place information on a different color than the background as the contrast usually works really well.

3. The use of fonts : The fonts are a very crucial graphic design element. The question here is again of a similar nature, “Will you use a same type of font for all your web page content or will you prefer to alter it with an alternative font that is used in the headings and subheadings specifically?”. In general, different fonts are used to highlight and convey important information like product information or prices. Usually, it is accepted to choose different styles of the font for various aspects of the content.

4. The choice of Images : The next important decision is the use of images to attract attention from users. The correct selection of models and their placement on a web page is likely to appeal to the users and make them more interested in reading the details of your products and services. Hence the decision of how and where the images are put is a crucial one. Generally, it is an excellent choice to use graphic design features like the carousel design where images are displayed in a slide show that plays automatically

5. Linking with your social media : Social media can be a fantastic platform for the marketing of your web site and your product and services. The web site should allow users to share your products on their social media accounts by providing them a quick and secure connection.

What comes next?
Before rushing to any final decisions, you will be needing the assistance of different forums and maybe various digital marketing agencies to learn more about other aspects of graphic design. These will be readily available to you on the internet. For your business-related activities, it will be advisable to hire a professional graphic designer for helping you out.

Conclusion :
Although the internet can be a tough and challenging place for the success of business owners, determination with the right amount of perseverance can easily lead you to the top. What needs to be understood is that technological advancements and innovations can all help the businesses and so as a competitive business owner, you have to be open to their use to stay one step ahead of your rivals. Obviously, the best way for that to happen is the
Correct use of graphic design for your business website. Several aspects of visual design elements are present and need to be understood.

The information in this article will hopefully help you out in choosing a better graphic design for your business website and in attracting more users.

How to automatically post on Twitter via WordPress posts or pages?

automatically post WordPress to Twitter

Twitter is one of your best friends when it comes to your website content marketing, client engagement and boosted traffic coming to your web posts and pages.

Using Twitter for your small store, club, or a big company is a good evidence that your working policy is social media friendly.

Moreover, with more than half a million active users, Twitter is one of the hot spots among major social media networks where thousands of new relations and partnerships are reached daily.

Hence, whether or not you are going to shell out your bucks on advertising on Twitter, it’s necessary to create and maintain your presence on Twitter platform.

In case you run a WordPress based website and want to engage Twitter audience in your site, one of the best ways to do so is to automatically post on Twitter via posts or pages of your website.

In this article, we are going to share some of the practical and easy to follow ways of integrating Twitter into your WordPress based profile and organize the automatic tweet of your posts and pages.

Since the most user friendly and quick way is via plugins, we’ll draw pictures of the most feasible WordPress plugins to be added to your site at every stage of its operation.

1. WP to Twitter

wp to twitter


The first product in our list comes launched as WP to Twitter. It is checked and confirmed way of automatizing your WordPress post or page appearance on Twitter. At a first glance, it may seem too tricky and bewildering to work with this extension, however, it will not cost you wasted time and nerves to automatically post on Twitter via posts or pages. Just follow the step by step guide presented below and you won’t be faced with any difficulty.

The first thing to take care of is the installation and activation of this plugin /use Plugins menu in WordPress.

Then head over to Settings, WP to Twitter in order to adjust its settings. In this stage, you will be required to copy and paste your consumer key and consumer secret, access token and access token secret into the relevant fields.

Next step is the creation of Twitter App for your WP powered website. Visit and sign in. Press Create New App button, add details in the next page, enter the website URL and use it as a callback URL for the app.

Twitter will create your app and will transfer you to the app page. Go to Settings tab, Application Type, choose Read and Write and save the updated settings.

Now you have to return to the Details page of your Twitter app in order to let Twitter generate your access token. For this you need to press Create My Access Token.

Now you possess all the required information, including consumer key, consumer secret, access token and access token secret to copy and paste in the plugin settings. After that just click on Connect to Twitter button for authentication.

Next is the configuration of the plugin settings. On the settings page you can find setting types both for post and page. The possible options are update when a post is published, when a post is edited, when you post a Blogroll link, when a page is published and when a page is edited.

Additionally, the free version of this plugin offers other valuable features along with automatically posting on Twitter via posts or pages. Among them are using post tags as Twitter hashtags, Google Analytics Support, Rate limiting and more.

In case you need the functionality of scheduling tweets, upload images to Twitter or more, you may upgrade to its premium version.

2. Auto Tweet for WordPress:

WordPress twitter


The next possible way of setting up your WordPress website to automatically post on Twitter via posts or pages is Auto Tweet for WordPress.

This plugin comes available in the marketplace with free and premium variables, the first one sharing a certain amount of useful features, and the next one – more controls and configuration options. It will take your literally seconds to post your page and post, as well as custom post types to your Twitter account while pressing the publish button.

With Auto Tweet for WordPress you are the one to define posting criteria and content like posts and pages, custom post types, post and message format, etc. Auto post filtering for post types and taxonomies, options to enable or disable auto post in post screen, as well as the possibility to make URL short with the help of Bitly API and more, all those configuration options are available in free version.

As for the premium version of the plugin, it grants you with unlimited account support, and other social media auto post controls, including Facebook, LinkedIn, Tumblr, etc.

As for the installation and activation processes, they are pretty simple and admin optimized. Simply download the relevant zip file, unzip it, upload the files to /wp-content/plugins/accesspress-twitter-auto-post, activate the plugin from your admin dashboard while going to Plugins menu.

Finally, press AccessPress Twitter Auto Post menu to start managing its settings.

3. Revive old post – Auto Post to Social Media:

revive old post WordPress


Revive old post – Auto Post to Social Media is another tool ready to automatically promote your WordPress content on Twitter. It is custom built not only to automatically post on Twitter via posts or pages, but also empowers you with multifunctional framework to play with. This plugin is also intended in living up your archives and old posts by re-sharing them.

Additionally, dealing with this plugin does not require daily admin intervention to the processes. Just initially configure all the settings and let the plugin do all the remaining works automatically.

After installing the plugin, go to Settings and add your Twitter account. Determine the intervals between posts, exclude some of them so that they will not be posted, etc. Save all the configurations you have made and that’s all.

There is no doubt that one of the most impactful platforms that is rising now is Twitter. It is the biggest marketing phenomenon that none of the business or none business website owners should ignore. With the option of direct Twitter via WordPress posts it has also become really simple and easy to make that update. Compared to other social media platforms it is actually growing at a faster pace and it is likely to continue in the same manner. When we are particularly focusing on the business websites there are many benefits that the use of Twitter offers.

  • Regular updates and customer satisfaction: The existing customers can simply follow the business updates from the Twitter accounts in real time. This is a great platform to actually tweak all the activities according to the needs of the customers. This is a great way to enjoy great benefit over the competitors. Twitter handles also allow you an opportunity to peek into the conversations about your business and use that information to improve the quality of work or at least respond to it.
  • Creating a better image: Every business wish to connect with its customers but in most cases fails to do so. Twitter handles allow business to actually unveil the values and provide the customers an opportunity to learn about the values and goals. The answers to the queries can be cleared up and any doubts can be directly responded too. The answers can be provided to them instantly and since it is an everyday communication the followers can actually feel connected and the distance is minimized even in mind.
  • Generating traffic for the website: No matter whatever is being talked about the main idea behind any social media platform for business owners is to get traffic back to the website. Conversion is a must and Twitter is great at allowing business users to actually generate as much traffic as needed. With the updates about events and contests, the followers on the platform are likely to rush to the website. The Twitter via WordPress posts goes on the account directly and if the content which is posted is valuable then there is no reason for the crowd not to follow.
  • Watching over the trends: Twitter is a platform which is used for marketing and thus every information related to your business or the industry is available here. With a simple search, dozens of links are available for blogs and website with the information that one is looking for. Look for the trends in the industry at the local or global level. It is also an effective way of keeping an eye on the strategies and the activities which were followed and how they have performed. The successful ones can be replicated for the business and there are options of collaborations.

There are huge benefits which the Twitter phenomenon offers to the business. There are many things which can be successfully offered to the clients which include better customers service, better communication, higher traffic etc from the website.

How to install and create a child WordPress theme?

create child WordPress theme

If we try to understand the basic concept of child WordPress theme, it will not be too intricate. As it can be fairly judged by the name, a child theme is the one that relies on a parent theme. Conceptually, the child theme borrows all the necessary things from the parent unless the child one comprises everything it needs to function.

While using the parent’s functionality, coding and controls, the child WP theme is available for you for more changes in appearance and styling, feature modification and customization without affecting the parent theme itself.

While choosing a child WordPress theme instead of creating a completely new one from scratch comes logical and reasonable for a number of evidences. First of all, if you install and create a child WordPress theme, you are lucky enough to enjoy WordPress or parent theme updates without influencing your child theme or its changes. It means that your work will not be overwritten by any further update.

Apart from being secure and providing you with a standalone database in which you can copy the files of your theme, a child theme also comes with extensible functionality controls. You will be able to easily extend the child theme’s functional capacity without tweaking into coding.
Well, the good news is that you can install and create a child WordPress theme of any parent template as effectively and quickly as you can never imagine.

Creating and getting started with your own child template will be as easy as a pie and will not cause the necessity of turning to the professional’s assistance and intervention. However, a basic understanding of CSS/HTML, as well as of PHP will drastically speed up your workflow.
On the one hand, you have a favorite parent WP template and want the respective child theme to inherit its look and feel, as well as clear and durable coding.

On the other hand, you have certain touches and amendments to be added to the child theme, but want to make sure that you will not affect the parent theme and will be able to keep your modifications separate from it. In this situation, the best way is to install and create your own child WordPress theme and manage it the way you want.

All in all, if you want to play with little things, change this or that font, style, etc and be sure that you won’t lose anything in the future, we offer you to get started with the selection of the parent theme as the starting point. However, while giving your preference to this or that template, take into consideration its capacities and functionality options to be near the one you want to have in your child theme.

As soon as you are done with the selection of the parent WP theme, we can pass on to the processes of installing and creating a child WordPress theme.

1. Creation of a child WordPress theme folder in directory.

The first thing you are supposed to do is to create a child theme folder in the themes directory. For doing this you need to use your FTP or hosting provider’s file manager application. Then pass on to “/wp-content/themes/” where you can find one or several folders each for a theme installed on your website. Create a new folder and name it whatever you want. However, it will be better to use any logical or descriptive name –child in the end or something like that.

2. Creation of a style sheet to style your theme.

The next step for you to follow is the creation of a style sheet file known as style.css. It’s the file you need to control the appearance of your child WordPress theme.
Open any text editor program and create a sheet containing the below mentioned code:
Theme Name:   SKT Perfect Child Theme

Theme URI:

Description:  SKT Perfect child theme

Author:       SKT Themes

Author URI:

Template:     SKT Perfect

Version:      1.0.0


At this stage, we would like to draw your attention on two important points. The first one is the Template. It should be the name of the parent theme. The second one refers to the importance of integrating the parent’s theme CSS file within the child theme’s style.css file with @import url(“../parenttheme/style.css”) code. Another more practical way is through enqueueing the style sheets of parent and child themes by adding a wp_enqueue_scripts action and using wp_enqueue_style() in functions.php.

These are the basic requirements to proceed with the activation of your child theme.

3. Activation of a child theme.

Now you can navigate to Appearance, Themes in your WP Admin dashboard and find the relevant theme here listed below. Just click on the Activate button and your child theme will be listed among the active themes. Since you have not managed to make modifications to this template, it will appear just as the parent theme with the same look and feel.

4. Customization of a child theme.

Now, what is left to you is to manage the given child theme the way you prefer. Here is when you will enjoy your basic understanding in CSS. Chrome and Firefox will help you in inspecting HTML and CSS of any web element. Use Ctrl+Shift+I combination to inspect elements and try to edit CSS there to see how it works. For example, if you make any color change and it appears fine, you can copy and paste that CSS rule in your theme’s style.css file. Save those changes and preview your site.

Apart from CSS controls, you may want to edit the child WordPress theme’s template files. In this case, you have to do with PHP codes. For example, if you want to remove some link from the header area and add your own one, you need to copy header.php file in your theme, open it in a text editor, find the line you want to replace by yours and do it.


Choosing the right thing for the website is not an easy task. It takes a lot of work when one is thinking about the right kind of appearance, functions and interface for the website amongst many things. The new means and ways in which a great website is using the child WordPress theme. It is available in abundance and there are thousands of free and paid options. This is good news but it also creates a lot of confusion and just to deal with it the users must know how to actually find the right one for the website.

Extravagant: Most of the time simplicity is what is being focused on but when while creating a website. The child theme allows using the parent themes simplicity along with adding whatever functions are required. The more visually appealing the website is the more interesting it will become. Keep it simple in other ways like maneuvering and operation. Do not overdo anything but still make sure that all efforts are made towards the better visual treat.

Responsiveness: This one goes without saying no matter what website we are talking about. The users must choose the child WordPress theme which has been tested for different screen devices. There is huge traffic which is generated from mobile devices and other devices and thus any website which does not work on them will have to suffer in terms of traffic. Even the search engines show websites which are mobile friendly on the top. The demographics and the topics have very less to do with this quality and most websites require responsiveness as the major function.

Supported plug-ins: The websites require many additional functions which becomes a fad. Some of them even phase out after a while. Even for the child themes the one which has the highest compatibility with various different plugins should be the pick for you. You can raise this question with the developer if you are looking for a particular plugin and not sure about the compatibility.

Support: When you are picking up themes the free ones mostly come with no support. There are some developers who have a great reputation even with the free themes but they are limited in number. The users must carefully think about the themes support as when the things will go wrong then you will not be able to handle them on your own. If you will have to pay a third-party then it is time consuming and expensive process. The best way to deal with problems related to themes is the internal support that is given. The theme should have good documentation and support which will work as a guide in times of need.

SEO friendly: Another quality which goes without saying in today’s online world. The themes must be properly coded and should be able to perform up to the expectations of the search engine. The themes developers have it mentioned clearly that their pages are optimized for SEO this way you will not have to make a lot of efforts in searching for this information.

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Useful SME statistics to get success in 2019

Useful SME statistics to get success

If you are going to establish a startup business, knowing the useful SME statistics will help you to plan and transform your vision into reality. Small business enterprises largely dominate a country’s economic innovation and employment opportunities. Here are some of the recent SME statistics that reveal what is going on and around the SME or the small-medium-enterprise world.

1. Happiness Level :
A survey was conducted taking around 3000 SME owners into account to report about their happiness, age, education, challenges, and confidence levels. To everyone’s surprise, more than 75% of the SME owners rated their happiness and satisfaction level at an average rate of 8 out of 10 which is pretty overwhelming. This shows that they are more than happy with their current situation. This self-satiety is undoubtedly the key to future business success. This happy feeling boosts up the confidence level of the SME owners which is very important to be successful in any spheres of work life.

2. Education :

Education is yet another one of the useful SME statistics as such it is no longer a mandatory criterion to be successful in life. Statistics show that more than 50% of the successful entrepreneurs did not even have their graduation degrees but are surprisingly successful. So, success does not depend solely on one’s educational qualifications. If you have a robust idea and the courage to execute it, do not look back, just move on.

3. Age :
There is no particular age to start afresh. It is a common axiom that whenever we think about startups a clear picture of some young teens or some scrappy young graduates come into my minds. But the real statistics give us a different picture. SME owners span the entire gamut of age between 50 to 85 years.

4. Financing :
Business does not always need a huge amount of Capital. If even it is so, there are various options available for sourcing your capital. So, don’t let this crappy fear deter your determination. Go ahead and arrange for finances and give a kick start to your business. Small business especially if you are doing an online business do not necessarily need any capital. For example, a writer looking for freelancing projects only need a computer and a strong grasp over English and that’s it.

5. Profit growth :
As per the reports, SMEs contribute to more than 90% of a country’s total employment opportunities. So, it is undoubtedly contributing to a nation’s GDP as such SMEs cannot be ignored in any circumstances whatsoever. SMEs are leading the business arena across the world which is a positive sign that the market is yielding great returns.

6. Survival rates :
Despite the successful start, most of the SMEs fade out within 10 years. The SMEs typically cannot survive in the long run of business life. There is no perfect reason for this, maybe the infrastructure or the cash flow issues are responsible for the short survival rates of the SMEs. As per the useful SME statistics, nearly about two-thirds of the SMEs survive for only 2 years, half of the SMEs survive for only 5 years and only one-third survive for 10 years.

7. Self-discipline :
This is the most important aspect amongst useful SME statistics to look out for in 2019. Self-discipline is an indispensable quality for not only the business owners but also for people from other spheres of life. It is a quality to see through your efforts through thick and thin. The same thing applies to business as well. If you cannot keep your calm at the most turbulent times then you probably have no right to reap the benefits of business during its best times.

8. Online business :
These days almost everything is being searched on in the web before they are approached in person. The same goes for business as well; if you are a business owner you must dedicate some of your investments towards making a robust online presence for your business. Young generations are growing up in a world that is dominated by the internet. Despite this fact, nearly about 46% of the SMEs do not have their website and yet another chunk of 30% of SMEs think that their operations are too simple to warrant the need of a website. This is one of the reasons that the SMEs fade out too early than they deserve. Even if a business does not plan to go for online selling, having a proper website at least makes it accessible to the customers. They can get ready updates and information about the new happenings of their favorite products.

9. Digital marketing :
Digital Marketing Strategies You Should Avoid

Having a website is not enough. It needs something more than that. Proper implementation and execution of the digital metrics are also very important for business success. As per reports, around 88% of the customers who are well versed with digital marketing metrics are less likely to return to your website if it takes too long to open. They will soon navigate to other similar websites and eventually, your web traffic will fall drastically. 85% of the customers prefer a mobile-friendly website rather than a desktop compatible one. 57% of the customers will never recommend a business to their friends and relatives that have a poorly maintained website. This is the reason why some small medium enterprises fail despite having a website.

10. Cyber security :
Large businesses have robust cyber security and despite that, if they fall prey to cyber-attacks, they get the maximum media attention. This has led the attackers to target SMEs as such 43% attacks are targeted at SMEs and only 14% of the total SMEs have the infrastructure to mitigate the attacks. Cyber securities require extensive financial resources which most of the SMEs cannot afford. This is amongst the most useful SME statistics that are often overlooked by the small business houses. However cyber-attacks can even cripple the financial condition of the small business houses even more. So, it is high time that the business houses understand the importance of cyber security as being small does not guarantee protection against those fatal cyber-attacks.

Tip to Avoiding 7 common Email marketing Campaign mistakes

Tip to Avoiding 7 common Email marketing Campaign mistakes

When it comes to reaching out to more customers, Email marketing stands as an ideal choice for startups and small businesses. But email campaigns can also turn out to be a poor marketing strategy for many businesses and the reasons are many. Starting from boring strategies to subpar contents, email marketing can also have a negative impact on the reputation of the company.

There are some common Email marketing campaign mistakes that the business houses are making which need to be avoided. With a solid Email marketing campaign, business owners can avoid the potential setbacks that hinder their business growth. Here are some mistakes discussed and how to avoid them.

1. Trying to sell too hard :
It is true that marketing strategies are meant for selling purposes but not for “solely” selling purposes. Each and every email that the business houses send to the customers must be an engaging one. Sending an email just for the sake of selling the company’s products or increasing their website traffic often make the customers feel disengaged. This is one of the biggest Email marketing campaign mistakes that need to be avoided.

It is important to balance out things by giving some product offers or some helpful contents, like newsletters or some useful and relevant tips. Sharing ideas with the customers helps in keeping them engaged and also helps in bolstering the reputation of the brands thereby gaining their trust and confidence.

2. Sending emails without testing :
Business owners should not hurry when sending mails to the customers. They should make sure that all the links attached in the emails work and all the images are uploaded correctly because once your message is displayed across various email programs there will be nothing much left for you to do. So, before sending emails, check the mails thoroughly that they are perfect with no grammatical mistakes as such. There are myriads of web-based software that can check emails for any mistakes.

Business owners should also consider that the emails that they are sending out to the customers are compatible with mobiles and other handy devices. This is because the customers are more convenient in using smartphones and tablets rather than sticking to the desktop. So, make sure that the fonts used are big enough to be read from the phone, or the graphics look good or whether the email takes too much time in opening from the phone.

3. Not treating customers with individuality :
This is yet another one of the common Email marketing campaign mistakes that business owners make. They forget the business ethics that each customer should be treated with individual care. So remember, when you are sending bulk emails to the customers, they should not feel like just any other name in your list of subscribers. Every customer likes to be remembered by their names so keeping a history of their past records would help you in serving your customers more effectively. Including personalized greetings is yet another way to treat each customer individually.

4. Mishandling unsubscribes :
Just as subscribing to your emails is an easy process, make sure that unsubscribing your emails is also an easier one. Whether a customer will open your emails or not is entirely his decision and you have nothing to do about it. If they want to unsubscribe, they should be able to do it easily that is with a maximum of 2 clicks. Keep the unsubscribing process easy otherwise your customers may flag your emails or may even block you if they have to wait for long to unsubscribe.

5. Ignoring message statistics :
This is another very common Email marketing campaign mistakes that business owners do. Monitoring the open rates, the delivery rates, the click-through rates and the unsubscribe rates are of utmost importance. Without effectively monitoring these statistics it is very difficult to improve the email marketing strategies. There are many email marketing services that work with Google analytics that help you to monitor these statistics. Running the email marketing campaigns without monitoring the analytics is regarded as a flaw that can hinder your business success.

6. Poor subject lines :
An engaging subject line on top of the emails can boost up the open rate of the emails exponentially. According to reports, more than 50% of the email recipients open the emails by just looking at the subject line. If they find the subject line interesting then only, they will open the mail.

The subject lines should be short and not more than 60 characters on an average. You should implement different subject lines on the basis of your mail recipients. Sometimes emojis and ornate languages do wonders while some others prefer professional and stoic wordings.

7. Wrong timing :
Make sure you are sending your emails to your customers at the right time of the day. If there are very little open rates for your emails you are just wasting your time and you need to do more research as to when is the perfect time for sending your emails. This is one of the silliest Email marketing campaign mistakes that business owners do. If you are sending your emails at the busiest time of the day then your recipients will hardly get any time to open your emails and eventually it will get lost in the inbox crowd.

Start with a steady cadence and over the time when you have gathered enough data as to whether it is working for you or not, switch it up to a single variable once. Then again see which time is working perfectly for your mails with the open rates for your emails soaring high. This may change over time and you need to anticipate when there will be a change in the open rates based on the time of sending mails. The best way to keep a track is to monitor the analytics of open rates for your emails.

Therefore, make sure that you do not make such mistakes when you are trying to reach out to a large number of audiences through email marketing strategies.

10 Great Photoshop Tips for Web Designers

Great Photoshop Tips for Web Designers

When it comes to setting up your website, it is essential that you use stunning visuals along with your content so as to ensure that your website gets enough traction online.

Whether you happen to be a professional photographer or just a blogger looking to gain more traffic, it is important that you use enough visual cues on your website to make it more attractive and appealing.

While you can always opt for stock photography, it is better to use provide your content with a personal touch, such as custom made images that happen to be unique and outstanding. However, before using your own images, you may first want to clean them up, give it a nice and professional touch so that they transform into something better. Check out the various photoshop tips for web designers, posted below,

1. Reduce camera shake :
Your friend may have a shaky hand and as a result, some of your personal pictures are bound to be blurry. But here’re a few handy tips for photo designers especially on how to reduce the blur in the image and to render a high resolution image instead.

Just head over to photoshop, click on filter, now click on ‘sharpen’ and then, opt for ‘shake reduction’. photoshop will automatically scan the image, and select the area that requires shake reduction. Furthermore, you can customize this option with the help of settings as well.

2. Content aware moving :
There are times when you may need to include specific background with your images. This is what makes photoshop great and why this happens to be one of the best photoshop tips for web designers. Basically, you just need to use the content aware tool on photoshop and make your selection. Once you have made the selection, you can tinker with the image and change it accordingly.

3. Blurs that stimulate focal length :
Let’s say that you want professional looking pictures but you do not have the right camera. But the good news is that with photoshop, you can use pins to stimulate your image, focus on the main piece, and blur it to create the focal length to go with the image.

4. Fish eye focus :
Let’s say that you want to develop a cool album and you want some of your images to attain that fish eye look. All you need to do is to filter, distort and spherize the said image with photoshop. You can increase the magnification and crop the parts you do not need. That’s it.

5. Color a black and white photo :
You may have an old image of your parents in black and white and you would prefer the same to be in rich color and texture to go with the same. So, using photoshop, you can opt for the color balance tool, add the basic colors, and use the slider to adjust accordingly. You can then invent the layer mask and paint it in with a white brush.

6. Fix blemishes :
You may have a great image of yourself but there is a blemish on the image. And that’s why you need photoshop to adjust and remove the blemish. photoshop provides you with a spot healing brush that takes care of all blemishes on the image. That’s why this ranks as one of the top photoshop tips for web designers.

7. Create that instagram look :
If you want that square look or that instagram look, then all you need to do is to crop the image into a square. Now, using the curves menu, adjust the color to the same until you get the right balance. Make the right adjustments and use a black brush in the middle of your image to get the vignette look.

8. Prototype your site :
If you are planning to set up a website, then you need to ensure that your site stands out. photoshop is not all about customizing and tweaking images, you can use it to customize your website, add in special effects and in the process, help it standout for the right reasons. With this photoshop feature, you can move things around your website with ease.

9. Removing unwanted background :
This is one of the top ranking photoshop tips for web designers; the simple reason is that most users have an image with some background that they did not want in the first place. But now, thanks to photoshop, you can essentially remove this background. All you need to do is to use the quick select tool to select what you want in the image, delete the rest just head over to the edits menu, use the eraser to rub out the background and that’s it.

10. Use exposure levels :
if you have images that are either under exposed or over exposed then you can use photoshop to clean up your image. This again ranks among the top ten when it comes to photoshop tips for web designers. Just head over to photoshop, and click on settings.

Now, you can use the required settings to make the changes needed so that your image looks professional. One of the best ways to deal with this issue is to adjust the brightness or contrast. This should enable you to deal with the issue of under exposure or over exposure and in the process help clean up the image so that it retains a professional look.

These are some of the photoshop tips for web designers; these tips can be used by anyone to clean up their images so that they look professionally rendered. And you can use the same on your website, to help get it more traction online. Just remember to add images that are relevant to the concerned post, and that you have optimized the same for SEO as well, for obvious reasons. Setting up a new website can be hard enough but with these amazing photoshop tips, you should be able to make your website stand out for the right reasons.

How to become a professional influencer in online media

become a professional influencer

When it comes to enabling a business to grow exponentially, it often requires become a professional influencer who can help change and modify opinions favourably. And the person, who manages to get the same done, happens to be known as a ‘professional influencer’. Primarily, the person would be able to cultivate an opinion in favour of a specific company/ brand/ product and many companies often rely on such influencers, is because they happen to shape public opinion. These influencers can enable the company to –

– Expand their core customer base
– Develop brand awareness
– To increase engagement with customers

Influencer marketing is a lucrative business as many companies have started relying on the same to develop their core business. And if you want to become a professional influencer, then do review the tips and suggestions posted below.

1. It takes time :
The first thing that you need to remember, that becoming a professional influencer is not going to happen overnight. It takes time, a lot of effort and hard work on your part. No one is going to take your opinion just because you own a blog and happen to post opinions on the same at regular intervals. Rather, you need to have a consistent theme, a fixed opinion on most relevant issues, and you need to develop an audience who happen to be interested in the same. This process would naturally take a while and you would need to develop your reputation and be able to engage with others.

2. Social media :

you need to make your presence felt on social media. Social media platforms provide you with a great opportunity wherein you can communicate your opinion with others engage with them and in the process, cultivate an audience base that would help boost your online reputation as well. The first thing that you need to do is to determine your niche; for example, if you happen to be comfortable discussing business, policies, jobs, etc, then you may want to focus more on platforms like Linked in since they help facilitate such discussions in real-time. But if you plan on being active across some of the popular platforms, then you would need to update the content on the same and ensure that you divide your time equally between them.

3. Blog :

If you want to become a professional influencer, then the first thing that you need to do is to start a blog. You can choose a good, hosting platform such as WordPress for establishing your blog since it comes with an outstanding CMS platform. You would need to select a theme that comes with advanced functionality as well as an attractive design to go with it. And above all, you would need to update your blog regularly and ensure that it features some great content with high-resolution images, videos to help make it more appealing to others. Just make sure that you optimize your blog, and you have active link building strategies in place with your blog featuring several high-quality links. This should enable your blog to rank better on SERPS and in the process, gain it more prominence and help boost traffic as well.

4. Be original :
One of the unspoken rules of being a professional influencer is being as original as possible. You need to be original and creative so that your audience base values your opinion. And if they perceive you as a sellout, they may not stick around.

5. Content matters :
You need to have a great description, along with a great profile and high-resolution image to go with it. It is important that you convey a constant theme; all through your blog and that it features some fantastic content. The whole point is that with thought-provoking, good quality content featuring high-resolution images, videos you should be able to connect and engage more, with your audience. So make sure that your blog features some great content and that you help market the same to gain more visibility.

6. Update regularly :
It is not easy being a professional influencer; you would have to put in a lot of effort and hard work into the same and be able to convey your opinions to others on various topics and at periodic intervals. A professional influencer is more about whether others take your opinions seriously, and whether you can influence public opinion on various issues.

These are some of the things that you need to do to become a professional influencer. Just remember that the process of becoming one is not something that happens overnight but that you would have to work at it. And once you have a big enough audience base, you can become a professional influencer, who can get paid big bucks to help influence public opinion.

How to Create a Powerful Content Marketing Strategy with Visuals

Create a Powerful Content Marketing with Visuals

When it comes to getting your website to stand out you would need a lot more than a nice theme, an attractive design, you would need some outstanding content.

But these days, just good content alone is not enough any longer for recent studies have indicated that users are more easily influenced by visuals.

In other words, you need to opt for some quality content with fantastic visuals accompanying it and create powerful content marketing strategies to get your website the traction it needs. These are the things that you need to do, to make your website stand out.

1. Insert images :
Insert Media

It is important that you insert images into your regular or blog posts. In fact, it is always a good idea to use some attractive visuals to go with any post you make.

While mere text content was enough a decade ago, that no longer holds any value since most users prefer rich, stunning visuals to accompany their text based content.

Readers may find it boring to read long, pieces of text whereas an interesting visual would, just do the trick and keep your users interested long enough. This is why you need to explore ways to create powerful content marketing strategies so that you can help transform those leads into actual customers

2. Use a custom info graphic :
One of the best ways to keep your users interested is by creating a rich info graphic that would snag their attention right away. A recent study highlighted the fact that most online users spend only seconds on a webpage before moving onto the next one.

Whereas by opting to use rich info graphic, with a rich underlay of text, images and media files, you should be able to keep them interested long enough to pursue the rest of your page. There are quite a few creative tools that you can use to make your info graphic attractive and appealing.

3. Add an interesting video :
As indicated earlier, it is vital that you make your online users interested in your post to want to stay on your website long enough. And one of the ways to get them interested is by featuring interesting videos to go with your content.

You can upload videos directly to your website or stream them online. The point being that by featuring relevant videos to go with your content, you are making your post stand out and this should help get your website more traction online.

4. Slide show :
Slide Show

If you are trying to promote various products/ services, then it makes all the more sense to put up a slide show, featuring rich, high definition images of your various products.

This is bound to keep your visitors interested long enough to transform into actual customers as well. There are various sliders that you can utilize with your website – just check online, you can go for the basic ones or go in for those that come with advanced functionality as well.

There are sliders that can help convert those images into a beautiful story as well. With the perfect slider and the right creative tools, you can let your slide show do all the ‘talking’.

5. Use 3D charts and graphs :
If you have to feature some amounts of data on your website, chances are that you would use the usual two dimensional charts and graphs. But you may want to utilize 3D charts and graphs to simplify the information for your users so that they are able to understand it with ease. And when you present key data in such a format it is bound to interest your visitors.

Content is king, that is a fact but what is also true is that this is a time when you need to create powerful content marketing to make sure that your content gets the right amount of traction online and that it converts well.

And for that to happen, you would need to go the extra mile and make your content visually appealing as well. And that is predominantly the reason that you need to follow the tips and suggestions posted above, to ensure that your website stands out from all the rest.

You may also want to keep in mind that online users are more readily influenced by visuals than by text alone – so whether you are developing a business website or setting up a personal blog, you need to make sure that you use rich visuals to go with your content.

And make sure that you optimize the content and the various images you use for SEO as well. It is great if your posts come with some awesome content but you need to use high resolution images and videos to go with the same, to make the post interesting and appealing to online users.

The Benefits of Video Editing Software

The Benefits of Video Editing Software

If you are a photographer or happen to operate a studio, then you would be more than familiar with video editing software.

While domain knowledge is essential, the fact is that video editing software has become so simplified that your ‘run of the mill’ users have started to use it with the same ease as real professionals.

Video editing software enables you to create fresh video with the help of the same as well as to help process raw data into digital format. With the right software in place – you can view various videos in your laptop, smart phone and more. Moreover, you can upload the software to your website as well, so as to enable your users to watch your various videos with ease.

What does video editing mean?
Video editing is the process by which you choose various short clips, edit them to make them to a single clip and present it as a unique video, one that is apparently different from the original. You can tweak the original video, customize it and even create brand new fresh videos with clips sourced from the original content.

It comes with varied functionality but the chief one happens to be for trimming content – that’s what most online users utilize it for; they primarily use the video editing software to delete the content they do not need and to leave the rest intact.

Video editing software is not just for personal use and in fact most production houses use the same software to process their movie/ video clips and to filter out the content that they no longer want or have a need for. Or they could edit the video to add in a separate scene or to tweak the colors and more.

Here is an example, let’s say that you are recording your son’s high school recital and while you had recorded the whole event, your son’s portion (which was for about ten minutes or so) is right between the various other kids.

And that is why you need video editing software, since with the right software you can trim the video to the all important one concerning your son with ease. That way, you end up with the video of your son’s recital and you can further add colors and other effects to the same to make it stand out. Furthermore, by editing the video, you should be able to upload the same to face book and other social media platforms to share the same with your family and friends.

Various uses of video editing software:
These are some of the main uses of video editing software as most online users utilize it for the same.

1. Deletion :
With the right software in place, you can delete parts of the video that you no longer need. This way, you can bleep out parts of the video which are either not that great or contain something that you no longer require. And you end up with a product that matches up with your specs.

2. Produces a stream :
Your video clip must be continuous so that it is able to tell the story. In fact, you can ensure that there is a smooth flow to your video so that one clip leads smoothly into the other, and that the flow is seamless and continuous.

3. Insert special effects :
With the right video editing software, you can make your video stand out. You can insert audio as well as other special effects to go with your video which in turn should help make your content stand out.

4. Mood music :
If you are into mood music, you can use the software to integrate the same with your video. You can also increase/ decrease the speed of your video as well.

5. Major benefits :
These days, you can opt for some radically fast video editing software to edit and process the changes you need in a matter of seconds. With new digital technology, video editing software has become a lot more powerful than earlier on. And what’s more, the software in question does not come with an exorbitant price like before. Instead most of the various video editing software in the market, happen to be priced quite attractively. When you are set to purchase video editing software, you may want to do some ground work and take a look at the various video editing software products in the market. A close read of the various reviews posted online should clue you in as to whether the product in question happens to be good. Moreover, you may also want to check and see that the product in question comes with timeline editing feature and comes packed with all the necessary core functionality that you are looking for, at the moment.

Techniques to have fancy fonts in WordPress?

Techniques to have fancy fonts in WordPress

This article tries to help one understand the various ways of applying fonts into your WordPress.

We are also going to discuss the various easily available plugins one could use if they are not comfortable using the codes.

Here are a few methods and tricks of using fancy fonts and typography in WordPress:

Are you looking to add a fancy font on your WordPress website then these techniques will help you out.

What are Custom Font/Fancy fonts?
Custom fonts are a unique way to add new style font on your website to gain more attraction from your clients. WordPress themes are custom based and hence user needs a new font as per there choice and demand. Therefore a number of typography fonts have taken place. Many of WordPress themes even offer numbers of fonts that are already installed.

With the use of Fonts Header, body section, sub-headings, navigations, and other design sections and elements can be custom-optimized. You can customize the font in the header footer or at any section on the website.

There are different plugins that are used to embedded different fonts on your website. With the help of font plugin, you can add any type of font that you like. Once you activated the font plugin in the WordPress website you will be able to adjust the font size, type, and style for each and every section of the website.

Different Font plugins are listed below

1. Fonts :

2. Use Any Font :
Use Any Font

3. Easy Google Fonts :
Easy Google Fonts Plugin

4. WP Google Fonts :
WP Google Fonts Plugin

5. Better Font Awesome :
Better Font Awesome

6. MW Font Changer :
Parsi Font

7. Google Fonts for WordPress :

8. Custom Fonts :
Custom Fonts

9. Font Awesome :
Font Awesome

10. Japanese fonts for WordPress :

11. Styleguide – Custom Fonts and Colour :
Style Guide

12. Zeno Font Resizer :
Zeno Font Resizer

13. WP Font Awesome :
WP Font Awesome

14. Typekit Fonts for WordPress :
Typekit Fonts for WordPress

15. WP SVG Icons :
svg vector icon plugin

16. Arabic Webfonts :
Arabic Webfonts

17. Premium Custom Fonts Plugins for WordPress :

18. WP Ionic Icons :
WP Ionic Icons

19. FontPress – WordPress Font Manager :

20. Font Uploader :

21. Styler – Icons, Fonts and CSS Generator for WP :

22. iOS7 Style Font Icons :

23. WooCommerce Beautifier :
wc beautifier

You can choose any of them to add a new fancy font on your WordPress website. Just keep in mind that don’t mess up more things in one place. It will be different to read. Users should be able to read the content easily so you can add fancy font to highlight some things. Else it’s your choice.

Different Methods to add custom fonts in WordPress

Method 1: Add font using Google Fonts Plugin :
If you are willing to use Google fonts on your WordPress website then this method is the best way for a beginner. As it is also very easy to use.

Method 2: Add fancy fonts Manually :
To add fonts manually on the WordPress site you will just need to Copy and paste the code in WordPress site.

Method 3: Using Typekit :
Typekit is another free plugin for awesome fonts that you can use this type of fonts in your designing project. they are paid with a limited free subscription plan that you can use.

Method 4: Using CSS3 @font-face :
The straightway to add custom fonts in the WordPress website is by using CSS3 @font-face.
with the help of CSS3, you can add any type of fancy font you want.

In the market, there are many free fonts that you can use for your WordPress website. So that you can create new and unique designs then the others.

1. SIFR:
Scalable Inman Flash Replacement also know as sIFR uses a combination of javascript and Flash to show custom fonts in your website. This technique was widely used until browser and smartphones and tablets started using javacript and jquery instead of Flash and has been since then discontinued by its developer.

sIFR can also be easily generated using the sIFR generator website where it generates .swf for any font.

Here is one plugin:

This technique we would suggest have been redundant of lately and hence one should avoid using it unless they want to use flash on their website.

2. Cufon :
Cufon uses cufon generator: i.e SVG and VML technique to render and produce a javascript for any font. Using the cufon generator tool one can have bold, light, italic and all other font types of a font into one javascript. Then they have to use the javascript either in header or footer of the WordPress theme to use cufon fonts.

If this sounds a bit tedious the following plugins might come handy for using cufon fonts:


All in one Cufon

Pros: Pros of cufon is that since it renders a font as image it appears all the same in all browsers including mobile phones.

Cons: It requires javascript. So if someone disables scripts on their browsers cufon fonts won’t appear.

Another biggest con is license use issue. Some people tend to use some fonts on their website and then later on are contacted by font creators to either remove their fonts from the website or pay for it.

3. CSS Techniques :
CSS Techniques are probably the best one but the only problem with css techniques is that they need to include the font file i.e. ttf or otf font file into header or footer. So when the font is not in use then also they are being loaded up in header. Some fonts have all styles like bold, italic, lighter, bolder and other styles. So this makes the font bulky. Hence including them into your website also means making your site heavier.

The following shows how to include fonts from font face or font squirrel or dafont or any other font website into your css:


font-family: ‘MyWebFont’;

src: url(‘WebFont.eot’);

src: url(‘WebFont.eot?iefix’) format(‘eot’),

url(‘WebFont.woff’) format(‘woff’),

url(‘WebFont.ttf’) format(‘truetype’),

url(‘WebFont.svg#webfont’) format(‘svg’);


The above technique shows inclusion of fonts into css. You need to write this on top of your style.css

However this method is still largely in use especially for language fonts where one can’t use English fonts and have to have language fonts. There CSS techniques or font face technique of including fonts in css is still in use.

4. Google Fonts
Probably the best method by which one can use fancier fonts into their website. This is a library of 632 fonts and still growing. Inclusion of google fonts is real easy and can be done using either import method or link method or javascript method. So whichever suits you the most and your style one can use those fonts.

Pros: It is real easy and simple and is light weight as the fonts are loaded from google servers.

Cons: Font needs to be loaded and heavier fonts with more styles can reduce page speed. Also for websites using other languages google fonts can’t be used as only Cyrillic, Greek, Khmer, Vietnamese and Latin languages/script are available. Hence other languages might have to still use CSS Techniques to include and import a font for their website.

Want to use google fonts using plugins here are some:

WP Google Fonts

Google Typography

How to fix File permissions error in WordPress?

file permissions error WordPress

WordPress error catering to file permission is another panic inducing error that puts web admins into an awkward situation.

And if you run a WordPress based site and wonder how to fix file permissions error in WordPress, we are here with the best instructions for you to do that.

In this article, we are going to discuss the practical ways of avoiding incorrect file permissions and troubleshooting them the way needed.

On the whole, different files and directories have certain permissions and determine who can read, modify, write or access them.

It’s an important functional point for the WordPress, since in specific cases it needs permissions to manage files or create folders on the relevant server.

Hence, if you encounter some trouble in relation to file permissions, you need to undertake certain steps against it in order to give access to WordPress to create folders, run scripts. etc.

Moreover, a properly regulated and fixed file and folder permissions have much to do with your WordPress site security. If you succeed in setting file permissions in the right way, you will complicate the works of hackers to intrude into your website and files.

Before we give the go ahead to the error fixing procedure and understand how to fix file permissions error in WordPress, let’s familiarize with the groups of file permissions.

There are 3 of them: Self, Group and Public/World.

There is also another category to take into consideration along with those 3 user groups. That is actions.

The actions that your website files and plugins can make are as follows:

Read: allows only reading or viewing of the file

Write: allows the file to be modified or changed

Execute: gives the ability to execute the file for running programs or scripts contained in it

As for the Self group of users, it is the owner of the website, Group includes other users having access to the files, and Public or World lets anyone with Internet access to access your files.

There is also one more thing you should know in connection to file permissions error in WordPress. The above mentioned permissions are given the following number values:
No access: 0
Read: 1
Write: 2
Write and Execute: 3
Read: 4
Read and Execute: 5
Read and Write: 6
Read, Write and Execute: 7

Based on the above permission number combination, the permission modes you can grant range from 0 to 777.

As you can note, 777 is the greatest permission you can give, which means that all 3 groups have the advantage of reading, writing and executing all at once.

And it’s not difficult to guess, that it’s not a reasonable permission to set.

Thus, using those permissions correctly is of utmost importance in order to keep things accurate and safe.

As for the ones most recommended to the WordPress users are 755 for folders and 644 for files in case you are running your own server.

Additionally, if you want to install and activate some WordPress template, you will probably find intelligently safe and secure file permissions already managed and fixed.

However, in some cases you might find file permission errors and that’s the point to start thinking about troubleshooting ways.

Now let’s consider the case when you want to fix file permissions error in WordPress using FTP.
If you are FTP client, you are provided with a convenient interface to make changes in permission modes.

First, you need to connect to your site using FTP client.

Then go to the root folder of your WP website. Select all files folders and then choose file permissions with a right click.

Permissions dialog box will appear. Set numeric value as 644, select Recurse into subdirectories and Apply to files only.

Then press Ok and FTP will set permissions for all WP files. (Before passing on to this step, you can also manage folders first. For this follow the same steps and select only folders without files, then Recurse into subdirectories, then Apply to directories only. Numeric value should be set as 755).

Another productive way of identifying file permissions error in WordPress and fixing them easily is via relevant plugins. In this relation, let’s discuss the case of the plugin launched as All In One WP Security & Firewall.

All In One WP Security


It is one of the all inclusive and feature rich, smart and sophisticated plugins you can find in the WordPress directory of plugins and extensions.

This one will not only let you easily settle file permission issues, but also will take the security of your WordPress powered site to a higher level of operation. Install and activate this plugin, then find Plugins section from your admin dashboard and select Filesystem Security from the menu.

A list of files and folders that it checks for relevant permissions will appear. There is a button Set Recommended Permissions which you can use in order to change them in compliance with the plugin’s recommendations.

The good thing about this plugin is that it is available entirely for free and will never have a negative influence on the speed of your site’s performance.

The bad thing is that this method fixes not all the files and permissions, but only some of them. Therefore, you may need more comprehensive and reliable way to modify all files and fix file permissions error in WordPress.

For this method, we’ll turn to the help of FileZilla. You can download the relevant version of it from

Log into your website, move to the remote site and right click on the folder you want to modify. Select File Attributes.

At this point, the same principles and guidance apply which we exercised in connection with FTP. Thus, you need to enable Recurse into subdirectories. As for the numerical value 755, select apply to directories only, as for 644, for files only.

You will need to complete this process for each folder and its subfolders. And naturally, it may take several minutes to do the job.

How to fix the HTTP error in media library of WordPress?

fix HTTP Error Media Library WordPress

HTTP error is one of the common issues to face with when you are dealing with media library of WordPress and try to upload your images.

Basically, it isn’t always WordPress or plugin problem, but may be related to the server, file permissions, memory limits, etc.

By default, WordPress CMS and its templates come with a pretty easy to use and handy toolbox to deal with a large amount of images.

However, when trying to upload your images and making your media library rich you are not guaranteed against possible issues and errors.

Noticing HTTP error while you are working on your WP can be frustrating and irritating and may break your workflow. However, there is not much to worry about.

If you have ever encountered problems when working with WP media library and want to know the best ways to fix the HTTP error in media library of WordPress, here we are with step by step instructions for you to follow.

In this article, we are thrilled to share some of the useful HTTP error solutions with you whenever you need them.

Actually, this error appears because of the size of the image you are trying to upload. It can happen when your image is too large in pixel size so that your server is not able to host it. In another case, you may come across the same error when the image is not too large.

The truth is that all depends on your server peculiarities.

The same problem may also arise right after you have updated to WP latest version or have done other updates, or your hosting provider has made an upgrade or update.

In certain cases, these are plugins or scripts you are using that trigger HTTP error in media library of WordPress.

In order to find the evildoer of HTTP error when you are trying to upload files, you can start working within the framework of your WP environment.

One of the first things you can do is to disable all the plugins you have added to the theme, especially those of unknown or unverified origins.

Also those plugins which have not been updated for a long time create favorable conditions for HTTP error. Generally, we strongly advise you to turn to reliable sources when it comes to acquiring and adding free or premium plugins. For example, you can use the official WP library for such purposes.

Chances are high that after removing suspicious plugins or disabling old dated ones can solve the issue without any difficulty. This point is especially true when it comes to image optimizer plugins.

Check if you have any and try to disable them for a while. This may solve all the fight. However, it’s not the only reason for HTTP error presence in your WP environment. If this method does not work, pass on to the other options offered in this article.

As we have already mentioned, another widely popular reason for this error can be incorrect file permissions for the WP uploads folder on the server.

If the file permissions are not correct, you will not succeed in storing your files in media library or the files will not be displayed there.

And whenever you struggle to add your files to the library, you will see HTTP error which is probably an output of incorrect permission configurations.

Those permission inaccuracies may appear due to the updates or changes undertaken by your hosting company.

At this point, in order to fix the HTTP error in media library of WordPress, you need to fix file permissions and set them correctly (I think we can insert the link of the article about fixing file permissions here).

The next common situation where HTTP error occurs is primary related to the size of the file you are trying to upload, as stated above.

In one case, you might find yourself in the situation, when you are unable to upload file to your media library. In another case, it will show that the uploaded file is broken. Well, the reasonable way to fix the HTTP error in media library in this case is to decrease the image size to avoid the problem.

For example, if you try to upload an image with 3000×2000 pixel, you are definitely condemned to failure.

Your server will not be able to accept such a large file.

You need to resize it before trying to upload. You can reasonably change the image size while taking into consideration the post area you have for that image to be showcased.

Additionally, the size of the image in pixels is not the only reason preventing you from uploading your images.

You should also pay attention to the image extension. For example, in certain cases, your WP theme will not support .png files and you will have to change it to .jpg or vice versa. Make these changes and try again. This small trick can do all the work.

Now, let’s consider the option of increasing PHP memory limit to fix the HTTP error in media library of WordPress when it comes to adding your files. (See the section 2 Increasing PHP memory limit in WordPress of the following article:

How to fix 500 internal server error in WordPress).

As you can see, you can do all by yourself when updating php.ini file, .htaccess file, wp-config.php file, as well as functions.php file.

Another option is to turn to your server provider’s help and ask them to increase your PHP memory limit. Try to increase it gradually and check it all the time to make sure when you are able to upload the files you need.

Lowering security levels and decreasing security standards on the image upload folders set by the hosting providers is one more checked method to find success in fixing HTTP error. Although it is not a widely used method to do away with this error, it’s up to you to try it.

When you are using WordPress you will find a lot of support for a lot of errors or issues. The fact that WordPress has evolved as a service provider from a mere blogging platform shows how efficient it is in creating a website that the users would appreciate. Talking about the errors the http error while uploading images in WordPress is a very common one that is often faced by the users when they are trying to upload images.

This could be a plug-in problem or some other problem which must be resolved to ensure that the files are uploaded error-free. The other issues that could lead to the problem are file permissions, memory limits or any server issues.

WordPress on its own comes with very easy to use and work on handy tools to manage the large files. The templates and CMS ensure that the users are supported but the fact remains that same that the unwanted errors can creep in and they can create problems.

The use of the media or the uploading of the high-quality images does not guarantee that the users will not be faced with any issue. This situation could lead to a serious frustration as the users will be ready to start the website with rich content and when they will feel that there are issues it spoils the whole mood.

This breaks in the flow of work delay things and can lead to loss of the website. This does not mean that you have to worry about it a lot. There are simple steps which when followed will lead to the problem being resolved.

The steps that are available will help you to find quick fixes and will ensure that the website runs without any break.

Before you go on fixing the issue you must find out what is the reason behind it. In most cases, the trouble is due to the fact that the size of the image is higher than the capacity. The server is not able to host the size of the file and hence the whole problem starts. The opposite is also troublesome, If you are trying to upload a file that is too small to be uploaded then also the issues will surface. You must know what your server supports and then try to upload the images.

The reason could be that there has been an update in the server that you are not aware off, or when you have made an update in the WordPress version that you use and thus the http error while uploading images in WordPress is showing.

You can start solving the http error while uploading images in WordPress by disabling the plug-ins which is unknown to you. This might be the reason why such unfavorable situation has been created. When you disable and are able to upload the images without error then you know that you are on the right track.

Resize your files in most cases to ensure that you are able to upload them. If you are facing the http error while uploading images in WordPress you can even take help from the online community for help.

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A Quick and Comprehensive Guide to Promoting Your Business with Facebook

To understand why promoting your business with Facebook ads is one of the most beneficial and productive ways to make digital advertisement we have some stats for you:

Advertising on Facebook is becoming popular more and more. Every year new statistics impress us with the numbers and results.

Of course, Facebook is one of the most popular and successful websites in the whole worlds but here a lot depends on you.

That why we have made a quick and comprehensive guide to promoting your business with Facebook ads which will help you with starting your Facebook ads campaign.

  • The estimated number of active Facebook users per month is 1.39 Billion
  • The estimated number of active Facebook mobile users per month is 1.19 Billion
  • The average time spent on Facebook per day per user is 40 minutes

With these results it is not surprising that Facebook accounts for more than 9% of digital advertising and 18.4% of the global

 mobile digital advertising.

As a part of our guide to promoting your business with facebook ads, it is also important to learn that around 85% of Facebook advertisements are targeted by country instead of specific location. Only 45% of these advertisements use Interest Targeting.

What are Facebook ADs

So let’s start our complete guide to promoting your business with Facebook ads with understanding what are Facebook ads.

Ads can appear in News Feed on desktop, News Feed on mobile, and in the right column of Facebook on desktop, on Instagram as well as across Facebook’s audience network.

Why you should advertise on Facebook

Here are the main reasons why Facebook is one of the very best advertising platforms:

  • Huge user base
  • Excellent audience targeting
  • Drive traffic almost immediately
  • Easily track ad campaign performance

Setting up Facebook Ads

First of all you will need a Facebook account and go to Ads Manager.

You can find this in the left-hand navigation of your dashboard.

You will be able to see all of your ad campaigns.

For your very first step on gaining you desired results with Facebook ads start by clicking on the green Create Advert button, in the top right corner of your dashboard.

On the next step, you should add the name to your campaign as well as choose a marketing objective.

Facebook Ads provides a number built in marketing objectives for your advertising campaigns to get you up and running quickly.

These are classified into three main types of objective, each with more specific objectives:

  • Awareness – these objectives are designed to increase interest in your products or services
    • Brand awareness
    • Local awareness
    • Reach
  • Consideration – these objectives are focused on getting people to look for more information about your products and services
    • Traffic
    • Engagement
    • App installs
    • Video views
    • Lead generation
  • Conversion – the priority for these objectives is to directly drive sales
    • Conversions
    • Product catalog sales
    • Store visits

The type of objective you choose will determine the options you are presented with next, so it is important to get this choice right.

However, if on any step you understand that the choice was not right or you have forgotten something you can always go to the previous step and improve it.

So feel free to click on each of these and see the different options available for the various objectives.

Targeting Your Audience

Remember the most important point in setting Facebook ads is targeting the right people. After choosing your objective Facebook allows you to select your targeting options.

You should already have an idea of who your target audience is.

If you don’t have any make a research BEFORE starting you Ads campaign on Facebook.

Otherwise your ads might not be productive and you will spend your money without conversion.

Building customer profiles will ensure you aren’t spending your marketing budget on people that aren’t likely to be interested in what you’re offering.

Facebook Ads allows you to target your advertising campaigns at a very granular level. You have a wide range of targeting options such as:

  • Location
  • Age
  • Gender
  • Language
  • Education level
  • Income
  • Household composition
  • Travel behavior

Facebook also allows create custom audiences for you to reuse in campaigns. It’s recommended for you to create a number of audiences so that you do not need to repeat this process each time you want to run a campaign.

It is extremely time savvy especially when you work on several campaigns. You can also exclude custom audiences, so if there is a specific type of person that you do not want to show your adverts to, you can create them as an audience and then exclude them from your campaigns.

Choose Ad Placements

After choosing your audience, you need to decide where you want your adverts to show on Facebook’s network of sites, for example on Facebook as well as Instagram. In general, you can set this to ‘Automatic Placement’.

Budgets and Schedule

The next step is setting your budget and schedule. You can start by spending as little as $1 per day:

  • Ads charged per impression are a minimum of $1 per day
  • Ads charged by clicks, likes, video views and post engagement are a minimum of $5 per day
  • Ads for low-frequency events require a minimum budget of $40 per day

You can get an idea of how many people will view your ads by entering your budget and reviewing the ‘Estimated daily reach’ in the right-hand panel.

Designing you Facebook Ads

There are a number of different formats that Facebook offers for your ads. The main components of the ‘Single Image’ ad format are:

  • Text
  • Image
  • Display link
  • Headline
  • Description
  • Call to action

Each step is very specific and there is no universal rule that works on all. You should have to test and check it all the time as improving your Facebook ads is an ongoing task.

Review the result

Once your ad campaigns are set, you can monitor how they are performing.

You can see all the details like clicks, likes or conversions. You can customize which data you see in the report by clicking on the blue plus icon to the top right of your results table.

If you want to track conversions on your website, then you should definitely set up the Facebook tracking pixel on your site.

Start you digital campaign today and you are likely to see the results in a few days. Hope this quick and comprehensive guide to promoting your business with Facebook ads helps you in that.

Understanding market business better and getting more customers

Tips for Understanding Your Customer and Your Business Competition

Understanding market business is very important. Your business will fail if you have not done a proper analysis of your business market. In market, there are numbers of businesses and numbers of competitor.

Therefore you should analyze your competitor and the strategy they are using. Suppose you have not done an analysis about your competitor and you have planed something which is an old way to gain traffic.

Hence, no users will get attracted to your product and your business will automatically goes down and your competitor will get more sells.

You should do market research to know the new market trends. SWOT analysis tool will help you out to research the competitor in the best way.

SWOT means which is performed by an organization to study its strength and weakness. SWOT-analysis helps you to study companies’ competitive position and develop strategic planning. SWOT means strength, weakness, opportunity and threat analysis.

For Understanding market business this process is involved:
Create: Create some high-quality survey to do market research.
Spread: Make use of multiple platforms to share market research surveys like Facebook, Instagram, etc.
Examine: Extract main data and valuable result from market research data.
Execute: Plan and execute some new strategy according to the research.

There are 2 different types of market research:

Primary market research :
Primary market research is kind of one to one research, for example, you yourself are conducting research of the market via telephone, social media like (Facebook, Twitter, Instagram) telephonic interviews, online surveys, etc.

Secondary market research :
Secondary market research means taking out the marketing data from a different person or third-party analysis, for example, taking out data from statistics, market content, reports, etc.

3 Different ways to do the marketing analysis are:
– Desk Market Research : You can research from existing information from the internet
– Field Market Research: Collecting information by yourself using a survey, and other research tools.
– Commercial Agencies Market Research: Hiring other organizations who will perform market research for you.

Different ways for Understanding market Business more deeply

1. Who is your competitor?
2. Different things that you should know about your competitor.
3. Studying about your competitor.
4. listening about your competitors.
5. How to behave on the competitor information you get.

Let us study more in detail……

1. Who is your competitor?
All types of businesses have their own competitor for example if you have a restaurant or a blogging website you will surely have a competitor from different places, cities, countries.
As the internet is the only way to show the online presence each and every business has started to show their presence through the internet. Even if they are small scale business or large scale business.

You can find different competitors from different areas like
– local business directories
– Social Media
– Customer Feedback
– Advertising
– Searching for similar products or services

2. Different things that you should know about your competitors :
Your competitors or publishers are those who market the same product as your business does. your customer will judge you and your competitor based on price, quality and quantity you and your competitors offer. So you should always make sure to analyze

– The product and services that your competitor provide.
– The price your competitor offers.
– How they deliver the service and product.
– The backup services they provide.
– The brand they are using and the brand reputation.
– Find the type of customer they’re targeting.
– What next product they are to build and develop.
– what type of commercial way they have.

Check different activities on local newspapers, radio, television and any type of advertising. Try to take out more and more information. The more research you do the more strategy you can plan.

3. Studying about your competitor :
Make a list of a competitor. Study each and every competitor one by one. Understand there marketing strategy, for example, the social media they are using for targeting their customers. Try to communicate with competitors clients and employees. you can reach to them via their LinkedIn account. Always try to read their testimonial. The testimonial will help you to know more about their services, and clients.

Another most important way to study your client is to take a review of your competitor’s website. You can see the feel and functionality their website have. Check if they have started writing blogs or not if not then you should start writing blogs this will keep your clients and customer engagement to your business. If they have already created a blog then you should nicely optimize the blogs for SEO purposes.

4. listening about your competitors :
For understanding market business you should always able to listen to your competitor. The competitor is not your enemy they are just a business competitor. Try to communicate with them via different social media or meet up in the exhibition this will build your trust and they will able to give you some ideas. Try to meet your competitor face to face or via phone to interact more.

Research about their products. Like if they are selling there product at $100. then sell your product at $80. try to maintain the same quality and quantity they have. Or you can offer more than they offer. Give free support to your customers. The negative point of your competitor can make your business a positive point which will directly divert your competitor’s customers to you.

5. How to behave on the competitor information you get :
The last step is to execute the information you get while understanding market business. Make a list of information that you gathered while doing analysis and start executing them. Even if the point has less weight.

The 1st step is to think, if there something that your competitor is doing best according to you. Then it’s your time to make few changes on services or products you are offering. Like you can give free customer support, make some new and exciting offers, make some discounts on the next purchase, free delivery, etc.

The 2nd step is to think what bad they are doing then you? Like, if they have a blog and still they have not optimized it. It is your high time to make your blog optimized. As you may know that according to the Google standards the website should be upto-date with new and fresh content. If they have not made fresh content for a long time, grasp this opportunity and create a fresh and nice content that Google will crawl and rank your website hence this will improve your user traffic.

These strategies are for understanding market business better.

How to Fix WordPress 429 Too Many Requests Errors

WordPress 429 too many request errors

Suppose you have created a fully functional website and taken care of each and every feature that the user’s need should be fulfilled.

But what if your website has encountered many unrequested errors. And hence it will affect the level of your website. Therefore this article is all about the WordPress 429 request errors. Where we will figure out how to resolve it.

WordPress 429 request errors turn on when a user tries to make a request to your server. Which is design to protect your website against DDOS attack i.e. distributed denial of service attack.

For example, you have made many requests at a time and the server is not identifying the request. At that time 429 request error will take place. This will judge that your server is getting some unexpected request.

This type of error can be encountered with a number of factors. If these types of errors encountered you should deactivation all the plugins immediately. And when this issue has been resolved then you can reactivate those plugins again.

Let’s study more deeply on how to avoid these types of errors.

1. Deactivate Misbehaving Plugin :
To Fix Error 429 Too Many Requests in WordPress you need to check first all the plugins that are working properly or not. If all plugins are working properly then it’s OK. but if Not, then deactivate that plugin immediately because this plugin can be the main reason for getting you WordPress 429 request too many errors.

Steps are given below to deactivate the plugin
1. WordPress admin area
2. Select the Plugins.
3. Now, select Deactivate and click on the Apply button

After this, go to WordPress website again and check if the errors are not getting again. If the errors have not stopped yet then find another plugin which is misbehaving or uninstalls that plugin and tries to install a new one.

2. Switch to a Default WordPress Theme :
Once you have checked all the plugins next step is to switch to the default WordPress theme.
usually, all users did not use the default theme because they prefer there own customized theme. Also, you know that the WordPress website comes with default functionality and plugins. In such a case, this default functionality may the reason for misbehavior. This is the only best and simple way to detect the theme is responsible for this issue or not.
So If you are getting still 429 error you should switch your theme from customized to the default theme.

Steps to switch WordPress theme from the current activated theme to the default theme.
– In the admin panel at the left-hand side, click on Appearance and select the Themes option.
– Change your current theme to the default theme that has not in-build features.
– Check if still, the same error occurred or not. if yes contact your theme creator they will solve this issue.

3. Ask Your Hosting Provider :
What is WordPress hosting

If you have followed above mentioned 2 steps and still you are getting an error then it is not your fault. It can be because of hosting you are using then you should contact your web host provider.

This all can be because of DDOS attack but there is the possibility of a third party attack. you know that the search engine uses bots for demonstrating the website ranking. So there is something wrong that ‘s why you are getting errors.

This will really help to stop getting errors from the third party and you will get errors from one party only. If still, your web hosting provider is not getting you proper solution switch hosting provider from this to another one.

Hope this article will help you out to fix Error 429 Too Many Requests in WordPress.

Turn your WordPress blog into a business website easily with these tips

WP Blog to business website

WordPress is the preferred CMS of bloggers, appreciated for its harmonious themes and for its functional side. These days many entrepreneurs are using WordPress theme to build their website. WordPress and Joomla are often compared for creating a showcase site or blog. But unlike its competitor, WordPress has a very active community and you will find very easily plugins to transform its use. Hence, the obvious reasons to convert WordPress blog into a business website.

Before creating a WordPress site you must know a few things:

1. How to Buy a domain name and a server
2. Choosing and installing a WordPress theme
3. Creating Site Structure and lay outing
4. Writing content
5. Installing the best plugins to get started.
With the below tips you can easily convert WordPress blog into a business website.

Buying a domain name and a server

First of all, you need to choose your domain name. The domain name is the domiciliation of your site. It is very important for SEO as the domain reflects your activity with the corresponding keywords or simply be named by the name of your company or your brand. It is preferable to choose a synthetic domain name so that the users will retain it better. You can choose between several domain names: org., .in, .org, .net and of course .com. 

The question then arises of the selecting a reliable host. There are two types of hosting services available: the shared server or the dedicated server. There are many web hosts, you will be spoiled for choice. Moreover, if you are diligent, reviews of several hosting services, you can be able to make a quick decision. Among the best hosting services, Hostgator, GoDaddy, Blue host are quite reliable. There you go! You are done with the first step.

Choosing a theme

In your dashboard, click the “Appearances” and “themes”, and then choose a free theme by clicking on “add” button. There are many sites to find free WordPress themes. For more details, take a look at the separate articles on how to install WordPress.

You can thus decide on the design of your website using the many templates offered by WordPress. The choice of theme is very important because it must be representative of your universe. On WordPress, you can change the colors of the template, insert a background image and a logo, and edit the header. With this simple tip, you can give a beautiful structure of your WordPress blog into a business website.

Creating the structure and pages of your site

Then comes the nerve of war, namely the management and creation of the pages of your site as well as their writing. You can write pages optimized for referencing by professionals or decide to write them.

On your dashboard click on “article” then “add”.

You will see that article creation presents a fairly simple interface for editing your articles. You can also categorize your articles using the tab “Categories” and optimize your referencing by clicking on edit the category you have carefully chosen beforehand. You also have the option to link the items together. This tab will allow you to organize your blog.

Then click on “Pages”. This tab will allow you to organize the various static pages of your WordPress site, in particular by saving bulk changes.

The structure of your pages will be:

Installing the required plugins for a WordPress site

It is now time to install the WordPress plugins that will perfect the creation of your WordPress site to make it even more efficient.

WordPress Search Engine Optimization

Yoast SEO



Yoast SEO is the basic plugin for natural referencing of your site. Thanks to this tool you can manage the different tags and titles of each article. Yoast is extremely convenient because when your site is badly referenced, it tells you what you need to change so that your site becomes SEO friendly.

Yoast also allows you to manage the social networks connected to your site. Probably a complete natural SEO tool on WordPress.

Google Sitemap XML

Google sitemap XML


A sitemap (that is, a sitemap) allows the robot of the various search engines to recognize your URL to index them in the search engine. With this tool, the robot is informed as soon as a new content is published, which is in a way a watch of the referencing of your site.

Google Analytics for WordPress

Google Analytics for WordPress is also a valuable tool for SEO your WordPress site. Indeed this plugin allows you to connect to your Google Analytics account, but with an interface and options specially designed for the CMS. In particular, you can be informed of the number of visitors to your site.

Promote your WordPress site


sharing plugin


Thanks to Shareaholic, you can give your readers the best posts on your blog by posting them on different social networks. For WordPress which is a very visual CMS, users will appreciate in particular the aesthetic of the buttons of sharing.

WP To Twitter

Thanks to this plugin you will be able to share quotes of your articles on Twitter. This allows you to initiate your users to share content of your texts by placing a Twitter button in each article.

wp to twitter


WordPress Newsletters

MailChimp for WordPress


Mailchimp is an emailing manager. You will be able to manage the contacts that will receive your emails, create forms to your taste and especially receive reports on your communication campaigns. This tool is therefore very effective to manage your advertising on the web.

WP Popup Maker
pop up maker


WP Popup Maker allows you to collect emails. Indeed WP Popup Maker offers you many themes for the creation of a pop-up advertising on your site.

Layout and Performance

Q2W3 Fixed Widget



Q2W3 Fixed allows you to constantly leave the plugin of your choice on the screen. This widget can be very interesting to encourage visitors to your site to share your content at any time they play.

Contact Form 7

contact form 7


Very rich visually, this application will allow you to create beautiful forms and add the options you want to create quotes, invoices, or purchase orders.

WordPress super cache

wp super cache


WordPress Super Cache allows you to keep the data in memory so that the server does not have to read them again. This extension thus makes it possible, among other things, to technically optimize the loading of the pages.

Steps to Start a Company Blog and how to maintain in future

Steps to Start a Company Blog

Most of the people attempted all the possible ways of getting connected to the customer through different social media like Facebook, Twitter, Instagram, etc. Another best way of connecting with customers and getting quality leads is to start a company blog.

Creating a blog is a center to being identified as an authority in your company. This is the main reason to create a successful blog for your business.

Are you searching for how to start a company blog? Then you have found the right place to get answered!
To start a company blog quality blog content helps you to gain more trust and loyalty for your product, with the help of the right quality content, you can target any customers form the world wide area which helps you to build a relationship with your targeted customer.

If you know that the content marketing gets twice the result that you get from paid searching for advertising. Whereas 70% of people learned about your company through blog articles rather than the paid ads.

The ratio given below shows the importance of content writing.
– 20% of internet users spent more time on content.
– 57% of internet users read the title of content marketing at least once a month.
– 80% of users appreciate training through custom content about a company.
– 68% of internet users spent time to read about brands that attract them to brands.

If you want to convey a brief message to your customer you will have to start a company blog.
Here are some steps that will help you to start a company blog.

1. Select the best blogging platform, domain name, and hosting provider :

Select a blogging platform :
The best platform for starting a blog is a WordPress platform. but some businesses have used Wix, Blogger, Joomla, and Squarespace successfully.

But if you already have a website but the website is not created in WordPress then you will need to follow step by step procedure for starting your own blog which you will need the help of web designer and developer.
That’s why you have to decide the proper blogging platform for starting a new blog.
I suggest that you should start creating a blog using WordPress. WordPress allows you to create your own hosted blog. You can create your own hosted blog in just a few minutes because WordPress is very simple to use and very easy to setup.

WordPress also provides one most important feature I.e. SEO Friendly which allows you to rank the website quickly on Google.

Choose a WordPress theme :
The most important feature of WordPress is that it permits you to customize the site easily according to your look and feel you want using different themes.
Different types of themes are available that you can choose any one of them. But while choosing any theme checks the listed feature are included or not.

– The theme is responsive or not: The theme should adjust its size according to the device we are using like mobile phones, tabs, desktop, etc.
– Customer Support or Support forum is available or not: You should easily connect with customer support if you need help or have some queries.
– The theme should allow a level of customization: You should able to change color, navigations menu, buttons, widgets, etc. as per your choice.

Register a domain name :
After choosing your best platform to start a company blog you need to register a domain name. This blog URL will help users to access your site.
For example, you registered a domain name and your site URL is
Keep in mind that your company name and your site name should be the same. So that the users can recognize your site and your business name easily. The business name should be simple and easy to read and remember.

Purchase web hosting :
The last step is web hosting which helps individuals or organizations to make their website accessible all over the world.
There are different companies that provide web hosting. Most of the web hosting service providers guarantees for security and reliability.

2. Make branding a first priority :
Branding helps you to target a product and differentiate it from other products and services.
Actually branding itself is a marketing strategy by which the company creates a name, symbol or design that is unique which relates to the company. Branding helps you to gain more attention to your product or services which will increase your online presence. You should choose your brand according to your business. The color, fonts, the design should be simple but trendy.
Most important the content you choose for branding should be meaning full which should say about your business should not go outside the topic.

Branding helps you to get recognized all over the world.
– It helps to increase your business value.
– Branding helps to generate more new customers.
– Branding improves employee joy and satisfaction
– Also it helps to create trust within the market
– And branding plays a major role in support advertising.

3. Integrate Social Media buttons on every blog page :
Marketing and advertisement are all about getting your product and messages for your potential clients and customers. Millions of people use social media networks to stay online, to get connected with the new people to generate more sells.

Integrating social media buttons to blog will help to increase brand submission. It encourages a good user experience and helps to get more traffic. The biggest benefit if adding social media buttons is that it helps to get more traffic to your website. If you provide this option to get connected many online users will get to know more about your business.
It also helps to share your content with other sites which will bring new users to your website.

4. Create a content calendar and measure your success :
The content calendar is the most helpful tool that helps you to plan and schedule all your social content in advance. A content calendar helps you organized. A content calendar gives access to view the content you have written in the calendar by your whole team.

Content calendars help you to stay consistence. It helps to create a content marketing plan that helps you to identify your target audience. It doesn’t matter what your blogs are about. The setup of the content calendar will be the same for all.
These are the Steps that you need to Start a company blog.

How to Increase Your Online Business Visibility

Increase Your Online Business Visibility

In simple visibility means one who can see you and online business visibility means a one who can find you and your product online. It can be social media, it can be a testimonial, it can be any kind of websites where your presence matters. You know that there are thousands of websites created each and every day to sell their services and products.

The online presence of your product or brand in the general customer environment is necessary. Suppose you have a website for your business but how user or customer will know that what is your product about? Where they can view your product? For this online business visibility plays an important role. To increase the visibility of your business online you need to know some ways to boost your business presence.

Online visibility helps you to increase brand reputation. And brand reputation helps a website remains from its competition. Importance of online visibility that generates opportunities that helps you to attract your potential customers to your services and products.
This is the importance of online visibility for a business.

Some simple learner-friendly ways to boost your online business visibility are listed below.

1.Search engine optimization :

Search engine optimization which helps you to increase your presence on search engines like Google, Yahoo, etc. It helps you to generate a huge number of quality leads and organic traffic. If your website pages are properly On-Page optimized then it can bring a huge impact for your website to rank on search engines.

There are some On-page optimization strategies that are easy to understand and implement.
Some free plugins are available which can guide you during online presence or you need to hire an SEO company for best results.

2.Publish regular blog content :
If you want to rank your website to the top of all search engines you need to create nice and unique quality content on your website. Content writing is the best solution to show your presence online. Every website contains a section or page or a blog. A blog is a part of the website where writers write and share their thoughts to the customer, usually; blog contains the answer to the questions that can occur in a customer’s mind. Blogs help you to convert traffic to most quality leads. Also, it helps to boost your SEO with targeted Keywords.
But the content you are writing should be fresh and up to date because SEO checks the dates of the changes made on blogs.

3. Get active on a few social media networks :
Social Media Marketing plays a major role in increasing your online business visibility which helps you to generate quality leads. As most of the customer uses social media to search for any product. Social media like Facebook, Instagram, Twitter, Pinterest, etc.

So you need to sell the product on social media. It helps you to promote your product online.
Social media marketing is a part of internet marketing where you need the know-how to create and share content to achieve your targeting goals. Content can be a combination of images, videos, words anything. You need to do Social media regularly to get more traffic, engaged users and leads.

4. Run targeted Facebook ads :
Facebook ads mean Facebook Adwords that are paid one. You need to set some amount and bids for each click to run the campaign. Then the user can see your ads on the sidebar on
There are 3 basic audience type of Facebook that can be targeted.

– Saves audiences :
This audience helps you to choose people interested, locations, age, gender, etc. you can set up a campaign in audience manager.

– Custom audience :
These are a high targeted audience that allows you to target the past audience.

– Lookalike audiences :
A lookalike audience helps you to target the people who belong to your existing customer database.

5.Guest blog on relevant websites :
In simple Guest blog means which allows you to publish the content on others websites. This is a unique way to make new audiences and get them out. It helps you to build a new relationship with new users. A guest blog is one of the best effective and important link building techniques.

A simple strategy for blog posting is given below.
– Link a blog post title to another page.
– Share and Promote it on Twitter many times.
– Share and promote it on Facebook.
– Thank the person where you post or someone who posts on your page.
– Check the variations on your post and respond back to the comments you got on the posts.

6. Encourage your customers to leave online reviews :
Online reviews help to increase your visibility.
You are in 2nd position in search engine but you got 20 positive reviews. And your top competitor does not get any review then also what do you think where the customer will get attracted?
Yes, the customer will get definitely attracted to your website because you got 20 positive reviews. Hence reviews help to build trust among you and your customers.
Try to encourage your customer to leave the online reviews and past that reviews on your website testimonial.

7.Remodel Your Website :
Remodel your website means to redesign your website with new and fresh content make use of visual like images, videos which helps you to increase by visual appeals.
If your website is not up to date the client will seem that you have no more interest on your website hence the website is boring.

Actually, the design of the website gets old quickly. There you need to focus on your content and images. The design should be simple but responsive so that all users will able to access the website on any device like mobile phones, desktop, Tabs, etc.

Online business Visibility is not a Static Approach. You need to update your website always so that the website will be up to date which will increase your web presence it is one type of SEO rule. As per the SEO standards Google crawlers the website which is up to date and helps to rank on Google quickly. This is the main importance online visibility

How to automatically post images and posts/pages on Facebook?

Harnessing your website with social media integration is one of the best marketing tools for any website or blog. As for the Facebook as one of the dynamic and overpopulates social media platforms, it can never be overcome if you want to make your site and its content social friendly and social optimised.

A colossal audience with more than one billion daily users, Facebook has long become a hotspot of personal and business interactions leading to new ties and beneficial cooperation. While advantages of this network are endless, it is more than compulsory for every modern website to use this powerful marketing form in all the possible ways.

In this relation, one of the practical ways to boost social integration and grow your business through Facebook, you have to take care of channels to post your web images, posts and pages on Facebook. Along with other strategies to be used for your website to find its visitors, posting your web content on Facebook is a low – cost method and requires little endeavour.

The thing is that sharing your WordPress based profile, basic information, pictures and images of your site with Facebook audience can be easily done through a number of practical ways. Hence, if you clearly understand the huge potential of Facebook as one of the biggest sources of traffic and new leads, this article will help you in comprehending how to automatically post images and posts/pages on Facebook.

At the very beginning, let’s clarify why you need to share your content with Facebook. Integrating Facebook with your WordPress website has much to do with growing audience, boosted traffic and the overall socialisation of your website. And while you are not able to automate the engagement of your web visitors, you can at least automate the process of adding relevant posts and pages on Facebook.

Now let’s see what you can do when it comes to sharing your website or blog content with social audience on Facebook. Generally speaking, there are several ways around this topic which we are going to discuss one after another.

1. The application of IFTTT to automatically post images and posts/pages on Facebook.

IFTTT is an abbreviation that stands for “If this then that”. It is a free online web based tool that lets you achieve more with your server. Here you are welcome to create applets which are triggered by the updates in different platforms, including Gmail, Facebook, Instagram, etc. This method will bring multiple ways of connecting your WordPress site with Facebook to automatically share new WP posts on Facebook pages, to post new blogs appearing in WordPress also on Facebook page with images and more.

For the beginning, you need to go to and create an account, create New Applet /can be found in the upper right corner of the page/.

Then click on +this link to activate the wizard and choose service as WordPress to continue. After pressing Connect button a form will appear to be filled with relevant information about your site. Next comes the selection of triggers you can use.

Choose Any new post to go on. Click on +that link to choose the action service as Facebook. Select to post either in your personal profile or page, connect your FB account to IFTTT when FB asks for permission and choose the required action from the given boxes /Create a status message, Create a link post, upload a photo from URL/.

The last step is to create an action and that’s it.

2. The application of Buffer to automatically post images and posts/pages on Facebook.

Buffer is one of the sophisticated ways to auto share your WP content on social media networks, including, of course, Facebook.

It’s a truly convenient method not only to share your multimedia content, posts and pages, but also schedule their posting time throughout the day.

Visit and create your account. In order to connect your site with this system, you need to install the plugin called WordPress to Buffer

WP to buffer

Activate and configure this plugin /Settings, Buffer authentication, Access Token.

You’ll find a callback URL below Access Token field. Copy this URL since you are going to fill it together with other details when visiting to create an app.
Simply click the button Create an app and the relevant form will appear to be filled. After creating an application, Buffer will create an app for you and provide you with API keys and access token. Copy and paste this token to your WP plugin settings page and save.

Now your WP website is connected to Buffer. All you need to do is to configure settings the way you wish your WP posts to be shared on FB. Click on the available Facebook account in the provided posts or page tabs and use Enable account option.

Furthermore, you are free to play with more options to automatically add post title, description and image on Facebook.

3. The application of WordPress plugins to automatically post images and posts/pages on Facebook.

In case you feel that both methods described below will be time consuming or beyond your strengths, the third method to add your site images and posts on FB via plugins will be more comfortable for you. There is an avalanche of relevant social plugins ready to make auto sharing of your web content. All you need to do is to dig into the library of WordPress plugins and find the one matching your needs.

In order to help you get your head around what is offered, we can enumerate some of the top rated plugins available for now. Among them are:

Facebook Auto Publish

Facebook Auto Publish

Facebook Auto Post

Facebook Auto Post WordPress Plugin – AccessPress Facebook Auto Post

Jetpack Publicize

Social Networks Auto Poster

NextScripts: Social Networks Auto-Poster