Having both a website and an application might seem a fantastic idea, but in reality, this is not the case. Even if you have an unlimited resource available to use, it is better to stick with just one of them. Imagine how hard it would be to focus attention on both of them. It seems pretty straightforward, but actually, it is not. Also, any technical error that might arise in one of them will ultimately affect the other.
So, if you are looking forward to creating yourself an online presence, one of the most important and crucial decisions to make is to decide between App or website. In this article, we will look at the benefits of both of them to help you decide between the two.
Mobile Application: Its Advantages and Disadvantages
Back in the day, it was considered a luxury to have a mobile application, but since technology has taken a huge turn in the past few years, even small businesses have a mobile application now. Having a mobile application makes it extremely convenient for mobile users to access your App without having to put in any effort.
There are several advantages that a mobile application have over a website which are stated below.
More User Experience (UX) possibilities than a website:
When considering the choice between an app or a website, we need to understand that a site has to work on all platforms, either a large computer screen or a small mobile screen. As a result, a website has to cut down on several style options since the site will also have to run on lower-ended computers. This is not the case with mobile applications. The apps only have to take into account the functioning of the mobile OS and the screen sizes and hence can include a variety of transitions animations and layouts.
The applications are linked to your mobile through the mobile ecosystem and are also allowed access to your data. That access, together with the use of the phone’s hardware enables the application to provide more and more customization options.
Enhances options for marketing:
A website can let the users know about you only when they are using it. However, the marketing options for mobile applications is even greater. The use of push notifications, alerts, ecosystem-supported payments, and location tracking facilities can drive the user’s attention to you more than any website can do.
l Offline option:
The applications have another edge of being available to use after being downloaded. They do not require an active internet connection at all times. You can also make your application very useful if it supports the option to download content.
Requires a higher investment:
Although there are some free application builders available, the making of a mobile app generally demands a more significant investment as compared to a website, and this is an essential factor to consider when deciding between an app or website.
The requirements of mobile ecosystem:
Both the APP store and Play store have a set of criteria that need to be met by a mobile app before it is made available to the users. This criteria takes time to be achieved and also due to frequent changes in the App Store and Play store, regular updates are required. If updates are not very frequent, your application might be made unavailable to the users.
Since there is a better UX in apps than websites, there is also a higher expectation from any application that is made. People do not like wasting their mobile spaces with a standard form but can work with an average website.
Websites: Advantages and Disadvantages
Before making any concrete decisions between an app or website, it is wise to look at both sides of the story. Websites serve as an online communication hub, and for an extended period, they have been the only source of online services before the apps came along.
Cheapest Way Available:
Websites beat apps when it comes to cost-effectiveness. They are the default option and so can easily be set up and maintained when compared with even an essential app.
No platform dependency:
Websites are made to possibly work with all available platforms and so have a bigger and better outreach than a mobile app.
Easy to understand:
Creating an application is a lot more complicated than developing a website. You can quickly build your site by using some tools, but for a claim, you will be needing expert assistance.
Important for Search Engine Optimization (SEO):
Websites can be searched up by search bots, but this is not the case with mobile applications. Apps do not follow that method of look-up, and so for someone to download an app, they almost always need to know about the brand beforehand.
Since there is SEO for websites, they have better outreach than mobile applications. Also, being platform-independent adds to this reason.
Requires data connection:
Unless you have manually saved data for a website, it almost always requires a data connection, and so if the user is in a place with limited data, your website won’t be in use for a while.
Inferior User Experience:
Since a website needs to work cross-platform, it has to cut out on some animations, layouts, and designs and hence have a lesser UX than an app.
Decision: APP, Website, Both?
Now it is about time you decide between APP or website since you have looked at both of their’s advantages and disadvantages.
You have a recognizable brand,
Do not want to be location-specific
Should offer offline services
Have tech-savvy customers
Have less to spend
Want more outreach
Want easy updates
More traffic available
Have customers that use older tech
Need a larger audience
Have a friendly budget to accommodate both
Need a vast customer loyalty
Can easily manage both separately