Usage stats for people accessing the internet using their mobile phone have been climbing for some years. Now more people access the web using mobiles than the previously more popular desktops. The improvements in smartphones and the large percentage of people who use them (61% in UK) now means that it is easier than ever for people to access the internet using their phones whilst on the move, or whilst at home.
If you run a business then you probably use a website to generate customers, either through selling your goods or services online or by providing your contact details via your website. Having a website has become a very important part of any marketing strategy, as it is one of the best ways for customers to find your company. A large majority of people who are looking to make a purchase will conduct research on the internet before they buy the product. So if you don’t have a website, you are going to miss out on a lot of custom.
Furthermore, if you do have a website but your it isn’t set up for mobile users to easily access it then you will also be losing customers. If a website isn’t responsive (adapts to the screen size of the device used) then this will frustrate the large number of people visiting your website using their smartphone. Frustrated users quickly give up when they struggle to navigate around a website and will look elsewhere for what they need.
If you are thinking about getting a responsive website set up and you want some more information, visit Top-10 Website Hosting. The further into the future we go, the more that you will feel the negative impact of not having a responsive website for your business, so it is best to start now.