Category Archives: SEO

The Ultimate On-Page SEO Tips and Tricks in 2020

The Benefits of SEO for an Efficient Marketing Strategy

SEO Influences Customers :

Do you know that 93% of online activities start at a search engine? You can imagine from this that higher results in the search engine can be many benefits. Most of the people click on the higher results and do not bother to go on the second-page results.
When your website comes on the first page of google results, you can expect a lot of opportunities to increase your sales and engagements. Moreover, there are many returning customers but they always use the search engine for opening your website. All you need is to do proper SEO of your website so the user can easily find your products or services.

It Improves Organic Traffic :

These days, people do not believe in the online advertisement which is a key advantage. Most of the users ignore the paid advertisement and search on google for things they want to find. All you need is to provide your visitor with exact and quality information and resources. The best way is to optimize your website for high-quality keywords that are relevant to your business. If you will be able to get more traffic from google then your sales will also increase. There are high chances of sales from organic traffic than the paid advertisement.

It helps Keep Up with The Competition :

Improving your SEO rankings has a positive effect on your brand recognition. Some of the top companies have said that SEO is one of their top marketing priorities. It means that if you do not have SEO as your marketing strategy then you are very far from the competition.

SEO Improves Your Brand Awareness :

It is very difficult to communicate the brand’s identity and to tell the world about your services or products. You are new and most of the people do not know that your company exists. Improving your rankings improves your brand awareness and more people start to know your existence.

SEO is Cost Effective :

Most of the people think that SEO costs a lot of money but actually, it is very low-cost. SEO provides high ROI compared to other marketing techniques and strategies.
In light of all these benefits, it is clear that SEO is an effective marketing strategy.

Quality Traffic :

One of the major benefits of search engine optimization is quality traffic. The traffic comes from the search engine is actually searching for the product or service you are providing. You do not need to spend money on an advertisement when you can get free targeted traffic from the search engines. That is why this industry worth is more than $60 billion.

More Conversion :

The traffic comes from the search engine is free and have more conversion rate than any other source of traffic. If you are able to list your website in top 10 results then you can expect a lot of conversion from the traffic.

24/7 Free Traffic :

The traffic from the advertisement is not consistent but the traffic comes from SEO is consistent and promotes your website 24/7. When you are able to get a higher position in SERP, the traffic comes 24/7 even while you are sleeping. Moreover, if you rank high on the search engines, I build trust and increases your company’s credibility.

SEO is Long-Term :

Some of the people want faster results and use some black-hat tricks. These tricks can penalize your website or can remove yours permanently from the search results. The main thing that you keep in mind is that it is a long-term strategy and can take 6 to 12 months for ranking your web pages in search engine. Patience is very important when it comes to SEO. When you will be able to get higher results then you rarely move down.

The reasons for ranking down in search results can be due to the competition or due to the change in algorithms. Moreover, better rankings in google also increase your brand awareness and equity. Brand awareness is very important for customers to trust in purchasing your products or services. Moreover, they will recommend others to purchase and increase the number of referrals. If you cannot do it yourself, you can hire SEO services providing company.

Offline Sales :

Another major benefit is that it increases offline sales. Actually, the customers search on the internet for reviews before purchasing any product. During their research, they may end up on your store or website and can generate offline sales.

Better for Major and Small Businesses :

It is one of the best marketing strategies even if you have a small business. It is very difficult to outsmart large companies in online advertisement. That is why, SEO strategy is the best way to gain ranking and drive free-targeted traffic. Most of the major companies rely on online advertisement while you can rely on SEO as it is more cost-effective.

Help You Grow :
SEO helps the new business grow as it is difficult to beat the large companies in online advertisement. It helps you break into the market. When you gain rankings for specific keywords then you can move to other keywords related to your niche. Choosing a right keyword for your website is very important so choose wisely. You can target any new product or service in search engine when you gain some reputation in search engines.

Some of The SEO Myths Every Blogger Should Try to Ignore

During the recent years a lot of methods and techniques have been used, but some of them aren’t much help and there are some of the SEO myths every blogger should try to ignore.

SEO or search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results, often referred to as “natural”, “organic”, or “earned” results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

It has two major functions: crawling and building an index, and providing search users with a ranked list of the websites they’ve determined are the most relevant.

Search Engines then use formulas to analyze huge amounts of data about all the web pages they can find in order to determine which web pages they should present when someone searches for a keyword phrase, and in what order they should present them.

Here are some of the SEO myths every blogger should try to ignore:

Myth 1: Google changes rules every time

Sure, Google does change its algorithm countless times a year. And, they introduce bigger changes all the time knocking many off their perch.

Yes, Google, as well as all popular platforms, change algorithms and ways they crawl and index you content and that’s a fact. But there is another fact: the changes will not affect your ranking if your SEO is done in the right way.

The following tricks won’t pass with Google and you better avoid them.

too many links from spammy sites
too many keywords in your posts
blog posts that are just not worth anyone’s time

However, if you stick to the following simple rules, you are always good to go:

Only use your keywords 4/5 times (only)
Write the best piece of content you can on your chosen topic
Get links from quality websites in your niche

Myth 2: Short Content does not rank

Everybody knows the popular rule: poor content poor ranking, high quality content high ranking. So you need to be sure that your content is informational, user friendly, interesting and well written.

But there are certain text criteria that should be followed. Though some bloggers argue that perfect article length is just 200 words and other say that the minimum number of words should be 800 and maximum 1200, the length of the text does not matter IF your SEO and blog are done right.

Sure, if two blog posts as well as articles or web pages are written about the same topic one short; the other long — and a user makes a relevant google search to that subject matter, Google will likely suggest the longer, in depth content over the short form content.

Short posts do not provide you with high ranking just as a 4000 word article don’t. Quality of the content is what really matters.

Just because you’ve written more content doesn’t mean Google forgives you for non professional research and subject matter. It’s not the length of content that counts, it’s how it’s written.

Myth 3: Keywords are no longer relevant

There are places and we call them key places, where keywords are important:

The URL
The title of the post
The main heading
The first paragraph (or 100 words)
Once more in the content (a variation if possible)

These are the main places that will help your blog be ranked.

Meta tags are as well quite important. A meta tag is a tag (that is, a coding statement) in the Hypertext Markup Language (HTML) that describes some aspect of the contents of a Web page. The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it.

There are several kinds of meta tags, but the most important for search engine indexing are the keywords meta tag and the description meta tag.

There has been a lot of debate in the SEO world about the impact of meta keyword tags, especially after Google launched Hummingbird in 2013. So this is also one of the SEO myths every blogger should try to ignore.

Meta tags will also make your search results winning, which will attract more clicks from search engine users feeling your website has the high quality content filling their need.

You can control the meta keyword phrases, title tags and descriptions with the All In One SEO WordPress plugin.

Use All in One SEO Pack to optimize your WordPress site for SEO. It’s easy and works out of the box for beginners, and has advanced features and an API for developers. First created in 2007, see why AIOSEO is one of the all time most downloaded plugins for WordPress.

What Has Loading Speed of Site to do with SEO of Your Site?

What loading speed of site has to do with SEO of your site is a good question to ask yourself if you want to have a SEO optimized website with high ranking. These days that everyone is in hurry and is not going to waste his precious time, your website needs to have high loading speed.

The recent research shows that about half of web users expect a site to load in 2 seconds or less. If it isn’t loaded within 3 seconds, those users tend to leave the site.

What has loading speed of site to do with SEO of your site? Much more than you can imagine. Some years ago Google included the loading speed into criteria of ranking, but some months ago in an official blog post, Google webmaster team indicated that they will start ranking websites based on page loading time. Websites which take too long to load slow down the entire Internet and Google is considering this factor seriously.

Now, Google considers it as important as meta title, meta description, etc. and names it one of the biggest factors influencing your website ranking.

The changes in the field happen quite quickly. And another recent research finds that mobile and tablet devices accounted for 51.3 % of the Internet usage worldwide in October 2016 as compared to 48.7% by desktop.

This naturally explains why Google has begun testing its mobile first index, which will primarily look at the mobile version of your website for its ranking signals and fall back on the desktop version when there is no mobile version. In an official blog article Google wrote:

“Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user.”

Google also gives some recommendations, below are the main points:

“If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
Make sure to serve structured markup for both the desktop and mobile version.”

A fast site is a good user experience (UX), and a satisfying UX leads to higher conversions, and now that Google is seriously considering this, you need to catch up with the changes. This working mechanism perfectly generalizes what loading speed of site has to do with SEO of your site.

How fast your website loads is critical but often a completely ignored element in any online business and that includes search marketing and search engine optimisation.

Very slow sites are a bad user experience – and Google is all about good UX these days.

Now that you know what loading speed of site has to do with SEO of your site, here are some tips to how to speed up your website load times

Optimize your images

Remember to optimize your images – the most important thing you can do to decrease download times and have a website with a high loading speed and as a result with a high ranking. Optimizing your images just means to save for the web in Photoshop, for example. Keep JPGs for photographs and Gifs for images with large blocks of flat color.
There are several ways to optimize images and here’s one if you have Adobe Photoshop. For your JPGs, PNGs, and other files you may have that aren’t GIFs, open them in Adobe Photoshop and simply go to File > Save For Web and reduce the image to 70% (JPG) You probably won’t even notice the difference in quality, but you’ll have nearly halved the image size.

Minimise white space, line returns and comment tags

Every single letter or space in your HTML code takes up one byte. It doesn’t sound like much, but it all adds up. We’ve found that by working through your page source and eliminating unnecessary white space and comments, you can shave off up to, or even over (if your HTML is inefficient) 10% of its file size.

Remove unnecessary META tags and META content

The most important tags for search engine optimization are the keywords and description tags, although due to the mass abuse they’ve lost a lot of importance in recent times. When using these META tags try to keep the content for each under 200 characters – anything more increases the size of your pages. Lengthy META tags are not good for search engines anyway because they dilute your keywords.

Use WordPress plugins

Speed Booster Pack

Speed Booster Pack is a lightweight, frequently updated, easy to use and well supported plugin which allows you to improve your website’s loading speed.

Improving your site’s speed will get you a better score on major speed testing services such as Google PageSpeed, GTmetrix, YSlow, Pingdom, Webpagetest and will also improve your overall site’s usability. This will persuade Google and other search engines to rank your site higher in search results thus sending more traffic.

Eliminate external render-blocking javascript and css in above-the-fold content.
Move scripts to the footer to improve page loading speed.
Load CSS asynchronously to render your page more quickly and get a higher score on the major speed testing services.
Minify and inline all CSS styles and move them to the footer to eliminate external render-blocking CSS and optimize CSS delivery.
Lazy loads images to improve page load times and save bandwidth.
Change image compression level to keep file sizes smaller; Change JPG quality.
Load javascript files from Google Libraries rather than serving them from your WordPress install directly, to reduce latency, increase parallelism and improve browser caching.
Defer parsing of javascript files to reduce the initial load time of your page.

Another great tool for increasing loading speed of single pages is WordPress plugin Page Speed

Page Speed

Fast and optimized pages lead to higher visitor engagement, retention, and conversions.
Features include:

Leverage browser caching
Enable compression
Eliminate render-blocking JavaScript and CSS in above-the-fold content
Remove render-blocking JavaScript
Optimize CSS Delivery
Minify JavaScript
Minify CSS

Conclusion is short. What has loading speed of site to do with SEO of your site?
In simple words, it boosts up your website conversion, helps you to get a higher ranking and provides you with returning visits, clicks and engagement.

7 Reasons Why Your SEO Rankings Have Dropped

Isn’t it annoying when you have given your content the best you have got, and yet you are still lagging when you check your rank position? Anyone would be concerned with a deteriorating performance in any area of work. This, however, does not mean that you are a failure, but rather that you could be doing something wrong.

In SEO, the competition for the first position on SERP results is so stiff that if you are not always on your toes, you will lose out a lot. Lucky for your, below are several reasons explaining why your SEO rankings could have dropped since the last time you checked.

1. New design and website :

Change is the main reason you will be thrown off the bus in your SEO rankings. Technically, when you decide to launch a new design for your site, it is automatic that your SEO rankings will drop. The reason is that most people do not have a proper 301 redirect plan in place. Regardless of how much better the new website is in comparison to the older version, if you do not adequately optimize it before launching it, your SEO rankings will drop, and it may take you around 1-2 months to recover it if you are not careful.

2. Google updates :

Google updates can mess you up if you are not keen enough to master them. The worst bit is that, other than the fact that the updates are random and regular, Google doesn’t always announce their algorithmic changes. Ideally, be intentional about picking out any changes that happen, so that you can avoid attracting penalties that you do not know of along with a drop in your SEO rankings.

3. The Google dance :
Sometimes, Google has not performed an update, but they are just playing around, testing certain variables. If therefore you are too focused on search rankings, you may deem your SEO rankings as poor when in the real sense, you are doing so much better than you give yourself credit for. Notice that the fluctuations are different from one day to another, one location to another, among other variables.

4. Tracking the wrong rankings :

Sometimes, you are not even performing poorly on search results. It could be that the entire time you are worrying about your dropped SEO rankings, you have been tracking the wring ranking reports. For example, you may be only tracking generic keywords. In such a case, your site may not appear anywhere in the first place of search engines. Change your strategy by typing in full sentence with the primary keywords incorporated, and see how much change that will have.

5. Competitors :

You do not have to look too far all the time for you to find what the problem is. Most times, people lose their spot on the first page of search engines because of stiff competition. Realize that new websites are being launched online every day. If someone has become better in optimizing their site than you are at yours, then your SEO will keep dropping.

6. Your keyword strategy is outdated :

Like you worry about the up-to-datedness of your content, worry about your SEO strategy. If your keyword strategy is outdated, then you may be targeting the wrong keywords altogether, with such, there is no way Google will show you on top of searches when other webmasters are doing it right. Take time to experiment with different keywords, so you are using the new keywords or phrases that your target audience is searching for online.

7. Losing good links :

The loss of something good is felt by virtually anyone. In SEO, you work so hard to earn one good link. However, if for whatever reason you start losing the good-quality links, your site will start SEO rankings have dropped. Sometimes people withdrawal their referrals and link outs because they perceive your site to be losing value in matters of quality. If this is the case, then you need to worry more than just about losing the links. However, some other reasons could be that the other websites were brought down, which is not your fault. Whatever the reason, the only way around it is to continuously keep earning other high-quality links.

There is still a lot for you to learn about SEO rankings, among it, how you can track your rankings as shown here https://serpbook.com/blog/rank-trackers/.

Increase Your Site’s Traffic With These Overlooked Web Design Factors

If you are running an online store or whatever, your online presence is vital. And you know why it is. Nowadays, if you have a business without a website, you will rank poor. Hence, it is vital to have a website so people can find you and search for your services and products.

In this digital world, you need to be smart and act according to your customers. You know that most customers search online before entering the physical stores. So, why not we should take advantage of this and earn more profits?

Perhaps you have an online website, but you are getting worth it. And it is because of some little mistakes that you have avoided and castoff while looking for Web Design Factors. Well, it may minor and major both, but might these changes can take your website to the next level. What do you think?

The biggest mistake we have found most entrepreneurs are doing is that they mostly focus on website designs and creating more websites, but they are forgetting the main Web Design Factors which give them worth. If you need to know what are they and how you can increase your site traffic by doing some little changes, so go ahead.

The website is an address or house of your place, so it needs to be clean and impressive too. So, in this post, we would like to share some good tips that you need to keep in mind.

1. Ensure Your Website Is Responsive

Gone were the days when website designers focus on fitting the website on the desktop only. Nowadays, the workload becomes double and the website has to be responsive with every gadget whether it is mobile, tablet and more. And you know why it is so important. And maybe you are also reading this article on your mobile.

Just think once, you want to read urgent news and the website is taking a lot of time to load the pages. Resultant, you get frustrated in seconds and leave to the next website. So the point is no one user gives you minutes to show what you are. You have only 2-3 seconds to impress your user, so ensure your website is fast and easy to load on every gadget. Also, make sure your website is easy to fit on every smartphone’s screen size.

According to studies, we have found 52% of traffic is now getting from the mobile phones and it is increasing. If your website becomes super-fast, you will become able to get leads that increase traffic and conversion rates.

2. Upgrade The Website’s Content

We all content is the king and limelight of your website. Without content, you can’t reach the traffic and generate leads that you need. So make sure your content is up to date and contain high-quality information that sounds appealing and helpful both for your targeted audience. Let us better understand this by an example.

Suppose you are running a designer fashion house and your job is to deliver fresh design every time to your new and old customers. And if you are giving one single design to new ones too, this affects your sales and showroom’s status. Exactly this kind of issue you need to avoid while creating content on the website in Web Design Factors.

Deliver your audience what they would like to hear from you. And do you know? Google also crawls the fresh content on your website, if it finds the content is too old, it down your ranking. So, now your job is to revisit the old posts or update the new ones regularly for better growth and leads. Do work on FAQ’s and related information as well.

3. Create High-Quality Content

You know the value of content for the website, but adding regular content is not worthy. You have to work on high-quality content, which is engaging, better define, and more. The content needs to be clear and to the point. So the reader would like to hear from you again and again.

Having great and useful blogs or articles on the website can boost traffic that further increase conversion rate and more. Moreover, it increases the chances of getting back the audience to your website if readers find you like the best.

In conclusion to this pint, write engaging and to the point content.

4. Style Your Links

Link styling is quite an avoidable thing for web developers, but nowadays it needs to be perfect. With link styling, you will get the advantage of to know about active users on the website as to where they are moving, which pages they have interest and more. It is just a way to look inside your user. Usually, there are three types of link styling such as normal, Hover, and visited. All these three have unique features, and it’s all up to you which link styling is good for your website.

5. Interlinking

It’s a fact, as much as you link your web pages in the content, this naturally boosts the traffic and do better indexing of the website. Even these internal linking boost SEO and Brand awareness. Interlinking also can be done by various methods such as adding separate links into content or creating a link with words. Well, both ways of interlinking will increase the growth of the website.

Wrapping Up

Running an online business is easy, but only when you know how to use your website to engage more traffic and convert them into sales. Well, it’s a little exciting way to run a business rather than physical efforts. But sometimes it becomes challenging too when you have to compete with your rivals.

All you need to keep in mind the Web Design Factors and the above-given tips that will help to bring wonderful changes to your website performance. We hope, you will do better with our tips and get a huge success that you are expecting. Good Luck!

Importance of Full SEO Audit for Your Website

Strategizing for the new year, taking stock of previous financial year’s performance, and drafting plans to execute the new strategies is done by the businesses around the world. It will not be a strange thing to predict that you are also one amongst it if you own a business.

Marketing has been redefined in every aspect with the intervention of the internet. Online presence in terms of advertisements in search engine and social media has created a lot of business opportunities for local and micro businesses.

But when businesses organizations implement new methodologies of improvisation, the auditing of online efforts is usually neglected. With evolving technologies and progress in the online market, it is highly possible to discover backburner of your online presence. It is also possible that you end up finding solutions for least generating online resources after a thorough review.

In this article, we have covered several important parameters on the importance of an SEO audit for your business, organization, and association.

SEO Audit can help you boost your business

Every new marketing and sales strategies are planned or implemented with the sole purpose of increasing the existing revenue of the company. The same applies to online marketing. Who would want to miss out on the opportunity of literally doubling their customer influence and sales?

A new stream of buying customers is always welcomed into the sales system. It becomes considerably easy to block leakages, fine-tune errors, and refresh the entire online campaign when you decide to audit your online presence. You can conveniently decide on the working and non-working parameters of your online experiment so that your presence becomes impactful.

SEO Landscapes are evolving at a faster pace

At a breathtaking pace, the search engines are updating their algorithms which make it extremely essential to conduct an SEO audit. For all the companies having an online presence and particularly those who are relying on the online portal to generate revenue or traffic, remaining relevant to the present trend is most important.

Updating and reviewing your site SEO becomes paramount as no one would want to end up on the wrong sides of the search engines. Sometimes the search engines algorithms could be optimized immediately after you implement a strategy. Technically your strategy will not be fruitful hence to discover all such instances reviewing your SEO is important.

To avoid dropping your site visits

When it comes to online presence people usually fall into the trap of only improving the conversion rate without thinking about the core probable causes that affect it. It is important to understand that a website is designed for potential customers first and not for revenue.

If you fail to provide what the customers are seeking for it will be impossible to maintain the revenue generation from your site. When you regularly check the metrics and analytics of your website only then it is possible for you to know that there is a downward spiral of visitors. Only after awareness regarding the problem, you will be able to take urgent necessary steps to avoid further damage.

1. Boosting the Conversion Ratio

Auditing a website periodically helps you understand what your goal is for the visitors. It can be promoting them to subscribe for a newsletter, purchase from your website, or sign up for a training/course. Any such actions cannot be determined directly at the time of the launch. You will have to review the SEO to work out such changes.

Investing huge sums for diverting traffic to your website will not work unless you have a strong website that suffices to the user demands. And this directly affects the conversion rate. To find the weakest spot in the system an evaluation of the SEO always help.

2. To maintain and improve SERP

When your competitors overtake your site for the same keyword it can be frustrating as hell. It is also an indirect call of action for you to improvise your website. To regain your position on the SERP ranking it requires core changes in the content that you have offered to the clients.

But all this can only become possible if you are aware that your rankings have dropped or considerably declining. This is possible only when you decide to schedule a constant or periodical SEO Audit for your webpage. Managing audits can be a tough task but it provides you with constructive results.

3. To cut down on budget on Ads

When individuals fail to generate free or organic traffic on their website they usually tend towards advertisement for doing the same. Advertisements have been a proven medium of generating traffic but it is necessary to evaluate which ads and on what platform is generating the traffic that you require.

You might have opted for advertisements at seven locations but only three of them are generating revenue for you and this can be only analyzed through an SEO Audit of your site. Meanwhile during the audit, if you can manage to considerably improve other factors relating to the SEO you can easily attract organic and free traffic.

4. To ensure that the existing content is up to date

Visitors will look for the most recently updated content when they visit your site. The content in any form whether visual, textual or in audio format should address the problem or requirement of the visitor. If this does not happen then you lose potential clients and at the same time drop your rankings.

With a website audit, you can discover, modify, remove, and do whatever is necessary for the content. It will not only enhance the quality of the information provided by you but also directly affect the revenue of your website.

5. To enhance customer experience

Redesigning is an essential factor for any website. Websites also require redesigning after a specific interval of time depending upon the industry you are dealing with. Auditing your website helps you with this.

There might be minor changes required like tweaking a few functions, simplifying the navigation, changing the fonts, makeover of the header/footer which can enhance the customer experience and improve the conversion rates for your website. Without an audit, it is difficult for you to understand and make the required changes for your site.

The Way to Migrate Your Website Without Hurting Your SEO

Most websites migrate for one of the most common reason – so that they comply with the latest Google update and get ranked better, as a result. As websites grow, they are often required to migrate for one reason or the other. It could have something to do about opting for a new domain or server.

Or just a case of complying with latest Google update and making the website mobile friendly. Either way, if you have a WordPress business website, then it would be in your best interest to review the information posted below, especially if you are planning to migrate your website.

The Way to Migrate Your Website Without Hurting Your SEO

What is website migration?

Website migration, is broadly defined as moving from one digital entity to another; there could be any number of reasons as to why you want to migrate your website. But it is important that you carry out the process of migration without a hitch or you are going to lose your old traffic completely.

And it will take quite a while for your new website to recover from the same. In fact, more than a few websites had made errors with their migration which led to the loss of their old traffic, SERPS, and it took them more than 6 months to get back to normal.

There are different types of migration and it is time that you took a closer look at them.

Platform migration:

For example, you may want to change from old platform like your CMS to something that’s slightly better like WordPress. This is bound to change how search engine robots crawl through your page.

Website structure:

At times, you may want to rebrand and redesign your website and this will affect how search engine robots look at your website. Unless you handle this type of migration carefully, it can negatively impact your current serp standings.

Domain name changes:

Of the various forms of migrations, this happens to be the easiest. But it should also be pointed out that a carelessly handled domain change would indeed result in loss of traffic.

Web host change:

You may also want to change web hosts and that would change your IP address. Usually, most web host changes are streamlined and you should not have much of a problem.

Changing protocol:

You may want to change the protocol for your website from http to https; and by changing your protocol it means that your website is now encrypted.

How website migration can affect your search engine rankings

Poorly handled web migration can impact your search engine rankings; there are several ways through which this can happen. This is all the more reason that you would want to review the information posted below before you opt to migrate your website.

Content errors:

When it comes to websites, content is king for obvious reasons. It should be pointed out that in case of a poorly handled migration, you could end up losing your high SERP position due to bad content, duplicated content and mishandled SEO and the list goes on. When you are planning to migrate your website, the first thing that you need to do is to index everything on your website so that the migration is carried out as per specs. And after migration, you need to optimize your content to ensure that they are of the right size and can easily be located by search engine robots.

Website errors:

Another reason that you may want to be careful when migrating your website is that most users either forget to provide valuable redirects to their old pages or worse, forget them altogether. And when that happens, and when users land on that specific page, they are going to see a 404 error which would end up driving them away.

How to do a website migration without losing rankings

The only thing that you can do to avoid those mistakes that can result in loss of traffic, serp standings and more is to plan well ahead. Right now, you may not find the need to migrate, but it would nevertheless be a good idea to prep for one since you would have to migrate your website at some point of time.

Make sure that it is required:

Before you opt for complete migration, the first thing that you need to do is to weigh in the pros and cons for your website. Once you have weighed in all the factors, you should be able to decide if you want to go ahead with this migration or not, while keeping the downsides and risk of a poorly handled migration in your head. Go in for migration only when you feel that it is absolutely necessary and not otherwise.

Review of the migration process:

You need to be familiar with all aspects and various kinds of migration that’s available. Review the whole process and see what’s involved so that you have a better idea of the migration process as a whole.

Migration strategy:

It is important that you have a migration strategy in place, one that takes into account all your content, including the various media files. Make sure that you have a valid migration policy in place, review the processes set out in the same.

Double check to see if they are correct and then, start applying the process so that you are able to seamlessly migrate your web content to a new host. With a brand new IP address without any issues.

These are some of the things that you need to keep in mind especially if you are thinking of migrating your website. You may want to migrate your website for various reasons from changing the host to making your website mobile friendly. The point being that irrespective of your reason, you would still e required to migrate all of your content as per stated processes.

And remember, a poorly handled migration can result in complete loss of traffic which can last for more than a few months, and that is why you need to pay attention to the migration process, so that no such issue crops up.

Way to Improve PageSpeed Insights Score for Your WordPress Website

One of the best parts about WordPress and the recent developments is the fact that it is extremely user-friendly to the point that you do not have to be a developer to build your website with WordPress. So essentially anyone can build a detailed website, and you should be able to do so with ease as well. But that does create a few issues, for example, what happens if the Google page speed insights score is on the low end. That basically means that your website speed is low and when it comes to your WordPress page speed optimization, there are various ways that you can go about the same. Check it out.

Way to Improve PageSpeed Insights Score for Your WordPress Website

1. Google page speed test:

When it comes to WordPress page speed optimization, the first thing that you need to do is to run a Google pagespeed test on your website and see how you fare. You are basically running this test to see how your website fares up against the various Google metrics. The test is grated from 1 to 100 and happens to be colour coded as well. So if you attain 85 and above, which should put you in the green, then you are safe. However, a score below that necessitates some pre-emptive action on your part.

2. Browser cache:

When it comes to WordPress, one of the ways that you can improve the speed of your website is to cache various elements of your website. The more non-cache elements you run on your website, the slower it becomes. This is why you may want to check out some of the current cache plugins that you can use to cache your WordPress website effectively.

3. Javascript issues:

At the time, you may encounter a javascript error that can prevent your page from loading properly. There are a couple of plugins that you can use to handle this issue – all you need to do is to search for the same and install it on your website.

4. Optimize CSS:

If you are looking at WordPress page speed optimization and want your pages to load faster, then you may want to keep your CSS codes lighter. One of the reasons that your pages face a lag time when loading could be on account of heavy CSS codes. But this can be easily resolved with the help of ‘autoptimize”, a handy plugin. All you need to do is to download and install it and tweak the setting, that’s it.

5. Redundant code:

It goes without saying that codes that are too large or redundant will cause your pages to load slower and would even cause Google to rank you lower. If you are not that code savvy, then you could get a professional to take a closer look at the backend, and see if they can help remove the redundant codes.

6. GZip compression:

This is a handy way by which you can compress the size of your website, as well as the HTML and CSS so that your pages load faster. Basically, you are either set it up with your hosting provider or through your .htaccess file. Or alternatively, you can use a handy plugin like caching plugin to help compress your website.

7. Images:

When it comes to Image optimization of your WordPress site, the first thing that you need to take a closer look at would be the images you are hosting on your website. Chances are that most of the images are either too large, clunky and they could well be the reason that your website loads slowly. So, you need to get these images resized, or compressed, and the best way to go about it is with lossless optimization. This does not affect the quality of the images and your website speed should start improving right away. Image optimization is one of the best way to improve PageSpeed Insights Score.

8. Website server:

Granted that this is more of a rarity since most web hosts try to outdo each other by providing some fantastic hosting solutions. But the fact remains that there are a few poor web hosts that result in slow speed or it could also have to do with the fact that your server is not set up right. This can cause your website to slow down appreciably and you may want to note that Google’s optimal server response time is below 200ms. This is what you need to aim for.

9. Prioritize content:

If you are building your website from scratch, it is important that you pay attention to the content, and remember to keep the javascript and HTML short. And a better way around this issue would be to use relevant plugins which are a handy tool when it comes to WordPress page speed optimization

10. Use asynchronous scripts:

This is a must; your web browser cannot execute more than one command at a time and that is all the more reason that you should consider using asynchronous scripts. In fact, Google has already published a list of asynchronous scripts that you can use in your website in lieu of the standard scripts and this should help improve the speed of your website.

11. Using multiple page redirects:

Yes, redirects are handy at getting your visitors to land where they want to go but using multiple redirects is redundant and more importantly, it can cause your page to load faster. So if you are serious about optimizing your website, then you need to ensure that you do not use more than a single redirect, since that should be enough.

These are some of the ways by which you can Improve PageSpeed Insights Score. The process may seem a little overwhelming, the first time you glance through it but it is quite easy. And with these handy tips, you should be able to optimize your website, improve your insights score and get ranked higher. This should result in better traffic and more customers which is all the more reason that you should take the tips posted above seriously.

Does Internal Linking Helps in SEO and Should You Care About it?

Whether the fact that internal linking helps in SEO is true or a myth, interests tons of webmasters and website owners across the globe. In order to distinguish between true and false, let’s unfold what actually internal linking is so that we can help you to brush up the basic technics of it to apply.

What is internal linking?

Internal links are common hyperlinks which refer to target pages located on the same domain to which the source page is related to.

In plain English, an internal link is a link that refers to another page on the same site.

All in all, internal linking is the process of linking one page of your website or blog to a different page on the same website or blog.

Why should you care about internal linking?

It’s a common principle widely used almost in any website, from small to large, from personal to business. Although the process of adding internal links on your website is not a complicated process, the practices and frequency of their usage get relatively complex.

As for the purposes of internal links, there are many. Here are some of the top ones:

They help users navigate through the site
They allow you to create a hierarchy in the distribution of information on your site and the overall structure of it
They help to spread the link mass across your site and distribute the page authority

Does internal linking help in SEO?

Internal linking is user friendly. By inserting internal links and directing users to other relevant pages can help them spend less time on searching whatever they may be interested in. Use proper anchor text and send your web users wherever needed.

Now, let’s see what internal linking has to do with SEO.

Internal linking helps in SEO by increasing page views

It has a positive impact on the conversion rate of your website. People following through the given internal links considerably increase your site’s page views.

Internal linking helps you reduce bounce rate

It is one of the useful tactics to reduce bounce rate of your site and persuade people spend more time on your virtual domain.

Internal linking helps in SEO by increasing PageRank

Google PageRank measures the importance of web pages and the algorithm behind this method is based on how many quality backlinks are pointing to the specific web page.

Hence, if you are linking other pages to the one with a higher PageRank, those internally linked pages will get better ranks as well.

Internal linking results in better crawling and indexing

You know that Google uses crawlers to track your website and get information about it. Once the crawling has been done, the recorder results appear in Google’s index. Hence, if you have internal links, Google follows all of them and crawls around your entire website, thus indexing your web pages easily.

As you see, the fact that internal linking helps in SEO is true, however, if used properly and relevant to the nature and architecture of your site.

Now, that we have stressed the importance of integrating internal linking into your website for SEO purposes, let’s look through some of the important nuances you should bear in mind when it comes to adding internal links.

Create more, yet high quality content

Arming your website with as much relevant content as you can gives you a good basis to link more internal links.

Link the most important content from the homepage of your site

The homepage is the most visited and valuable real estate when it comes to generating traffic and pulling more visitors in. Therefore, adding more internal links to your homepage is effective in terms of both your website visitors and SEO.

Use anchor texts

Anchor texts used in internal linking can have a tremendous impact on your site’s search visibility. All in all anchor texts are strategic pieces of content linking your web reader to another source of content. Therefore you should use natural and clear expressions and words to act as anchor texts.

Add value to your links

Add links that are natural and relevant to the context they are added to. Since internal links are aimed at boosting the user engagement in your posts and pages, you should be careful when adding internal links in order to avoid mistakes. Make sure that the inserted links are informative and to the point and that people are likely to follow them. In this case you are giving signal both to your web readers and SEO that your links are worth following and are of high quality.

Concentrate on other parts of your website as well

Although the majority of internal links can be found on the homepage and contact page, you should not neglect other web parts. Distributing internal links to all the important parts is what makes your website SEO optimized on the whole.

Use reasonable links

Don’t use internal links until they are relevant to the main content they are going to link to. The philosophy is to pass the page authority from the one to another for the sake of SEO. Additionally, when you are offering links to follow, you are indirectly guaranteeing that the followers are going to find high value and quality pages. This part ensures the usability of your web pages. Hence, being fair with your audience and providing them with reasonable links they can find useful is a must.

Use optimal number of internal links

Well, the number of internal links that is “allowed” to have throughout a website is floating from one site to another and mainly depends on the nature and structure of each post on your website.

However, it’s not expedient to overload your website with too many internal links. Keep them on a sensible number and include only those from which your website users are going to benefit from.

Top 15 free SEO Tool Widely Used By Digital Marketer

SEO stands for search engine optimization, it is a process of increasing the quality and quantity of the website traffic by increasing the visibility of a website to users of a web search engine.

It refers to the enhancement of unpaid results and excludes direct visitors and the purchase of paid placement. In today’s’ world where online business is becoming more popular SEO has become more important than ever. There are many tools SEO tools available for digital marketers.

Google analytics

It is an invaluable resource that is essential virtually to any digital marketer who is serious about SEO. It offers a lot of data regarding the websites such as a number of visits to site, location demographics and traffic sources.

With the help of this tool, the marketer can tweak their content strategy and figure out what will work. This is regarded as one of the best SEO tools that should be availed by each digital marketer. With the help of this free SEO tool, the digital marketer can also increase the visibility of its content on a webpage.

Answer the public

This is another powerful and effective tool that offer content marketers with precious data about the question that is asked by the people online. Once a keyword is input by you, it will fetch you a popular query based on that keyword and create cool graphics with the phrases and questions people use when they look for that keyword.

This data offers content developers perspective about the desires of the potential customers and facilitates them to design highly targeted content that specifically addresses those requirements. This free SEO tool also provide keyword suggestion by using prepositions such as versus, like and with.

MozBar

This is another free SEO toolbar that works in coordination with the Chrome browser. It offers easy access to advanced metrics on webpage and SERPs. You can easily get hands on the Page and Domain Authority Scores of any site or page by using this particular SEO tools.

The analysis features of the Page allow you to explore elements on any random page. One can find the keywords on any page that they are viewing and comparing the links metrics of various sites. If you are required to do detailed research on google then there is no such alternative than this tool.

This tool can also unlock the more advanced features which are also required by digital marketers such as Page Optimization and Keyword difficulty by subscribing to MozPro.

SEMrush

semrush

This is another free SEO tool that is used for SEO purposes, this is an excellent keyword research SEO tool. It simplifies the process of finding keywords on any webpage. In addition to it, this tool also offers detailed information about those keywords including their position in SERPs.

With the help of this feature-packed tools, the digital marketers can easily find out what keywords are being ranked or by the rivals and design excellent content around those phrases and terms. The striking feature of this tool that besides all these features, it also provides unlimited access with different paid plans.

Woorank

This is another handy website analyser that offers the useful perception that can assist you in improving your SEO sites. Every digital marketer wants their webpage to be viewed a greater number of times than their competitors. It develops an SEO score for your site and Marketing Checklist that roughly outline steps that can be taken to fix any problem with your SEO sites.

Another extremely cool feature of this free of cost tool is the social shareability pane. This section offers social network data such as a number of likes, comments, shares and bookmarks across the popular social network.

With the help of these features, this tool has become the most common tool. Apart from this, this has a great mobile section where one can find information on how the pages render on mobile devices and how quickly they can be loaded.

Mobile-Friendly test

This tool is designed to assist you to determine if your site is properly optimised for tablets and smartphones. For this, you can simply type in URL of your site, and it will instantly inform you whether the website is mobile-friendly or not.

Another feature of this free SEO tool is that it suggests recommendations on how you can enhance the mobile-friendliness of your site.

Ubersuggest

This is another simple keyword research tool that scrapes data from each keyword involving the search volume and level of competition.

It also has the capacity to filter out keywords that you are not finding interesting to find in your search results. The latest updated version of this tool can allow you to input URLs and get domain metrics.

BROWSEO

With the help of this tool, you can view your website and can see how it looks to a search engine. It mainly scraps your webpage in any styling and displays you the underlining structure.

This leaves you a hint to figure out if Google’s bot has any problem accessing vital content on your site. Another best feature of this tool is the SERP preview.

CanIRank

As the name implies, this tool helps you to rank on the first page of the search engine for a specific keyword. Unlike other tools, CanIRank allows you the probability that you will be able to rank for a search term and apply Artificial Intelligence to provide you with suggestions on how to improve the target words.

Keyworddit

This is another wonderful tool available for finding ideas of the keyword in Keyworddit, which is a free SEO tool that sources keywords from subreddits on Reddit. The application of this tool is very simple and offer precious perception into the interest of the particular audience.

Hence it can be said that with the advancement of technologies and online marketing, SEO is seemed to play a major role. With the help of various SEO tools that are available in the market, companies can increase their visibility of the content which is very important for its business.

Top 100 web tools

Tools for WordPress content

The Ultimate Guide to WooCommerce SEO for Beginners and Advanced Users

In the market of online business, having a strong SEO background would have an edge in this competitive world. Online marketing platform does come with challenges business WooCommerce SEO for Beginners optimizes the websites and serves a gateway to expanding the

Some tricks and tips play a major role in developing a market strategy. Having a market-friendly Further, SEO targets the customer; here the WooCommerce website brings an upper hand in the business module.

Here we present the importance of WooCommerce SEO and how you can expand your business in a short duration.

Why is SEO or Search Engine Optimization valued the most?

Every WordPress sites work closely with the SEO. An SEO plugin can generate much-needed traffic for the website. Likewise, SEO acts as a media house for promoting the desired business to the top page in the Search Engine Result Pages or SERP.

SEO is nothing but a way of communication that helps people find information on products.

Once the page is visible at the top, the positive results start showing in the business module. Website designs, keywords, and links play a significant role in the process.

How does WooCommerce helps you get your clients?

WooCommerce is the most advanced and active eCommerce plugin specifically made for WordPress. It is free where the content management system (CMS) helps in running online store.

Due its easy and viable availability, it has garnered the highest market share. Moreover, customizing is the best feature that comes with it.

WooCommerce the best SEO Friendly tool

WooCommerce is the best and the most followed SEO Friendly tool. It has been developed on the basis of SEO for the online website business. Likewise, WooCommerce SEO for Beginners is featured for the beginners who fall in confusion in the vast field of online business marketing. Certain characteristics make Easy content creation which makes it stand apart from the rest of the competitors.
HTML markup makes the SEO easy and understandable, latest themes such as Genesis have brought improvement by using HTML5.
Petty permalinks that link posts and pages control the content which can be assessed through you spearhead the challenge.
New and standard settings in WordPress.
Cache plugins help in loading page at a short duration.
Easy availability of SEO optimized WooCommerce themes in WordPress.
Title and headlines provide information for Google which WordPress allows without manually changing the HTML Tags.
Optimized images, addition, and removal of photos allow further to install ALT tags, descriptions, and other features.

Additionally, social media pages, blogs, and posts can be shared using social media sharing plugins from WordPress featured e-commerce sites.

Ignoring SEO for WooCommerce Website may be a loss?

Search Engine Optimization is a significant part of online business. It lets you know about your customers, the product that they want, and the market value of the product. Daily millions of visitors use online sites to access information. Google, Yahoo, Baidu keeps on analyzing the data without investing anything.

Google deals with the most number of visitors analyzing SEO. 70 percent of SEO data is recorded by Google. Thus to increase the number of visitors to your site, the web page must be brought under the influence of SERPs.

To get the maximum number of viewers, the site must perform exceptional well bringing it on the first page of the search engine. Here the WooCommerce SEO for Beginners play the major responsibility.

Some Effective Ways to Optimize your newly built WooCommerce Website

To improve the WooCommerce website’s SEO, WordPress SEO plugin should be downloaded and installed. Likewise, there are many other free WordPress plugins like Allin One AEO Packs, Yoast SEO and SEO Press in the WordPress directory, we shall use Yoast plugin for our website.

Keywords and its significance

The keyword is the foundation of SEO. To be precise, keyword is the term that a visitor searches in the search engine to get information about. For instance, while selling a bag, ‘bag’ could be a keyword, ‘ladies bag’ or ‘cheap bags’ could be a keyword.

The keyword can be easily searched with different research tools, some of the tools that are most used are,

Google Keyword Planner: This the most widely used research tools, further, it is provided free of cost by Google.
Keyword Everywhere: It is a paid service. It is an extension and helps to handle keywords swiftly.
Keyword.io: This tool provides relevant keywords with actual phrases. Good news, it comes free.
Google Trend: Google Trend provides the latest trending keywords in the search engine market.

Appropriate Usage of Keywords

As soon as the keyword research is done, one can further move a step forward by properly implementing it on the WooCommerce web pages. Proper addition of keyword brings to the top page.

Similarly if a proper or unique keyword is not added, it might not bring the required results. For example, a product like smartphone can be made unique by making some changes such as ‘best smartphones’ or ‘new smartphones’.

Slug and the Importance of Woo Commerce Product

By appropriately adding the keywords in the content, keyword stuffing should be carried in the product URL. This helps to rank at the top in the search engine. A short URL makes an easy connection to the page.

SEO Title and the significance of WooCommerce Product Title

Proper addition of SEO title with focus keywords gets a booster in the long run. Addition of SEO Title is a simple task in the Woo Commerce SEO for Beginners with Yoast SEO plugin.

Focus Keywords and Meta Description

Although focus keywords do not have much significance it should never be ignored, likewise, experts suggest that focus keyword in meta description helps in building a strong link.

Woo Commerce Product Description

The product description has proper encryption. The description should not be less than 300 words. Elaborated description with keyword addition can bring the site a good recognition.

Ideal Product Description

Proper product categories bring a good amount of visitors. However, the overuse of keyword may not provide positive response. Clear descriptions put a clear view of the product.

Addition of Video and Images

High-quality images and videos bring a great number of viewers to the website. Using proper text in renaming images acts as a multiplier. The same goes for videos. Embedding the videos garners a rise in visitors.

Product Ratings and Customer Review

The more the product is clearly the more the webpage grows up. Addition of ratings, client’s comments, likes, and dislikes are appreciated by Google analytics as well as customers in general.

Backlinks

Generating Backlinks is hard for a new beginner; however, WooCommerce For Beginners help you guide a proper way to increase your website ranking.

Search engine guidelines are the most important thing while doing online business. SEO opens the gateway to your business prosperity. However, WooCommerce SEO for Beginners helps you to acquire the target that you set.

SSL for WooCommerce store

WooCommerce store performance

WooCommerce conversion optimization

6 Social Media Strategies That Will Enhance Your Google Ranking

Social Media Strategies for improving engagements on digital platforms

Now, in the modern era, people are engaging more in digital platforms. After all, this made our life easier. Every morning starts with checking out the news feed, twitter posts, checking likes, and many more.

Millions of people stuck in the news feed to read some good content from the fantastic brands and websites. Therefore, Social media becomes the popular medium to get visitors, boost SEO ranking, and generating leads that further boost revenue too.

According to Google, social media has no direct impact on improving leads, but yes it plays a major role in boost ROI and website performance.

Google has proved two techniques to rank on Google, one is adding high-quality content and the second one is building strong links that can engage more audiences on your website. Despite these two, many tactics can help you to rank first on Google.

These days, with social media you can reach up to 12,000 people and more every day without any doing large efforts.

If you are still ignoring this fact and doing less effort to post on social media then my friend, you are ignoring the best asset. It’s time now to do the right efforts with some smart Social Media Strategies that need to implement in the right way.

So, it can generate great outcomes.

If you have the right tactics to get the audience and make your returns much better than ever. So, go ahead and read out the top 6 Social Media Strategies that will help to build the best brand position of your business among the audience.

Let us find out!

1. Huge Backlinks

The first and important part of ranking on Google is to deliver high-quality content which is, of course, has to be unique and great. Social media is the way to hook up your audience into your website, and that’s only possible if you have some best content on your website.

Along with this, this helps to increase visibility and ranking in Google. The way of creating backlink has been changed now, but still the power of backlink you can receive from social media channels too. However, it is difficult for you to create your own, but with the help of professionals, you can enjoy the best outcomes.

2. Organic Traffic

To reach the organic traffic one of the best ways to get genuine engagement is to take the help of friends and allow them to endorse your content to a huge extent.

With paid promotions, you can also gain some attention, but the results may not give you a guarantee. But with the help of genuine users and friends, social media can help you to reach a good audience which is genuine.

To get the best results, you need to plan the best Social Media Strategies that will take your audience and jump into the Google ranking platform.

3. Make your Social Media posts highly optimize

To engage the high audience in your content and the website, it is important to share optimize content that gives answers to your customer’s questions. Google highly crawls optimizes content rich with keywords. And it shows the social media updates that easily search hashtags, tagging and more.

Your post can be any, but if you want to reach the audience faster then make sure you are delivering them exactly what they need. Well, content optimization is necessary and crucial, but how to do this tough for a newbie. In this hiring, the best SEO experts can help you to enjoy the great leads.

4. Get more likes & followers

When you are on a social media platform, the chances of getting likes, followers, and adding more visitors to your website are common. This is a powerful and more engaging way to create and share useful content with the audience.

Without a doubt, with these social media channels if you deliver your audience what they are looking for then this will surely bring a change than your expectations.

In Google Search pages, searches often work on great and unique content that the user needs to know.

When you work in this plan, you will get more likes and share on the page that gives accurate changes without a negative impact.

5. Make your Brand Position No.1

On social media platforms, the potential audience reaches your brand and stay engaged with it that maintain the consistency of your page and brand in Google.

Suppose you post regularly, Google found this as your consistency that boosts visibility. With more engagement, the numbers of users reach and like you. Thus it provides you an easy ladder to reach on the top of SERPs.

The tip is here, you need to post regularly with high-quality content.

6. Boost your local performance

If your business is about selling goods and services and you need to target a local audience, then the Facebook page can help to increase your performance via influencing the local customers. The more you advertise your business the more you bale to reach potential customers.

To better this approach, do repost, retweet and share the content with friends via tagging to enjoy the better gains. If you are getting trouble in doing all these, why not you take the help of SEO experts that create Social Media Strategies and generate good outputs.

Some other social media tricks you shouldn’t miss 2019 are:

Do focus on targeted Keywords
Boost Inbound links
Grow your audience via using paid ads
Do not rely on one social media channel
Repost your best content
Add pictures to get more engagements

Wrapping Up

Social media is one of the best ways to get more engagement. This highly impacts the SEO of the website. So, the need for SEO tactics and the assistance of an SEO expert is highly recommended.

When you implement the Social Media Strategies superbly, you can easily reach the audience like the way you need. And get the better outcomes that may you have not expected yet. So, what are you waiting for? Just go with focus and rank your website on the top.

Why all businesses should include social media

Social media presence is not enough

Social Sharing plugins

Digital Marketing Strategies you should avoid

Content Marketing Strategy

The Top 16 Benefits of SEO to Your Business Websites

Here we have shared the top 16 benefits of SEO for your business that will make you more excited to jump on SEO.

Search engine optimization (SEO) is quite a popular term in the digital marketing industry these days. With SEO you can boost your business growth in a short time.

Well, SEO is not limited here. You can even reap vast numbers of advantages too. Do you want to know?

1. Generate leads

leads

The primary focus of SEO is only to generate leads. So, you can enjoy better ROI. In the reports of 2015, in B2B and B2C business, inbound strategies are the reasons to have strong leads. The strategies are content creation, referrals, social media, and SEO tactics. If you want to generate leads for your business, you must work on your SEO tactics to grab the profits from the rivals.

2. Increase Conversion rate

If your website is ranking higher in the search engine, it means you are enjoying great conversion rates. You can reach a more targeted audience as much as you maintain the position in search engines. Furthermore, this helps to create brand awareness that brings extra reward as in increasing your sales and ROI.

3. SEO makes your website user-friendly

You may already know, most users make searched via their smartphones and other related devices. Hence, your website needs to be responsive and user-friendly that gives a significant impact on your ranking and SEO. Make sure your website is user-friendly and easier to navigate.

4. SEO is a long term tactic

seo

With the stronger implementation of SEO techniques, you can enjoy the long term benefits of SEO. When you get started with SEO, it will take complete 6 months to work on a search engine, but once it reached the level no one can pull you down.

5. Can enjoy market Share

If you are enjoying the high position status on search engines, this means you’re eating high market share. You are featuring on the top means, you have a great traffic. If you are giving your audience exactly what they need this can boost your brand credibility and turns your customers into sales that better ROI and conversion rate.

6. Boost High Traffic

Without traffic, you can’t reach the first position. With SEO tactics you can boost the traffic on your website that further improve your ROI and Sales. The more you give your audience what they need, they will search for and reach you automatically. Hence, the benefits of SEO can improve your business performance.

7. SEO reduces cost

SEO is completely free. Unlike traditional marketing techniques, you do not need to pay for everything. You will need to pay only for the SEO experts and he will do everything for you. You just sit and enjoy the benefits of SEO.

8. Improve your brand credibility and trust

No one denies the fact, we all search Google. Why? Because we have trust in it. Exactly, this applies to your website. As much as you see on search engines, people love to hear from you. Thus, this increases your credibility and trust among your targeted audience.

9. SEO boost Sales

As long as you build trust in the audience, the more your stuff and products viral and convert into sales. Thus, the improve SEO influence the targeting audience. Also, SEO influence the decision of customers. If your SEO is strong and you have delivered the best stuff than your competitor, people love to buy from you.

10. Increase your Clicks

In studies, we have found SEO receives 90% clicks than PPC ads. This is because of people more likely to believe in searching. Therefore, with the targeted keywords as same as PPC, you can increase the traffic and generate leads.

11. Beat your competitors

You may already know the fact SEO is a wide concept and your competitors are already using it. And enjoying great benefits. So, your job is to implement the Best SEO tactics that left your rivals aside and you will reach the top place. I just want to say one thing, if you are not using SEO, you are not doing business. Go and Claim the benefits of SEO.

12. SEO can change small business

In SEO, it doesn’t matter what business type is and how large it is. If you have small enterprises and strong SEO techniques you can claim the greatest benefits of SEO for your business. SEO can reshape your small business to a large one on the search engine by promoting your leads, ROI and more.

13. SEO Boost Social Awareness of your brand

SEO will help in better your social media performance as in increasing your followers, likes, subscriptions and more. Thus, it will boost your ROI and brand position on social media channels that helps to get millions of visitors to your site.

14. SEO takes you on NO.1

Internet is loaded with millions of websites, and standing out your website is a big achievement. SEO helps you to get stand out on the top via getting high traffic to your website.

15. SEO helps PR

PR is a different marketing tactic, but with the use of both SEO and PR you can enjoy great benefits in terms of getting more traffic, brand awareness, and higher conversion rates.

16. Increase your website speed

In studies, we have found website speed has a direct impact on sales. This is because people
more likely to believe in searching fast and don’t want to waste their time. With SEO your
website speed boost that helps in better customer satisfaction.

Wrap up

If you are running your online business, you know how much SEO is important for your business. Today, SEO becomes the vital backbone of any business to grow and generate leads for earning some good profits. If you are familiar with the importance of SEO and know about benefits too, then you will need to hurry up.

Search engine optimization is the free tool to get the highest rank in search engines with quality outcomes. The only thing you will need to keep in mind is to implement the SEO tactics smartly by learning your audience. With the benefits of SEO you will get limitless options to make your brand on the top, so what are you waiting for? Go ahead!

SEO friendly text

Image SEO

SEO Ranking through blogging

Why need SEO for business?

What is Structured Data and Schema for Websites & SEO?

Know more about structured data and schema

Heard about the Google Search Engine and the way it crawls your website as a part of SEO analytics for better Search Engine Results Page ranking? Of course, you must have. So, one of the prime assessments by these top-notch search engines for your website and business content is through structured data and schema markups.

So, if you are waiting to increase your business along with its presence to the targeted audience for a perpetual amount of time, you should understand the increasing importance of structured data.

Let’s begin to understand the ins and outs of this type of data and how it is incorporated into your website and SEO strategies.

Definition of Structured Data

This kind of data is carefully designed, coded, written, and formatted for the current need of the business that’s been running on the site.

Structured data also helps search engines like Google Search Engine recognize the value, text, and/or the content of your website’s different pages, inclusive of landing pages, promotional posts, blogs, and others.

When structured data is published on the website, the crawlers can easily read what kind of phrases and words are being used in which proportion. This can also help crawlers to detect whether a website content is malicious or rather genuine.

In the long run, the text and the content such is taken into consideration.

The Format Of The Structured Data

One of the reasonable ways to operate the so-called data online is through knowing the working and formats of structured data and schema markups.

You can check online with various tools if your data is structured or not before taking any step further to form a base.

Moreover, these online can help you know whether the website is behaving and acting the way you might have desired for it to target the audience online.

JSON-LD:

It is one of the latest markups that can be embedded with the structured data that you are aiming to publish on your website. Up until its latest acceptance by Google Search Engine crawlers back in 2016, other simple markups or schemas were used.

But the JSON-LD has wider and easy usability. As a content developer, you can apply this markup anywhere from the body, header, to the bottom of the website’s content or page.

RDFa: Resource Description Framework In Attributes

Using this attribute and format of the structured data and schema processing, you can enable the popular RDF statement in the HTML, XML, and XHTML web design formats.

It can run on both HTML and HTML5 and has been widely accepted by the online Search Engine crawlers for crawling and indexation of the pages published.

This helps in optimizing the on-the-page SEO analysis in the long run. The crawler robots can understand the different attributes aligned in the content and the importance behind the same.

In doing so, the website content is not missed or considered spam or something else.

Overall these RDFa formats are used for a semantic type of tagging, that’s equal to microformats or microdata to be read and understood by webmaster tools available online.

In general, it makes the research by target audience through webmaster applications and search engine platforms easier.

Microdata:

Like RDFa is it an attributed format of structured data that work incredibly well for HTML5 scripts to design the better content for your website in an educated format for the crawlers to judge, read, and place at a better position for SERPs or search engine results page.

Widely, it is also used to nestling of the metadata with the content that is already existing on the website where you are running your current business.

Definition Of Schema Markup Codes

Schema markup codes are the way of semantic vocabulary for internet robots like crawlers to actually understand the real meaning behind a search that is input by the end-user on the search engine.

Once the query has been asked, within microseconds, these crawlers study the snippets applied on the structured data and schema codes are hence, then pretty useful for optimizing the webpage’s SEO score and overall domain authority for the users.

In the end, the schema codes can help the end-user to receive meaningful content despite having the best SEO score without any in-depth study.

We know that SEO has been growing at the lightning-fast speed for the past decade, and that is why schema markup codes are the latest development in this sector, which is not easily beatable or even replaceable.

The schema codes actually offer the ability to understand that the words put in by the end-users on the search engines are not anything random or out of context.

In short, the search engine optimization is scaled and designed for a richer content generation when the crawlers can make sense of the keywords that are searched.

Usability Of Structured Data and Schema Markup Codes On:

• Blogs
• Articles
• Website content
• Movie reviews
• Product descriptions
• Seasonal offers
• White papers
• Events
• Ratings
• Restaurant information

…and much more, honestly. In short, structured data is currently used anywhere online. Its usability is not limited to one set of data. And that is why it is gaining momentum in the field of on-the-page SEO analysis and increasing the overall score that’s related to the domain or specific page authority.

The same goes for the Schema markup semantic language codes ,which are used together with the structured data as a profitable combination.

In short, such a combination helps the human language to get understood by machines at a much faster rate.

Conclusion:

In the end, if you are thinking to render richer information that’s both reliable and genuine, having a design of a structured data planned out in advance can work wonders for the sales of your product offerings online.

When the customers can search you more often, they will start believing the products or services that you are offering.
Hence, the same goes for the Schema codes. What we mean to say is that merely a search from the customer’s end doesn’t end the job of SEO strategies.

When the customer gets a webpage that’s targeting his or her primal needs denoted by the keywords instead of crawling any content inclusive of the search words, it increases the trust and credibility level on your website by that same customer.

How to Write SEO Friendly Text

Top 10 tips to write SEO friendly text :
Creating quality content is not enough to get it to a public view, it is also important for it to be SEO friendly. It means that the text, article, blog post or any other type of content published online should get a good ranking from Google software to be presented in the search engine among top results. For a beginner, it might seem tricky, but the rules are not that hard to follow. Actually, any online content creating entity follows these rules, whether it is Wikipedia or PaperLeaf. This guide will help you to write SEO friendly content with ease!

Why Your Content Should Be SEO Friendly?
First of all, it is the most credible way to make your web page more popular and sharable. Even if you have the best and the freshest ideas, the article won’t get many views if it is shown on the 10th page of Google search results. Any text should be published in a form that makes it more approachable and readable.

Secondly, it will make your content more appealing to the public. There is a common misconception that caring about SEO means not caring about readers, but the truth is it is actually the opposite. It means shaping your content the way it is more attracting for people.

Amazing Tips on Creating SEO Friendly Text :
Now let’s talk about the basics that everyone should know. What makes a difference in creating SEO friendly content? Basically, everything starting from the title, keywords and up to the lengths of the article. Here are 10 tips that will drastically improve the popularity of your content:

1. Do research on keywords.
Good content starts with planning, as soon as you have an idea what you are going to address, it is time to find perfect keywords. There are two types of them – short ones (up to three words) and long-tail keywords. Short ones are more popular in use, but the LTK actually bring a more specific target audience. And they make it easier to get to the first page of search results.

For example keyword “SEO hacks” is hard to compete with as there are many articles on this matter, but if you use LTK like “Easy SEO hacks for bloggers” you’ll more likely get to the top search results according to it.
How to find suitable keywords? You can use Google search when you type there something it also shows related searches. There is also a free tool – Google keyword planner. There are also more professional software possibilities:

– SEMRUSH
– Ahrefs
– LongTailPro

2. Use keywords wisely.
It is so easy to overdo them! Keyword stuffing is bad; it makes your content rank lower. What is the approximate number of keywords to put in an article? Well, there is no strict rule set for everyone, but generally, it should be not more than 2% of your content.

Where should one put keywords? In title, meta-title, in some subheadings (but not all of them) and in meta-description. It is also great to place some at the beginning of an article and in the final paragraphs.

3. Figure out the lengths of your text
Everyone knows that Google likes long texts; however, it is important to know how long it should actually be. First of all, it should not be less than 300 words. But how should one figure out the maximum size? The best way is to look at your competitors’ content.

SEO Rambler is a free tool that helps you analyze this; it shows the lengths of competitors’ articles according to the target keyword (your main keyword of the text). At the end of the statistic, it shows the average word count on the three most visited pages, so you can base your number of words on that. If it is 2000 words, this is your approximate lengths of an article.

4. Include H1, H2, H3 in your draft
Content should be logical and comprehensible, that’s why you need to have a clear idea of what you are going to disclose. The simple structure includes an introduction, main part, and conclusion, similar to an essay. Start with drafting an outline for your article, so you don’t forget about anything and don’t get things mixed.

What is also crucial is using at least three levels of headings to divide the text into logical parts that are easier to read. First of all, many of reader can be using mobile devices, and separate blocks are easier to view. Secondly, it is very discouraging to see an overloaded with words text with no paragraphs and logical endings.

Here is an example of a structure:
H1: Amazing Low Investment Ideas for Students”

Introduction
H2: 10 Low Investment Businesses You Can Start Today
H3: 1. Selling online products
H3: 2. Affiliate marketing
H3: 3. Providing services
H3: 4. Tutoring…

5. Shape your content according to people’s searches
It is important for any article to be relevant for a viewer, how to achieve that? Use Google itself to see the “people also ask” – there are common questions concerning your target keyword. Choose the ones that are relevant for your text and answer them. This way you will make it useful for readers.

6. Work on Title, Meta-Title, and URL
The post title is the title given on your page; this is what a reader sees. Meta-title is the one that is given in the search results. They can be the same, for example, if you don’t post meta-title, your post title will be shown as such automatically. The title must contain the main keyword and the meta-title too! It shouldn’t be longer than 66 characters, so it is displayed fully in the results.

When designing URL delete all stop words (mainly, prepositions and articles) and keep only meaningful words. But never change the URL after posting an article, it is too late now.

7. Meta-description
Meta-description is the text that is given below the meta-title in search results. It is crucial for SEO ranking of your content and helps a reader understand whether this article is suitable for them. It should not be more than 156 characters, should have a target keyword. Another rule is that is should depict the main subject of an article and be appealing for a viewer.

8. Putting in Images
Graphs, pictures, statistics make content more appealing, interesting and well-researched. The secret is that Google ranking system doesn’t read images, so in order for them to be processed properly, you need to name them correctly.
For example, not “pic0001” but “Semrush analytic dashboard.”

9. Put in links
If you have other articles on this topic, add internal links to your content, so that readers will find it. It is also great to put in external links, but only for credible sources, such as Wikipedia or any governmental website.
10.Proofread your text.

Create an SEO checklist to make sure that each tip is followed in every post you make. Each article is viewed by Google as a separate web page, so each of them should be top-notch. It is also great to use plagiarism checker software to make sure that your content is unique and won’t get ranked as copy pasting.

Conclusion
These tips will help you to get more views and shape your content according to viewers’ needs. Following SEO guidelines mean caring about your readers as well as the popularity of your website.

Image SEO: Complete Guide to Optimizing Images for Search Engine

Here a few guidelines for image SEO.

Whenever you are writing an article or a blog for any online news media or magazine, then you may ask yourself whether the image is needed or not for your article. The answer is always yes because images give life to your article and make it interactive to your audiences.

Besides, the image has also a contribution to your website’s SEO and helps your audiences to understand your article. Images not only make your website interactive but also help you to promote your ideas or products via social media. If your page is interactive, then audiences tend to share your page on social media, which will also help you in your business expansion.

There are several guidelines that you need to follow before adding any images with your article as it is directly linked with website traffic.

They are briefly discussed that will help you to attract more audiences on your website.

Optimize the Filename of the Image

Naming is the very first thing you should check before uploading the image to your website and acknowledged to be the primary guideline to image SEO. The image must be saved with a descriptive title, not with something that is not understandable to your audiences.

For example, when you click the picture with your phone or camera then you must have observed a default image title is there. That default image title has no such meaning that can also drop your SEO ranking. Instead, you should describe the picture in one or two words and consider that as your image title.

Optimize the Size of the Image File

Nowadays, most of you browse the internet with your smartphones, it has a major impact on website traffic. Image compression is a significant guideline to image SEO that allows you to create smaller image files without any observable difference. There are several tools available in every virtual app store that will assist you to compress your image before publishing.

Large size image has a negative impact on your audiences as it takes a huge time to load in the browsers and also hinders the total page buffering. But before compressing the images, you must keep in mind that while compressing image you must not affect the quality of the image.

Use the Original Image

Originality has the power to attract more people rather than fake, it is also the same for the images that you are attaching on your pages before publishing it to your audiences. It is advisable, to avoid stock images for your website and try to click original pictures for your page, search engines will also appreciate you for your originality. However, it is not always possible to use original images due to many reasons but if you are using non-original images, then make sure that all the rights issues are sorted out before publishing.

Now you may be confused about where to start, fortunately, several websites offer you royalty-free images. Besides, some of them also give you the chance to customize those images as per your requirements so now at least you can transfigure some non-original images into semi-original ones.

Remove Irrelevant Images from Your Website

Images are not only to fill the empty spaces on your webpage, but images also help to enhance your webpage and make it easily understandable to your audiences. More images on your webpage don’t have a connection with the quality of your page. If you feel that some images are not relevant for the elements of your webpage, then just remove it without any hesitation.

Irrelevant images just only shift the spotlight from the rest elements of your website and make the audience lack their interest to spend more time on your website. Try to use this image SEO tip before publishing your website that will help you to get more audiences for your website and improve the SEO ranking.

Try not to Include Text in the Images

Avoiding text in your images can be another way to improve the readability and accessibility of your web page. Besides, it also allows you the elements of your webpage to be responsive to other devices. Try to keep away adding text in your images, instead, you can use CSS and HTML for decorative headings.

Embed texts are not easy to read for both your audiences and search engines and try to define images to your audiences by using ‘caption’ and use ‘alt text’ to make search engines understand. Important texts on web pages help people to get a clear idea about your business or products, so, it can be said that this guideline to image SEO has major effects on website traffic.

Scale the Images

Scaling the images mean to resize them to the specific dimensions that you will use on the website you are developing. When images are oversized and you try to resize those using CSS or HTML then it creates additional pressure for the web browsers and makes it slow.

You can also use browser tools to identify the appropriate image size for your website. Several image editors allow you to scale every format of the image like .jpeg, .png, but other editors are able only to edit a specific type of image like .jpeg.

Retina Images

One thing you can assume that the high definition screen has a different audience base, especially when audiences provide good reviews for better user experience. Retina image creation is not that tough; all you can do is replace your image with the bigger versions of it.

Now, you might have a question in your mind that a high-quality image is bigger so it will not be compatible with mobile devices. Fortunately, you can solve this issue with the help of some plug-ins that allow your high-quality image to become compatible with other devices.

Next-Gen Formats

Nowadays, most of the popular search engines enable an option for you to serve images in next-gen formats. Serving images in next-gen formats not only helps to improve web speed but they also offer you to switch all your images to their open-source file format.

Next generation image formats, such as JPEG 2000 and WebP have superior image compression abilities.Read how to Serve Images in Next-Gen Formats here.

If you serve your images in next-gen formats then your web page will be faster that will help you to attract more audiences to your web pages. Besides, this guideline to image SEO will also help you to get on the search engines good side by using their guided image format.

Alt text for Images

It is considered to be another significant guideline that while uploading the image to web sites you need to fill out the ‘Alt’ attribute for the images. This helps you to improve accessibility for your audiences who visit your website and also an SEO ranking factor. Alt text helps you to describe the picture in such a way that, if it is not visible on the devices then also your audience can understand the message of the image.

In other words, you can say that the ‘alt’ attribute helps you to convey the message or meaning of your image when it is unavailable. You can also use the keywords if they are meant to convey the message present in the image. One thing you need to consider, before adding an ‘alt’ attribute to your image is that the ‘alt text field’ is entirely dependent on the type of image you have used in your content.

Image Caption is also Significant

You may have observed that while writing an alternative text for your image there was another space named ‘caption’. Caption and other text surrounding give context to the image used in your web pages. But you also need to consider a fact that all images do not need captions, captions function as call-outs in the body element of your web pages.

There are other reasons to write the captions for the image are to convey your point and create SEO-friendly images. Since captions are not the sole important thing related to your image, try to include image related phrases and keywords closer to the image, only it can ensure the attention of audiences and search engines.

Image Placement

Image placement is also another important guideline before adding images to your content or page. You can place your images anywhere on the page as per your choice but if you want your audience to take a particular image into account as an important part of your content then position images relevantly. It is desirable to place images closer to the relevant element on the page that can help to improve SEO ranking.

Meta Description

The meta description is considered to be another significant guideline to image SEO that directly affects the appearance of the image while browsing.

According to many popular search engines, you must check your page description and title that will help the search engines to generate another title which will explain each result and the way it relates to the user query.

Image Sitemaps

Image sitemap helps the search engines to index all the images used on the web page, especially significant when you update the web page frequently. You can create a sitemap only for images and add those. Otherwise, you can add those images to an already created sitemap or default sitemap.

If you want to perform the task easily, then several plug-ins can help you to generate a sitemap. Once you are done with installation then go to the dashboard to activate the sitemap for your image or images.

Page Elements

Most of the search engines take the entire page into account including page title, URL, keywords, and other elements. Now, you may ask a question that these are not related to images but these factors have an impact on SEO ranking.

As a developer, try to include your image related phrases or keywords in the URL and page title as most search engines use these paths to interpret your images.

Social Media Tags

Now, you may have a question that this article is supposed to discuss the guidelines to image SEO, but social media tags can help you to create SEO-friendly images effectively. Social media tags are mainly a path for you where your page or content can be shared by many people. You can also use a plug-in for this task and most of the plug-ins support‘ open graph’; a social media tag language.

Now, it is a matter of fact that why you should use social media tags for the images? Social media is a powerful platform that allows you to get potential customers for your business.

Structured Data

Structured data may not be the best approach to increase traffic on your website but sometimes it can also produce effective outcomes. If a person searches your website in some search engine and gets the result without going through the entire website, then it is acknowledged as inadequate use of image optimization.

The entire traffic is dependent on how you are developing the structure of the page, for example, if your website contains the image of your products then the rate of traffic and positive results will increase. Otherwise, if you are trying to increase traffic by using info-graphics on your page then most of the visitors will not go through your website.

Now, how to use structured data on your website? The easiest way is to do it with plug-ins. But make sure that the image must have a relation with the instance of the specific type, for example, if you define the image of food property then it must have a connection with foods.

Now you may have a clear idea about how to use relevant images that will help you to improve SEO ranking effectively. If you want to increase traffic on your website or give your site some boost up then try to use the above-discussed guidelines to image SEO. These guidelines also make your content more interesting and accessible to your target audiences.

What to Do If Your WordPress Website Is Blacklisted

If your website has some unusual activity that means your WordPress website is blacklisted. The website get flagged because malicious content added to your website. If any cyber-attack occurred on your website, search engines and antivirus vendors blacklist your website. By chance if your website gets blacklisted then your website will have a very bad impact that will lower down your website’s reputation.

On the internet, trustworthiness is considered as the biggest factor because user trusts in you so that they get a valuable product and services. A customer never wants to download the malwares content from a website so that their credential details will be stolen. If your website is marked as a blacklisted no user will prefer to use your services and products.

Suppose your website is flagged by search engines or any antivirus vendor you dont have to worry because there are some ways to get your website back as it was.

So in this post, we will read more about the blacklisting and the ways to do when your website is flagged by different search engines.

What are Blacklisting and its intention?

Blacklisting is a process which creates a list of website that is included with malwares content. Most popular search engines like Bing and Google along with the antivirus vendors like Norton, McAfee, etc flag your website as it can be harmful for users.

Most probably blacklisting is good practice. Because it protects the users by downloading malware content from the website that has a cyber attack. Blacklisting prevents user’s information from being hacked.

Blacklisting occurs when your website has a cyber attack or it is hacked. Even if the wordpress website owner is not done anything wrong on the website then also there are 100% chances of getting the website blacklisted. The reason for blacklisted can be a cyber attack that has located malware on your website.

If your website is flagged then you might face so many difficulties and problems because as soon as the visitor visits your blacklisted website they will get a warning message hence visitors will not access your website anymore. This will increase the bounce rate and minimizes the conversion rate.

If search engines have blacklisted your website then it will lower the visibility of your website on Google. Hence you will face low traffic.

The website can be flagged due to cyber attacks. And this can be very problematic for you. It is your responsibility to prevent your user data from being hacked. For this, you can establish some security measures.

5 different action to perform when your WordPress website is blacklisted

If your WordPress website is blacklisted it means your website reputation and SEO results are causing ruin. These are enough situation to leave a negative impression in front of users. But still, there are some possibilities for getting back your website’s reputation and visibility.

Step 1: What is the status of blacklisting

If your WordPress website has got poor search engine ranking that means your website has something usually activity. You should immediately check if your website is flagged by search engines or antivirus vendors. The best way to check your website is blacklisted or not is to check the status of your website by using the ‘Safe Browsing site status’ tool.

You just have to visit this tool and enter the URL of your site. If your website has some malware content it will show as unsafe content else it will give a small message that your website has ‘No unsafe content’. If you want to check deeply then you can visit the ‘VirusTotal‘ tool. This tool will check your website in deep against 66 blacklists.

If any of these tools generate warning it means your WordPress website is blacklisted.
The users of ManageWP has the benefit of using a free plugin that security check. One will be able to check the website is flagged or not by going to security then click on web trust.

You can see the blacklists on your website and it will be easy to resolve quickly.

Step 2: Eliminate malware from your WordPress website

If you have found that your WordPress website is blacklisted then you will be surely looking to remove all that malware. Good news for you, you have a wonderful solution to improve your website flag.

Sucuri is the best plugin that avails all the ManageWP security check features. This plugin works very effectively which gives you access to scans all the malwares present on your website.

Free Sucuri version is also available that will monitor the status and help you to resolve the problem.

Step 3: Submit the report and await for whitelisted activity

Once you have resolved the issue you need to submit the report to vendors of antivirus or to the search engines to flag your website. But to submit the request to Google search engine you need to have a Google Webmaster account so that in search console they can verify your website.

After verifying the account, log in to it and go to the security issue section. You will be able to see some messages if any type of attacks, malware is detected on your wordpress website.

Step 4: Enhance the security to avoid forthcoming blacklisting

It is the best way to prevent your website from future attacks by establishing some security measures. Adding Sucuri or ManageWP means you have already taken first step towards security. But there are more ways to enhance more security levels like update themes and plugin, installation of web application Firewall, use a strong password, add two-factor authentication, change a setting, and more.

Step 5: Recreate your website visibility and reputation

The most difficult part of this scenario is to reestablish the reputation that you lost when your WordPress website was blacklisted. The main motto of reestablishment reputation is to increase the traffic and decrease the bounce rate.

The best way to rebuild your reputation is to create a social media, blog, outlets by mentioning your website was blacklisted and now all malware has been solved.

Conclusion:
Blacklisting is not a awful or wicked. Rather it alert your users from unsafe browsing. But make sure to whitelisting your website as soon as possible.

Ways To Create Google Site Kit In WordPress Website

With WordPress get started your business by creating a Google Site Kit. Google Site Kit is a tool that is useful for online businesses. By creating a Google Site Kit in WordPress you will get lots of functionality by using different SEO tools for example access to the Google Analytics tool for keeping track of your website visitors. So, if you ever thought of creating a Google Site Kit tool then this article will help you out. In simple way you can create Google Site Kit in your WordPress account.

Summary of Google Site Kit in WordPress

In WordPress, Google Site Kit is the most famous SEO plugin which is useful for marketing and promoting your WordPress blogs online. If you use this plugin in WordPress you will be able to add or extract data from the admin control panel. Most of the bloggers and witters make use of Google Site Kit to keep track of their breakthroughs in the web market. For example, they can check the total views they get on their post or articles, average impressions, and average CTR.

Why you should create ‘Google Site Kit’ tool in WordPress

You should be aware of why you should create Google Site Kit plugin in WordPress only. With the help of this tool, you can manage multiple products in WordPress. The feature is not just limited to this because it also gives you access to check the statistics and milestones on your admin dashboard.

Steps to add ‘Google Site Kit’ in WordPress CMS

All know the real fact about WordPress, that it powers more than 35% of web users in the world. This is the biggest reason that Google is collaborating with WordPress to create the best plugin called Google Site Kit. This plugin allows you to access different Google tools such as Google Drive, Google Apps, Google Analytics, Google photos and more.

Install Google Site Kit plugin in WordPress

It is very essential to know about the basic requirements before creating a Google Site Kit so that your users will get good experience by provide impeccable SEO services in your business blog and articles. You first need to activate your account or blog page.

By visiting the official website of WordPress you can find Google Site kit plugin. Now its time to install and activate this tool for that you just need to download and run the app. Now open this plugin and go to the dashboard option. Then go to upload option and add zip file of Google Site Kit. Now run this file by clicking on the active option.

Configure the plugin in WordPress

Without configuring the plugin you will not be able to create Google Site Kit successfully. The configuration is done so that you can use Google tools via Google Developer Console. This can be performed by creating a client configuration. You have to provide credentials via your Google account.

To use this tool in your business you should have permission to the Google Analytics tool to make the complete process automated. This Google Site Kit plugin is very easy to create. You just need to copy and paste.

Log in to access the primary Google account.
Disable ad blocker plugin.
Go to the admin panel.
Go to developer.google.com/web/site-kit
Go to the project name on the admin panel.
The project name should not be simple as “demo”.
After filling all the details you will get customer code.
Copy and paste it to complete the process.

The process to link your Google Search Console account to your Google Site Kit

If you want to use SEO tools via Google App for your business, then you have to make sure to link your Google Search Console to the site kit. Because you have set the Google site kit by configuring in WordPress now you have to make it authorized. By doing this it helps you to manage your domains in business.

Go to dashboard
Go to Google
Give permission for search console to dashboard
Go to primary Google account
Logging into the primary account
Click on allow

Verify URL

Make sure that the URL is correct. Verify all the requirements and recheck the official information provided on the dashboard or a website. After confirming this click on CONTINUE. You will find that the account is already connected.

Create and add some extra services such as connecting Google Analytics tool with WordPress

While creating a Google site in WordPress you have to add some services. For this, you have to visit the setting option. Then press the connect additional services option. The reason for connecting Google Site Kit in WordPress is to identify or analyze the data from the admin panel.

For linking Google Analytics in WordPress plugin you have to visit the WordPress dashboard. After that go to setting page option and press connect to more services option. You will find out the screen which will be showing an unverified app.

Still, you don’t have to feel bad. You have to click on the proceed option. after this, the application will ask you to give permission for some domains. Permit permission to this application. Check before granting permission and press the allow button. The app will take you to the WordPress dashboard page. Now you just have to configure Google Analytics.

WordPress is truly a blessing that is used by thousands and millions of users blogging, writing or creating a website for their businesses. This is why Google makes a good decision to collaborate with WordPress and they both together invented Google Site Kit as one of the most important WordPress plugins.

Which makes you overwhelmed by utilizing SEO tools features to keep track of your social media engagement. This tool is best for individual and agency that gives all in one solution to create, manage and understand Google tools to make your business website successful on the internet.

So move ahead by experiencing the astonishing features of Google Site Kits in your WordPress dashboard.

Voice Search: 7 Tips That Can Make Your Website Content Voice Search-Friendly

Due to the technological advancements, typing words on the keyboard of a smartphone has become quite boring and backdated. It is not only time-consuming but also increases the chances of making mistakes while writing about anything.

Hence, to make your job easier and reduce the overall time consumption, the modern-day smartphones are featuring the advanced voice search option. With this function, the users start searching about their favorite topic just buying saying a few specific words on their mobile.

Hence, if you want to attract more audience on your website, then you would have to make its content voice search-friendly. Here are a few tips that can help you with it.

1. Use Proper Keywords

Do you run a business through your website? Then, you would have to make your WordPress site SEO-friendly to keep it at the top of the Google search result. However, if you do not place the proper keywords in the right place, then it would be somewhat difficult for you to achieve that feat.

To make your webpage’s content voice search-friendly, you would have to include some targeted words like countries, states, and cities. These can help you to increase your web traffic, especially if you are running a site that involves blogs about foods or traveling or restaurants.

2. Utilize Structured Data Appropriately

Unlike implementing keywords, utilizing structured data on your website in a proper manner can be somewhat difficult, especially if you are a beginner. It involves adding various specific codes to the source code of your site to make it easier for the search engines to analyze everything properly.

However, if you can use the structured data in a proper manner, then you can, quite comfortably, get the attention of the people who voice search about local websites. Hence, with it, you will be able to increase your site’s web traffic a lot more conveniently, which, in turn, will aid in expanding your business even more.

3. Start Thinking Like Your Website’s Visitors

If you want to know more about someone, then you would have to start thinking in the same way as they do. It is an old saying and applies to all the aspects of life, especially for SEO practices.

While searching for something, most people tend to use complete sentences to make the search engine understand everything perfectly. Due to this reason, the main keywords, these days, are becoming a lot longer than usual.

Hence, if you want to make your content voice search-friendly, then you would have to use longtail keywords on your blogs. You may also add a few shorter questions and mix them up with the other traditional keywords for a better result. Here are tips to finding trending topics and keywords and use them for blogging.

4. Write Informative Headings

When surfing through a blogging website, most people tend to scan the heading of the content before opening its link. If they find the headline to be engaging, only then they might open it and proceed further.

Hence, as you can understand, to make your website more popular and the content voice search-friendly, you need to write informative titles and heading. This way, your readers will be able to understand what your content is all about without wasting much of their time.

However, besides implementing an informative title, you would also have to use proper subheadings on your writing. It will help to make the content look a lot more appealing and boost your website’s SEO even more.

5. Cut to The Chase

While searching or questioning about something on voice search, most people expect answers in a straightforward manner. Therefore, if you answer to their queries in a rhetorical manner or lead them to another link or webpage, then they probably will not stay on your website for much longer.

Hence, to make your website content voice search-friendly, you would have to include the most essential data both on your blogs and videos. You can use the inverted pyramid method for it. It is both quite convenient to use and can provide the proper answer to your clients or visitors.

6. Answer the Queries With Your Contents

Besides implementing the inverted pyramid method, you can also try to answer the customer queries through your content. However, for that, you would have to go back to the third pointer and start thinking just like your website’s visitor.

Think about what or how they might ask questions to get the answers that they need. If you know about everything that most people need or want for their cause, then it would be easier for you to add them to your content.

So, before starting to write your blogs, you would, first, have to find out the most common questions on the web. While searching, most people tend to choose popular topics, such as entertainment, fun activities, personal assistance, and other general information.

Hence, if you want to make your website content voice search-friendly, then you would have to add the aforementioned things to your writing.

7. Good Feedback is Very Important Too

To improve your position on Google or other search engines, you would also have to get good feedbacks on your website. If your webpage has higher ratings than your competitors, then it is highly likely that most people will abandon them and choose you to be their savior.

Therefore, along with making your website SEO-friendly, you would also have to be more informative and write blogs on the common topics. It, in turn, would help you to boost your website traffic and help you to rank higher on the Google search results.

If your business has a physical establishment and offers a decent service, then earning reviews on Google or other platforms would not be that difficult for you. However, if you want to showcase your ratings on the search result page, then make sure to utilize your website’s structured data properly.

Conclusion
Improving the voice search-friendliness of your website can be a daunting task, especially if you are new in this aspect. However, if you implement all the tips thoroughly, then you would not face any difficulties while proceeding with your task.

Why You Need SEO For Your Business And How It Works

Making the right choice while developing a website gives you high rankings in the business world. But if your footsteps only fail and lack behind then there is a failure in websites growth. To meet specific requirements for your websites, SEO for business growth is a key step for online success which meets the specific requirements. Many brands and business know that they need SEO for the digital properties, rankings, and the benefits they get from it. SEO will certainly improve the website’s overall searchability and visibility in the Google search engine. Everyone wants a better organic rankings and maximum visibility, but few among them realize that optimal user experience is a big part of getting there. Customers know what they want. If they don’t find it and can’t get it, there is going to be a problem which your business will face, and hence cannot be able to make a high ranks in search engine.

Some basic tips you need to know that SEO provides for your business growth and its working.

Mobile friendliness
The significance of Mobile friendliness can’t be overstressed. Truth be told, if your site isn’t Mobile friendly, it implies you simply need to have a site for different reasons other than to make large sales. In the event that the motivation behind your web-based business site is to make purchases, at that point, Mobile friendliness is as exceptional as your site itself.
SEO featured some great key points which help to make your website mobile friendly, mobile friendliness SEO for business growth is more in demand from the previous few years. Everybody wants free and easy to use mobile handy websites.

Websites need to be optimized for search engines
Once you developed your website then it is important that you make it optimized for the search engine to be seen. SEO optimized websites help in making more traffic in search engine platforms, which leads to more rankings, and more rankings further lead to more viewers engaged and ultimately it leads to making more money. Websites build on WordPress will automatically redirect to the SEO search engine, this is because such sites are much easier for search engine bots to crawl. And when search engine bots can crawl your websites easily, they will rank your website much higher.

Working on SEO
Introduction
We all know search engine optimization makes the ranking high, which leads to more traffic, more traffic means more sales, and more sales mean more money and growth in business. But actual working of SEO for business growth is a point to know. Here in this blog, we are going to discuss how exactly the SEO works to maintain your business and its rankings high.

Why buyers do online research
We all are living in an information age, where each and every single user makes research of the product before buying, they want its maximum discount rate, so they research for best retail store, the quality of the product, the use of the product, reviews, feedbacks, price, benefits of the product, and so on. These are the main reasons they make themselves engage in pre-purchase research.

Why you should improve your search engine ranking
With no SEO service, when your site is up, web crawlers will return it in their web search tool return pages since web crawlers would have slithered it.
At the point when your rank is high, your site will be among the initial few returned pages. Truth be told, the target of each SEO service is to get a site to the absolute first internet searcher return page. Be that as it may, it isn’t that simple. It was less demanding quite a while back however at this point a ton of organizations know about the advantages of SEO for business growth benefits and are all into it.

To make your website stand out from the crowd, an SEO search engine is such a great platform to make use of it. Having good search rankings in Google search engine, your site will automatically provide you growth and great height in business. Hence time-to-time improvement of your search engine ranking is a must for the growth of your business.

Why ranking rules keep changing
Website design enhancement is ending up increasingly competitive, and web crawlers need to continue changing their tenets and calculations to stay aware of the challenge. Now and then prior, the center was keywords and you could stuff your content with however many keywords as could be allowed. Presently, keywords can just show up a specific number of times generally the content will be hailed as Spam. For example, keywords can just show up 3 to multiple times in a 500-word review. The center has now moved to the nature of the content and the recurrence of a site page’s refresh.

You need to comprehend that web indexes need to keep up their validity and furthermore figure out how to rank site pages suitably amidst tight challenge. Google needed to change the standard by rating quality far above high keywords thickness. This is important in light of the fact that the class was at that point being yielded for keywords thickness. On the off chance that the pattern had waited on for long, the search engine would have lost its validity. Obviously, ranking rules and calculations will keep on changing every once in a while.

Finally or Lastly!
If your webpage holds the high ranks in search engine then it will be returned to first few pages, when there is a search made by the user. And, automatically it will help in bringing your site at high clicks and more increasing in ranks. Having good working SEO will benefit you to have a good business growth. Always remember, the product when ready to sell, people buy it and search for it. Keep these mentioned points and it will for sure help you to have great tips and tricks towards SEO for business growth.

SEO WordPress Themes

Find Premium Professional WordPress themes that suit your requirement

SEO Influences Customers :

It Improves Organic Traffic :

It helps Keep Up with The Competition :

SEO Improves Your Brand Awareness :

SEO is Cost Effective :

Quality Traffic :

More Conversion :

24/7 Free Traffic :

SEO is Long-Term :

Offline Sales :

Better for Major and Small Businesses :

Use WordPress plugins

Speed Booster Pack

Page Speed

1. New design and website :

2. Google updates :

4. Tracking the wrong rankings :

5. Competitors :

6. Your keyword strategy is outdated :

7. Losing good links :

1. Ensure Your Website Is Responsive

2. Upgrade The Website’s Content

3. Create High-Quality Content

4. Style Your Links

5. Interlinking

Wrapping Up

SEO Audit can help you boost your business

SEO Landscapes are evolving at a faster pace

To avoid dropping your site visits

1. Boosting the Conversion Ratio

2. To maintain and improve SERP

3. To cut down on budget on Ads

4. To ensure that the existing content is up to date

5. To enhance customer experience

The Way to Migrate Your Website Without Hurting Your SEO

What is website migration?

There are different types of migration and it is time that you took a closer look at them.

Platform migration:

Website structure:

Domain name changes:

Web host change:

Changing protocol:

How website migration can affect your search engine rankings

Content errors:

Website errors:

How to do a website migration without losing rankings

Make sure that it is required:

Review of the migration process:

Migration strategy:

Way to Improve PageSpeed Insights Score for Your WordPress Website

1. Google page speed test:

2. Browser cache:

3. Javascript issues:

4. Optimize CSS:

5. Redundant code:

6. GZip compression:

7. Images:

8. Website server:

9. Prioritize content:

10. Use asynchronous scripts:

11. Using multiple page redirects:

Related Post: Top 15 free SEO Tool Widely Used By Digital Marketer

Google analytics

Answer the public

MozBar

SEMrush

Woorank

Mobile-Friendly test

Ubersuggest

BROWSEO

CanIRank

Keyworddit

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