If you have newly launched your very own website, then your next step will be to take of its SEO performance. As you already know, SEO or Search Engine Optimization is the key to your website gaining the required visibility online.
Now, SEO encompasses various core aspects; and keyword research is one of them. SEO is highly dependent on researching the right keywords based on specific industries, that can help drive more and more traffic i.e. visitors, to your website.
There are multitudes of keyword research tools available today, each with its unique benefits and capabilities. However, you must select the most suitable tool for keywords for your purpose, to get the maximum advantage.
How does a keyword research tool help?
You will find different kinds of keyword research tools, designed to serve different requirements, starting from beginner level to highly advanced needs.
But when employed the right way, the best keyword research tool can streamline and simplify your website SEO flow to a considerable extent. Finding the right and most relevant keywords can be a tough and confusing task.
When you have a great SEO keyword tool, this job will be much easier than you can imagine. Basic keyword research tools might not be that effective in digging up the right keywords and can potentially make your research more complicated and slow.
But, the best keyword research tools will help you find the best target keywords for your industry and provide you with the required data to help rank them.
An overview of various keyword research elements
For carrying out highly profitable keyword research, you need to keep these four elements in mind.
Any reputable search engine such as Google or Bing emphasizes the relevance of keywords for ranking content on the web. Remember, the ranking of your keyword depends on the requirements of the searchers across the globe.
If your keywords are of high relevance, your chance of ranking increases. Contrarily, if your keywords and content are incoherent, your ranking will suffer, and so will your business.
Ultimately, it comes to the value which your content provides. You cannot expect a higher rank if it doesn’t add anything valuable to the already existing info-base.
The relevance and uniqueness of your keyword will earn you a ranking for sure. However, if not many people are searching the keyword, there will be no profit from appearing on the first page of Google.
The bottom line is that your ranking doesn’t always translate to growing traffic to your site. You can compare it to setting a store in a terra incognita.
You can measure keyword volume using a metric called MSV or monthly search volume. This number represents the number of times the keyword is searched by audiences worldwide.
Regarding keyword research, focus on authoritative sources for the information you provide on your site. Enrich the content of your site with valuable information. Promote the content to earn concrete backlinks and social signals.
So, you have a significantly lower chance of getting the rank you want if your content doesn’t get perceived by the search engines as spatially authoritative. This way, without stunning content, you will fail to outperform other websites if the SERPs of a keyword get loaded with rich sources.
#4: Organic placement:
While incorporating keywords in your content, you need to be super cautious about how organically it manifests throughout the content.
If your site gets plagued by the blunder of keyword stuffing, the intelligent SEO algorithms will not qualify you for the desired rank.
Can there be some best keywords for SEO?
In short, the answer is no! There cannot be a keyword searched by people worldwide at such a rate that makes it the best. Instead, look for improvised strategies to rank your site on the first page of Google and drive organic traffic to your vicinity.
Using the best keyword strategies will enable you to maintain the relevance, volume, organic placement of keywords, and overall authority.
To get a competitive edge, follow these two tips for a highly searched keyword:
- The level of competition:
- Quality content production:
Always measure the level of competition you need to get into for a particular keyword. This approach will help you assess the quality of your content and let you improve it.
If the competition is too high, you might think of hiring professional content writers to write unique articles for your site. Or, you can merely stick to a profitable yet less competitive keyword. This way, you can both practice your competence and enjoy the benefit of a high-demand keyword.
Content is the king, while context is the god. To outperform your competitors your content must provide value to your audience.
So, focus on having the required expertise to create content for a particular high-performing keyword. If you don’t have that experience, go for a rapid content creation paradigm or leave that keyword. This way, you will save a lot of time in the process.
What are the features of a great keyword research tool?
The best keyword research tools for your SEO, are loaded with features that are pretty much straightforward. You just need to search for a specific keyword or phrase and the tool will fetch all related information about it.
But simply fetching that information related to a keyword is not all; for the real task begins once you have the data in front of you. The real power lies in how you actually use the data related to a keyword.
There are many different ways to use keyword information, and that is what shapes the SEO performance of different websites. But what information should your keyword research tool be able to provide you with? Let us take a look at them below.
- Include all data –
- Mention sources of data –
- Offer ease of use –
- Price –
The best keyword research tool should be able to fetch all sorts of information that are essential for ranking based on a specific keyword. It should at least include details related to analyses of keyword difficulty, traffic, and competitive SERP.
It is critical to mention the sources from where your keyword research tool is fetching all the information from.
Mentioning the sources clearly does not only help in determining the legitimacy of the tool but also makes sure to rule out possibilities of errors and biased data.
After all, your keyword research tool should offer unbiased and error-free analysis, to help your website achieve the best SEO performance.
Your SEO keyword research tool should be easy to use, i.e. it should be easily operable by even first-time users.
The design should be intuitive and simple, such that SEO veterans and novices can use the keyword tool with the same level of ease and swiftness.
It should be such that any marketer or business owner, irrespective of their expertise in SEO, can quickly and easily locate their target keywords and use them to optimize their website accordingly.
SEO tools can indeed be expensive, so make sure to balance your requirements and set your budget for investing in a keyword research tool. There are plenty of tools that are affordable and effective at the same time.
But it is always a good idea to invest in a reliable keyword tool so that you get reliable outcomes. Free version tools might be tempting, but not always effective.
Insights to help you attain the competitive edge – SEO analysis is a critical factor when we talk of serious content marketing that works.
So, a keyword research tool should provide you with specific information about the particular set of keywords already being used by the competitors.
In fact, if the keyword research tools provide you with valuable insights regarding the long-tail keywords, the annual keyword trends, and the ad group ideas, it will be an added benefit. A keyword research tool is supposed to be an all-rounder as far as information sharing is concerned.
Hence, enough information about the Pay-Per-Click distribution stats is a mandatory detail a keyword research tool can offer you. In fact, a great tool should also provide you with a comprehensive analysis report of the difficulty level of keywords and the information about organic traffic influx.
Language shouldn’t be a barrier – Just think if you could find any keyword in any language for any target area, wouldn’t it be spectacular? Yes, a keyword research tool must be competent enough to help you find keywords in any language from any location.
To add value, a detailed SERP overview along with a suggestion list are a few things a keyword research and analysis tool could provide to enhance user experience.
Accuracy in providing the volume of search – Business websites that want to generate more organic traffic can benefit immensely from identifying the accurate search volume.
So, the bottom line is that a keyword research tool must also have provisions for understanding and providing pitch-perfect details about the volume of search.
Whether you are redesigning your site architecture or launching a brand new website, investing in the best SEO keyword tool can make your break your online presence.
So make sure to choose the best keyword tool that augments your efforts and ultimately boosts the SEO performance of your website.