What is Structured Data and Schema for Websites & SEO?

Know more about structured data and schema

Heard about the Google Search Engine and the way it crawls your website as a part of SEO analytics for better Search Engine Results Page ranking? Of course, you must have. So, one of the prime assessments by these top-notch search engines for your website and business content is through structured data and schema markups.

So, if you are waiting to increase your business along with its presence to the targeted audience for a perpetual amount of time, you should understand the increasing importance of structured data.

Let’s begin to understand the ins and outs of this type of data and how it is incorporated into your website and SEO strategies.

Structured Data and Schema

Definition of Structured Data

structured data

This kind of data is carefully designed, coded, written, and formatted for the current need of the business that’s been running on the site.

Structured data also helps search engines like Google Search Engine recognize the value, text, and/or the content of your website’s different pages, inclusive of landing pages, promotional posts, blogs, and others.

When structured data is published on the website, the crawlers can easily read what kind of phrases and words are being used in which proportion. This can also help crawlers to detect whether a website content is malicious or rather genuine.

In the long run, the text and the content such is taken into consideration.

The Format Of The Structured Data

format structured data

One of the reasonable ways to operate the so-called data online is through knowing the working and formats of structured data and schema markups.

You can check online with various tools if your data is structured or not before taking any step further to form a base.

Moreover, these online can help you know whether the website is behaving and acting the way you might have desired for it to target the audience online.


It is one of the latest markups that can be embedded with the structured data that you are aiming to publish on your website. Up until its latest acceptance by Google Search Engine crawlers back in 2016, other simple markups or schemas were used.

But the JSON-LD has wider and easy usability. As a content developer, you can apply this markup anywhere from the body, header, to the bottom of the website’s content or page.

RDFa: Resource Description Framework In Attributes

Using this attribute and format of the structured data and schema processing, you can enable the popular RDF statement in the HTML, XML, and XHTML web design formats.

It can run on both HTML and HTML5 and has been widely accepted by the online Search Engine crawlers for crawling and indexation of the pages published.

This helps in optimizing the on-the-page SEO analysis in the long run. The crawler robots can understand the different attributes aligned in the content and the importance behind the same.

In doing so, the website content is not missed or considered spam or something else.

Overall these RDFa formats are used for a semantic type of tagging, that’s equal to microformats or microdata to be read and understood by webmaster tools available online.

In general, it makes the research by target audience through webmaster applications and search engine platforms easier.


Like RDFa is it an attributed format of structured data that work incredibly well for HTML5 scripts to design the better content for your website in an educated format for the crawlers to judge, read, and place at a better position for SERPs or search engine results page.

Widely, it is also used to nestling of the metadata with the content that is already existing on the website where you are running your current business.

Definition Of Schema Markup Codes

Schema markup codes are the way of semantic vocabulary for internet robots like crawlers to actually understand the real meaning behind a search that is input by the end-user on the search engine.

Once the query has been asked, within microseconds, these crawlers study the snippets applied on the structured data and schema codes are hence, then pretty useful for optimizing the webpage’s SEO score and overall domain authority for the users.

In the end, the schema codes can help the end-user to receive meaningful content despite having the best SEO score without any in-depth study.

We know that SEO has been growing at the lightning-fast speed for the past decade, and that is why schema markup codes are the latest development in this sector, which is not easily beatable or even replaceable.

The schema codes actually offer the ability to understand that the words put in by the end-users on the search engines are not anything random or out of context.

In short, the search engine optimization is scaled and designed for a richer content generation when the crawlers can make sense of the keywords that are searched.

Usability Of Structured Data and Schema Markup Codes On:

usability schema

• Blogs
• Articles
• Website content
• Movie reviews
• Product descriptions
• Seasonal offers
• White papers
• Events
• Ratings
• Restaurant information

…and much more, honestly. In short, structured data is currently used anywhere online. Its usability is not limited to one set of data. And that is why it is gaining momentum in the field of on-the-page SEO analysis and increasing the overall score that’s related to the domain or specific page authority.

The same goes for the Schema markup semantic language codes ,which are used together with the structured data as a profitable combination.

In short, such a combination helps the human language to get understood by machines at a much faster rate.


In the end, if you are thinking to render richer information that’s both reliable and genuine, having a design of a structured data planned out in advance can work wonders for the sales of your product offerings online.

When the customers can search you more often, they will start believing the products or services that you are offering.
Hence, the same goes for the Schema codes. What we mean to say is that merely a search from the customer’s end doesn’t end the job of SEO strategies.

When the customer gets a webpage that’s targeting his or her primal needs denoted by the keywords instead of crawling any content inclusive of the search words, it increases the trust and credibility level on your website by that same customer.

About Sonnal S Sinha

Sonnal S SinhaSonnal S Sinha is a passionate writer as well as WordPress and WooCommerce rockstar who loves to share insights on various topics through his engaging blog posts. He run successful website design and digital marketing company. With 15+ years of experience in WordPress themes development, he strives to inform and inspire readers with his thought-provoking content. He helps thousands small and medium businesses and startups create a unique online presence. Follow Sonnal S Sinha for your regular dose of knowledge and inspiration.