WordPress Content Marketing: How to Start a Blog and Increase Website Traffic

beginners guide starting blog

Writing a blog is something that anyone can do, but writing a blog that will generate a loyal fan base is something altogether entirely. If you want to be able to grow your readership and have people coming back over and over again, take a look at the following hints and tips. You’ll find everything you need to know to take your blog to new heights and increase your web traffic virtually overnight.

1. Engaging content is the most important thing :
You can have a high ranking blog with amazing keywords, but if it’s a dull read then what’s the point? Writing about something people care about in an engaging and insightful way is still the number one way to use a blog as a content marketing tool. Take the time to find something that interests you, and it will be reflected in the quality and originality of the writing.

2. Make your blog interactive :
If you want to encourage people to come back repeatedly, then you need to show that you’re invested in giving them what they want. Make it clear that you’re always open to ideas for new posts, and don’t be shy about asking for feedback. It’s what will make your readers feel valued, and what will enable you to give them what they want.

3. Guest blogging works both ways :
As well as offering to guest blog for other people, why not also think about attracting some guest bloggers to your own site? The great thing about this is that it shows your readership you’re becoming an authority figure in your industry, and people will want to engage with you even more as a result. This is just what you want if you’re going to be able to boost your traffic overnight.

4. Make your website easily navigable :
Take it from someone who knows, there’s nothing worse than a difficult to navigate site that leads you constantly down dead ends. Make your site fresh, vibrant, and highly intuitive. That way people will quickly come to see it as a useful collection of informative articles, rather than an online mess of content that annoys them and makes them want to click off someplace else.

5. Fast loading is key to the user experience :
If you want to annoy your readers, make sure your site is laggy and takes ages to load. But if you don’t want to do that, make sure your hosting partner is the best available so that readers can easily navigate your site as fast as they want to. With 50% of people closing tabs that take more than 5 seconds to load, it’ll make far more of a difference than you think.

6. Regular posting will keep readers coming back for more :
There’s nothing worse than sporadic content that you just can’t rely on being updated. If you want to get people coming back regularly, then you need to post regularly. It’s common sense, but so often people let things get in the way and don’t put the work in over the long-term.

7. Internal linking keeps people on your site longer :
If you want to keep people on your site 3 times longer than the initial article they found takes to read, you need to start employing internal linking. The great thing about it is that by piquing a reader’s interest, you can keep them clicking from one article to the next within your site, without them ever thinking that they need to go somewhere else to find relevant information. It not only boosts your traffic; it also establishes you as an authority figure in your industry.

8. Constantly learn and evolve so your content is original :
If you want to stay ahead of the curve, you’re going to need to invest a significant amount of time in reading widely. This is really important because it’s what will enable you to approach the same old topics from completely original angles. These are the kinds of insights that your readers will really value, and over time it’s what you could become known for in your industry.

9. Remember what the reader wants :
Take an online business like Trust My Paper, as they’ve grown they’ve had to stay focused on what their customers want. That’s kind of obvious because they’re a business with a specific field of expertise, and that’s also true of your blog. Its role is to provide authoritative and engaging content on a specific range of issues and topics. If you lose sight of this and end up writing about whatever is popular or viral that week, then you’ll quickly dilute the quality of your content right down to nothing.

10. SEO is still king :
If you want to be seen by a potential audience of millions, you need to be ranking in search. Add 2-3 relevant focus keywords in your article, and make them highly focused. That way you will get relevant traffic from people who will be interested in what you have to say. It might be tempting to engage in keyword stuffing to rank higher, but a discerning reader will soon grow wise to this, and go elsewhere to read more refined higher level content.

11. Promote your latest posts on social media :
If you want to attract attention and drum up plenty of interest in what you’re about to post, social media is still the place to do it. Post excerpts and snippets from your latest blog and link people to your site. That way you can tempt them in with something that will catch their eye, and then make it straightforward for them to get over to your main site. It’s a simple marketing trick that anyone can do, and it works wonders for the visibility of your blog.

12. Track your key analytics :
Understanding how your blog is performing is just as important as all of the marketing ideas above put together. A lot of people fall into the trap of thinking that the analytics are some sort of fancy high tech afterthought, but this couldn’t be further from the truth.

If you want to know how well your blog is doing, then you need to quantify the way in which your readers are interacting with it. This is what your analytics allows you to do. It makes sense when you put it like that, doesn’t it?

13. Create a content calendar :
Last but not least, you need to create a content calendar to provide structure and direction. Simply by writing down what you intend to post, and when, you can add accountability to the creative process. This is essential if you want to ensure you generate a smooth output of engaging and original content. And when you get down to it, that’s exactly what your readers expect to see.

Final Thoughts
Once you’ve found your niche, you need to start creating a coherent strategy that will turn your blog from words on a page, to a powerful marketing tool. Start with your SEO optimization and content calendar, before branching out to social media promotion and guest writing. If you take it one step at a time, you’ll be where you want to be before you know it.

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