Studying, analyzing, working and increasing social media engagements of your blog is an everyday and ongoing work.
And still, to achieve desired results you need social media strategy modeled especially for the type of blog you run as providing and establishing high quality social media engagement is critical.
You know what is the bloggers’ worst nightmare? No engagement!
You don’t need to worry as we have made up the list of the most essential tips for increasing social media engagements of your blog.
Why increasing Social Media Engagement is Critical?
Social media platforms are the most famous and generally used way of direct marketing.
In simple words, you can speak and direct your content to the user personally and by understanding their individual likes and preferences create content and offers that will interest them enough to become you follower and make purchase or some other action on your blog and not only once.
When taking into consideration this broad guide of turning you broad into successful and functioning business you at least know high level of active social media engagement allows you to achieve your goals.
Tip 1. Understand what interests your audience on social media
When speaking about tips for increasing social media engagements of your blog we, first of all, understand visitors as they are the only ones that can do that.
There is a reason why your audience uses a specific social media platform. There may be millions of reasons. But your main task is understanding what specifically attracts you customers and try to add it to their feeds little by little by checking and testing everything about it: Text, amount of text, amount of icons, pictures and take into consideration a lot more.
Once your audience stops scrolling and reads what you post, they are more likely to engage with your post.
Your audience is the foundation of your blog, the most important part and the reason any post is created is making them interested. In other words, they are the reason your blog exists.
To find those prescious treasures, post your content on social media.
For this reason we recommend Blog2Social
WordPress plugin. Sharing all your posts and especially new posts with fresh content on all possible social media platforms is a must. You want as much content exposure as possible, but posting from your blog to your social channels takes time.
As originally described Blog2Social allows to automatically share, auto-post, re-publish, re-post and schedule blogs posts to social media: auto-post to Facebook, Twitter, Google+, LinkedIn, Instagram, XING, Reddit, Pinterest, Flickr, Medium, Tumblr, Torial, Diigo and Delicious.
Another great point with this plugin is the fact that Blog2Social free is free of charge and allows to:
- Connect profiles in Facebook, Twitter, Google+, LinkedIn, Instagram, XING, Reddit, Pinterest, Flickr, Medium, Tumblr, Torial, Diigo and Delicious.
- Connect a business page in Facebook
- Automatically share blog posts to all of your selected networks
- Tailor your posts and add comments, tags, hashtags and handles for each network
- Manage all blog posts and share the blog posts of all users of your blog (administrator rights required)
- Select and share images with your posts
- Keep track of your social media posts with the posting dashboard
- Re-share old posts
There is also an updated version Blog2Social premium which includes all features of the free version and awesome additional features including:
- Connect pages and groups in Facebook, Google+ and XING as well as pages in LinkedIn.
- Connect multiple social channels per network Blog2Social manages multiple parallel profiles, pages and groups in each network.
- Social Media Auto-Poster Blog2Social automatically shares your blog posts on social media when your post is published. Alternatively, you can choose to schedule your blog post at the best times for each network directly from the WordPress editor.
- Schedule your posts on network level
- Follow the links in your dashboard to shared posts to your timelines
- Connect multiple users per license on one or multiple WordPress blogs and even more.
Tip 2. Understand what interests your audience away from social media
It might seem strange but when you are looking for tips for increasing social media engagements of your blog remember that there is a lot more that your audience enjoys and at this point you might win the bingo by posting that content especially. Try what is not very popular, but do it in small steps and check the results every day. Understand the demand and provide your audience with that.
When a visitors finds something interesting enough to share with his other connections with the similar interests your content should be easily shareable.
For this, you can use Shareaholic WordPress plugin
This plugin is all-in-one Content Amplification Platform, which includes related content recommendations, social sharing, following, social analytics and site monetization apps such as promoted content, native ads and affiliate links. This module makes it a snap for any website — big or small — to engage and grow their traffic, market their content, gain insights, and monetize their audience, all from one powerful but easy-to-use dashboard. All our Apps are designed to work well together, on any website.
Tip 3. Control the look of your content on Facebook
Well, we all know the answer; Facebook is a part of our lives. No matter how different we all are, Facebook unites us all.
Conclusion? Conclusion is that you not only need to share your content on Facebook, you should also control the look of your content on Facebook with WordPress Facebook Open Graph Protocol
This plugin adds well executed and accurate Facebook Open Graph Meta tag information to your site. The idea is to keep minimal settings and options as to remain out of your way and in the background while still proving a powerful Open Graph plugin for your WordPress site. This plugin works on Facebook, Google Plus, and Linkedin. Typically, you’d have to edit the header of your website theme to put in the appropriate Open Graph metadata format for your blog posts. This plugin will let you make changes without having to know HTML/CSS. Adding proper tags and values can increase shareability of your content.
Actually, these are some really effective tips for increasing social media engagements of your blog which will lead to success as quickly as possible.