Cheaper Mailchimp Alternatives to Consider

With the growing trends of marketing, there are many innovations in the marketing world. However, the traditional yet most widely accepted marketing trend is still email marketing. Tools like MailChimp are quite impressive in such cases.

However, if you are looking for something more and innovative in the email marketing trend than what Mailchimp offers you, then you are at the right place.

There are plenty of Mailchimp alternatives available in the market which can charge up your email marketing for 2023 in the best way. So, what are the best and cheaper alternatives that you should look for? Hence have a look:

What to look for in a good Mailchimp alternative?

When it comes to finding the best Mailchimp alternative for your email marketing, you need to ensure that it is capable of offering you all the essential features that Mailchimp provides.

So, what makes up a good MailChimp alternative? First of all, you must look for the pricing plans it offers since your goal is to find the cheaper one.

Mailchimp Alternatives

Oftentimes it is visible that people do not much prefer the pricing plan of Mailchimp; it is strict enough. At the same time, the free plan it offers is not at all that convenient and lacks the essential features.

Hence your first target should be finding a cheaper one. After that, you should look for the features that the alternative offers. It must have all the features that you find in Mailchimp.

What are the best alternatives to pick in 2023?

Before you make your decision about what to pick and what to not for your streamline and strategic email marketing in 2023, here are some of the great Mailchimp alternatives that you should consider:

1. Sendinblue


When it comes to picking one of the best alternatives, Mailchimp the Sendinblue should be there at the top of the list. It is not only a cheaper one with great functionalities, but also it comes up with unique features.

Sendinblue is a free plan that supports unlimited contacts, which is a significant update. There is a limit of 300 emails a day only, which is lower than the limit of Mailchimp.

However, having a lot of contacts lets, you have access to send emails infrequently. Moreover, Sendinblue comes up with a detailed WordPress plugin that gives more advanced feature access to your hand.

What are the features it offers?

Here are the most exciting features that you can get with this Mailchimp alternative:

  • It lets you quickly create a campaign for HTML, Editor, dynamic lists, email newsletter builder, etc.
  • There is advanced analytics for tracking with real-time statistics, export data, clickers, and openers lists.
  • It lets you manage your subscriber data quite easily
  • There are SMTP features for the transactional emails
  • It offers SMS marketing with a landing page builder
  • There are autoresponder campaigns for the automated emails
  • Offers user-friendly website integration with Magento, WooCommerce, Shopify, and Prestashop plugins
  • Advanced segmentation to target audiences

Pricing plans:

Sendinblue comes with many exciting pricing plans for the users. You can start with it for free. The paid plans cost near $25.00- $99/ month. The features vary based on the plan you are picking. For the higher tier plans with advanced features, you can opt for the $65/month plan that offers 20000emails/month.

Final verdict:

Sendinblue is excellent as it comes up with an imposing free plan that allows you to add unlimited contacts to it. The paid plans, on the other hand, are designed based on how many emails you want to send. Moreover, there is better analytics than Mailchimp. At the same time, it’s a WordPress plugin that makes your marketing campaign way much easier.

2. AWeber


Our second pick is the AWeber, which is quite much popular with its exciting features and exclusive pricing plans. This full-service email marketing platform comes at a much lower price.

As there are a lot of similarities in the features with Mailchimp, it can be tagged as a great and worthy competitor. However, one big difference is, AWeber lets you use the affiliate links in your email.

What are the features it offers?

It may not be as robust as Sendinblue, but it has some great features to offer. Here are the features it includes:

  • It includes autoresponder functions with drip campaigns
  • There is list segmentation in it
  • It integrates with most of the popular services
  • There are sign up forms in it, which works as the pop-ups
  • It includes an unlimited number of landing pages
  • There are 700+ email templates along with the drag and drop editor
  • You can use its 6000 stock photos to make your email marketing more attractive

Pricing plans:

AWeber comes up with a free plan for up to 500 subscribers. The premium plans in it start at $16.15/ month. The paid plans include more advanced features along with unlimited emails. Also, it includes features like marketing automation, slip testing, and many more.

There are further tiers like the $26.15/month for up to 2500 subscribers. For 5000 subscribers, it comes with a $46.15 pricing rate.

However, all of the plans have one thing in common. All of them let you send an unlimited number of emails. Hence, the pricing plan sounds quite much cheaper than Mailchimp.

Final verdict:

Why should you consider picking AWeber for your email marketing? Well, it comes with much cheaper plans than Mailchimp. Moreover, if you want to have a fantastic tool for sending your affiliate links, then AWeber is the best one for you. At the same time, the paid plans do not limit you in sending an unlimited number of emails.

3. Sendy


Unlike the pricey Mailchimp, the options for the cheaper ones are large in number. The Sendy is one of those. Also, the bigger advantage of Sendy is its amazing pricing.

It works as a self-hosted tool that you can easily install on your server. It offers an essential feature for your email marketing that Mailchimp provides.

As you install this one to your server, you can connect with the Amazon SES to send all the actual emails. It only comes at a very low cost which is very budget-saving. At the same time, there is no cost for more subscribers. Hence it is a great option to opt for if you have bigger lists.

Moreover, this tool is straightforward to use. Simple writing on it does the job with the help of its text-editor attributes. At the same time, you can get access to various vital stats.

What are the features it offers?

  • There are multiple brands to help you with various products and services
  • Let’s you sent your newsletters with the Amazon SES
  • It includes the lists and subscribers
  • There are advanced analytics and reports to analyze the results from time to time.
  • Includes custom fields
  • There is also an autoresponder feature
  • There is automatic bounce, unsubscribe handling, and complaint


The Sendy software comes with only the one-time payment option, which lets you get the actual software for your task. It costs $69 for the one-time purchase. After that, you can pay for your email. It costs only $0.0001 per email.

Final verdict:

The Sendy is one of those Mailchimp Alternatives which are simply great for cost-saving and managing a large number of subscribers. It does not come up with any cost per subscriber.

Also, the cost per email is very low. At the same time, Sendy is excellent for taking care of your site if you are a privacy-conscious person, as it lets you keep everything on your server.

4. Mailpoet


Mailpoet is one of the most functional alternatives of Mailchimp, which is highly popular. MailPoet is unique in its way as it works as a WordPress plugin that lets you manage all of your email marketing from the inside of your dashboard in WordPress. It makes it one of the best alternatives for WordPress users.

Similar to Mailchimp, it works as a free plan that supports up to 2000 subscribers. However, it still has better value as you can send an unlimited number of emails to the 2000 subscribers.

On the other hand, if you want more advanced features, then there is a paid one that you can purchase for the premium version. Moreover, it comes with only a one-time fee. You can also pay for an ongoing monthly fee to have Mailpoet handle all your sending emails.

What are the features it offers?

  • It comes with autoresponders.
  • This tool perfectly works inside your WordPress dashboard
  • You can easily work with its drag and drop email editor
  • This tool sends you all the latest posts automatically
  • There is an option for both the single and double opt-in
  • It includes more than 70 themes
  • There are also statistics and analytics for the reports
  • It includes a drag and drops subscription from its designer
  • It comes with all the lists for the segmentations and organization in various categories


The pricing plans are also fair enough for the MailPoet. It is free for up to 1000 subscribers. Also, it comes with other pricing plans. It comes with the one-time Eur 149 fee for 1 site. At the same time, you have to pay for your sending service.

However, the Amazon SES costs only $1/ 10000 emails. There is an ongoing monthly fee to manage this tool. It starts at the price of $17/month that you need to pay annually.

Final verdict:

For WordPress users, it is simply one of the best tools for you. It lets you become able to do all your email marketing from the WordPress dashboard, which is simply great. Moreover, it also comes at a much lower price than MailChimp, especially if you are having plenty of subscribers.

5. ConvertKit


ConvertKit comes as one of the best Mailchimp alternatives which are targeted for the creators. Especially for the bloggers, artists, online course instructors, this one works with utmost ease.

For the creators, it serves all the features which are great for targeting more and more customers with an effective strategy. The segmentations and the email automation tools in ConvertKit are simply very helpful in every aspect.

What are the features it offers?

  • This comes up with the email automation feature along with a visual workflow builder.
  • It is much easier with the segmentation and the tagging system
  • This tool includes highly effective and detailed management for the subscribers
  • It creates quite nice-looking forms with the proper customization features
  • All the email designs are easy to customize
  • It integrates with all the third-party eCommerce platforms and with the online stores.
  • There is also Facebook Lead Ads integration along with the Zapier


The pricing on this Mailchimp Alternative is quite easier. There are many monthly plans which start at the price of $25 for up to 1k subscribers. The $49 plan is for the 3K subscribers.

For 5k subscribers, it comes with $79. For the advanced features, it comes with the custom audience along with the newsletter referral system at the cost of $59/ month for up to 1000 subscribers. All the plans allow for unlimited email sendings.

Final verdict:

If you are looking for a much easier way to set up email automation for your marketing, then ConvertKit is definitely the best one for you. This one is packed with some of the useful functionalities, which makes it quite reliable and efficient for your job.

6. TinyLetter


TinyLetter is another one of the most well-regarded Mailchimp alternatives for your email marketing which comes for free. But why is it free? Well, it lacks some of the essential business features.

It is designed for those who send regular emails like updates, webinar invites, digests, or other types of messages for their friends, fans, or subscribers. If you are not into a business, then this Mailchimp alternative is simply the best one for you with its all-simple features.

What are the features it offers?

  • This one offers some very simple functions which are easy to use
  • It comes with an easy and personal signing up process
  • It offers you the access to read all your replies so that you can continue with a conversation
  • There is no template. Rather it works with a very simple and straightforward text editor


It comes 100% free

Final Verdict:

If you are not looking for any business-related email sending tool, then this one is ideal for you. It comes with straightforward functionalities which let you stay connected with your followers. It is quite popular among the artists and the authors who like to stay in touch with their fans.

7. Campaign Monitor

Campaign Monitor

Campaign Monitor is not much cheaper, but you can count on it as one of the Mailchimp Alternatives with its quite exciting features. For the detailed automation functionalities, this one comes as a much impressive tool, which can actually make your job easier.

If you are looking for a tool that can send personalized emails, then this one is definitely a good one. It lets you customize your email for your marketing campaign.

At the same time, it offers a very nice-looking automation flow to your marketing which makes it quite promising. The interface is well-designed, which lets you easily use it for managing and optimizing your email marketing.

What are the features it offers?

  • It includes a visual journey designer, which lets you set up a completely detailed flow for automation.
  • It comes up with detailed customer data for each the subscriber
  • This email marketing tool includes an option for sending emails to the individual subscriber at a much optimal time
  • The personalization feature is quite impressive
  • The segmentation is quite dynamic
  • The email builder tool is highly functional
  • It includes much-detailed analytics


The Campaign Monitor comes with the offer to create an account completely for free. However, it requires a complete paid plan for more than 5 subscribers. The paid plans of this tool start at the price of $9 per month, and it varies in price based on the features and the number of subscribers.

Final verdict:

If you are looking for a tool, which can give you the proper access to automation for email marketing, then this one is simply great. With its personalization feature, you can focus more on creating emails that target the interest of your prospect.

Though it’s a bit pricey, the features it offers are worth paying for. However, it is not as pricey as MailChimp. Compared to MailChimp, it is cheaper enough.

8. Moosend


The Moosend is definitely one of the much easier Mailchimp Alternatives that you can use to achieve its great functionalities. It is effortless to sign in and start and offers no limitations when it comes to emails.

It offers unlimited customer segmentation with plenty of variants. At the same time, it is great in list management and boosting your sales funnel for your online business. The automation builder it offers is very fast, and it is available for all kinds of pricing plans.

What are the features it offers?

  • It includes a very powerful drag and drops editor for the email newsletter templates.
  • There is a list segmentation option to ensure that it will increase your CTR.
  • With the sign-up forms, you never miss any of your leads
  • The email marketing automation does the repetitive tasks quite faster
  • There are real-time analytics for better success


With Moosend, you can sign up completely for free with the account. At the same time, you can send an unlimited number of emails and can create plenty of forms with the automation work for 1000 subscribers.

The pro plan costs $10/month. At the same time, there is a pay-as-you-go option for a customized experience.

Final Verdict:

This Mailchimp alternative is simply great with its plenty of highly functional features. For fast and responsive email automation at a fair enough price, this one is great. At the same time, it easily integrates with all your apps and services, which makes your job much easier.

9. HubSpot


HubSpot comes as a growth platform which is the combination of marketing automation and email which boosts your performance for email marketing. It functions with a very easy drag and drop editor, which actually offers you the best time saving while email marketing.

At the same time, the design comes with countless features for optimization. The email tool is combined with the CRM and automation platforms which lets you create plenty of detailed emails to create a tailored experience for your customers.

What are the features it offers?

  • The email marketing and marketing automation features and simply seamless
  • It lets you create new emails that you can pick from the customization tools
  • It offers embedded A/B testing with smart time zone sending
  • There are also in-app quality assurance tools with a very intuitive analytics dashboard


HubSpot comes with a free plan which can cover many of the marketing tools, which is great for small business owners. But the free tier limits you for the number of emails you can send to the number of contacts.

The free plan allows you to send 2000 emails per month. The paid plan starts at the rate of $50/month with 5x of contacts.

Final verdict:

This Mailchimp alternative definitely has a great number of features to offer you. The free plan is simply great for those who want to grow a small business. At the same time, for the bigger marketing, the paid plan is simply amazing with plenty of advanced features.

10. Mailerlite


The Mailerlite is one of the feature-packed Mailchimp alternatives, which is simply great for helping SMEs to grow their list of emails. It is very intuitive and simple to use with its best email newsletter templates.

Moreover, the customer support is simply great. More exclusively, it can create PDF brochures that you can share through the mails. For the writers, designers, bloggers, this one is ideal.

What are the features it offers?

  • It includes very easy-to-use editors, file managers, newsletter templates, and a subscription-manager
  • There are plenty of email automation tools, easy integrations, which makes it managing your email marketing easier for you.


The pricing on Mailerlite is quite cheap. Also, it offers features at a quite low price. The pricing starts at $10/month. It allows up to 1000 subscribers and 12000 emails per month.

Final verdict:

For sending the bulk of emails, the Mailerlite is simply a great tool. The email automation with a good number of emails is available at a lower price, which makes it a nice option for staying in touch with your subscribers.

11. Constant Contact

Constant Contact

This one may not be a robust one, but it is definitely one of the best alternatives with its plenty of features. It comes with plenty of options for the essential things necessary for email marketing.

It offers various options for social media integration and event management, which makes it quite great to increase your engagement.

What are the features it offers?

  • Very easier to use with its simple functionalities
  • It includes the list- building tools
  • There are plenty of templates and images
  • Includes tools for social media sharing and for promotions
  • There are tools for tracking your open and click-through rates
  • This one comes with contact management tools


This one comes with two types of pricing plans. One is quite flexible, and the other one is easy to adjust as per your requirement. It comes with 60 days of trial options which are completely free.

The pricing is simply based on the number of contacts. It starts with the $20/month rate, which offers unlimited emails per day.

Final verdict:

For easy email automation, this tool is simply great. With its tracking tool, you can have an eye into the open and click-through rates, which lets you assess your results from time to time. Moreover, the customer care it offers is simply robust and worth the mention.

12. GetResponse


One of the cheapest Mailchimp alternatives is definitely the GetResponse. It comes with plenty of very easy email marketing solutions and an automation tool that makes your job easier. This Mailchimp is great for those who are looking for something very affordable with the most important things.

It is much easier to use and offers the full option for complete marketing. At the same time, it is more focused on customization, which makes it easier for the brands to use it.

What are the features it offers?

  • It offers a very mobile-responsive email design which enhances the conversion rate.
  • Includes a very useful email builder and landing page creator
  • There are various email opt-in forms that help in the lead generation
  • This tool also includes the A/B split testing features and lets you integrate with your favorite apps


The pricing is amazingly affordable for this one. It also offers a free 30-day trial option for all the plans. The plans range between $15/month, $ 12.30/month, and $10.50/month.

Final verdict:

For the best affordable mailchimp alternatives, GetResponse is simply great. It includes all the important features which are good for evaluating your email marketing tactics.


What can I use instead of Mailchimp?

There are plenty of alternatives that come up with similar features like MailChimp. Tools like Sendinblue, Moosend, GetResponse, AWeber are quite simple in features and come with much cheaper plans than Mailchimp.

Is Mailchimp still the best?

Mailchimp is still best to some extent with its great tools and ease of use with its plenty of features.

Is Mailchimp really free?

Yes, it is. It comes with a free plan that offers 10000 emails per month for 2000 contacts.

Is Sendinblue better than Mailchimp?

When it comes to customer support and some of the features, Sendinblue is simply great and it is the best mailchimp alternatives. The send time optimization and the testing features are best in Sendinblue. At the same time, the customer service is robust in every aspect. However, the free plan is less useful than Mailchimp.

Is HubSpot better than MailChimp?

HubSpot may not be better than Mailchimp, but it is definitely a tough competitor. Its full growth/ stack platform is simply great for small and medium-sized businesses. At the same time, the free plan is also very interesting.

What is better: MailChimp or constant contact?

In this matter, it is better to pick MailChimp over Constant Contact. Mailchimp offers ready-to-use campaign templates with great customer support, which makes it quite efficient than Constant contact. But for email testing and for an SMTP platform requirement the Constant Contact is much more ideal.

Is Mailchimp worth using?

For your email marketing venture, Mailchimp is simply an excellent choice. It is simply a great marketing tool for small businesses. At the same time, it includes plenty of useful features, which makes it simply great.

Can I use Mailchimp without a website?

There is no need for a website to create a Mailchimp account. You can also use a social media page for it. Hence, you can use MailChimp without a website.

Which is better, Mailchimp or MailerLite?

The MailerLite includes email testing across devices with its cheaper pricing and a great number of emails for the free plan. At the same time, customer support is much more robust than Mailchimp. For the email marketing management for the online media and SMEs, this one is better than Mailchimp.

Is ActiveCampaign better than Mailchimp?

With marketing automation, easy list management, and high-quality deliverability, then ActiveCampaign is simply a great option than Mailchimp.

What is the difference between SendGrid and Mailchimp?

The main difference between the SendGrid and Mailchimp is, the SendGrid is more focused on the technical functions. Mailchimp is good for email marketing. SendGrid is also much more flexible than Mailchimp.

Is ConvertKit better than Mailchimp?

When it comes to comparing these two, Mailchimp is simply more generous than ConvertKit. The ConvertKit allows only 1000 subscribers, while Mailchimp offers 2000 subscribers.

To make your email marketing much easier and convenient, Mailchimp is definitely great in every aspect but a bit costly.

However, if you want to have the cheaper one, then the above-mentioned ones are simply great Mailchimp alternatives for you. Pick the one that rightly suits your purpose.

About Sonnal S Sinha

Sonnal S SinhaSonnal S Sinha is a passionate writer as well as WordPress and WooCommerce rockstar who loves to share insights on various topics through his engaging blog posts. He runs a successful website design and digital marketing company. With 15+ years of experience in WordPress theme development, he strives to inform and inspire readers with his thought-provoking content. He helps thousands of small and medium businesses and startups create a unique online presence. Follow Sonnal S Sinha for your regular dose of knowledge and inspiration.

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