People are making use of websites for their everyday use. It includes grocery delivery watching series to financial transactions every day. Everyone has become dependent on mobile devices and the potential of the internet, and they are demanding optimal website exploring experiences.
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At present, elements of modern web design are the core to offer a fulfilling online experience. It has come a long way, and it no longer looks like a classified newspaper. If a website fails to offer a flawless experience, it will not stand a chance. A website has to be striking, clean, simple, and on-point.
The 11 popular Elements of Modern Web Design are explained below:
1. Mobile-optimized web design:
As per reports, mobile devices generate the maximum global traffic. The phone has become the primary source of their online access. A website design of a company on mobile must be as good as or better than the desktop version.
Any unresponsive website is going to deliver an unsatisfactory user experience, thus leading to credibility, revenue, and traffic loss. So, one of the most important elements of modern web design is mobile optimization, as it helps the website to adapt to multiple screen sizes without sacrificing the user experience and usability.
Web designers must check the overall mobile-friendliness to optimize the websites for multiple devices. You may consider a desktop-friendly website accessed by a mobile device user.
If the buttons, images, and tests do not resize and fail to match the touchscreen control and the mobile screen size, it will become impossible for the customers to discover what they are looking for. And after a few misclicks, they are going to leave your website, increasing your bounce rates.
2. Unique and consistent typography:
Consistent and unique typography is one of the most crucial elements of modern web design. Your website must feature bold, clean, and safe typography. These are the pillars of minimalist design. Clean typography means the texts must be correctly sized, and they must be bigger than 16px.
According to the background images or hues, gray or black typography is mostly recommended. Web designers must follow web-standard fonts, and there must be sufficient space between the lines so that visitors can read things easily. Most of the world-class organizations make use of a particular typography or font as the identity of their brand. They create a recognizable typeset.
Adopt a typography that will remain constant across multiple pages. In recent years, designers have allowed access to a pool of fonts. It helps businesses to accurately express themselves through unique typography. When you create the brand of your company, you must keep in mind that your typography choice can indicate subtle hints about what you stand for. So, choose your typography carefully.
3. Hamburger menus:
Most of the websites nowadays offer a long menu of features and menus for the users. It facilitates a more straightforward navigation. It makes sure that the visitors can straightaway go to whatever option they want right from the home page. But also, it takes up a lot of screen space, especially when it comes to smartphones.
So, to solve this problem, you can incorporate a hamburger menu. It is a button that opens up to a broader navigation drawer or menu. It saves a lot of space and keeps the interface uncluttered and clean without eliminating the ease of navigation for the visitors of the website.
The hamburger menu saves a lot of space, and it is extremely intuitive for the users to navigate. Your website pages must possess a clear path for the users to take. When you remove a busy navigation, it makes the experience distraction-free and clean. This will help the website users to find the information they need and complete their desired action.
4. Speed-optimized website:
A website that loads slowly is one of the most common website design mistakes. Also, it destroys your CRO and SEO campaigns. Even a one-second delay can negatively impact your website and can lead to havoc conversion reduction. It is the age of immediate gratification, and people expect a website to load immediately, or else they are going to leave the website.
Thus, speed is the next factor on this list of top 11 elements of modern web design. It is not only necessary for desktops but also mobile devices.
However, optimizing speed is not that difficult. You need to optimize every image regardless of its size. The designers must choose a powerful hosting environment, whether it is shared hosting, VPS hosting, or a dedicated server for the website.
The files must be kept smaller through compression. In the developer tools of Google Chrome, the HTTP requests must be minimized. Also, a lot of online tools are available that will give you consolidated reports on how slow or fast your website is. It will help you to make the necessary improvements.
Related Post: How to Speed Up Your WordPress Website?
5. White space:
White space is important as it is a vital element of a minimalist web design. White space is important in designing a modern homepage. The truth is that the internet subjects all the users to an unlimited barrage of information, and the users will end up being exhausted.
So, it is essential to maintain a balance of content and white space. It makes sure that the website looks readable, organized, clean, and easy to navigate.
When you balance content like videos, texts, and links with a similar amount of white space, website visitors get naturally drawn to the indispensable aspects of the website. There is no standard limit to how much white space you need.
But the rule of thumb is to include some white space between every element of the content. Make sure that the white space in the content is enough to impress the eyes of the audience.
6. SEO optimization:
While considering the important elements of modern web design, you must not ignore the SEO-optimization factor. When you have a good SEO, it improves your ranking in the search engine results pages, and more people find you when you input their desired keyword. So, a modern website design element can go a very long way in enhancing the website’s SEO-based ranking.
Some of them are invisible, like the heading tags, meta tags, and other STML coding hacks that belong to the back-end code of the website. You need to insert, optimize, and tweak all these elements to make sure that the website can reap all the benefits of the SEO algorithm of Google.
You must know that Google is very speed-obsessed with its services and products. Thus, website designers and developers must be aware of the SEO implications of the website design components. When you improve the website in terms of SEO, it attracts more users, decreases bounce rates, and eventually boosts your revenue.
7. Semi-flat design:
The website design elements must reflect the key offerings of your brand. While designing the eCommerce websites of your brand, the color palettes must revolve around green, blue, yellow, and red. When you design a wellness website, your color schemes must revolve around purple, white, sky blue, and orange.
Do not forget to follow a semi-flat design as it does not give a three-dimensional perception like shadows. A flat design is easy to understand for the users, and it loads very fast on the websites.
A lot of organizations, both small and large, have shifted to a flat design. It helps the visitor to understand your content quickly. You need to maintain consistency throughout the website.
Make sure that your product types, homepage, and the other key sections of the website use the same design cues so that all the visitors can immediately understand what they are looking at. Whatever you do, just keep the consistency intact. It is the primary key to attract most of the visitors to your website.
8. Intuitive navigation:
Modern website design and intuitiveness go hand in hand. If you have a website that is unusable by elders and children alike, you must know that your website has some major faults.
Whether your website designing team opts for accordions, hamburgers, mega menus, or drop-downs, you need to perform an analytical check quickly to see whether your target audience can grasp the navigation and design of your website intuitively.
Any kind of overlapping or error will end up putting a question mark on your brand. You may do visual testing to solve your problems. Automated visual testing is going to help you scan the total setup and highlight the areas that require improvement. This ensures zero hiccups when the accuracy and speed through visuals are important.
9. High-quality images:
A lot of B2B websites have started to showcase large product images on their websites. The purpose is to highlight multiple parts or features of their product. You may incorporate a large featured image on your website and make sure when the visitors scroll down; they find additional in-depth images of the products.
Make sure that the images are responsive, aiming to make sure to facilitate an optimized experience for viewers coming from multiple devices. High-quality images of the products help the designers to highlight different features of a product effectively and efficiently.
It gives the visitors a solid understanding of what the products do. They understand better when you make sure of images instead of words. It provides the opportunity to highlight the most valuable pieces.
10. Background videos and featured videos:
If you want to know one of the most essential elements of modern web design, it is the background videos. These videos play automatically in the background and include tons of intrigue to a page.
You can use these videos to tell a store and reduce other content’s amount significantly to explain your business. Incorporate a large video on your homepage so that when anyone lands on it, the video starts playing automatically in the background.
The visitor will get a deeper look at your company when they hit the play button. Background videos serve as a powerful way to get a website visitor to click through and stay on the homepage longer.
Background videos entice the visitors right from the moment they have landed on your web page. Without reading a single text, they can understand your company through the videos.
Also, people hesitate to read heavy texts or block them. Videos are very effortless and are easily consumable. In addition to all the background videos, the short product or the feature videos are on trend because you can use them to highlight a particular use case.
All these short videos are great at bringing solutions to life. It makes sure that the visitor is not overwhelmed by a long experience that they must sit through.
11. Card design:
With the heightening use of Pinterest, marketers and web designers have become very fascinated with the cards. Individual cards help to distribute information visually so that the visitors can consume bite-sized content pieces easily without becoming overwhelmed.
One of the best techniques the website designers follow is breaking up different types of content into cards. It helps the users to choose which articles they want to expand. It helps to keep the homepage feeling organized and clean without depending on tons of text. Card design is becoming more popular with each day passing by.
It helps to deliver digestible chunks of information for all the website users. When you make use of this design on your page, your website can help to highlight different solutions or products side-by-side.
You need to keep in mind that your cards need to be extremely responsive. It means that if the screen size gets larger or smaller, the size and number of cards must adapt accordingly.
Conclusion:
All modern website design needs regular elevation. It is essential because it makes sure that your website delivers engaging content, a unified experience, and compelling visuals for the users regardless of device.
Each of the elements listed above offers a rock-solid starting point to create streamlined, stylish, and fast websites that can capture user interest and help drive conversions.
