If you are planning to set up a business website by using the WordPress platform, then the first rule that you need to keep in mind is this, ‘keep the user engaged’. It goes without saying that unless you are able to keep the user engaged, you would not be getting much traction online with your new website.
You can get flashy content published on your website, and even use enticing images but if the basic web design of your website sucks, then chances are that your traffic is going to drop all the way down. When it comes to websites, the web design is the most important aspect of the same and for a better conversion rate.
You need to opt for website designs that happen to be robust, intuitive and the sort that can keep your users engaged. Check out some of the reasons as to why you should opt for better web design.
Keep Your Users Engaged with Better Web Design
1. User experience:
The first thing that you would want to consider is the user experience. You need to put yourself in your customer’s shoes and see if your web design is able to keep the user engaged.
You need to pay close attention to the main page and see if all the short cuts, drop down links are working as they are supposed to. You may also want to check out the various page links and see if there is a lag time before the page loads as this can be a turn-off.
You may also want to take a closer look at the font and the background colour that you had chosen for your website. See if they are able to make your content pop and stand out from the rest. You also need to consider as to how you can further improve their user experience.
You could use social media plugins which can enable them to log into their respective social media accounts to share your content. Additionally, you can also use other plugins which can enable them to sign up for special promos, or opt-in for a newsletter and so much more.
And make sure that your website features a respective call to action, as well. The point is that your web design needs to be effective and one that can provide your users with an enriched experience.
2. Optimize your home page:
Your home page is the most important aspect of your website and also one of the most viewed ones as well. That does not mean that you put all the content you think necessary, right on the home page as that would only cause information overload.
Various studies have shown how online consumers react better to visual images and videos than content. What this means is that you need to use high-resolution images and videos with your posts but keep the posts short.
Long posts, images with extra pixels can cause your page to load slowly and you do not want that, especially when you are trying to keep the user engaged. Just optimize the home page, keep the content short and compress your images and various media files with lossless compression. Check online for various plugins that can help compress your images with lossless compression so that the quality does not get impacted.
3. Consider page performance:
One of the reasons for the low traction that your website could be getting online could well be a result of poor performance. So you need to evaluate your website as a whole and see if the pages load fast enough and if a user clicks on a particular link, see if the page loads at optimal speed, as defined by Google (200 ms).
This assumes importance especially if you are operating an online store and maintain a database as well. And then, there’s the responsive part – is your website responsive enough? That is, can users view your website through various devices without experiencing any loss of functionality?
These are some of the things that you would want to consider when evaluating page performance. It is essential that your page performs well enough, especially since you are trying to keep the user engaged.
4. Use graphics:
The more visually appealing your website is, the more traction it is bound to get online. Various studies have already confirmed the fact that consumers react more favourably towards visual content than they are towards textual content.
But you can use a mix of both in the form of an infographic, with the right amount of visual cues which should help keep the user engaged. An infographic should do wonders as far as your website is concerned and it should certainly help you land more page views than before.
5. Clean it up:
A disorganized website is akin to a badly dressed salesman trying to pitch the latest product to you with obvious results. The same logic applies here as well. It is essential that you clean up all the clutter on your website so that it looks better organized.
It is essential that your website is clutter free so that your customers know where to head to when they need more information on any issue or product. It is in your own interest to remove all the clutter and to optimize your website as it can help boost your page rank and at the same time, help your pages load a lot faster.
These are some of the essential tips that you need to keep in mind when designing the website. You need to ensure that you opt for a website design that is robust, intuitive, and easy to use so that your users do not face much hassle in getting from one page to the other.
Additionally, you may also want to incorporate drop down menus as it can help you get to the relevant pages faster. But more importantly, you may also want to opt for responsive web design so that your users can view your website through various devices without any loss of functionality.