Content is one of the vital aspects for search rankings of your website. But unless you represent your content in the way Google likes then your website will not be visible by the search engine. If you represent your content in the same way as Google wants then surely you will get higher search rankings. One of the best ways is to organize content based on various SEO standards. So, you can get good search results. You will definitely see enhancements in the search rankings if you follow all the basics of content structuring. In this post, we are going to discuss some of the topnotch techniques to structure your blog content.
1. Pertinent Title :
The title is one of the vital aspects of any post or article. As whenever a user searches for a blog post then they make a decision of reading the blog after reading its title. And, except for all this, the title is the first thing which Google sees. If you want your blog posts to rank higher. Then, you must have to include a keyword in first 50-100 words of your blog post. It is recommended to use the keyword at the beginning of the title if you have a long title. This is so because Google will not display characters after completion of 60 characters.
2. Meta Description :
The meta description is the description of your post in one short sentence. It is like a summary of your post. You have to specify centric essence of your post wisely in the meta description. As it plays a vital role in ranking of your website. The length of the meta description is maximum up to 160 characters. You also have to incorporate keyword phrase on the meta description of your post. This way, Google can also determine what your post is about. When people search something related to your post then it will be shown on the search results. So, you have to make word selection wisely.
3. Body and headers :
Headings play a crucial role in maintaining the structure of your blog post. You have to make use of multiple types of heading tags keeping in mind outer structure of your blog post. It is good to encompass at-least one keyword in each of the header section. It is advisable not to add too many H1s on a single page. After inclusion of the keyword in the header section try to use it on the first paragraph directly. It does not look like that purposely you have incorporated the keyword. It should appear like normal text.
4. Images :
You have heard that pictures speak louder than words. The inclusion of images in your blog will make reading your blog intriguing for your visitors. It will make things more understandable for your audiences. But, Google can’t read images like that of text so you have to add an alt tag to images. This is the only way to make understand Google what the image is about. Along with this, you can also use caption and can also encompass keyword in that to provide more information about the image. With the use of the title element, you can make your visitors available with more information. As with it when visitors places the cursor over the image all information will be shown. Always remember to use a file name with your image as it is a description and contains a keyword.
5. Keyword :
Using pertinent keyword is the best way for securing higher rank for a website. It is recommended to choose one or two long-tail keywords and place on your blog post. Always choose a keyword after a legitimate keyword research. It made you available with the information that what your target audience is searching for. Not try to use more than two keywords just target on one or two keywords. If you use only a keyword more times in your blog then it results in keyword stuffing. For, getting the best results, just focus on one keyword string and keep another one as secondary.
When you are writing content for your blog then you have to keep in mind one thing. That is everything will be in relation to those keywords which you have chosen. It is advisable to incarnate keywords in particular parts and after certain word count.
6. Content :
In your content, you can also use links of another credible website. It is a sign of authenticity if other renowned websites are also using the link to your website. You all have heard that content is the king and it is absolutely right. Google gives rank to websites which has an incarnation of relevant and unique content. Always try to include legitimate and eye-catching content to your website.
Google always like websites that have a number of posts on a similar topic. You can also adopt the same approach in order to make your website rank higher. At first, you can create a number of posts on similar topics and after that, you can add links to corresponding related posts. While writing you have to keep in mind two things one is you are writing for your readers and another one is you have to write as per Google standards.
7. Evade using similar topic tags :
In organizing your blog content topic tags is of great help. But you have to keep in mind if you use topic tags a number of times then it is much harmful to your website. You can be penalized from search engines for using too many similar tags. So, it is always good not to use so many topic tags for similar content.
8. URL structure :
URL structure of your website should be like that which your visitors can understand conveniently. That is your URL structure should be relevant as per the content of your website. Search engines favor those web page URLs that make it easier for them and website visitors to understand content on the page. For example, if your blog is about ‘Search rankings’ then you have to use relevant URL based on your blog.
I have listed here some of the best techniques using which you can structure your blog content for great rankings. Hope you enjoy reading this post.