Your website is just the launchpad of your digital presence. After that you need to stay in touch with your customers through email follow ups and they will remember you if they follow you on social media. Adding a social media counter to your WordPress website is necessary for this step.
What is a social media counter?
A social media counter is a tool that displays real-time social media statistics. One of the most common ones you can find is Facebook-like counters. It reveals how many times a post has been liked on Facebook.
Such counters exist for each social media count and can show subscriber or follower count too.
A social media counter in WordPress is useful but a lot of users don’t understand its point.
It builds your authority and makes them think that they will be missing out on important information if they do not follow you on all the social media platforms.
How to add a social counter in WordPress?
Step 1: Install and activate WPSocial
Before you start the process, it is important to have all the login information ready.
Now go to your WordPress dashboard, move to the plugins section, and select add new.
Search for WP Social in the search box. Many other plugins will appear that do the same job. You can choose any plugin of your choice but WP Social is highly recommended and trusted by a lot of other users.
Click on the Install Now button and then activate the WP Social plugin.
Step 2: Set up the plugin
Before you get to use the plugin, you need to provide your email address. Select the WP Social plugin, and then click on the Social Login option.
There are other options available too but all of them will lead to the same setup page.
You will be asked to subscribe to their newsletter to receive the latest news. You don’t have to do this if you are not interested and can move on to the next step.
In the next step, you will see the different plugins that you can install. You don’t have to install any of them if you don’t want and can click on the next step.
Now this step is one you have to skip. On the page, you will see that it is a tutorial video but when you click on it then it takes you to the WPMet website. So, it is best to skip this step.
Now you will see some special discounts. If you like a discount and it is applicable to you then you can select it. Other than that, you can skip to the final step.
Now you just have to save the changes and click finish.
Step 3: Settings & Connect with social media platforms
This plugin provides three main tools that are Social Logins, Social Share, and Social Counter.
Click on the social counter option. You will begin your journey in the counter section but don’t worry as there is not much to figure out. There are options like choosing how often data is cached and whether you want to use the theme default font or not.
Save the changes and move on to the Providers tab. Your social media counter in WordPress is now almost set up.
Now you will see the list of all the different social media platforms that you can connect to your WordPress website.
Simply click on the platform that you wish to connect. When you do a small pop-up will appear which contains the relevant information. You will need to add some information depending upon the particular social media platform.
You will need to fill out each piece of information in their respective section. If you have any doubts, then you can make a quick google search.
If you have doubts about the social media counter in WordPress then you can also check the FAQ section.
Then you have the options to display the information in a style. You have a lot of options regarding this but only the first three options can be accessed for free. If you need to choose the other option then you should select the premium plan.
Now go to the counter setting section to access a shortcode. Use this shortcode to ensure that the social media counter is actively displayed on your WordPress website.
Once the shortcode is enabled, you are good to go! Save the changes and preview your live website. Social media integration is crucial for your business
How do you turn a one-time buyer into a loyal brand advocate? You need your customers to follow you on social media and consume your content.
If they found you because of your SEO efforts then they can forget but if they follow you on social media then your brand will be on the feed of your prospects a lot.
If you want your customers to be aware of your social media presence then you need to highlight it on your website.
Other than that, you also need to ask them to follow you on different social media channels.
You can also provide them discounts or rewards if they do the same. It may feel like a trick but it works well.
When people mention marketing, they think of social media now. A lot of brands are pivoting towards social media marketing to increase brand awareness. This will not change in the coming years.
So it is best to adapt to this change and apply the social media counter in WordPress.
When it comes to adding a social counter to your WordPress site. There is no better plugin for this task than WP Social. The best thing about is that it is absolutely free and you do not have to spend any money on it.
You only need to spend money if you want access to the premium features. Once you are getting a lot of organic traffic to your website, you can think about buying the premium version too. As now you have the chance of converting your site visitors into social media followers. If the layout of the counter is better then the chances of conversion increase.