Almost every company, these days, has a website of their own and utilizes the articles and blogs as their marketing tool. Hence, if you think it from an SEO outlook, then writing a good and specific keyword-oriented blog on a website becomes extremely important for everyone.
A diligently-written blog can help you to increase organic traffic on your website and attract a lot of visitors to your website. Also, if the blogs are trade-oriented, then just by reading them, your targeted audience will be able to understand everything about your website and your business.
Nevertheless, if you do anything wrong, such as incorrect placement of keywords and so on, then your intention of putting up a blog could fail miserably. Due to this reason, you should always make a proper strategy first and work in accordance with it.
Besides, you would also need to know about the mistakes building company blog, so that you can avoid them meticulously while working. Here are some pointers that can help you with it.
1. Not Giving Any Importance to the Visuals
A well-structured blog is a lot easier to read and understand for everyone. Hence, most experts usually consider the overall design and structure to be the most essential part of a blog.
However, while a properly-structured blog only increases its readability, it does not make it attractive or appealing at all. Hence, if you want to make your content look more engaging and interesting, you would also have to make it visually more attractive.
Without anything graphical illustrations, a blog or an article looks like a large wall of words and nothing else. Hence, to make your writings look more attention-grabbing to read, you would have to add some images, especially the appropriate ones.
However, while adding images, many website owners, especially the beginners, tend to include several irrelevant images on their blogs. It is one of the most common mistakes building a company blog and can affect your web traffic quite severely.
Hence, before you start writing the blog, you should always, first, structure its outline in a proper manner. Once you are done with it, then you can start finding out the images that go perfectly with the main theme of your blog. After that, you can begin writing your piece.
Only when you are done with writing your blog, then you can start adding the images in the relevant sections. It can make both your blog look more interesting and informative at the same time.
2. Not Measuring SEO Results
One of the most prominent mistakes building company blog, which almost everyone makes, is not tracking their SEO results regularly. If you do not measure your website’s SEO results daily, then you will not be able to understand anything about your progression.
Hence, if you do not know about the things that you are doing wrong, then you would not be able to take any countermeasures.
This, in turn, can affect the growth of your business, which might lead to your business’s downfall. Therefore, it becomes extremely important for everyone to track the SEO results, especially the right ones, correctly.
While checking the SEO results, most people generally start tracking their organic searches and keyword rankings. However, this is yet another of the common mistakes building company blog that you should never make.
When talking about tracking the SEO results, you should always start from the average time that the visitors spend on your page. If you find out that they are not spending much time, then it means that they did not find your page to be interesting.
Therefore, to boost your web traffic, you would have to, first, change your blogs and make them SEO-friendly. Besides, to make things even more convenient for your clients, you would also have to write more relevant topics on your website.
Once you are done with it, then you can make the other necessary changes to make your webpage more user–friendly.
3. Spending Too Much Time on Search Engine Traffic
Believe it or not, you would have to spend a lot of your time please the search engine of Google. It is yet another of the mistakes building company blog that many website owners tend to make.
The main issue with this is that the algorithm and raking criteria of Google usually change almost all the time. Hence, no matter how much you work upon it, only one simple alteration can change everything. So, if you want to increase the search engine traffic, then you would have to start everything from the beginning again.
Due to this reason, you would have to find some other ways to make your content more SEO-friendly and get some attention. For that, you can take the help of social media and promote your website on it.
However, make sure to choose the right media to get a better result. For example, if you are offering a B2B service with your company, then you can opt for LinkedIn to promote your services.
There are various LinkedIn tools and programs out there, which can help you to post more than 120,000 words worth of articles and blogs at one go. So, by using them, you would be able to show your expertise to your audience and increase the pre-qualified traffic on your blog.
Apart from using the tools, you would also have to use different types of media platforms to make your content look more engaging and interesting. It would help to boost your website traffic even more.
So, these are some most common and prominent mistakes that many people tend to make while they are building up a company blog. While they look somewhat less harmful, they can affect both the web traffic and quality of content severely.
Therefore, while structuring the blog section of your website, you would have to try your best to avoid them as much as possible. Also, make sure to tweak your website building strategy from time to enhance your website’s overall performance even more.