If you are worried that your website is not ranking well enough or for that matter, is not getting enough search traffic, then that’s a sure sign that you need to improve your website.
For starters you need to tweak your website so that you can improve your conversion rate, push for more sign ups, tweak your marketing strategy so that you are able to reach more people, etc. Check out some of the ways by which you can reduce your blog’s bounce rate.
1. Tweak that content:
One of the reasons that users could be leaving your landing page right away, without checking out the other pages, is that your content is sub-par.
In simple terms, it ain’t that good and that’s enough to make any online user think twice. And further compounding the issue is the fact that most users rarely spend more than a few seconds, browsing web pages online. And if they are quitting your page the moment they land on it, then something’s wrong with your content
2. Improve your content readability:
One of the reasons that could be scaring away visitors from your website has to do more with the fact that most of your content resembles a big chunk of data which makes it harder to read it.
Your readers may find it easier to read simple texts rather than convoluted long sentences. Large blocks of content tend to scare users away, so stick to the simple format.
3. Avoid popups:
Most online users know how irksome the popup ads can be and worse, most of the ads are not even relevant. This will turn prospective leads from hanging on to our page a lot faster than chunky content. Avoid popup ads, especially if you want to ramp up that online traffic.
This s not to imply that popups have no utility, rather they can be useful for sign up pages
4. Compelling call to action:
Most websites often lack a clear call to action button and this is the one that you need to take note of, since after generating interest in your product, you would want the user to click on the button. And when websites do not have a clear call to action, they often lose out on prospective leads, customers.
5. Story telling:
Storytelling can help you captivate your audience and in the process, help you connect better with them. It can help you with brand recognition. It is important to provide a little background information so that online users can learn to recognize your brand for what it is.
And this can help boost that traffic as well. You mostly need to recognize how people read content online. They mostly scan the page for headings or subheadings that stand out, something that resonates well with them.
Once you realize this, you can capitalize on the same, use these headings and subheadings to better connect with your users and in the process, give a boost to your brand recongnition as well.
6. Update that content:
When it comes to content, the golden rule is that it must always be fresh and recent. Old content are not going to find that many takers which is why it may be time to archive those old posts. Generate new and fresh content that keeps your audience engaged.
By now, you must have an idea of what your audience loves so use that, to connect better with them. According to Hubspot, businesses that update their listings regularly, get 125% more prospective leads as a result.
7. Keywords matter:
Yes, we have all heard of Matt cutts of Google’s take on keywords, but if you want to improve your search engine stats,then you need to target high value keywords.
It is important that you use these high value keywords, naturally in your content. Just remember, no keyword stuffing as that would only result in a higher bounce rate. And when customers search for a high value keyword, they would be directed towards your website as it is considered to be ‘relevant’ to their search.
It would be a good idea to integrate ‘informational’ as well as ‘promotional’ keyword into the content depending on content itself.
8. Know your audience:
Yes, it does pose a challenge – how do you know your audience, when you have just started your blog/website. The first thing that you need to do is to find out who your key demographics are, and accordingly, target them with specific content.
You need to tailor your content with high value keywords so that you can connect better with the audience. Soon, with the right content you are able to increase user engagement with them. This should help you increase the conversion rate of your website.
More importantly, make sure that your content is of good quality and is simple enough to read.
9. Meta descriptions:
Most online users do not optimize their metadata for search engines and search users. And when a user searches a high value keyword, the search engine often displays the meta data along with a snippet of the website in question. This is why it is important to optimize meta data.
10. Include keyword in metadata:
It is important to include the target keyword with metadata. Since search engine users search online for specific information, your website can be highlighted provides its meta data utilizes the main keyword.
Remember, there is no point in stuffing keywords. Just use them naturally and that’s it.Also the keyword, long tail or short tail, needs to flow naturally with the content. With strong, high value keywords in place, you should be able to keep the bounce rate all the way down.
These tips should help you reduce the bounce rate on your pages and in the process, help you keep those prospective leads engaged. More importantly, with these tips, you will be able to connect better with your audience.
What’s more, you should also be able to increase your brand recognition and in the process, get a decent amount of traffic online. Just remember that in the long run, you are trying to connect better with your customers and it is essential that you keep the bounce rate all the way down.