It may seem hard to believe, but even in this day and age, there is a full 29% of all small businesses which have yet to establish an online presence and promote their businesses digitally. Of these 29%, one quarter of them responded in a survey that they didn’t have the technical skills to create a website, and almost another full quarter of these businessmen said they lacked the resources to invest in the creation of a business website.
From this, it can be assumed that a great many small business owners are simply uninformed about the ease and relatively low cost of developing a modern website to promote their business. In fact, at least 51% of all small businesses have an employee in-house who maintains the company website, and another 38% make use of a do-it-yourself website builder to construct their sites.
The point of all this is, that building a website to promote your business is easier today than it has ever been, and the cost should not be any consideration at all. When you compare the minimal investment in a business website to the amount of revenue it generates, it should be clear that you really can’t afford not to develop a website. Here’s how you can make best use of your business website to grow your business and to increase revenues.
Make Good Use of Blogging :
Blogging can be one of the most effective ways of building your online presence, because it can position you as an authority in your field. When you provide your user community with relevant and useful information in your blogs, that has the potential of being shared with many other users, to generate increased awareness of your brand.
You can also use your blogs for the purpose of providing tutorials or how-to articles to your followers, which is very useful information from them, and will keep them coming back to your site for more. As other individuals become aware of these useful blogs you’re producing, they can link to your best blogs to help others find the same information. Once this process begins to build, your online presence can be increased, because more and more users will become aware of your blogs.
Importance of Your Website Host :
Assuming you have a hosted website, your host can be one of the most important aspects involved in growing your business. One of the biggest factors resulting in growth for small businesses today is upgrading their websites, so as to be mobile-friendly and highly functional. Since the majority of online searches are now conducted from mobile devices, you simply can’t have a website which is not optimized for mobile usage.
If your site should be displayed poorly on users’ smartphones because it’s not optimized for mobile, they will quickly abandon your website and go to one which is displayed better on their phones. If your website host can’t provide fast-loading pages, this is another thing which will have users abandoning your site in favor of your competitors. Worst of all, if your website host is subject to relatively frequent outages, causing downtime on your website, it won’t be long before all your potential customers are looking elsewhere for their products and services.
This doesn’t mean you have to invest in the most expensive site host on the Internet – in fact, there are a lot of very good and very inexpensive web hosts out there, which can be relied upon to provide great service. If you can’t find what you need to know through other research, try to find online reviews of these hosts, so you can make a more informed selection.
Build Your Online Presence through the Social Media :
It’s definitely not enough in today’s business world to simply have an online presence – you’ll need to have a strong social media presence as well, such as with Facebook, Twitter, or Instagram. Fortunately, there are an ever-increasing number of social media platforms to choose from, and you should choose those platforms where most of your target audience routinely visits. It makes no sense to invest in social media activity if your target audience is not present in any significant numbers on a given site.
If your potential customers frequently inhabit multiple social media platforms, you should establish a presence on each of those platforms. You should also include those social media outlets on the online site that you developed for your business. This will generate increased awareness for your brand, and it will establish a link between your company and any social media posts you make. You can choose to simply post icons onto your website which direct users to your social media platforms, or you can actually include an up-to-the-minute feed on your website which has all your social media posts.
Have Strong Calls to Action :
Another great way of growing your business through your online site is to provide strong calls to action on your website. When you have website visitor sign up for your company newsletter or to book an appointment with you, you should be obtaining email addresses which represent leads and prospects. As you begin acquiring more and more of these email addresses, your pool of prospects will continue to grow, and at least some of these should be converted into actual sales.
This makes it very important that you provide some kind of instruction to users about what you want them to do after they’ve read the material on your website. If you want your users to contact you immediately with any questions they may have, or to request a free quote on something, tell them so. Whatever it is you want users to do, it must be clearly stated on your Contact page, so that you can begin collecting information about potential customers.
Tell Users about Yourself :
This might seem like a no-brainer, but it still needs to be said. To really help establish your presence online and to grow your business, you should have a concise summary of what your business is all about, which readers can consult. Make sure the summary provides information on any products or services that you offer, and why your products are superior to competitors. Try to provide a human element in this description, because people relate much better to other people than they do to companies. If you have this information on your About Page, this is a good place for you to humanize your company, to make it more appealing to potential customers.