Having an online selling platform is a standard nowadays. Individuals spend half of their day on the web and purchase so much by means of the Internet that it’s getting to be increasingly hard to impress them with one more new online business store.
In the focus of every one of the competitors, you have to win your clients’ attention within the fraction of seconds after they tapped on the link of your site. How can you do this and what activity do you have to take?
All things considered, there are many marketing tools and site features that represent a core of any online shop — catalogs, shopping baskets, advertising banners, etc. But, it’s not enough anymore since the online selling industry is transforming with each new day.
All sites are interesting in their own particular manner. We’ve seen the trends in eCommerce website web designing like 360-degree product preview, dynamic product search and more.
However, trends do not guarantee conversion rates or the user experiences. There are certain elements that every eCommerce WordPress theme should have to stay relevant and competitive.
Here is a list of 5 must have features that attract online shoppers for your eCommerce
1. website Detailed Product Page :
The product page is the most important page in your site’s business. While the home page and the categories page flaunt broad your stock is, the item page is your opportunity to allow and give individual products a chance to sparkle.
When customers arrive on the ideal WooCommerce item page, you need to give them something great and impressive to look at.
In addition to the fact that you should include extraordinary pictures and expressive content yet you should ensure you customize your WooCommerce item page.
A custom item template will give an exceptional and a unique shop window which will enable your things to stand out.
Not only you would be able to style your page,but you can likewise include other important highlights to it, for example, custom fields, special offers and many other.
2. Related Items Recommendations :
Another approach to enable guests to discover what they need on your eCommerce WordPress theme can help you up sell or strategically pitch clients all the while by to give related item proposals.
Simply seeing the phrase “you may like this” it stimulates interest, excitement and curiosity. When you place a combo of related things and sets under the item customers picked, it pushes them to look at the offer and makes the catchy impact.
For instance, one intended to purchase an espresso machine and your site produces a cool suggestion underneath: “espresso machine + container of espresso beans at a low cost”. How inspiring does it sound? Right!
You can show a related item pop up after a thing was added to the shopping basket. You can likewise show related item pop-ups in the event that somebody is going to close the site before completing their purchase.
The objective is to precisely evaluate their necessities of the user depending on their behavior and profile and give them, a thing that is related to the item they have shown in or a product that can replace the present one they’re looking at.
3. Advance Payment Options :
In the world of Apple Pay and PayPal, advance payment options are an absolute necessity have highlighted for an eCommerce WordPress theme.
Simply consider the ease of use related to Amazon a single click shopping. Customers with registered accounts can actually purchase with the click of a button.
There are numerous popular online payment options. The key is understanding who the purchaser is and executing the best arrangements. On the off chance that a site is restricting payment choices, make a point to clarify why.
For instance, an eCommerce website may not offer Bitcoin as a payment choice after knowing its value isn’t reliable.
In the event that purchasers are innovation, smart people who incline toward this payment method, it’s vital to be straightforward about why it is not an option. This straightforwardness sets up that the brand understands its purchasers and builds trust.
4. Providing Social Proof :
Brands and online sellers that connect with their purchasers on an emotional level make brand trust and promotion. Social association is undeniable and the chance to bond with a crowd of people is easier now than at any other time.
Connecting social profiles and client created content with an eCommerce website are must-have highlights that will give online dealers brand character.
Customers are immersed with a constant flow of “purchase now” and “get this”. It’s those brands that connect with clients socially that make clients forever. They are putting forth items that help other people and that individuals care about.
Social networking permits eCommerce brands to demonstrate authenticity and associate an emotional connection with their items.
5. Showing User-Generated Reviews :
Customers read reviews. About 92% of them, in fact. The star rating on an item is the main factor utilized by shoppers.
You may believe that having negative reviews is a deal destroyer. The reverse is actually true. Having negative reviews can frequently be a positive thing.
It’s demonstrated that items without negative surveys are viewed as censored and, thus, customers will assume that the positive reviews are fake.
Depending on the site’s functionality, eCommerce sites can use plugins from the most popular review platforms like Facebook and others.
Wrapping Up :
On the off chance that you’ve invested enough energy online as a shopper, you observe that eCommerce website come ready with specific highlights and usefulness you would not see on an ordinary business site.
When building your own eCommerce WordPress theme, make sure that you have taken the five must-have features above into consideration if you want to make your visitor to become your customer.