As you start to blog or have an existing brand that requires keyword research, going for the keywords research could be overwhelming. But how do you even begin to use keywords when you do not even know?
Keywords play a huge role in being searchable and help the audience find your content. Deciding which keywords to use is a crucial aspect of blogging or finding where your audience is. The selection of keywords to increase the traffic to your site involves extensive research.
Initially, it’ll feel like a lot of work. However, if you keep at it, keyword research gets easier day by day without feeling exhausted.
Keyword research for beginners
Researching takes a lot of time and effort. Let’s not forget patience and persistence. While getting started with keyword research is a lot of fun and can be a great learning experience, it can also be a bit overwhelming.
Maybe you haven’t found the right place to help you find your right keywords, which made you feel impossible, so here is a guide just created for you to help you find the right keywords this time for sure:
1. Researching keywords based on what you know about your target audience
This process is effortless and easy to kick in. Every topic has subtopics, meaning every niche you write will always have content pillars. Content pillars help break down your main topic niche into sub-topics to help you write and cover what your audience is looking for.
If your brand is about SEO services, which is a niche, the general sub-topics would be:
- Email marketing
- Lead generation
- Inbound marketing
- Marketing analytics
And the list goes on, but you get the idea. The general subtopics that users search for have monthly search volumes that are gold to your business. Writing for the topics users care about is the first step to getting started with keyword research. Let’s move on to step 2.
2. Relevant keywords to help your blog get traffic
As you search for what you are looking for, you might notice how several resources rank to help you with your search. What makes them do that? You could accomplish it as well, but it would take time.
All those resources are bound to use keywords that are relevant to their audience. When a user searches for a specific keyword, the resources with more relevant search intent keywords get discovered by their audience and help Google to rank them up!
Doing your own research can be tricky, but Forrest Webber makes it look easy. We recommend you to check out how he is doing his keyword research to rank effectively.
Always resonate with your audience using keywords relevant to your business; otherwise, your content will never reach the right audience.
3. Find keywords and align your content with search intent
If your relevant topics/subtopics are not aligned with the user’s search intent, you will miss a lot in ranking. To help you understand the user’s search intent, wear their shoes to grasp their behavior, which is called “buyer’s persona.”
Every user has their way of searching terms. If you comprehend and find out about their intent along with your content, you’re about to win this thing!
4. Use both short and long tail keywords
Now that we know how to decide which keywords to use and how to get the right keywords, you must understand that two kinds of keywords are used in the content: Short-tail and long-tail keywords.
A higher search volume can be found for short-tail keywords. While short-tail keywords only contain one or two words, long-tail keywords typically have three to five words or more. The search terms for short-tail keywords are much broader.
For specific results, we usually type a longer query (i.e., long-tail keyword) into google search for more relevant results.
In contrast, if individuals are merely looking for broad information, they are more likely to input a short-tail inquiry of one or two words.
5. find relevant keywords: keyword research tools
This is important as you are a beginner in keyword research. Based on the concepts you’ve already developed, keyword research tools can assist you in generating more keyword suggestions using exact match and phrase match keywords. Such tools are:
- Google keyword planner
These tools aid in looking for more relevant keywords that user’s search for on the internet.
Use your list of keywords to drive traffic to your content now that you have them. Get your business up and running with the right keywords. Focus on the suitable topics for your website or blog along with short and long-tail keywords.
As you start gaining authority as a keyword researcher, do not forget to add more and more keywords to your list as you find them.
The more relevant keywords you add, the more authority you will gain. Get started today by adding the keywords that interest you the most to your list as you build up your list.