In Today’s life every single person uses a mobile phone to do their daily task, mobile phone previously was used only for connecting calls to different cities and countries but know many features are updated so that user can do their daily task easily like monthly calendar, setting alarm clocks, video conference, use study purpose apps, online shopping, etc.
A Mobile conversion rate is stated as a number of users who take particular action while browsing a website on mobile phones. All businesses have their own strategies so that the user can perform some searches according to it. Therefore it is essential to increase conversion rate.
It has been shown that 70% of media and 79% of social media time happens on mobile devices. People use a more mobile phone than the desktops and computers. As the maximum number of users accesses the mobile phones, you can’t ignore it because more traffic you can get through these users only. So it is very essential to create a new marketing strategy by optimizing the mobile conversion rate.
The most important marketing strategy is mobile conversion rate optimization it simply increases the number of people who transform on your mobile device.
We are going to discuss some points that you need to keep in mind while doing mobile conversion rate optimization which will help you to convert the traffic into quality leads and sales.
1. Website should be Faster :
Mobile speed optimization is one of the successful strategies to interact mobile users. You know that the website should not take more than 3 seconds to load else your customer will leave your site and this will result on a low conversation rate.
The main part of mobile speed is RST that means Render Start Time. The total time required to load the first content and appear on the screen
Steps to work your Website speed faster
– Use a responsive and mobile-optimized theme and design.
– Follow Google standards for improving mobile page speed.
– Keep on checking your website speed using some online tools. Just you need to enter the URL of your website and hit the button Check. The result will appear in front of you.
2. Improve Site Design :
Navigation is the key by which user can attract easily to your website. While creating navigations it is important to make sure that your customers can easily find the product that they are looking for. That is why it is important to improve your site design, making the website responsive so that the user can easily read and understand the flow of your website.
– Use simple navigations.
– Create a call to action buttons so that the user can make a call with just a single mouse click.
– Use social media to connect with users.
– Create a new section of a testimonial so that user can view and post the comments which will help to build the trust with customers.
3. Use Attractive Images, Use Product Videos :
Images are used to divide the test and create visuals understanding. Infographics provide more information in an interesting way. Images make the website more appealing.
Videos and images gain more attention than text alone. You can place some videos of your product, client’s testimonial video, a video about your business.
For example, if you want to display some offers who can write simple text but will not gain more attention. To gain more attention from the customers you need to create some attractive images. Different types of images you can use like GIF images, PNG images, Animation images, etc.
4. Make Website Multi Browser and Devices Ready :
To increase Mobile conversion rate Multi Browser and Devices Ready website is also important. It makes easier for users to view a website in different browsers like Internet Explorer, Mozilla Firefox, Chrome, etc. Same the website can be viewable in different devices like Apple’s phone, Android phone, Desktop, Computers, laptops, etc.
This will make easier for the customer to use your website in any device and browsers.
5. More focus on Mobile SEO :
The site is mobile friendly when
– The content of the website shows well on the mobile phone.
– The website should not require zooming.
– The website should be readable at small screens.
– It should be easy to navigate using fingers.
– The website is search engine friendly.
As soon as you made your website user-friendly the Google will start crawling your website and hence the website will get ranked quickly which will increase your sells.
You can continue to check your website is mobile-friendly or not using some online tools.
6. Personalize Your Marketing :
Personalized marketing is the strategy by which companies can post the content with their specific location. It is also called as one to one marketing that delivers the content and product to individual consumers. Personalized marketing improves the customer experience, it will make revenue, will increase brand loyalty and will create consistency across channels like emails, social media, mobiles, etc.
Geo-marketing is the best strategy that is used for personalized marketing
7. Improve Payment and Checkout Usability :
When a customer visits your website product and willing to purchase the product they should be able to checkout product easily. Just in 2-3 steps, the customer should able to buy the product. The checkout page should be completely line up means the user once decided to purchase the order you should not provide a link that will take the user to the previous page.
Take advantage of Google Auto-fill. Which will allow entering the shipping address only once and it will take your same address as permanent address with the help of Auto-fill.
8. Make use SMS and Push Notifications :
SMS notification and Push notification seem like they both are the same but they play a different and important role in the Mobile conversion rate.
SMS notifications will help to send urgent messages so that the user can receive messages even when they are offline.
Push Notifications are used for marketing purposes like sales offers. SMS and push notification help to increase conversion rate. Where Push notification boosts the traffic by 88%. You can send messages and push notification to your customer for more online benefits that you can show some offers to them, discounts which will bring this user to your website.