With Google coming up with modifications to its algorithm regularly, it becomes a difficult task to enhance your ratings. However, blogging is a powerful link building strategy for the increasingly evolving internet world.
Since search engines utilize the approach of indexing, categorizing and ranking Web Pages. Blogs if used with the right keywords and original content can be significant in boosting SEO ranking.
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1. Style of writing :
Blog writing is different from essay writing. Therefore, always use an engaging conversational style. Also, include pictures, audio files and video files that are related to the topic to make the blog more interesting. Include small stories, that will make the blog more attractive. You can also use jokes, but only if you have a natural talent for writing humor.
2. User-friendly URL :
It’s essential that you structure your URL in a way that users can easily identify it. Creating a URL that is short and straightforward enables users to remember it.
3. Current ideas :
Each blog posts should have some new information. Otherwise, your regular followers will find your blog unattractive. Give them the most advanced knowledge and tips of your niche. Show them that you are an authority in the field. Also, Google knows how to value fresh content.
If you update your site often with new content, it’s likely that Google will find it and improve its ranking. Therefore, if you’re a blogger, it’s your role to create content that favors relationship with users.
Often, readers wish to get access to updated content. If you continually upgrade your content, then you are likely to get more readers. This translates to increased traffic.
4. Use proper keywords :
Using the right keywords helps in enhancing your chances of getting more rankings. However, keywords should be used on categories related to your niche. Therefore, it’s necessary to use the right keywords and pick the right categories for your site.
5. Backlinking :
Although backlinking has lost popularity and Google is giving it a lesser priority, it can still do good to develop a relationship with other websites and brands.
6. Tag your content :
If you wish to gain extra exposure online, then you need to begin tagging your content. One great way to tag your content is by use of plugins.
7. Guest Blogging :
Guest blogging can get you a fantastic SEO results. But for this to happen, you need to be careful and follow Google’s guidelines.
8. Posting frequency :
Have a fixed schedule for publishing new posts. It can be daily, once or twice weekly. Stick on to this and come with something new in each post.
9. Use directories :
In case you haven’t submitted your blogs to various directories, then consider doing so. This way, you will be able to gain traffic as well as obtain one-way links.
Importance of blogs in getting enhanced rankings
Blogs are powerful tools to boost SEO rankings due to the following:
1. Organized content :
Various web blog software applications are equipped with the “category” feature. This makes the task of grouping posts easier.
Categorization of several blog posts assists readers in finding search engines as well as the desired information quickly.
2. Engine Friendly URLs :
Various blogging service providers render clutter free and search engine friendly URLs. This makes it easy for Search engine robots to find your posts.
3. RSS Feeds :
Presence of web RSS formats can assist you in distributing your content to a broader customer base hence enhancing your link popularity. An RSS is a web publishing tool which is influential in the distributing of audio and video content.
Having RSS feeds permits users to receive updated content automatically. Also, the RSS search engine will regularly include your weblog content.
4. Updated content :
Search engines value new content that offers answers to users questions. This is the reason why when you update fresh content; they reward your site by advertising the posts in search results. Frequently updated content leads to recurrent visits by users. Also, new material stamps the authority of your website.
5. The building of an active community :
A blog can pave the way for the interaction of like-minded people through comments and trackback features. Also, a vibrant user community can be formed through blogs, and loyal members of this community can assist in publicizing your blog.
6. Several widgets :
Blogging software is filled with various useful widgets and plugins that enable easy sharing of information with other online platforms. All these features can enhance the number of inbound links and traffic. Also, through blogs, you can see plenty of social news.
7. Credibility :
Regular blogging makes your readers view you as a credible brand. Remember being recognized as a trustworthy brand to offer guidance on various issues is vital. Therefore, when a firm is consistent in blogging, this reflects positively on the company.
Also, blogs permit you to educate potential clients, not just sell to them. Many customers wouldn’t trust a stranger’s opinion as they would trust a branded advertisement. Thus, blogging as a link building strategy leads to a library of useful resources to educate clients while gaining their trust.
8. Google Authorship :
Google regularly changes its algorithms to improve the way it finds relevant, quality content, related to the search terms commonly accepted by users. Consistently posting quality blog posts on your website makes you more credible and boosts your author rank.
Blogging is a great way to boost brand awareness, increase traffic and improve SEO. It is a useful technique that enables your site to be acknowledged by search engines, which consequently refers viewers to your site. More so, a link building strategy can be used to keep a new journal that provides reader value.