This article chalks out plans on how to create visually effective call-to-action
If your website doesn’t compel the visitors to take any kind of action then chances are there that your website lacks proper call-to-action. It is the most crucial part of the marketing campaign and having a good call-to-action depends on whether you are going to get more customers or you are going to lose them.
Making an effective call-to-action requires a lot of crucial steps. Having proper CTA helps you to know about people who are visiting your website or reading the emails for buying any product, reading any article, downloading any file. When it comes to digital marketing, CTA remains present as a link or with any kind of anchor text.
A CTA can be easily used anywhere so that the readers or the viewers can take any action and finish the task. Usually, when people jump to action depending on the CTA, it is known as conversion and most of the marketers look for better conversions.
Proper and Effective Call-To-Action connects strongly to the page content and also helps in motivating people to take action on any particular content. A proper CTA helps in giving proper message regarding the benefits which people can get on acting.
Also, make sure that the CTA which you are using meets all the promises and a good CTA utilize the action words which helps the viewers to know about the proper action they must take.
It is important to make an effective strategy before featuring any of the call-to-action on the website and then finding a good design for featuring them. Listed below are some of the ways that you can follow to make an effective CTA for your website.
Create bigger CTA
It is important to understand the goal of the CTA and how it can help in attracting the attention of visitors. One of the effective ways of knowing about the importance is by simply increasing the size of the CTA.
Size of the CTA should not be decided independently on different other factors. This is highly co-related to the page context and various other features of the call-to-action.
If you want to make an Effective Call-To-Action make sure to make a bigger CTA only if you want to add images or graphics which will help in strengthening the message.
Importance of proper placement
Make sure that the CTA is placed above the fold as this will help the viewers to easily spot it without any issues. An Effective Call-To-Action is mostly placed in the top left position on the online advertisements.
This way also has certain logic as while reading, we mostly start from left to right and we read from top to bottom. Another effective way of placing CTA depends on the context of the remaining page and therefore, it is important to do certain testing before placing the CTA. Proper placement of CTA will force the visitors to take decision and take proper action.
Contrast is necessary
Contrast is considered as one of the most effective graphical techniques and can be applied to make Effective Call-To-Action. If you quickly want to grab someone’s attention as soon as they visit your website is simply by making the CTA different and unique from the rest of the page.
This can also be done by making the CTA dominant on your website page. This can be easily achieved by selecting any colour for the button which is in contrast with the background. A lot of marketers debate on the fact that using the red colour for making CTA helps in increasing the click rates.
While others say that the whole context of the web page must find out the colour. If you want to keep the colour contrasting then make sure that everything fits with the general website colour scheme. Also, try to avoid utilizing patterns for making CTA.
Include spatial effect
You must have heard that less is always more and this is always applicable for CTA. In case you want to attract more visitors for your CTA, then it is best if you leave some white space. If you want to make Effective Call-To-Action then it is best not to crowd the language unless the information provided compels to take action.
Dividing CTA from the remaining content on a web page does mean separating the item. Another trick that you can use for making CTA is simply by adding warm tone colors in the background like orange and red since these colors helps in making the CTA appear large.
Use unconventional shapes
Usually most of the CTA’s have similar shapes which are rectangular box but it is best if you use any round or circular shaped boxes which will make it look like button. Having square corners makes the visitors to think it as advertisement or any kind of banner which people mostly tend to avoid.
A lot of times you can see few CTA’s which comes in unconventional shapes. These shapes make an element of surprise in the minds of the visitors which increases click rates.
Give significance to text
It has been found that people tend to read more text content compared to the graphical content. Therefore, it is important to make sure that the wordings are clear; action oriented and are specific as well. When giving importance on the CTA text, keep in mind that graphics helps in giving meaning to the messages.
Add sense of direction
Few effective and successful CTA has arrows those pointing on them. This creates sense of direction which helps in guiding visitor towards the important element present on the page. This is an effective way of segmenting information and making a flow.
Incorporate hover effect
You might have noticed few CTA which changes especially when hovering over them with mouse. Keeping this hover effect helps in creating the idea that the CTA can be clicked instantly.
Incorporating hover animation, the colour of the buttons can be easily changed along with the brightness. If you want you can provide a shadow or alternatively you can use the zoom in and out effect.
Therefore, these are some of the ways by which you can make some visually effective CTA for your website.