When it comes to building a website, WordPress (WP) is the most popular content management system (CMS) to this date. It is beating its competitors by its user-friendliness and ease of usability.
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If you build an online presence for your business from the ground up, the most pertinent question you will face is: Which kind of WordPress theme does one need to utilize? There are two options, a custom theme or a free default theme.
Custom WordPress themes are compatible with plugins like SEO, security plugins, and online appointment scheduling plugins which can give your clinic business an edge.
This article will explore why a custom theme is the one you need right now.
Why should you opt for custom WordPress themes for your clinic’s website?
#1: Custom Theme for Custom Needs i.e. High Customizability:
Custom Themes, as the name suggests, offer highly customizability. You can add any functionality without the worry of breaking the entire site.
If the website’s code doesn’t meet the specific needs of a highly specific website such as a clinic website, customization becomes necessary.
In subjects of urgent publications, going into pre-built themes can suck up a lot of time in implementing customizations. Often it may not work and break the website as a consequence.
To avoid these hassles, developing a custom theme from scratch might be the ideal solution for consistent customizability for your clinic website.
#2: Representing your Uniqueness in the Niche:
Your brand recall value depends on the uniqueness of your appearance. If you use the same theme with identical fonts and color profile as any other website, your clinic website might not make an impression on the minds of your clients.
Choose a premium custom WordPress theme for your website which stands out.
Do you know about the most prominent factor by which the online presence of a business loses its signature in the market?
It is the noise on the internet. The redundancy of the typography and the color profiles prevent an organization from standing out from the crowd.
This situation signifies the importance of creating a unique business that you can establish through an authentic website. To achieve the required brand awareness for your online clinic website, you must go for a custom WordPress theme.
The theme should be able to garner attention with its authentic designs. The designs effortlessly communicate novelty to the visitors and can outperform businesses operating in the same field.
#3: SEO-friendly Themes are predominantly Custom themes:
Custom themes give you the autonomy to keep all unwanted fancy features behind and integrate online appointment scheduling tools useful for your business to increase the loading time of your website.
Custom themes by reputed developers and firms often work seamlessly with SEO plugins. For a better search engine ranking, you should opt for a custom theme.
If you consider the competition in the market, appearing on the first page of a search engine can make a world of difference for the recognition of your clinic website.
This can also translate to a high amount of traffic as a result of your high reach to the target audience. In this regard, the requirement of a few SEO plugins will be superb for getting a lean code structure and better SEO compliance for your website.
Thus, only a custom-made WordPress theme with limited but effective features will let you enjoy better SEO compliance and have ultimate peace of mind.
#4: Better Speed and Overall site performance:
Custom themes do not display clutter and give you the freedom to add anything from backup plugins to online appointment scheduling tools.
For achieving the best possible speed, switch to a premium WordPress today as your visitors may not wait for more than two seconds.
With a custom-made WordPress theme, you can evade the hassles of feature overload, which in turn slows down your website. But why did this happen? The reason is pretty straightforward.
The developer of free themes doesn’t know where those will get used. It is a drawback because there can be additional features. Some of the extra features that might bother you by confusing the visitors. This can translate to losing organic traffic on your website.
On the other hand, if you work with the custom theme developers directly, they will be able to elaborately exclude unsolicited features for better speed optimization and less loading time.
#5: Custom Theme means Better Security:
Custom WordPress themes are usually better in terms of site security. In modern times, securing the business from data theft and malicious hackers, you need to fix vulnerabilities in the website. With custom themes, it is much easier to do.
A pre-developed theme is often prone to malware and security loopholes. These are designed for novice bloggers entering the digital space.
Many newbies love to experiment with themes and specific color palettes to check how well it suits the website. This is by no means optimal for a clinic business that needs to be protected from cyber-attacks.
A clinic business holds thousands of patient records. For your information, this information base is like a goldmine for hackers who sell these data on the deep web.
So, to keep your data protected, you need to reduce the bugs and loopholes to a minimum. Here, only a custom WordPress theme can help you get the level of security you require.
#6: First-hand Developer Support for Custom Themes:
With regular themes, when you struggle with the incompatibility, rendering issues of your theme, or inconsistent plugins, you do not get a helping hand to fix your problems. On the other hand, with a custom WordPress theme, you receive full support from the developers to fix your problem.
Contrarily, if you start working on a pre-built free theme to match the requirements for your business, you have to take the pain of reviewing the code by the previous developer and understand it properly to make successful changes.
This approach can add to your exasperation as you will be working on something that is used so many times and also eats up your valuable time.
With solid support from the custom theme developers, you don’t have to take care of adding code to the website. Basically, developers already know what they coded. So, they can easily add the features you want without wasting further time.
#7: Easy Updating and Upgrading:
The performance and speed of your clinic website depend on the latest patches of WordPress Theme. If you compromise on the theme your entire site can lose the organic traffic you could have received otherwise. So, for faster and stress-free up-gradation of themes, choose a premium custom theme for your clinic site.
Again, it is much easier to maintain a website, modify the functionality, edit the content, upgrade the technology and make changes if done from scratch by a developer.
For a custom WordPress theme, the nitty-gritty of the process is already known to the developer, so coming with regular updates, bug fixes, and timely updates becomes extremely manageable and straightforward.
As an owner of a clinic website, this will enable you flexibility in carrying out your non-technical operations when you have robust support on the technical side.
#8: Custom-made functionality Plugins:
Custom plugin development for a theme already coded in a particular fashion is quite challenging. On the other hand, a custom-made website theme can utilize a modular codebase. It helps with the effortless addition of functionality plugins.
A developer can make a theme to efficiently support a specific set of plugins necessary to run a business. It reduces the dependence on any 3rd party plugins. It means if a plugin gets discontinued, your clinic business will no longer have to face the threat of remodeling the website.
#9: Reduces overall cost:
It may seem otherwise, but investing in a premium quality custom theme will not only enable you to cut overall cost in the long run, but it will also save you from the unnecessary headache that you get from a free WordPress theme.
A free theme may feel like a win for the first time, but at the end of the day, it will coerce you to put more money into further development, adding functionality, enabling plugin support, and source code management.
Conversely, a custom theme can provide you with all that under a negotiable and affordable price which will be much less than the other option.
To transform your website to reflect the required business features, you must switch to a custom theme without compromising the quality retained and reduced cost as a bonus.
Conclusion
Besides the benefit of top-notch WordPress security and SEO optimization capability, custom themes enable you to enjoy instant technical support if something goes otherwise.
To grow your clinic business through your website, it is advisable that you only go for the best custom WordPress themes. Your decision today will help you integrate uniqueness, fastness, reliability into your business, which will lead to increased brand-recall value and higher monetary returns tomorrow.
Sonnal S Sinha is a passionate writer as well as WordPress and WooCommerce rockstar who loves to share insights on various topics through his engaging blog posts. He runs a successful website design and digital marketing company. With 15+ years of experience in WordPress theme development, he strives to inform and inspire readers with his thought-provoking content. He helps thousands of small and medium businesses and startups create a unique online presence. Follow Sonnal S Sinha for your regular dose of knowledge and inspiration.
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