If you’re into e-commerce business, what makes you stay ahead of the park is the quality of your products and, most importantly, how you optimize your store to impress customers.
Your e-commerce site should have all the features that make it unique. When you decide to use WordPress for your website, you must know that it comes with plenty of themes suitable for different markets. If you want to target customer retention, you’ll need a WordPress theme that helps you market your brand well.
So, how do you choose an ideal WordPress theme for your e-commerce store? Sometimes you need expert support for your e-commerce store like WPcustomify company to increase your sales. Well, in this article, we hold your hand through the process to ensure you select a perfect theme for your WordPress site.
Here are the factors to consider when choosing your WordPress theme:
1. Make it simple
If you want your website to remain unique, you must strive for simplicity when selecting your WordPress theme. Lots of WordPress themes come with plenty of complex layouts, colors, animations, that may overwhelm you. In most cases, you don’t need anything flashy on your theme, as long as you keep it simple, it’s good for your store.
When you choose the layout and color, it must support your business goals. The layout should not compromise on usability. A simple site layout makes it simple for your visitors (prospects) to find the information they are looking for quickly. If your theme looks flashy, but it doesn’t help your customer complete their journey faster, it’s not worth your money.
2. Compatibility with browser
You cannot limit which browsers your customers will use to access your site. When choosing a WordPress theme for your website, it should look perfect on every browser. Of course, different browsers have different algorithms, but what remains consistent in all is the fact that they’re compatible with simple sites.
When choosing a theme, you should countercheck that the theme developer has tested the WordPress theme for compatibility. Most developers will specify whether they’ve tested their themes for browser compatibility.
If they don’t mention that, you can go ahead and check it yourself before using it on your site. In a nutshell, your WordPress theme must be compatible with a variety of browsers like Safari, DuckDuckGo, Google Chrome, Firefox, Internet Explorer and many others.
3. Placeholder images
Words may not be enough to convince your customers to buy. You may need to use high-quality images to showcase your products to customers. That means your site should support images. The WordPress theme you opt for should, therefore, come with placeholder images.
Placeholder images are essential if you want to know where you’ll position your images on the site to see how the site design is likely to change. They also make it easy for you to know which combination of images and texts is ideal for making your site more user-friendly for your target audience. Always look for WordPress themes that have placeholder images and other related features that support visual content.
4. One-click demo
The purpose of having a developer theme for your website is to get a framework for building your site. That said, the theme should come with unlimited options for twining and customizing your site to suit your goals.
Sometimes, it can be a bit tricky to duplicate everything on the theme. You’ll need a one-click demo to find out how the WordPress theme may come into life once you launch it.
It’s easy visualizing how the WordPress theme will look if it comes with a live demo. Always look for a WordPress theme that provides a demo to guide you when launching it on your site.
5. SEO Friendly
It is challenging to make your e-commerce SEO friendly if you don’t have a theme with a smooth learning curve. If you opt for a flashy WordPress theme that still comes with poor HTML codes, it may compromise how your site ranks on SERPs.
A premium theme should specify whether it is optimized for SEO or not. You may not have the right skills to read the codes developers use when making the themes. Therefore, it is vital to go for themes that are fully optimized for SEO. You can use W3C Markup validation to check if the WordPress theme generates the right HTML5 codes.
6. Page builders
A page builder is a unique feature in WordPress themes that you can use to create your site pages through a drag-and-drop interface. It is much easier to use for first-timers with no experience in e-commerce site optimization.
Almost every WordPress theme will come with an in-built page builder. However, you should confirm that the page builder is easy to use and not only used by the theme developer. Here is the tip: only go for WordPress themes that come with the most used page builder.
7. User review and ratings
You are going to use this WordPress theme on your site for the first time. That means you want to find out if it is the best you can get in the market based on what others are saying. You can go through customer reviews and ratings on the theme before you can choose it.
Each WordPress theme has a customer rating based on the number of downloads feedback. A good WordPress theme will have a four or five-star rating. Go through customer feedback on the theme to determine if it has any downsides you won’t tolerate.
When you opt for a quality theme, you want to ensure that the developer will always respond to your inquiries. The WordPress theme should have an excellent support option and documentation to help you figure out how to resolve issues when you mess up with it.
Choosing a WordPress theme for your e-commerce site should not be that difficult if you consider the seven factors listed here.