Do you want to drive more traffic to your website? Do you want to make it easier for Google to find out what keyword(s) your website should rank for? If the answer to these questions is “yes,” you definitely need to get some SEO work done for your site.
SEO or Search Engine Optimization is one of the most important aspects of internet marketing that involves using various tactics to improve your website’s position in search engine results. One important tactic everyone should focus on is On-Page SEO.
This post will focus on on-page optimization and share a lot of On-Page SEO tips and tricks. However, before that, let’s take a look at the importance of On-Page SEO.
Importance of On-page SEO
Also known as On-Site SEO, On-Page SEO comprises a large number of elements that help your site become more search-engine-friendly. Not only it draws a significant level of online traffic, but it also improves the user experience of your site. According to HubSpot, 61% of marketers say improving SEO is their top inbound marketing priority and on-page SEO helps a lot with the same.
With the help of on-page SEO, you can target your brand in a highly effective manner and get your message across the target audience. It is considered that a combination of accurately optimized On-site SEO with other online marketing channels improves your chance of growth to a large extent.
However, to grow your ranking continuously, it is necessary that you stay up to date with the latest SEO trends. Educate yourself on SEO trends regularly.
Below are a few On-Page SEO tips and tricks that can boost ranking and traffic of your site.
Research Relevant Keywords
Keyword research is a crucial step to On-page SEO. Luckily, you don’t need to be a master at finding out which keywords to use. There are myriad of free as well as paid tools that help you with each step of researching keywords you want to target. Some of the popular tools are Google Keyword Planner and SEMrush.
These tools give you significant statistics that you should know when building your list of targeted keywords such as the monthly volume of searches, the cost-per-click for each keyword, etc. These tools also help you get content ideas.
Process for keyword Research
- Think from the Audience’s Point of View
One good way to conduct keyword research is finding out what queries your target audience put into search engines. Do keyword research based on these queries.
- Keyword List
Prioritize keywords that you think match with your audience’s interest and that have a good balance of search volume and competition.
- Content Strategy
On the basis of these keywords, brainstorm detailed ideas for content. Make sure your content is engaging as well informative. For each content, you must have a target keyword in mind. This way, you will be able to rank for that query.
Keep An Eye On Your Competitors
Most SEO experts realize the value of keeping up with their competitors. However, this needs more than just following them on social media or reading blogs.
Well, tools like SEMrush can help you with that. It helps you compare your domain name against other domains. Just choose the keyword type; you want to research. You will see a comparison of sites by keyword, position on SERPs, and more.
When you know how to stack up against the competition, you can better drive your inbound marketing and content strategy.
On-Page SEO Checklist
As mentioned above, there numerous elements of On-page SEO; you should ensure that they are being used accurately. Some of the important elements that are directly associated with your website’s ranking are page title, meta description, header tags (H1, H2, H3, etc.), and URL.
Make sure your selected keywords have been used in all your main pages. It will help search engines know that your content is relevant to these keyword searches.
Create a High-Quality Page Content
Content is the most important part of On-page SEO informs both readers and search engines what your website is all about. As discussed above, the first tips for creating high-quality content is choosing relevant keywords. So make sure before you start with content creation, you have a keyword in hand.
A few best practices for writing high-quality page content include:
- Both short and long-tail keywords should be naturally incorporated in your content.
- Write content from your target audience’s point of view.
- Your content should actively fulfill the purpose of your audience.
- Add relevant visual content to improve engagement.
- Add CTAs ( Call to Actions) in your content and link them to your service page.
In each article, exhibit credibility by adding original research and citing other sources of research.
Remember, content is king. Therefore, do not leave any stone unturned to make it more appealing and engaging. Nowadays, numerous content marketing tools are available that can help you with your On-Page SEO strategy. From idea generation to keyword research to content creation to content sharing and promotion, everything can be done with the help of software and tools.
Build External Backlinks
External links play a huge role in whether your website ranks on the first page of Google or stay under your competitors’ search results. Generally, a website that is linked to a large number of reputable sites is regarded by search engines as the most important and relevant.
To know the popularity of your web page by the number of external links, you may use a tool like Ahrefs.
On-Page search engine optimization helps you optimize your site both for search engine bots and human eyes. Therefore, merely creating and publishing a website is not adequate; you should optimize it well for search engines to attract traffic. Make sure your site uses all on-page SEO elements accurately – from page title to header, to description to internal linking.