An Email Blast is a process of sending a single Email to the multiple numbers of subscribers who are in your contact list.
It is an effective tool for businesses wherein businesses can quickly communicate with their supporters and promote their actions. It also helps the business to effectively approach the customers for sales or to inform the customers about lucrative offers or product launches.
Bloggers use this tool to attract more web traffic to their new contents. Instead of the term “blast”, people prefer using the term “email campaigns” so as to avoid the aggressive tone that is characteristic of “blast”.
This “How to do Email Blasting” will teach you the steps of sending a blast most efficiently.
1. Choose the most convenient blast service :
This is the first step of creating an Email Blast. You need to choose a strong email marketing service first if you wish to create a blast.
There are myriads of email marketing software available in the market and you can choose anyone which you think will serve your purpose.
Each software comes with myriads of templates to ease your work. You can even customize the templates your way by using the drag and drop options available in the templates. It lets you create a contact list, and then segment that list and then send emails in bulk to the subscribers in the contact list.
Each software has easy-to-use features for email collections, and email triggering options depending on the users’ actions.
To avail all these options, you need to first sign up and create an account by filling in all the details. After your account is created you will be directed to the website’s dashboard where you will find all the options to manage your contact list and list of subscribers to whom you want to send the Email Blast.
2. Email list creation :
After you land on the dashboard page you now will be asked to create your email list. It is nothing but a list of those email addresses to whom you want to send the bulk emails.
It resembles your contact book where you keep in all the contact details of your prospective customers. Just go to the “contacts” bar and click on the “create email list” option on the sidebar.
A default email list will appear on the screen with the name “General List”. To create a new contact list, you need to click on” create new list” button. Give an appropriate name of your contact list and then click on the “Add” button to include names and addresses of the subscribers who, you want to add to your contact list.
You have multiple options to add names to the list. You can either type in the contacts, or even upload the names and email addresses from files or applications. You also have the option to import your contacts from Microsoft Outlook or Gmail.
3. Email list segmentation :
For sending an Email Blast you need to segment your contact list. It is the most crucial thing for creating email campaigns.
The onus of email segmentation lies on segmenting the entire list of subscribers into smaller segments to ease the work of sending highly targeted emails.
Segmentation can be done based on various benchmarks like age, gender, geographical locations, interests and purchase activities to name a few. Email segmentation must be done with a clear-cut focus so as to include the desired subscribers in a segment to reap the benefits of the business.
This is a very easy step. All you need to do is click on the “Contacts” button, and go to the “Segments” link, here you will be asked for creating segments that you want to make. Just click on the “create segment” button and keep on adding the names of the subscribers who you wish to include in a particular segment.
4. Targeted Email Campaign creation :
The next step is to create a targeted Email blast.
There are many websites that allow you to create a targeted email campaign in a variety of procedures. But in general, you just need to log in the website you are using for email marketing and then click on the “campaign” button.
Then go to the “create campaign” button. You will be directed to hundreds of default templates wherein you can choose the one that best suits your needs.
There is drag and drop options that you can navigate to customize the default template and create your own email campaign. You can also get to see the preview by just entering the keyword before you finalize a particular template.
Next is to name your email campaign and edit the subject line. You can use the “personalize” option if the software that you are using allows you to do that.
Next, you need to customize the email body. For customizing your email body, you can use default layouts available at the sidebar on the left-hand side. Once you are done with the layout designing you can see the preview of the final email draft before blasting it to your subscribers.
Select the segments that you have already created to send the bulk emails. Create the “continue” button to send email campaigns.
5. Measure the results :
Your work of email blasting does not end just by sending the bulk emails to the targeted subscribers. You now need to ascertain the reactions of your subscribers after they receive your email. Some software has default statistics measure features that measure the reaction of the subscribers to the mail sent from your end.
To view this statistic, you just need to log in the website and click the “Reporting” button. You will be directed to a page that shows individual reactions of each email blasting. There are various benchmarks based on which the performance of each email campaigns is measured. Like the email opening rates, email bouncing rates, successful delivery rates, etc.
Therefore, the biggest challenge lies in how many campaigns got actually delivered to the targeted subscribers. Because many a time, email campaigns don’t get delivered to the desired address which is often a serious issue.