Tag Archives: WordPress SEO

SEO Tips: Improve your WordPress Site’s Presence in Search Engines

ways methods to increase SEO WP site

One of the crucial decisions you take when creating a website is to find out the best Content Management System (CMS) to use. Well, you can find various CMS platforms in the web development market. But, WordPress is the most preeminent and compatible Content Management System that allows you to manage and develop a vigorous website.

You can set a compelling, eye-catchy and fully-hosted blog by using templates or you can also enter into the world of self-hosting and coding to create your site.

However, it is important for a website owner to build a site that can empower them the Search Engine Optimization (SEO) feature. It is one the influential online marketing technique, which is used to boost the presence of sites on the search engines like Google, Yahoo, etc.

This post will highlight some of the essential SEO tips that will help you improve your WordPress site’s presence on search engine result pages (SERPs).

What Do You Mean by SEO?

what-is-seoIn simple terms, Search Engine optimization (SEO) is an advanced marketing process by which you can influence or increase the online presence of your site and improvise the ranking in the organic (non-paid for) search engine results pages.

There is black-hat technique, which means bad and white-hat technique meaning good practices. Obviously, black hat SEO practice is very simple than the white hat because it involves explorative technique to increase the ranking of a site on the Search Engine Result Page. On the other hand, a good SEO method requires a lot of patience and attention. To an addition, it requires in-depth knowledge about the advanced online marketing techniques.

You can grab more visitors to your site if it offers user-friendly feature to the clients and potential web users. Well, you can improve the ranking of WordPress website by writing quality content, optimizing headlines, images and permalinks. With this, you can increase the traffic on your site and also to improve the Return on Investment.

Being a WordPress user, you will be able to utilize various SEO related plugins, the most popular and common plugin is WordPress SEO by Yoast.

However, there are few manual things that will help you to improve your SEO.

Content

importance-of-contentIn order, to drive targeted visitors towards your site, it is imperative to produce the good quality of content. If your site is unable to offer the relevant, engaging and interactive content, then all of the added SEO tricks won’t give you the desired result.

Obviously, your readers want an engaging content that can give them the required information in the most productive way. And, bad quality of content would decline the ratio of the viewers on your site. Thus, it is necessary for all of us to use the quality and SEO-friendly content.

While, excellent quality of content always improvises the image of a website. Usually, it reflects the image of the business and drives more visitors towards the site. In fact, Google considers the quality content, which in turn can increase the ranking of the site on the SERPs (Search Engine Result Pages).

Regularity

Having quality content on a site doesn’t mean that you will rank higher on the SERPs. It is also necessary to regularly produce the content on the site. If you have a WordPress site, then must publish article or blog on regular basis.

However, blogging takes lots of time, but it is one of the most effective ways to increase the ranking. Thus, it would be better for you to publish a blog on the alternative basis.

Length

Many of the website users concerned about the Word-count. It is not necessary that your blog should complete 15000 words. If your blog is engaging, new and unique, then you don’t need to worry about its length. It will help you in upgrading the ranking in SERPs.

Try to write content in a creative way as writing is an art and being a content writer, it is potent for you to write a unique and reader-oriented quality of content.

Of course, the length of the content matters and you should try to write at least 300 to 500 words of a blog. In fact, you can also produce the 1000 to 2000 words of content.

But, if you are not able to fill 300 words of a post, then you might need to do extra research.

Headlines

Keep your headlines as short as possible, though it doesn’t mean that you can make your content meaningless. According to MOZ, if you keep your titles under 55 characters, then you can assume at least 90% of your titles to display in Google.

Write headlines over the content to adequately describe what’s in our content for our potential readers. In fact, properly written headlines reflect the nature of your content and this engages more visitors to your site.

Usually, we write SEO friendly headlines that contain particular keywords. This helps your readers because search engines aim to give keywords at the beginning of a headline. Therefore, content’s headline plays a significant role in increasing the site ranking on the SERPs.

Images

images-engages-more-peopleUploading an image along with your blog post, not only entertains and engages the readers, but also has various SEO related benefits as well. Just like your website or blog, the images in your blog or website, can also rank in the Search Engines and hence derive traffic to your website. But for that, you need to perfectly optimize your images by adding name and tag to your images. Tags and names of images should be accurate if you want your users to search the images effortlessly.

Usually, the Title segment gives the name of the image. It will help you when looking for your media library, thus, you need to use an accurate keyword.

In order to describe the image content, use Alt Tags section. With this, users will be able to search the images by reading the content. It will also help search engines while indexing because they cannot see images, search engine considers Alt tags. The content written in this section helps in increasing the ranking of your site’s images quickly and efficiently.

At last, the Description section is used to describe your image in a detailed manner. The text written in the description bar will be displayed on the attachment page when a visitor clicks on an image.

Internal Links

Inserting a link to some old post within the same domain is a good indicator to search engines and it normally increases the traffic on old posts as well. Internal linking is considered as vital parts of SEO strategy.

Two or three excellent quality of internal links to relevant content by using accurate anchor text spread throughout the blog is considered the best SEO technique.

Permalinks

The URL of the blog or article you publish on your WP site is known as permalinks. These are the Permanent URLS that you will distribute when you want to attract people towards that page.

When you write a headline in the ‘Add New Post’ segment of your WP dashboard, you can see a permalink will automatically create the below the headline section.

Well, there are few things that you need to consider:

  • Confirm that you have the Permalinks setting switched to ‘Post name’ in Settings>Permalinks. It will allow a post’s permalink to automatically copy the same text from the headline.

  • WordPress will automatically save what is written in the headline segment, whether you have completed your headline or not. Therefore, it is necessary to write the headline carefully and recheck it because permalink won’t edit the text automatically.

However, you can edit the permalink at any time, but you need to check it before clicking publish button.

In terms of SEO strategy, Google has mentioned that it is best to use only three to four keywords in the permalink and try to place important keywords first.

Meta Description

The Meta description tag in HTML is the 160 character snippet, which is used to summarize the web page’s content. It exists beneath the URL in Search engine result pages. It is commonly used when you distribute the link on social media platforms, such as Facebook, G+ account etc.

Well, search engines will not increase your ranking due to the excerpt’s quality, but it will certainly boost the likelihood that a user will click to your content after reading this short description.

Categories and Tags

After writing your content, you need to add it to an applicable category. You can keep your category title as large as possible.

Then pick out the most relevant keywords to fill the tags bar.

Both the categories and tags enable the visitors to access your site and thus improvise its usability by merging together appropriate content.

WordPress SEO by Yoast

wordpress-seo-by-yoastAs a WordPress Site owner, you can use the WordPress SEO plugin by Yoast. It is one of the best plugins that will help you increase the website’s ranking and also boost your online presence on the Search Engine Result Pages.

Here, you have to set your focus keyword and Meta description. Then, it will give you a crack up of what you have done right and what can be improved.

Still, installing this plugin doesn’t mean that you are done with SEO practices. You need to perform all things mentioned in this blog efficiently.

Author Bio: Tracey Jones is a WordPress Developer at WPGeeks Ltd., a WordPress Development Company. She assist her clients when they want to hire WordPress expert for professional help. She loves to write WordPress related tutorials in her free time and never feel shy of trying new things. 

Tips for Improving WordPress Site Rank on Search Engines

Search Engine Optimization
SEO is a digital marketing technique that any company looking for an excellent online presence must apply. It is good to know that SEO can be done in different ways but most importantly, through optimized articles. However, as much one can argue that SEO is today dilute and used by everybody, it is imperative to know that without SEO, you will not appear in search results.

While optimization can be done in-house, you can contact a company to spearhead the optimization process. This way, you will be able to see the results of what you are paying for. Here are some tips of increasing your rank on search engines.
Optimize everywhere

While many people don’t know it, search engine results today focus more on the quality of content on a website. Also, social media is another tool that is highly relied on for optimization. That’s why, you need to make sure that whenever you are posting on social media, pick your captions carefully. When you optimize the social media posts with appropriate keywords, you give the search engine more options of locating your business. But ensure that you don’t overdo it. If you don’t head this advice, you will end up practicing black hat SEO which can make google to burn your website.

Guest posting
While having optimized content on your website can bring you traffic, you should always know that you can post your content on a site with more traffic and benefit a lot. Guest post services like loganix can help you get more organic traffic to your website within a short time. It is a simple process that starts by creating an original article that will be posted on another website. The piece you create must be relevant to the content on the site you are posting it to. However, the post must be back linked to your website.
The links usually come in the form of a hyperlink and typically are placed on words or sentences that are relevant to your business. This way, you will be tapping traffic from the popular website to your site. To get the best out of guest posting results, you should work with as many websites as possible; you can always hire guest posting services if you don’t have the requisite skills to help you craft appealing posts.

Being present is not enough, you must be active
One mistake that most people do is to forget to update their websites with new content. Understand that online business is changing fast and Google is continually changing their algorithms. So you must do all you can to ensure that the crawlers take note of your website. The crawlers look for keyword relevant content. With a few old articles on your site, the search engine crawlers will not be able to find enough material to present as the best search results. But, if you update and ensure you have fresh content all the time, the search engine crawlers will easily find the content and offer at the top spot on the search engine results.

Additionally, ensure that you remain active on social media. Note that adding new posts on social media is not enough. You need to get interactive with your audience and always give them a reason to believe in your brand.

Use Texts and Links Correctly
Adding links to posts is crucial; it helps to optimize your efforts. Interlinking the host posts accelerates the SEO efforts thereby improving user experience on your site. The posts should be interlinked where necessary but must remain relevant. It should not be done for fun purposes but must have relevance to the site. Relevancy is determined by both the content and the anchor text of the source page. When links are relevant, it makes it easier for the search engine to recognize the site and improve its ranking.
Anchor text helps Google to understand what your site is all about. But anchor texts have both pros and cons. If used wrongly, they can put your website at the risk of being penalized. Use them sparingly to avoid the wrath of Google.

Use Correct Heading Tags
Using appropriate heading tags is crucial and is in line with the best SEO practices. One should be aware of the proper heading tags to use when creating links or when posting articles on their website. However, it’s common for beginners to struggle with choosing heading tags and using them appropriately. Heading tags create an exciting mood to readers and help website users read the relevant parts of the posts. Type O heading tag gives a detailed meaning and helps the user to know what the article is all about. Note that heading tags may range from heading 1 to heading 6 depending on the length of the article.

The trouble most writers have is to determine the right heading tag to choose. Note that H1 tag is always employed for the blog posts title and so it is imperative to keep H1 concise and informative. As stated earlier, the title gives an overview of the content and may motivate visitors to read the entire work. So, using H1 correctly gives you the go-ahead to use H2, H3, H4, H5 and H6 tags for your sub-headings. This should be used appropriately to avoid confusing users. Notice that headings are not only crucial for SEO practices but to the reader as well. Also, they help to improve the overall user engagement.

Conclusion
With SEO, all it takes is a good plan to set the ball rolling. The best part is that you have enough options when it comes to how you want to optimize your online content. Your content creation process should be done carefully using the right keywords and a combination of other relevant phrases and sentences. If you don’t understand how content creation for SEO is done, then you can always consult an expert.

Top 10 WordPress Marketing plugins you can’t afford to miss for your WP business site

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WordPress marketing plugins have been listed here for your WP business website.

1. WordPres SEO
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When it comes to optimizing your WordPress website for the search engines, WordPress SEO is the plugin you can’t ignore for sure. Offering you a handy checklist on things that need to be done for ensuring the top search engine ranking of your website, the WordPress SEO Plugin comes with content analysis functionality and many more exciting features that can be utilized for streamlining your WordPress website perfectly. Some of the finest features available with WordPress SEO plugin include: Post titles and meta description, breadcrumbs, permalink clean up, XML Sitemaps and many more.

2. Fancier Author Box
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Installation of the Fancier Author Box plugin into your WordPress website will add an author bio box just beneath each of the blog posts. In this way, you’ll be able to promote yourself as well as your product/service that you’re intending to sell via your website. This fantastic WordPress plugin will automatically fetch information from the authors’ profile and display the same just below the article written by him/her. One of the best things about Fancier Author Box is that it enables you to choose the location for the author bio box. That means, you can get on with placing the box within posts, pages or the custom post types.

3. Social Metrics
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If you’re bothered about monitoring the social side of your WordPress blog/website, then the Social Metrics plugin will serve as a handy option. As a commendable social media monitoring tool, Social Metrics will enable you to track your blog/website’s performance on numerous social networks. With the Social Metrics plugin, you can get to know about the most popular posts and pages that have been sharing on popular social networks.

4. Mail Poet
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As a free WordPress plugin, Mail Poet lets you send automatic emails to multiple subscribers or subscribers in bulk. The best part about Mail Poet plugin is that you can use it for writing eye-catchy emails within WordPress, followed by configuring them to send in accordance to your preferences. Backed by super easy configuration, Mail Poet plugin offers you the convenience of choosing from a collection of 50 different themes.

5.Click to Tweet
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Dedicated to woo the Twitter users, Click to Tweet is a WordPress plugin which when installed into your WordPress website will allow Twitter users to interact with your website content via Twitter. You can use this plugin for typing out pre-written tweet that can be quickly shared via a single click. Last but definitely not the least, the Click to Tweet plugin will allow you to use custom messages within the blog post’s body so as to highlight important content for your readers who can further share the same via Twitter.

6. Sharebar
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With the installation of Sharebar plugin, you get to add a dynamic and completely customizable vertical box towards the left side of a blog post that already includes links and buttons to some of the renowned social networking websites like Facebook, Twitter, Reddit, StumbleUpon and many more. Compatible with all WordPress versions up to 4.2.5, Sharebar plugin serves as the best option for website owners who’re looking ahead to promote their site via the social media platform.

7. GASP(Growmap Anti Spambot plugin)
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As an amazingly effective WordPress anti-spam plugin, GASP reduces the count of spam comments that are received for your blog posts. Successful installation of the GASP plugin will add a new client side generated checkbox to the comment form; thereby asking the commentor to confirm he/she isn’t a spammer. It is interesting to know that GASP plugin has been capable of cutting down a whopping 99% of automated spambots for WordPress websites and blogs.

8. OIO Publisher
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If you’re planning to automate the sales of ads on your WordPress website, then installing the OIO Publisher plugin will work for you. Irrespective of whether you are a blogger or a content publisher; OIO Publisher is a WordPress plugin that will help you in generating maximum revenue on your site via ad selling.

9. Facebook Comments
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Adding Facebook comments to your WordPress blog posts can be quite tedious. It is here that the Facebook Comments plugin comes to your rescue. By installing this plugin into your WordPress portal, you can easily add Facebook comments for different articles that have already been published on your blogging site.

10. Hello Bar
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Hello Bar is a WordPress plugin that adds a horizontal bar within the top of your WP site, thereby enabling you to advertise an upcoming event or a special offer. So, if you’re intending to promote a trending stuff on your site, Hello Bar plugin is a must-install. People visiting your site would get to know about the latest offer/deal/event via the horizontal bar available on all the web pages.

Conclusion
This was a comprehensive list of WordPress marketing plugins which have worked equally well for small-sized, mid-sized and large-sized business organizations. Hopefully, they will work for your WP corporate website too!!

Author: Victoria Brinsley is an app developer working with Appsted Ltd – mobile app development company. In case, you are willing to dig-out more information about the related services, get in touch with her.