Mobile app development is a process to develop an application for a mobile device. These apps can be pre-installed or you have to install them in your smartphone later. App Stores and Google Play Store have 4 million applications in total, but out of them only 1% or 2% are accessible by the people and get success.
Developers came up with new ideas and thoughts to create a new app for smartphones. There are specific causes behind the failure of these mobile apps, so here are some guides to get the business back on track.
1. Uniqueness is Important
Uniqueness is important to develop a mobile app. In the competitive market success and survival is very much hard. So it is very crucial to come up with a unique app idea that can solve some problems in human life. As a developer, it is essential to make teamwork together and come up with the best ideas.
2. App Development Team
It is good to hire professionals for in house app development than hiring freelancer. While developing an app, teamwork has a significant role to play. And as a business owner, it becomes easy to assemble and manage the development process under one roof.
3. Target your People
Before developing the idea for mobile app development it is necessary to target the audience. Target audience means people for whom you are building the app. You can also survey people and see the outcome and according to it, you can modify your app. Target people can be based on age and gender. Analyzing consumer behavior, their needs and preference must be a part of your survey.
4. Market Research
Analyzing competitors, their surviving methods and techniques, marketing idea and advertising medium are crucial points to follow before you launch your app in the market. Learning from your competitors may help you to come up with a better idea for your mobile application.
For any product or service, it is important to advertise in a way to make the people aware of your product. Only through advertisement, the demonstration can be done and people will get to know about the app and how it works.
Advertisement creates direct influence in people’s mind. With advertising, it is also crucial to choose the right media for it. Print media, digital media, and outdoor media have different characteristics. As the owner, it is up to you which media you will choose to place the advertisement.
6. Platform for App Development
Android, iOS, and Windows are the main platforms for which the companies develop apps. In the process of mobile app development, you need to fix your mind in which platform you will launch your app. Android and iOS are ideal for western countries like UK, Europe, USA and other. In Asia android is an ideal platform.
7. User-friendly Experience
Making an app with a smooth, user-friendly experience gives the customer satisfaction. Customer’s become satisfied with the developers if the app functions smoothly without taking so much space.
Developers follow a trend of feedback section, to understand the problems customers experience while using the app. Through the feedback section they can also monitor the number of users and subscribers of their product.
Every app has a navigation button that leads the customer to have smooth access to the app. The navigation should be in simple words so that everyone can understand it.
Space is another option that blurs the good points of the mobile applications. Developers should keep in mind that their app must not take too much space in the phone memory. Taking too much space is a negative point for mobile apps.
8. Budgeting and Costing
The cost and budget are included in the app development process. It depends on the features and category of the app. Professionals you hire for the development process is included in it. Every cost is included in the budget of the mobile app development process so planning is needed to carry out the work successfully.
9. Marketing and Promoting
After building the app launching and marketing is part of post-production. Target audience, celebrity endorsement, promoting it through advertisements in different media and overall goodwill of your company will help you to gain success in this process. Series of ad campaign, demonstration, free usage, discount in subscription plan, opinion building, are integral part of promotion.
The owners mainly focus to gain profit and permanent clients for their developed application. To boost the performance of the mobile app following strategies can be helpful:
- Understanding the development of the app
- Battery-efficient app building
- Reducing the memory consumption
- Security and Privacy
- Clear understanding of web developing languages
These strategies can be taken by the developer to boost the performance of the mobile app.
11. Security and Privacy
Security and privacy are the backbone of the app development process. It is important for the developer to give the users a sense of security and privacy when they use the app. With other features and complexity, security is another big element of an app.
Language is another barrier for app developers, but with English, as the most popular international language, it lessens the language barrier. But app developers also use vernacular languages as options.
People are least interested in the mobile apps that tend to consume battery power. App that is good in both function and also consumes less battery power is likely to get popularity. In the mobile app development process, developers must keep this point in mind. Or users will not think twice to uninstall the app that consumes power.
Mobile apps are another way to make life easy for people. Apps build brand value and goodwill for the company. They help the company to survive in the competitive market. Through mobile app company gets loyal customers and gain profit.