WooCommerce Conversion Optimization Strategies To Boost Sales

WooCommerce is a revolutionary shopping cart system for your eCommerce website. It is a popular open-source eCommerce plugin available for free in the market. It serves small to large scale businesses efficiently and it’s high demand and popularity have made it take over 30% of the worldwide market.

WooCommerce comes with a variety of features that can manage multiple tasks on your eCommerce website. Unlike other such plugins, WooCommerce is also available for free. Thus it is a highly cost-effective platform for small scale business houses.

However, not all the features on WooCommerce are free. Some of the features on WooCommerce comes with an extra cost.

There are several benefits of using WooCommerce as a management plugin to your e-commerce site. Let’s discuss some of those benefits.

WooCommerce WordPress plugin

WooCommerce Conversion Optimization Strategies To Boost Sales


Benefits of using WooCommerce

  • WooCommerce is an Open Source System – This plugin is open source and thus free to use in order to make your WordPress e-commerce website highly efficient. With this plugin, you can control all-round aspects of your business without paying any fee.
  • Highly Customizable Functions – WooCommerce has got a big community of highly supportive developers. This makes WooCommerce functionally top notch. WooCommerce can be highly customized as per your business without any hassle. It includes a wide range of plugins to avail of diverse functions for your website.
  • Versatile Design Options – There is a wide variety of themes and designs available for you to choose from in WooCommerce. It is an easy medium for having overall control over your website which includes web design.
  • Easy to use for Amateurs – The functionalities of WooCommerce is very easy to learn. This makes it highly preferred by e-commerce website owners worldwide. Entrepreneurs with no technical knowledge can also easily operate a website run by WooCommerce.
  • Sales Champion – WooCommerce has proved to make it highly convenient for customers to operate an e-commerce website. This has resulted in more conversation rate in WooCommerce websites compared to others. This has made WooCommerce a champion in terms of sales generation.
  • SEO Optimized – WooCommerce is highly optimized for SEO ranking. It helps your website end up on top of people’s search results on various search engines. You can optimize your WooCommerce website for the best SEO settings to reach a more targeted audience.
  • Efficient Data Analysis System – The data analysis system on a WooCommerce website is highly efficient and outruns many other similar platforms. This helps you strategize better plans for your website.
  • Safe and Secure – The security system of WooCommerce websites are also developed by highly professional develops contributing passionately for this open-source platform. This has made WooCommerce a secure platform to run your business on.
  • Efficient at Content Marketing – As WooCommerce is built on blogging CMS it makes it easier for your website to publish the right content. This affects your content marketing strategy in a positive way and thus makes WooCommerce efficient at content marketing.

These are the benefits of the WooCommerce plugin for your WordPress website.

Now let’s discuss some WooCommerce conversion optimization strategies that can boost the sales of your e-commerce website.

Before you strategize for your WooCommerce website’s conversion optimization, you must understand what is conversion.

What is Conversion?

Conversion is the transcending of visitors on your WooCommerce website into customers. When targeted traffic or potential customer visits your WooCommerce website and generates a lead for the first time by buying your product or service within a certain period of time, this phenomenon is called the conversion of your customer.

You can calculate the conversation rate with this example:

Suppose, you have had 1500 visitors on your website today. Out of those, 50 visitors signed up on your website. So the sign-up conversion rate on this occasion is 3.33%.

This data can also be used in the future to attract visitors who didn’t convert with some tactical marketing strategies.

There are several plugins available for WooCommerce users to help track and monitor visitors on your e-commerce website.

Strategizing and bringing back old, unconverted visitors back on the website is effectively done by these WooCommerce plugins. You can also link it with social media accounts and Google AdWords for better targeting and a higher rate of conversion. Almost 70% of visitors on an e-commerce website don’t end up getting converted. This makes this WooCommerce conversion optimization by tracking very essential for e-commerce businesses.

There are several things you can achieve with this tracking system. Let us discuss them one by one.

The things you can achieve using WooCommerce conversion optimization by tracking are listed below:

  • You can get a customer behavior report based on data collected through this system.
  • You can bring potential customers back on the site using this system.
  • You can monitor your customer activity with this tool.
  • This tool is compatible with all retargeting platforms.
  • You can use the data acquired for strategies like SEO marketing, A/B Testing, etc.

There are 4 Retargeting strategies you can use for WooCommerce conversion optimization.

Retargeting and remarketing have proven to boost conversion rates as the targeted customers are already interested and have thus visited your e-commerce website before. Targeting the second time visitors have shown statistics of drastic changes in the return of investment and an increase in sales.

There are 4 strategies you can apply for WooCommerce conversion optimization and ensure good conversion rates.

1.Facebook – Use Facebook Pixel ID and track the following events in WooCommerce conversion tracking:

facebook logo

  • Add to cart
  • Initiate checkout
  • Purchase
  • Complete registration
  • View product category
  • View product
  • Search product
  • Add to wish list

2.Twitter – Track with Twitter Tag ID the following:


  • Purchase
  • Add to cart
  • Registration

3.Google Ads – Track and advertise to potential customers on YouTube, websites, etc by tracking events listed below on Google Ads Account ID:

Google Ads

  • Purchase
  • Complete registration

4.Perfect Audience – With Perfect Audience’s advertiser ID code, you can track the following:

  • View product
  • Add to cart
  • Purchase
  • Initiate checkout
  • Complete registration

These are the strategies to be thoroughly followed for WooCommerce conversion optimization and ensure good conversion rates on your e-commerce website.

Using these strategies, your website is sure to see a significant surge in conversion rate and thrive towards success.

About Sonnal S Sinha

Sonnal S SinhaSonnal S Sinha shares exciting WordPress themes, plugins and other WordPress related news for our viewers. He also posts selected WordPress developers interviews from time to time.