Wondering why you should use headings in every blog post?
To create and publish high quality content is one thing, and to serve it in the right way both for SEO purposes and a great user experience is quite another thing.
A well chosen title together with proper headings is all that makes difference! While the title is the face of your post content to garner attention and persuade people to start reading, headings are there to keep them interested throughout the whole process of reading and incite them to go till the end.
What are headings?
Actually, headings are important structural and technical components defining any site or blog post. They are small pieces or lines of information letting the reader know that the next paragraph of the blog is about. All in all, they act as titles for each part of the blog for a more compact look and feel.
Figuratively, headings are the pillars of your blog posts. Whenever a potential reader browses your post, the first thing he or she pays attention to is the important and outlined parts of it to understand what the whole text is about. Hence, headings are a true indicators of your posts being seductive to your audience.
Why you should use headings in every blog post?
On the whole, using headings when creating any new blog post will enable you to create engaging, easy to read and well arranged content that will be much appreciated by your blog readers and search engines equally.
They help you divide up your post content into small and easy to digest parts
Showcasing your content with smaller portions is an important technic to avoid from distraction. It’s a well known fact that human beings are lazy enough not to read a long post up to the end, no matter how interesting or informative it is. Hence, if you use headings in every blog post, you are likely to save your readers from scrolling through boring and long chunks of texts.
The truth is that people cast a first and appraising glance at your post’s overall design and structure and see whether it’s worth following it. This is where accurately used headings can help your blog posts look useful and worth reading.
The blogger or the author of a specific post also benefits from headings
Of course, nobody wants to lose the semantic clue passing throughout the whole article or post. When you break up your blog post into separate parts and use headings in each blog post, it keeps your concise and well organized not to distract from the main topic and write something that falls within the scope of each heading and subheading.
Integration of headings can make your posts look good and be attention grabbing
Using headings in your blog posts and publications is not just meant for simplifying the reading process of its readers. They are also used as design touches to stylize your posts with unique colors and styles, so that they can be really attractive for your web viewers or blog readers.
They are essential for building balance and visual consistency.
Additionally, they will also help you in building balance and visual consistency into your blog and its content. On the one hand, the webmaster will not spend too much time on defining the heading details and styles each time and for each post. On the other hand, the blog readers will scan all your pages quickly since they subconsciously know the structure and visual appearance of your posts.
Headings are useful for SEO
Finally, the SEO factor of headings should be noted. It is one of the main purposes of categorizing your content with headings.
To put it short, search engines, and Google, in particular, love and appreciate headings. Search engines use headings to identify the most relevant parts of your posts, as well as indexing the general structure and content of your site or blog page.
If we go deeper into the technical details and the heading tabs Google gives preference to, we should note that there are 6 different HTML headings available whenever you want to use headings in each blog post.
Which are types of headings one can use?
This is heading 1
This is heading 2
This is heading 3
This is heading 4
This is heading 5
This is heading 6
These are supported by all major search engines, including Google, Mozilla, Internet Explorer, Opera, etc.
As the statistics and rankings show, Google gives the greatest value to h1 heading element. And, although some specialists state that there is only a slight boost to your blog’s SEO via proper heading elements, the usage of h1 or h2 heading tags are preferable in any way.
On the contrary, some experts emphasize the importance of moving away from the constant usages of h1, since WordPress or other HTML5 based websites already embed h1 in meta data of the page to give Google and other search engines a note about the nature of a post.
Instructions for headings
With all the advantages headings have for every modern website or blog, you should follow a certain guideline to make them effective and really beneficial:
Make sure the overall scheme of your post makes sense with headings included in it.
Including 5 or 6 lines in each paragraph dotted with a heading seems to be an optimal division of any blog post. However, the frequency of their usage depends on the overall design of your site, its policy, the structure of the target post, its nature and other factors.
Try not to repeat certain words and expressions at the beginning of each heading.
In order to reduce the difficulty of scanning the whole blog post and getting more valuable information from it, you need to avoid repeating the same words when writing your headings. Keep them unique and easy to distinguish.
Don’t forget to use keywords in headings.
Using keywords in headings not only has to do with advanced SEO rankings, but also with a clearer meaning of the paragraph following the heading.