I’m the CEO of DevriX, a leading WordPress agency that pioneered retainers in our space for SMEs, large publishers, and rapidly growing startups.
Q. How did you come into your current field? Share a bit of the background?
Ans: I’ve always been fascinated by technology ever since the first time I saw a computer (around the age of 3). When I was 6, my mom bought a home PC which I practically obsessed about, constantly tinkering through the OS, accidentally removing files and requiring professional assistance during the first year.
Eventually, I got the gist of it, learned the ropes of back ups and reinstalling the OS, and slowly transitioned to software engineering. Fast-forward a few years, I started a development company in 2010 and switched entirely to WordPress in late 2012.
Q. What’s the most interesting project you have done to date in WordPress?
Ans: I can’t pinpoint a single project 🙂 We’ve built a bank informational portal including financial records and billing statements. We built a massive SaaS framework back in the day and launched 3 SaaS applications generating hundreds of thousands within a year. Our partnership network portal for Audi was truly groundbreaking as well, and some of our publishers nowadays generate over 500,000,000 monthly views!
Q. Have you ever been to any WordPress meetups or WordCamps? If yes did you learn anything useful?
Ans: Yes, and I’ve co-organized WordCamp Europe and WordCamp Sofia, along with the local meetup. Networking can be both enlightening and invaluable when building a business and partnerships can skyrocket your progress a lot.
Q. What does your workstation look like?
Ans: I’m trying to be as lean as possible – and occasionally spending a half-day on my tablet 🙂 That said, having an external monitor is always helpful.
Q. What kind of tools/software do you currently use for your creations?
Ans: At work, we use Asana for project management and Slack for collaboration. We built our own CRM and time tracking solutions, together with monitoring systems for our high-scale projects. Most of my business work happens in Chrome though.
Q. What interesting feature do you think you would like to see in WordPress and is currently missing?
Ans: Decoupling the back-end and the corresponding APIs so it’s easier to use it as a standalone framework or truly leverage a lightweight model suitable for headless applications or mobile apps. Not that it’s not possible now, but there are loads of dependencies and performance is impacted as well.
Q. Out of the current plugins and themes which one do you like the most and why?
Ans:Themes are always unique depending on the brand guidelines, the corporate identity, and the use case for every business. In terms of plugins, Contact Form 7 and Yoast exist in most of our projects, and oftentimes Advanced Custom Fields is a preferred tool of choice.
Q. Which WordPress hosting do you use and would you recommend for your clients and others?
Ans: I have so many friends in virtually every known WordPress host that it’s a tough choice for sure, but given our focus on high-scale solutions, our top clients are mostly hosted with Pagely.
Q. Do you like/love what you currently do in WordPress?
Ans: Absolutely – it’s a lively ecosystem that provides a streamlined start for emerging businesses and is resilient enough for the largest platforms on the web. There’s hardly a comparable scenario out there.
Q. What would you like to do in the future in the current field or somewhere else?
Ans: We built a WordPress-driven SaaS solution called SaaS BPM (https://saasbpm.com/) and just released it to the public. I’m excited to scale multisite-based solutions as I’ve already worked on products hosting tens of thousands of subsites at a time. The scalability aspect is exhilarating 🙂
Q. Can you give us some reference for whom we should conduct an interview next and why?
Ans: Topher (https://topher1kenobe.com/) has contributed immensely with his HeroPress project and does exciting stuff with BigCommerce right now. Yvette (https://inboundmarketingbliss.com/) helps a ton with the marketing aspect of WordPress and would be a great guest!