If you are thinking about launching a new blog or website, you’ll undoubtedly need to decide what platform you should use. You can build a website yourself from scratch (writing your own HTML & CSS code), use a DIY website building service (like a drag and drop website builder from Wix), or a content management system (like Drupal, Joomla, or WordPress). While all of these are good options and depend on your specific needs & skillset, WordPress is the most popular option and has many solid reasons why you should choose it.
WordPress makes up more than 26% of the world’s websites. It far surpasses any other platform and it is the most popular one for good reason – it was created first and foremost as a blogging platform, and throughout its ongoing evolution, it remains the most versatile, constant, and powerful tool in the vast online toolbox.
In this article, I’ll dive deeper into the WordPress.org blogging platform of choice (the free version of WordPress) and discuss what makes it so great.
1. WordPress is Easy Enough for Anybody to Use
The first reason is ease of use. Even if you’re not a coder or a developer, you can use WordPress. It’s meant for everyone and while some themes may require a little bit of technical know-how, they are mostly plug-and-play. You don’t need any HTML or CSS coding experience to be able to customize it the way you like. And if you do have that kind of skillset, there’s lots of neat things you can do to enhance it.
2. WordPress is FREE
Another reason to use WordPress is that it is free! WordPress is open source and can be downloaded and used commercially at no charge. All you’ll need to pay for is your domain and whatever hosting company you decide to go with. There are also thousands of free themes and plugins as well to enhance your site’s functionality. Of course, there are best WordPress themes and plugins as well that you can purchase. These are great options that give your site or blog a completely professional touch.
3. WordPress Has An Awesome Support Community
Since WordPress is open-source, there are gazillions of people out there writing code & contributing to make it better. Within this community, there are plenty of resources available to answer just about any question you might have as well. Simply type your question or issue into any search engine, and see how many forums come up. For web newbies, this should be a great comfort, knowing that somebody else has likely stood in your shoes at some point in time.
4. WordPress is Highly Customizable & Feature Rich
In addition to being easy to use, WordPress is also fully customizable and you can add advanced functionality to it if you have the right skill set. You can pretty much make WordPress do and be whatever you need it to. Developers can tweak and code the functionality they need and if you’re not tech savvy, you can hire a developer. Because WordPress is so popular, it’s an easy task to find somebody who is capable to customize and trick it out the way you want.
It’s so feature rich. For example, if you have several articles in your queue that need to be published at a later date, all you need to do is schedule them. You can schedule your posts as far in advance as you like, set the date and time, and WordPress will publish it at that time.
5. WordPress Supports All Kinds of Media
Designing a page or a post in WordPress is as easy as using your favorite word processing or design software. Their WYSIWYG (what you see is what you get) editor is great for uploading and embedding images, videos, or any kind of media with just a few clicks.
6. WordPress helps your SEO
Search engine optimization, or SEO for short, is important – at least if you want people to find your blog. WordPress is great for SEO and there are a variety of plugins to help you optimize your site. The two most popular SEO plugins for WordPress are Yoast and All In One SEO Pack (which both have free and paid versions).
Whether you think you need SEO or not, the difference between an SEO optimized post and one that is not can be measured in views. If you want your blog to be seen, read, and shared by as many people as possible, it’s always a good idea to pay attention to your SEO.
7. WordPress is Secure
Online security is important and WordPress has a lot of security plugins and services you can add to help protect it. As cyber threats continue to evolve and become more sophisticated, you will need reliable protection from hacking and malicious code. The WordPress community is also constantly updating their security protocols and releases patches very quickly. As long as you keep WordPress up to date (and your plugins and themes as well), your site will be secure.
8. WordPress is Great for Both Blogs & Websites
WordPress started off as a blogging platform, but is now a perfect solution for websites as well. You can build fully-fledged websites that do everything you need it to.
9. WordPress is Mobile-Friendly
WordPress, itself, is mobile friendly and can be managed from your phone. Once you have your WordPress site set up, you can login to the back-end using your mobile device to update and post from wherever you are via the WordPress mobile app.
In terms of the front end, WordPress is also mobile friendly. It does depend on your theme, but virtually every theme features responsive site design. Responsive design means your site will look great on any device, without having to expend any more effort than you’re already putting in.
10. WordPress Can Be Used for Ecommerce
Lastly, WordPress is fully capable of ecommerce. Are you ready to move to a subscription or membership model? Do you have awesome swag or products to sell? With a simple plugin like WooCommerce, you can easily turn your WordPress blog into a money-making machine.
WordPress is the most popular blogging platform of choice on the web by far and is a great choice for starting your own blog or website. It’s loved by millions and has everything you need to successfully build your online presence.