If you are planning to set up a website for your small start up, or to establish an online presence for your business, then it is important that you review the rest of the article carefully.
When it comes to online websites, speed is paramount – more so, where online users are concerned. To put it in perspective, according to Radware, even a two second delay can lead to an 87% abandonment rate.
And that’s all the more reason that you would have to choose the right theme and the right plug-in to speed up your WordPress website. Check out the various reasons as to why you need to take the issue of speed more seriously.
1. The effect of WordPress site speed:
Ever since Google made it clear that a website’s speed is important and one that would be taken as one of the metric, when ranking a website, more websites have started paying attention to the same.
The fact is that a slow website can impact your website functionality. Think about it, a viable lead gets to your landing page and clicks on the “checkout” link, but the page does not load fast enough.
It will only result in the customer walking away and loss of sales. A recent study clearly highlighted the fact that most online users tend to spend just a few seconds when browsing online.
And naturally, given this attention span, it is all the more important for you to ensure that your website operates at optimal speed.
And please note, if your website is considered to be slow, this will result in Google raking your website lower. Just Google “speed up WordPress website” and you should come across quite a few plugins that you can use.
2. How to check site speed:
There are some free online tools such as Google PageSpeed Insights that allow you to check the loading speed of your website on a desktop and mobile. If you are wondering how to check your site speed, then all you need to do is to search online for ‘speed up WordPress website’.
The search results should help provide various tools that you can use to search your website’s speed. You can check your website speed and determine if your website is operating at the optimal speed or not which should tell you if your users are experiencing a lag time when checking out your website.
If your site had slowed down quite a bit, then it may be time for you to become more proactive regarding the same. For example, you can have fewer apps, plugins running on your website and this should help your website load faster.
But the point is that you need to check regularly, and monitor your website speed. And if the overall speed drops, then you need to take adequate measures to ensure that the pages load at optimal levels again.
3. Improving your WordPress website:
If you are wondering how to speed up your WordPress website, then you should know that there are a few things that you can do. For example, you can optimize your image, update your plugins and themes, and reduce external HTTP requests and much more.
You can also break down your long posts into short ones, but apart from these basic tricks, the best thing that you can do to speed up your website is to invest in a good hosting solution.
The best one happens to be the WordPress hosting solution and that is all the more reason as to why you should opt for one.
4. Why WordPress hosting?
While it is true that carrying out those basic tips such as updating your plugins and themes should help improve your speed marginally.
If you are looking to speed up your WordPress website, then you need to go in for WordPress hosting at the earliest. Here are a few reasons as to why you want to go in for WordPress hosting,
5. SSD storage systems:
The SSD storage systems should enable your website to load seamlessly and quickly at that. Moreover, it also helps to reduce the latency on your pages so that when a user clicks on a link, the requested page should open up right away.
6. CDN or content delivery system:
since WordPress comes with a first class CDN in place, all your content should get uploaded in real time. Moreover, the same content would be available to one and all, irrespective of any geographic location and they should certainly experience little to no latency.
7. regular updates:
granted that WordPress comes with advanced functionality but even these may require to be updated or a tweak to be applied.
So you can always count on getting regular updates from WordPress, round the clock, instant notifications and if any security issues flares up, WordPress steps in and gets the issue resolved once and for all.
And the updates are automatic, by default so you do not really have to click on anything to get your WordPress updated.
8. Consistent monitoring:
the great thing about WordPress is its advanced functionality. It monitors your website round the clock and ensures that it operates at optimal speeds.
If there is an issue with speed, it flags the issue and lets the admin of the site, aware that he has a problem. And WordPress even suggests solutions that you can use to improve your speed and more. This process is also automatic and you really do not have to do much or even press a button.
This post should make it patently clear that when it comes to the speed of your WordPress website, you need to take all effective measures that you can to help increase the speed to optimal levels.
Keep in mind that lower speed can result in Google ranking you lower and in customers walking away. It is in your interest to make sure that your website continues to operate at optimal levels and that your customers do not face any latency when they are clicking on the links on your website.
And with the right amount of speed along with some fantastic content, your website should stand out for the right reasons.