Shopify or WooCommerce? Which Is Better for your Store in 2023?

The Internet is full of e-commerce platforms available to host your website. However, the initial choice of most shop owners is Shopify or WooCommerce.

These two are top brands to serve you the best eCommerce website and give your business new heights. If you are searching for the answer to the question, which of these is best in 2023? Then here we are to give the users an answer to this.

If you are also going to start your store or switch the platform of your store in 2023, then you must follow this post till the end as it helps you choose the best platform based on requirements.

We are going to discuss different aspects such as quality, working, and hosting performance served for your online store.

Initially, you can take some time and research their reviews as they both hold die-hard users following. Not to mention that they both offer a discrete list of excellent features.

Shopify or WooCommerce

Now you might be thinking that “Why can’t you just tell me a name what should I choose?

Don’t worry! We are here to help you in the longer run. So, let’s get started.


WooCommerce is known to be an e-commerce plug-in that will turn a simple WordPress website into a powerful and flexible online store. It is known to be one of the most trusted open-source platforms.

It is budget-friendly but you have to pay for security and hosting. You are free to do the coding part by yourself or you can even hire an expert to create an amazing and user-friendly online store dedicated to your business.


Another easy yet powerful online store platform is Shopify. Coming with a lot of amazing templates and dedicated customer support makes this a reliable option to use.

If we talk about the premium version of Shopify then it offers a more advanced and user-friendly interface. Shopify is said to be an all-in-one E-commerce platform and works on cloud-based technology as well.

This platform lets its users have all the facilities which are required to create, manage and grow an online store under a roof. It is known to be a professional platform that covers hosting security and wide aspects of caching as well.

Shopify vs WooCommerce

Shopify powers up to 1.9M online stores while WooCommerce is powered by WordPress. WordPress is known to be the most popular content management system throughout the world.

One of the crucial differences between these two is that Shopify is a full-fledged e-commerce platform. On the other hand, WooCommerce is known to be an open-source plug-in that converts any WordPress website into a commercial website.
Now, this dominates pretty much of the aspects.

However, Shopify is reliable, easy to use, and provides excellent customer service. If we avoid the point that it is not flexible and scalable as other options.

Coming to the other side, WooCommerce offers broader customization options, value for money, and amazing flexibility. It’s not for you if you are not good at technical aspects or want to stay aside from technical things.

The major differences between Shopify and WooCommerce

WooCommerce comes in handy as it is adaptable and flexible but not for beginners. While Shopify offers beginners friendly interface with some amount of the restrictions that you won’t find in WooCommerce. As WooCommerce provides an expert-level interface that has ample options for improvement.

Today we are going to be discussing in-depth the major differences between Shopify and WooCommerce in the next section. Let’s get started.

1. Hosting

Shopify comes with hosting which simply means that it offers deals with your products. However, you have plenty of options for adaptability but you have limitations on rolling out the changes that Shopify allows you.

While the WooCommerce platform is self-hosted this simply means that important documents regarding your store are stored on your server. Hence, you are allowed to make changes as much as you want to suit your business.

2. Pricing

Depending on the budget of your investment into this field, you would decide which one you would choose. Let’s see which one is best Shopify or WooCommerce?

We would say that WooCommerce wins in the section on pricing as it offers basic features with free access. It is an open-source platform. If you are going to pay any extra then it would be including domain security etc.

Further, Shopify comes with a fixed pricing structure. Whereas the fixed pricing structure of Shopify makes it more fruitful.

On the other hand, Bluehost provided a 30-day unconditional promise while Shopify offers 14 days free preliminary.

3. Usability

If you are still in the learning phase then you would fund it somehow tricky to get used to the e-commerce thing. This is not the day-to-day routine of the store owner to learn to code or perform backups. So, we are going to see which one is best for you.

WooCommerce demands you to have some basic technical skills and knowledge while with Shopify, you just have to register there and you are ready to start. Shopify comes with ease of access and use.

The WooCommerce plug-in is for those folks who are having some technical skills. It demands you to have some basic knowledge about codes, software, website security backups, and domain hosting so that you can look after your store easily.

If come to the side of Shopify, offers a full package when it is the point of maintaining the technical side regarding the online store.

4. Scalability

As the business grows, the management, work cycle, and everything also grow. WooCommerce is there to help you out with different stages and angles for you. It automatically searches for enhancement, reinforcement, and different components.

Whereas Shopify gets its downfall because heavy traffic in your store requires more manual difficulties such as redesigning web facilitating plans, improved reserving and substance of the executive’s framework, and many other things.

5. Plug-ins and installation

It creates more scope for functionalities when you add plug-ins or modules to your e-commerce store. These all-inclusive functionalities might help you to manage everything under one table such as advertising to SEO, checkout errors and bugs, and other things.

As WooCommerce is an open-source stage that provides an e-commerce module for WordPress locals. However, WordPress covers up to 50k+ modules which are both free and paid. This is why it is really easy to set up your e-commerce store with WooCommerce.

Not only this, but Shopify comes with plenty of application choices within its App Store. However, a large number of applications are launched by outsiders and come with their expenses.

6. Payments and Transaction

Both WooCommerce and Shopify are E-commerce platforms and give you the power to accept payments with more than 100 gateways. These gateways are in-built, added, or integrated.

WooCommerce automatically comes with PayPal setup and stripe payment strategies. And, the good point of WooCommerce is that it doesn’t charge extra for anything as it is self-hosted.

On the other hand, Shopify provides you with a lot of payment gateways apart from its payment gateways which are controlled by Stripe.

Hence, you have also the option to choose any third-party payment mode where you can see the additional transaction fee of 2% on every transaction decided for the basic plan and advanced plan, which is 5%.

7. Security

Everyone needs security for business, money, and anything. Because, when you are doing business online, then you need to prepare yourself for the exchange of clients.

It becomes relatively important to record your data to make it more helpful for your customers with their shopping.

As you might know that Shopify is a hosted stage which simply means strong security. However, Shopify comes with an SSL declaration whereas, with WooCommerce you are required to source SSL and set up PCI-DSS yourself.

8. SEO compatibility

Well, it is such an intense Shopify or WooCommerce decision with both of them. WooCommerce comes with profoundly enhanced SEO code moreover when you combine it with WordPress that offers a broader scope of SEO modules.

It creates benefits to edit URLs, add some metadata, and page titles to set your page according to the Google algorithm.
On the other hand, Shopify additionally offers you a handsome scope for SEO within its App Store.

In any case, WordPress provides SEO services that are both free and paid, it is Yoast and it is easy to use. Now, this makes the client’s work more easy and simple.

When you have got the technical skill set and looking out for flexibility then go with WooCommerce. WooCommerce is the best choice for your store.

However, Shopify is a perfect match, if you want to have a full package and can manage technical aspects.

Hope this has cleared your confusion on Shopify or WooCommerce with all these explanations. However, Shopify comes with all the relevant features required for your store. WooCommerce is simply a plug-in that gives tough competition to its competitors.

About Sonnal S Sinha

Sonnal S SinhaSonnal S Sinha shares exciting WordPress themes, plugins and other WordPress related news for our viewers. He also posts selected WordPress developers interviews from time to time.