With the recent advancements in the field of technology, anyone can create and publish a mediocre content. This content might be read, reposted, reworked and reused in a million different ways. However, what is hard is creating valuable and superior quality content. It does take up a lot of time, hard work, resources, effort, patience and knowledge. With so many things involved, it might seem like a daunting task and to break it to you, it really is. Creating and organising a content creation process isn’t just limited to writing an article or designing a slideshow. It is much more than that. It is the research, planning and collaboration. All these challenges would increase greatly in case you are working in a large company.
It is your responsibility to ensure that the created content reaches the targeted audience while also making sure that they are getting engaged with the content and are prompted to visit your site and avail the services that you have to offer. You therefore need to be unique in your approach. Each time, you would need to produce content that is completely fresh and can be beneficial for the readers. So, how can you actually remain productive and keep your content organised at the same time? Listed below are a few tips and tricks that would help you with your content creation process.
Planning the Content
If you do not spend time in planning your content, it is quite impossible to become successful. Whatever you do, you definitely do need to dedicate some time for planning the content. For an efficient content planning, you need to have expansive brand knowledge, insights about your target audiences, capability to generate effective ideas and then segment them.
Create a List of Your Best Content Ideas Once a Month
As a content creator, you must jot down your ideas as they come in. If you aren’t doing it, you are really doing it all wrong. Write it down somewhere manually or use Google Docs to keep a track of your ideas. This can actually turn out to be rather useful when you feel you are running out of ideas. When you do so, you would easily be able to compile them once in a month. Once, you have compiled the most appropriate and best content, you would soon be able to set a schedule for the upcoming month. Then you can decide the topic of each week, name of the writer, posting time along with the expertise that would be needed so as to accomplish it. Just make sure that you are publishing only the best of the best.
Include Interactive Content
The power of interactive content cannot be denied. With interactive content, readers feel that they are part of something and feel involved. The best way to make the content interactive is by beginning the content by asking the viewers a few questions that they can relate to. However, make sure that the questions are in some way or the other related to the whole content itself.
The other thing that you can do to make the content even more interactive is include assessments like quizzes or polls. The questions could be anything from fun to serious ones. With these quizzes and polls, you can easily get people’s views and opinions regarding the content and your site on a whole. You could also think about including infographics. These are designed so as to deliver a huge deal of information in a small package to the readers. If your infographics are really good, it can earn you far more shares and views than any other type of content. This makes them widely favoured.
Social Media Management
The role of social media as an important tool for marketing cannot be denied in today’s times. By creating and maintaining several social media accounts for your brand, you would be able to expand your content reach, get to know different people, earn new leads and followers, and conduct a better industry research. By being very active on the social media platforms and interacting with the users very oftenly, you would be able to make a place for yourself. You could solicit user generated content, offers quizzes and polls as well as share your content on these platforms.
There have been several brands that have created social media accounts but hardly do maintain it. This gives a bad impression and this is why if you decide to create an account, do remember to maintain it all times. An unused social media account is at times considered even worse than having no content at all.
Keyword Research Is Important
The rule is very simple, if you want to grow your site – do a proper keyword research while setting up a blog/website. With proper keywords that are appropriate for your content, your website would be able rank higher in the search engine results. Optimized content undoubtedly performs better than anything else. You might have written quality content, but it won’t reach people unless and until you optimize it.
Search for the most appropriate and unique keywords for your content and then insert it in your content. Also, try and include it in the title, sub-heading and the description of the images that you have entered within your content. Just make sure that you do not use too much of it.
Make Custom Landing Pages for Your Site
When used properly, custom landing pages definitely can give a boost to your site and offer a huge SEO. But then why are landing pages important? It is because they can offer the users a designated spot outside of the website where they gain information. This is why they are so important when it comes to content marketing.
An amazingly designed landing page can, in fact, help you to achieve your goals. Just remember that shorter and actionable content is worth more than that content infused with flowery language. Include proper CTA and always be to-the-point. Also, make the landing page appealing; make the conversions conspicuous and always co-ordinate your hyperlinks and make sure they work.
If you do all these, you would definitely be able to create a marvellous landing page that not only looks great but also serves its purpose.
There is no better time than now to start working on organising your content creation process. These tips would sure have a long-lasting effect on your content creation if you do follow them properly.
Pawan Sahu is the founder of MarkupTrend. He is a blogger and marketing geek passionate about writing articles related to WordPress, SEO, Marketing, Web Design, and CMS etc.