On the web you will find that there are thousands and millions of website for fulfilling particular user need. To gain more user attention and to get effective results it is important to brand your website.
With a good branding option, you can lead to success whereas with bad branding you will face tremendous failure in the web world. Therefore it is important to create a unique presence of your website.
For, creating a strong online presence it is important to know all essential elements of branding that would be required for your website. Some Branding elements such as unique business logo, correct typography, and high quality images will help you to stand out in the competitive world.
In this post, we will learn about the significance of building a powerful and unique brand. After this, we will learn more about branding elements plus we will suggest some tips on how to use these all elements on your WordPress website.
Why it is important to create a powerful and unique online presence for your business
Your brand is more important than your products. Therefore before focusing on products, it becomes necessary to focus first on your brand identity.
In the same way, elements are also important that helps to brand your website in a powerful manner. With the help of elements, you can drive more user attention and convert them into sales.
In simple words, branding means the way you showcase your business online. With a good branding elements option, your brand will get recognized in the competitive web world.
You can also build trust with your clients and customers who will help you to connect with them and make a strong long term business relationship.
Branding is what the customer will decide to stay on your website or to leave it. It is usually said that the first impression is the last impression. And this statement also works for websites and users.
If a new customer visited your website and they feel overwhelmed they will surely make some sales plus they will visit your website again if they need more services from you, else they will never come back to your website hence you will face lower in conversion rate.
With all these, you will be able to know more about customer needs plus you can explore more services and the products.
The most important branding elements for your WordPress website are mentioned below.
You can create a unique and powerful online presence for your website by making a use of the top 5 essential elements. We have mentioned the top 4 elements that will be helpful for branding your WordPress website. Let us check it out.
Create a unique business logo
The logo is considered as a brand identity of your business. Your logo can communicate about your business motto. Therefore it is important to create a nice and unique logo for your website.
The effective and appealing logo will make your visitors remember your company name and the services you provide. The perfect example of effective logo is the logo of GOOGLE. You can see how effective it is.
It has a very simple design but looks unique as compared to another brand identity. If you are using WordPress themes to create a website you will get many predesigned locations where you can add your business logo to the place you want.
If you are just a beginner and looking for a tool that will help you to create a unique logo then you can give a try to Looka or Canva.
Looka is a logo designing tool that does not need any technical knowledge to create a logo. This tool has hundreds of options to create a logo as per your specifications. You can customize the logo with the number of customization options. Different styles and unique logos will get created.
Select a good color scheme to make an appealing website
The color scheme is the most important element that should be considered if we are talking about creating a unique brand. With the help of different colors, you can express your feeling, your thoughts in a very powerful way. Therefore the color scheme should be considered.
Why color scheme is important?
Let us consider the color “Red”. Red is an indication of blood, danger, error, etc. If you doesn’t want to indicate these things on your website then you should always ignore this color. But if you want to show love, care, feelings to your customers then you can make use of red color.
Sometimes the right color combination becomes the unique identification of brands such as blue color is the unique identification of Facebook, red for Pinterest, etc.
This element is most useful for small and large scale businesses.
When choosing the right color for your business it is important to do some research on color psychology. Once you decided to use a particular make sure to use the same color twice or thrice on your website. Plus use this color with other elements such as a logo.
Proper use of Typography
Another essential element for your website is typography. WordPress gives you access to more than 900+ fonts that you can choose to create stylish text.
With proper font and color, you can express your emotions and feelings to your customers. Selecting a perfect font can be a difficult task because there are thousands of options to choose from.
While choosing and adding an image on your website make sure to mention proper alignment. Even if you are creating your own photos or stock images try to place them in the correct position to make them visually strong.
The quality of images should be good so that it will look professional and effective.
But make sure to optimize your images to improve the page loading speed and performance of your website. You can make the use of some effective tools for optimizing the images for SEO purposes.
Powerful and unique branding elements will always make your website stand in the competitive world. You can gain more user attention and can establish a good connection with your customers.