Creating good content is the main aim of all those who run websites and blogs. To achieve desired goals, specialists and companies are trying to publish more and more content than ever before.
They are inventing new methods and dedicating new content teams to keep up with the consumption demands of prospects and customers as now we all follow the rule: creating good content is your best business strategy.
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience.
This is specifically done with the objective of driving profitable customer action: visits, clicks, views, returning visits.
This article will help to understand the key components to consider when planning and executing on your strategy.
Let us, first of all, understand what Content Marketing is:
Content Marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to:
- Attract attention and generate leads
- Expand their customer base
- Generate or increase online sales
- Increase brand awareness or credibility
- Engage an online community of users
This relatively new form of marketing usually does not involve direct sales. Instead, it encourages the audience to make the purchase from the company.
In other words, content marketing helps to gain and attract prospects into clients by making and sharing valuable relevant and consistent content this is the reason that a lot of successful specialists of the field agree that creating good content is your best business strategy.
The content should be relevant to the business area and category so that the audience will remember and make appropriate actions and a selection correspondingly.
The purpose of content marketing is to help the company to create the sustainable brand awareness, brand loyalty and provide useful information that will interest visitors and customers, as well as let them be willing to buy the products or make some other actions in the future.
Understanding the usefulness of the content:
There are different criteria for understanding whether your content is useful and valuable or no. As we come to the understanding that creating good content is your best business strategy, you should consider your results.
This is never a matter of feeling but only facts and figures. To understand how your blog or website performs, there are some WordPress plugins that will help you with that.
As originally described, Monsterinsights is a WordPress analytics plugin that’s easy and powerful.
Here are the features that make MonsterInsights one of the most powerful and user friendly Google Analytics plugin in the market.
- Quick & Easy Setup
- Real-time Stats
- Ecommerce Tracking
- Universal Tracking
- Link Tracking
- Ads Tracking
- File Download Tracking
- Custom Dimensions
- Popular Post Tracking
- Google Analytics Dashboard
The next step in understanding that creating good content is your best business strategy, is keeping your visitors engaged. In this relation, Buffer is what you will ever need.
To keep your followers active and engaged on your social pages as well you need to frequently make updates on your pages. Buffer allows you to easily schedule, publish and analyze all your posts in one place for the whole day.
Buffer shares your content at the best possible times throughout the day so that your followers and fans see your updates more often. Get the most out of each post.
Post to all of your social networks
As you add content, you can easily select which of your social accounts you want to post to. Post the same message to all accounts or add context by customizing each.
This will help you to plan you posts ahead and will give you time to work while your followers are engaged.
CREATING GOOD CONTENT IS YOUR BEST BUSINESS STRATEGY and this is a fact.
But good content also needs good organizing and easy access, so that your visitors and followers just surf on your blog and don’t think where they can find the information needed.
For this you can use
Custom Post Order Category:
Custom Post Order plugin is used to arrange posts in any custom order by drag and drop interface. It works with a selected category and custom post type both, each category or post type can have different order of the same post. It also provides delete button to remove post from display but it does not delete it from WordPress posts table.
1.Arrange post in Alphabetical order or reverse order in just one click (This is a premium feature).
2.Order post by selected category
3.Order post by selected post type.
4.Enable/disable feature of ordering.
Enhanced Media Library:
This is another must have for this purpose.
Enhanced Media Library is a plugin that allows users to tag images and documents in their Media Library with different categories, for ease of searching. It lets you easily assign your media to categories or tag your media with tags. If you reuse your media a fair amount, then you can probably guess how much easier this will make things for you.
Whether you have a lot of images that need to be organized into complex structures or simply dislike the name of the default taxonomy /Media Categories/ you can create and (un)assign to the media library as many taxonomies as you wish without writing a single line of code.
You can also use it for both new and existing media items. Categorize both new and existing media items. You can assign a category to a media item during the upload process, in the media library (preferably in the Grid Mode), in post/page editor media popup (“Add Media” button). If you need to manage a lot of media items at once, there is the PRO version of the plugin that allows doing it in bulk.
Follow the rules and be sure that the content you offer is something that would interest you as a visitor.