Every modern copywriter wants to write cold emails.
And why not? These cold emails generate gross sales with the right content and structure.
We know that through years of practice, writers can tap into the mindset of their clients. Though, you don’t need to wait for years for wisdom to come home.
Via this blog,you can find exciting ways to write cold emails, ones which will be the best of your career to date. Read along with this feature, and at the end, you are going to be at ease for sure.
1. Keep The Subject Line Short & Catchy
There are certain marketing words that you need to avoid while writing cold emails. This distracts the targeted client. Some might even think of it as spam. So, avoid using words like free, earn, profit, etc.
Also, refrain from using silly or any kind of emoji in the subject line. Well, honestly, just do not too act too smart while writing the very first line that will help you in converting the cold emails into profitable sales count.
Basically, it depends upon the situation that you have to choose the perfect list of power words. These words compel the reader to click the mail to open for further details.
2. Start Your Email With A Generic Greeting
When you write cold emails, make sure not to sound too friendly. The person you will be emailing might not know you well.
Therefore, using words like Hi, Hello, Hey XYZ, Hello Mr. XYZ are some of the prime examples which work fine in greeting a person with subtility from the very first line inside the email.
In fact, once the reader knows that you are not a scammer, he or she will definitely read your emails. And if you have structured it right, your cold emails will convert into deals very soon.
3. Focus On The Overall Structure Of The Email
There are many proven tactics which you can apply to the structure while you write cold emails to someone for business or networking purpose.
Some of which are:
Amongst the 3 main paragraphs of your email, you need to be able to deliver the 3 kinds of situations. The 1st paragraph denotes the current situation of the client.
The 2nd one defines where they will be after their status enhances to a better tangent in the market.
And finally, when the excitement of the reader is piqued, you bring in the 3rd paragraph stating how you will act as a bridge for them to reach to that point.
PAS (Problem/ Agitate/ Solve):
You must know this that fear sells the most in the market. That is one of the reasons that the word Insurance is the most expensive keyword.
So, one of the most prominent tactics to frame cold emails is to start pitching from the problem that the customer might not be aware of yet. Then the next paragraph should be about emphasising a weak point. This could be a side effect or consequence of the problem.
Lastly, you need to provide a solution to alleviate the tension that the first two paragraphs have invited in the mindset of the reader.
Therefore, at the end of the email, the reader or the potential client will be compelled to talk to you soon about the same. And that is how smoothly you can convert your cold emails into the real deals.
There are more such techniques, which you can apply as per the need of the hour. But the clarity to use those strategies comes with time and experience.
4. End An Email With A Call-To-Action Note
Experienced marketers and copywriters never leave a conversation close-ended through the emails. You should follow the same strategy as a copywriter.
Always leave scope for the client or the reader to contact you back—even if they no longer have a deal for you.
And how can you do so? Obviously, by using the CTAs or the call to action sentences at the end of the email.
For example, looking forward to hearing from you; do let me know, if the proposal is clear or if there is any doubt; we are waiting for your intelligence response.
This list would not end as long as you can put your creative mind into writing these CTAs.
A nice and generic CTA would impress the client to ask you further query.
The reader will be immediately engrossed in striking a conversation with you. And if that happens, we presume half of the battle is definitely won.
We all know how difficult it is to get a response from a customer.
CTAs help you or any copywriter to build up a bridge between the two parties. After that, a conversation can normally start and then you will have to pitch the product & services accordingly.
It might sound easy, but it takes a lot of missed-opportunities to finally get the vocabulary right for a perfect CTA.
And the best way to get a response via a CTA is to know beforehand what kind of customer you are up against.
Once that is sorted out, the type of CTA you write will result in the next conversation for sure.
5. Do Not Forget To Try Follow-ups!
Another thing that is most important if you wish to convert cold emails into sales, are the follow-ups. For every client to feel like a privileged customer, you need to treat the same way.
Doing follow-ups while you write cold emails increases your chances to retrieve the lost opportunities.
Therefore, it is suggested to send a gentle reminder to the customer after a week or 10 days.
If you follow this regime in your email marketing tactics, your customers will start counting on you for crucial decisions. They will know that you are keeping track of deliverables, and hence they would need not to worry about the closure of the deals.
In short, that is how you start gaining the trust of the clients and your dear customers, even when they have bagged or contacted through cold emails in the beginning.
But you need to keep in mind not to drop them an email every other day. It can be equally annoying.Find a perfect balance and surely your sales will rise when your clients begin to seek out in the time of need.
Once you go through this article in case you want to send and test emails on localhost you can click on the link and check on how to do it.