When you own a brand and have a dedicated team of experts who are ready to help you in executing your business plan you are quite close to success. But it needs something else; a very crucial one and that is you need a strong web presence, to bring you brand name out into the presence of the internet. For this, you need to build a website for your brand where you can keep updating information about your brand and reach out to a large number of audiences. Website builders help you in this and here is what you need to know about it.
What is a website builder?
In simple terms, it is a bunch of tools and programs that help you to quickly build a website. It typically comes with drag-drop options to help you quickly customize your brand’s contents, elements, and offerings that are tailored to meet the specific business targets.
Types of web builders
Website builders are available in both the platforms, online or offline. For newbies, online builders are more convenient as they come with their own hosting services so you don’t need to face any such technical hoops. All you need to have is a proper and uninterrupted internet connection and there you are, designing your own website without any hassles.
Offline builders need down-loadable software where all your files will be hosted until you upload them on your web host. But the pros of offline builders are that you don’t need to have an internet connection to work; you can work offline anywhere and everywhere. There are also myriads of technical hassles one has to face while working on offline builders.
How does a web builder work?
The first step is to choose a suitable template that will go at par with the contents that you want to publish on your website. You can get thousands of inbuilt templates from the web builder’s library. Next use the drag and drop option on the template to customize it with your own contents, videos, and images. Personalize the template with some social buttons and then publish it and you are done. It is as easy as that.
How to choose the best web builder?
Website builders help you to design your own website without the need to hire developers for doing so. But it becomes really difficult to choose the best web builders amongst the pool of builders with distinct specifications that each has to offer. Here are certain important factors that you need to consider while choosing the best web builder.
A site builder eases your work to build your site, so choose the one with the easiest interface that does not require any technical knowledge as such.
Never try to fool your audience with a cheap-looking website; they can recognize it instantly. Instead, invest some time to create a professional-looking website by using some superior quality templates. This is how you can create the best impression on your audience.
Choose the website builders wisely. The site builders offering a befitting stock of royalty-free photos and filters with basic editing tools are the most lucrative ones to choose from.
Apart from the design, you need to post superior quality contents regularly to attract more views from the audience thereby increasing your web traffic. Choose a builder that can ease this work of regular adding and updating contents on your website.
Email registration and domain
To build your own website, the first thing that you need to have is a distinct domain name that starts with www. It is like your own piece of property on the internet. Therefore, chose a web builder that provides you options for domain names and email registration.
To engage more audience, you need to have a website that is compatible with various social media platforms like Facebook, Instagram or Twitter. Make sure your website can seamlessly link with such social media platforms. People who want to connect to you should also have the liberty to post recommendations or complaints. Therefore, make sure your web builder provides you with such tools like forms wherein the audience can post their views without any hassles.
Pros and Cons
Website builders have their own sets of pros and cons. Here it goes.
No technical coding required
You don’t need to be a computer whizz or a coding expert when you are using a site builder to design the website. There are thousands of ready-made templates available that are tailored to meet your specific needs.
Helps you to stand out
Web builders have a myriad of options to choose from and therefore there is no chance of your website looking similar like another one. If you still have confusions, you can personalize your website with the image editing tools that the web builders provide.
When you are using web builders to create your own website, it curtails the cost of hiring a web developer that may turn out to be heavy on your wallet. Because of their simple set up, the site builder also goes easy on maintenance but you need to update the information and content of your website regularly to keep it up and running.
Limits creativity of experienced coders
Though a web builder makes it easy for a layman to build his own website, it limits the creativity of an experienced coder who has technical knowledge. He may want to customize his website with more advanced tools that the web builder cannot provide him with.
Limited functions and pages
A web builder also sometimes limits the pages you can have on your website or may sometimes offer only a handful of eCommerce options. So, if you have big plans you can either hire a developer or use “do-it-yourself” web builders.
Therefore, to create a strong online presence you need a separate website for your brands and the site builders immensely help you in this. But choose your site builder wisely by weighing the pros and cons each has to offer.